Yan Andrade Borges, Developer in Uberlândia - State of Minas Gerais, Brazil
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Yan Andrade Borges

Verified Expert  in Engineering

Salesforce Administrator and Developer

Uberlândia - State of Minas Gerais, Brazil

Toptal member since January 14, 2025

Bio

With 2+ years of experience as a Salesforce administrator and product analyst, Yan specializes in Sales and Service Cloud—building flows and creating bots for seamless automation. He delivers actionable data through insightful reports and dashboards while ensuring data quality. Known for problem-solving and strong interpersonal skills, Yan enhances user experiences and drives team collaboration.

Portfolio

CSCORP
Salesforce System Administration
Segimob
Scrum
Segimob
Salesforce

Experience

  • English - 6 years
  • Salesforce Reports - 6 years
  • QA Testing - 4 years
  • User Stories - 4 years
  • Data Quality Management - 4 years
  • Salesforce System Administration - 2 years
  • Salesforce Data Security - 2 years
  • Salesforce Cloud Flow - 2 years

Availability

Full-time

Preferred Environment

Salesforce

The most amazing...

...thing I've done is deduplicate 50,000+ records and design a system to block bad data—enabling trusted, actionable insights across the organization.

Work Experience

Salesforce Administrator

2023 - PRESENT
CSCORP
  • Deduplicated 50,000+ records and implemented a system to block bad data, ensuring reliable and trusted organizational insights. Maintained data quality through rigorous validation rules, workflows, and scheduled data audits.
  • Created a scalable integration flow to sync large data sets between two critical systems, maintaining data consistency and streamlining operations.
  • Trained 70+ users on Salesforce best practices, increasing system adoption and productivity across teams. Mentored and trained three administrators, strengthening internal Salesforce expertise and ensuring system sustainability.
  • Designed and deployed advanced flows and intelligent bots, automating complex processes and improving system efficiency.
  • Delivered actionable insights by developing custom reports and dashboards, enabling data-driven decision-making.
  • Conceptualized and implemented a new data structure to support three companies using the same Salesforce organization.
  • Renamed all the organization's flows to align with Salesforce best practices, improving maintainability and clarity for future development.
Technologies: Salesforce System Administration

Product Analyst

2022 - 2023
Segimob
  • Structured the product management and ownership sectors, as the company did not have one.
  • Documented processes related to product management tasks, such as feature releases and bug fixes.
  • Coordinated internal resources across multiple teams, meeting deadlines for major milestones.
  • Designed product roadmaps to prioritize and manage product development initiatives.
  • Developed A/B testing plans to evaluate feature performance.
  • Provided regular updates on progress toward project deliverables through presentations and reports.
  • Analyzed customer feedback and identified trends to inform product strategy decisions.
  • Produced performance reports that tracked KPIs such as website visits, traffic patterns, and social media engagement rates to measure campaign success.
  • Directed and trained internal users on the product's new features.
  • Created API documentation for external partners and project documentation involving external APIs for developers.
Technologies: Scrum

Sales Agent

2021 - 2022
Segimob
  • Developed strong communication skills for successful customer service.
  • Assisted customers with technical support issues via phone, online chat, or web call.
  • Leveraged effective negotiation strategies to close deals and maximize profits.
  • Cultivated a large network of contacts within the industry to generate leads.
  • Analyzed sales data to adjust and improve sales strategies.
  • Trained sales team members on company procedures and standards.
  • Represented the brand during special events, customer interactions, and sales.
  • Arranged in-person meetings and visited with clients to improve the success of sales pitches.
Technologies: Salesforce

Experience

Salesforce WhatsApp Implementation

Set up a WhatsApp business number and integrated it into Salesforce, enabling seamless customer communication. I developed a robust WhatsApp bot to automate responses, improving efficiency and reducing manual workload. I also trained users, including managers, to fully utilize the tool, offering live demonstrations and documentation for adoption.

Additionally, I managed over 50 support cases to address tool limitations and user concerns, collaborating with Salesforce support and creating workarounds to meet expectations. I overcame the integration's "black-box" nature by building custom solutions with Salesforce Flows. For example, I addressed the inability to send messages with merged fields during new messaging sessions by implementing an innovative solution: sending a greeting message to trigger session creation.

I used a flow to monitor session creation and send the intended message. Then, I embedded the logic into a screen component, enabling agents to preview and send templates effortlessly. These enhancements resolved critical gaps, improved adoption, and turned the tool into a valuable communication and marketing asset.

Education

2021 - 2025

Bachelor's Degree in Law and Justice Administration

FAESSA - Uberlândia, MG, Brazil

2015 - 2019

Certificate in English

CNA - Uberlândia, MG, Brazil

Certifications

AUGUST 2024 - PRESENT

Salesforce Certified Platform App Builder

Salesforce

JANUARY 2024 - PRESENT

Salesforce Certified Administrator

Salesforce

Skills

Libraries/APIs

WhatsApp API

Platforms

Salesforce, Salesforce SOQL/SOSL

Languages

Apex

Paradigms

Scrum

Other

Salesforce System Administration, User Stories, Data Quality Management, Salesforce Reports, Salesforce Cloud Flow, English, Salesforce Lightning, QA Testing, User Management, Writing & Editing, Administration, Lightning Web Components (LWC), A/B Testing, Salesforce Journey Builder, Salesforce Data Security, Communication, Flexibility, Salesforce Flow Builder, Business Process Automation

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