GM of Marketing Services

30 Years of Experience

Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.

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Marketing Services/

Customer and Market Research/

Competitor Analysis Services

Competitor Analysis Services – Gain an Edge and Outpace Competition

Identify new opportunities and refine your business strategy with strategic insights from Toptal’s Competitor Analysis Services. Strengthen your market position, stay ahead of competitors, and make data-driven decisions to sustain growth.

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Clients Served

25,000+

Total Vetted Professionals

20,000+

Toptal Total Projects Delivered

64,000+

Industries Served

300+

TRUSTED BY THOUSANDS OF LEADING BRANDS

Our Services

Toptal Competitor Analysis Services

Discover your business’s potential with comprehensive competitor analysis services. Gain actionable insights and strategic recommendations to outpace your competition.

Competitor Benchmarking

Gain a holistic understanding of competitor performance to identify your business's strengths and weaknesses.

Market Positioning Analysis

Understand how to differentiate your products and services to enhance your competitive edge and strategy.

SWOT Analysis

Identify strengths, weaknesses, opportunities, and threats to refine your strategy and capitalize on market gaps.

Market Entry Strategy Evaluation

Analyze the competitive landscape to fine-tune your market entry strategy.

Pricing Strategy Assessment

Evaluate competitor pricing models to optimize your own pricing strategies and improve profitability.

Product Feature Benchmarking

Compare competitor product features to enhance your offerings and maintain a competitive advantage.

Competitor Marketing Strategy Evaluation

Analyze competitor marketing tactics using the latest tools to refine your own campaigns and boost ROI.

Market Intelligence

Gain in-depth market intelligence to understand dynamics and anticipate shifts.

Customer Sentiment Analysis

Understand your competitors’ customer feedback to identify gaps and improve your own customer satisfaction.

Competitive Intelligence Consulting

Uncover key insights about competitors’ strategies to fine-tune your market positioning.

Innovation and R&D Insights

Track competitor innovation efforts to stay ahead in product development and market trends.

Digital Presence Audit

Examine competitors' online visibility and formulate strategies to enhance your digital footprint.

Looking for guidance about the perfect competitor analysis service for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Competitor Analysis Services

Our competitor analysis experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

Define

Develop

Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and initial proposals, whether it’s benchmarking your performance against competitors or uncovering strategic insights to refine your competitive edge.

Deploy

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Chris Krohn

GM of Marketing Services

As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

CUSTOMIZED SOLUTIONS

Competitor Analysis Services That Deliver Value

Toptal delivers leading competitor analysis services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent and Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements.

GM of Marketing Services

Delivery Manager

Market Research Expert

UX Researcher

Market Research Expert

Competitive Analysis Expert

Market Research Expert

UX Researcher

Chris Krohn

GM of Marketing Services

Previously at

Experience

30+ Years

Lauren Beam

Delivery Manager

Lauren serves as Toptal’s Senior Director of Managed Delivery with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.

Previously Managed Client

Experience

10+ Years

Francesco Castellano

Verified Expert in Finance

16+ Years

of Experience

Market Research Expert

Francesco has 16+ years of experience in finance, consulting, business management, and sustainability. Throughout those years, he worked on more than 20 projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. More recently, he founded Tondo, an organization spreading circular economy concepts, and Tondo lab, a company driving the implementation of clean and circular innovations. Francesco is passionate about innovation and entrepreneurship.

Previously at

Anton Roolaart

Verified Expert in Design

24+ Years

of Experience

UX Researcher

Anton is an award-winning creative UX leader who has been designing user experiences for more than 24 years. He is skillful in UX strategy, design, processes, user research, prototyping, and promoting design thinking methodologies. Anton’s previous clients come from various industries, including JPMorgan Chase Bank, Pfizer (site intelligence for clinical trials), Newmind (legal firm), Epidemic Sound (music licensing), Sirius Energy (alternative energy), Monex (fintech), Hilton, and more.

Previously at

Arvind Kumar

Verified Expert in Finance

10+ Years

of Experience

Market Research Expert

Arvind is a consultant with more than 10 years of experience at prestigious firms, including KPMG Global Strategy Group, Goldman Sachs, and EY across the Middle East, America, India, and Europe. He has delivered 30+ projects, including growth strategies and business plans; M&A and financial analyses; pitch decks; and go-to-market, branding, and digital strategies. Arvind has a demonstrated track record in planning and delivering complex transformations ranging from $2 million to $1 billion. He holds an MBA from HEC Paris.

Previously at

Steve De Long

Verified Expert in Marketing

29+ Years

of Experience

Competitive Analysis Expert

Steve is a seasoned marketer with more than 29 years of experience. He has a proven track record in developing and executing successful marketing programs. Whether it’s creating lead gen campaigns using pay-per-click (PPC) advertising on Google or Facebook, building sales funnels that automatically segment leads, or working as a product marketing manager doing deep competitor research and building a go-to-market strategy, he has the skills to get the job done.

Previously at

Alexandros Siormpas

Verified Expert in Finance

11+ Years

of Experience

Market Research Expert

Alexandros is a highly committed and results-driven pricing professional with a track record of significant top and bottom-line impact across Tier 1 e-commerce companies, marketplaces, and consumer goods businesses (Samsung, Philips, and eBay). He now freelances so that he can draw upon his 11+ years of deep expertise to contribute to engaging and challenging pricing and financial modeling projects.

Previously at

Christine Esoldo

Verified Expert in Design

19+ Years

of Experience

UX Researcher

Christine is a multidisciplinary creative UX designer with skills in illustration, copywriting, and branding who holds an MFA in product design. She has 19+ years of experience at companies like CrowdStrike, Lowe's Home Improvement, The Hershey Company, and Dell. She uses design thinking processes to discover user needs, define value and fit with proofs-of-concept and MVPs, and iteratively improve and redesign products through testing and experiments.

Previously at

On-demand Talent and Teams

20,000+ vetted professionals, ready to deploy individually or in teams.

Market Research Expert

UX Researcher

Market Research Expert

User Research Expert

Market Research Expert

UX Researcher

Marketing Consultant

User Research Expert

Verified Expert in Design

29+ Years

of Experience

Market Research Expert

As a designer with more than 29 years of experience, Aaron has consistently created value and produced measurable results in UX and product design. He reduced costs by $70 million at Anthem.ai (now Carelon Digital Platforms), increased adoption by 600% at Deloitte, and enhanced productivity at Caterpillar. Aaron tackles complex challenges by taking a holistic approach that involves collaborating with stakeholders, aligning design with business strategy, and effectively identifying user needs to enhance the overall customer experience.

Previously at

Verified Expert in Design

11+ Years

of Experience

UX Researcher

Georgina is a user researcher with more than 11 years of experience leading projects across Latin America and the US to help companies scale their business by understanding their customers’ rational and emotional minds. She has worked with big companies like Despegar and startups like CookUnity. Georgina has a bachelor’s degree in international affairs and a strong background in B2B and B2C projects for the fashion, travel, hospitality, food, and health and well-being industries.

Previously at

Verified Expert in Product Management

22+ Years

of Experience

Market Research Expert

Basak is a customer-focused product manager and product management director with 22+ years of experience. She has led large-scale transformation projects in various sectors, including telecommunications, finance, retail, government, and real estate in regions like Turkey, the Middle East, South Africa, and the US. With a stellar track record of success in devising and implementing highly effective digital solutions, Basak is passionate about data and analytics-driven methodologies.

Previously at

Verified Expert in Design

19+ Years

of Experience

User Research Expert

Paul is a UX analyst and design strategist with a video production background. By combining his unique experience in design, UX, product, coding, and film, he helps businesses make decisions on communicating and interacting with their customers. Paul has worked with varied clients, including the BBC, Deutsche Bank, Legal & General, Thomas Cook, NatWest, Red Bull, PRUHealth, and the NME.

Previously at

Verified Expert in Finance

12+ Years

of Experience

Market Research Expert

Aishwarya is an S.P. Jain Institute of Management and Research and Cornell exchange MBA graduate in finance with more than 12 years of experience in strategy, business planning, and financial services. She has collaboratively built an early-stage startup from scratch; worked with industry leaders like Deloitte; and is adept in financial modeling, asset optimization, and business transformations. Aishwarya appreciates the opportunity to work remotely with passionate entrepreneurs and management teams to unlock growth in their organizations.

Previously at

Verified Expert in Design

14+ Years

of Experience

UX Researcher

Dawn is an experienced UX writer with a range of skills in copywriting, marketing writing, content strategy, user-centered design, and research. She collaborates with clients to craft UX and marketing copy, content, microcopy, and campaign materials. Dawn is well-versed in creating and transferring content for new mobile apps, websites, and products. With more than 14 years of experience, she has served clients from various industries, including healthcare, education, insurance, and climate change.

Previously at

Verified Expert in Design

7+ Years

of Experience

UX Researcher

Johnnie is a senior researcher, strategist, and service designer. Her engineering and business education make her an excellent fit for physical and digital design projects spanning industries. Johnnie specializes in early-stage design and innovation, and her skills also include workshop facilitation.

Previously at

Verified Expert in Marketing

20+ Years

of Experience

Marketing Consultant

Robert is a global digital marketing and e-commerce professional specializing in integrating analytical and creative solutions. He is Six Sigma Green Belt certified with an MBA in marketing and international business. Since running a small eBay e-commerce business at 14 years old, Robert has focused on digital and brand marketing for more than 20 years. Robert has lived and worked in Asia for 10 years, traveled to 35 countries, and is passionate about bridging successful communication and results across cultures.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

User Research Expert

Paul is a senior marketing manager who has managed teams and stakeholders. He excels at strategy creation, growth marketing and implementation, marketing management, and specific channels such as CRO, SEO, and paid advertising. He uses a data-driven, growth, and experimentation approach to drive business value. He has worked for startups and established international brands. Paul is known for his never-ending drive in the marketing field and his strategic, creative, and critical thinking skills.

Previously at

Get a Free Consultation Now Explore Managed Delivery

Looking for guidance about the perfect competitor analysis service for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

https://www.toptal.com/finance/business-management-consultants

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Toptal’s market research and competitor analysis catalyze 250% revenue growth for UK-based edtech company.

Challenge: Expanding into international markets unlocks new opportunities—and just as many challenges. Although a UK-based edtech company had successfully launched its day care administration platform in certain markets, the brand struggled to find footing in the Americas.

Solution: Pricing structure issues and customer support preferences were identified through customer interviews and competitor analysis. An optimized model was then created, featuring a premium value proposition centered around white-glove service, which enabled the client to tap into a new customer segment at a higher price point.

Impact: Toptal’s consulting services enabled the company to expand throughout the Americas, unlocking 250% revenue growth within a year. The company now operates in more than 1,000 global facilities, with Latin America now representing the client’s largest market by revenue.

Anuar [Toptal’s strategy consultant] was instrumental in our growth as a company. His robust analysis gave us the insight and confidence we needed to successfully launch in the Americas, leading to significant customer and revenue growth.

CEO

Edtech Company

OUR THOUGHT LEADERSHIP

Explore Insights From the Customer and Market Research Field

Read the latest articles and resources to keep you current on emerging trends in market share analysis, competitor benchmarking, industry trends, and more.

Gain a Competitive Edge With an App Review Analysis

An analysis of your competitors’ app store reviews can provide valuable insight into what your potential customers value, enabling you to define your positioning and strengthen your product offering.

Daniel Lipton

Verified Expert in Product Management

Daniel is a strategic product manager with 20 years of experience working with clients such as JPMorgan Chase and Fox Corp. Originally a software engineer, Daniel has led product development in various industries, including media, gaming, marketing, and finance.

Expertise

Analytics Manager

Previously at