Designers do not simply decorate, they create an experience of moving through content. There are various strategies available that align the client and team in creating content that will result in better designs.
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Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.
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As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously At
- Managed Delivery by Toptal
- On-demand Talent and Teams
GM of Marketing Services
As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously at
Experience
30+ Years
Delivery Manager
Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.
Previously Managed Client
Experience
9+ Years
16+ Years
of Experience
Jennifer is an email content strategist with more than 16 years of writing experience. Her work bridges the gap between strategy and execution, with projects ranging from audits and roadmaps to content design, UX writing, and SEO. A creative ideator with the ability to explain complex concepts in simple ways, Jennifer creates unparalleled content to drive more relevant experiences.
Previously at
14+ Years
of Experience
Tala is a creative, performance-oriented digital marketing strategist and project manager with extensive experience and a comprehensive background in assessing client business and marketing situations. With more than 14 years of experience—three as a consultant—she has a proven track record of working with B2C, B2B, and B2G brands and startups across industries, like edtech, government, NGOs, healthcare, and food and beverage. Tala has had the opportunity to work in Jordan, Kuwait, India, Egypt, and the United Arab Emirates.
Previously at
11+ Years
of Experience
Katrina is an experienced marketing expert with a deep understanding of complex martech stacks. They led the overhaul of digital experiences, managed teams, and launched customer-focused marketplaces. With extensive agency and client-side experience, Katrina is an outstanding addition to any organization who excels in various roles, from content management to executive leadership. They teach digital marketing courses to MBA students and are passionate about protecting user data.
Previously at
6+ Years
of Experience
Viktoriia is a creative marketing and project manager with more than 6 years of experience delivering impactful campaigns, content, and collateral through a blend of established and innovative strategies. She is skilled in leading teams, managing vendor relationships, and driving community growth initiatives. Adept at driving revenue growth, enhancing brand engagement, and optimizing marketing performance, Viktoriia has a proven track record of achieving business objectives while exceeding expectations.
Previously at
23+ Years
of Experience
Lynda is an enthusiastic, skilled marketer with more than 23 years of experience in all marketing facets at blue-chip companies like Dell, IBM, and Nokia. She thrives in a fast-paced environment, adapts and ramps up quickly to changing priorities, and leads with a results-first mindset. Lynda’s passion is in demand generation, content and social strategy, paid media, and partner marketing. She always seeks to deliver stellar, trackable results for her clients and stops at nothing to provide them.
Previously at
21+ Years
of Experience
Felipe is a marketing and advertising professional with more than 21 years of experience in service, general management, communication, marketing consulting, strategy design, creation of ad campaigns, and direct or relational marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.
Previously at
20+ Years
of Experience
Robert is a global digital marketing and e-commerce professional specializing in integrating analytical and creative solutions. He is Six Sigma Green Belt certified with an MBA in marketing and international business. Since running a small eBay e-commerce business at 14 years old, Robert has focused on digital and brand marketing for more than 20 years. Robert has lived and worked in Asia for 10 years, traveled to 35 countries, and is passionate about bridging successful communication and results across cultures.
Previously at
18+ Years
of Experience
Veronica is an award-winning content marketing expert with more than 18 years of experience creating narratives for brands, subject matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, Veronica leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.
Previously at
21+ Years
of Experience
Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.
Previously at
13+ Years
of Experience
Gabriel is an entrepreneurial expert-generalist with diverse experience and a reputation for getting things done. He has worked at global, regional, and C-suite levels as CEO and COO in four early-stage startups, two top global banks (Royal Bank of Canada and Citi), and a multinational consumer packaged goods company (Nestlé). Gabriel is passionate about leveraging digital and account-based marketing, finance, entrepreneurship, and technology to make the world a better place for generations to come.
Previously at
21+ Years
of Experience
Orly is a well-rounded, driven, inspirational executive and marketing leader with 21+ years of dynamic consumer packaged goods experience in cosmetics, sports, eyewear, and book publishing. She is an expert in leading business and brand strategy, driving teams to develop and execute 360-degree brand marketing programs and campaigns while maintaining global brand equity and leveraging local market relevance.
Previously at
10+ Years
of Experience
Felipe is a marketing expert with a proven track record of creating powerful digital marketing campaigns for some of the world’s leading companies in industries such as IT, retail, market research, and tobacco. Felipe has excelled in a range of global teams and works well with companies of all sizes.
Previously at
8+ Years
of Experience
Daniel is an experienced marketing manager in the tourism, technology, entertainment, and cultural industries. He has led successful marketing strategies for HBO Max, Electrolux, Skyscanner, and Platzi—driving substantial growth. Proficient in content marketing, SEO, life-cycle marketing, and advertising, Daniel is committed to forging meaningful customer connections through marketing and team leadership.
Previously at
25+ Years
of Experience
Sang is a marketing expert with a proven track record across multiple fields, including technical writing, copywriting, and fiction, enabled by his ability to adapt to different writing styles and tones. He's a self-motivated, results-driven, and detail-oriented professional who strives to provide consistent work and meet all deadlines and project requirements. As a copywriter for IBM Korea's consulting team, he developed collateral for Samsung's initial foray into the B2B market.
Previously at
6+ Years
of Experience
Francesco is a marketing expert who led the development and execution of go-to-market strategies for a variety of products, from B2B2C marketplaces to e-commerce and D2C. With experience primarily in the Danish startup ecosystem, he leverages his inbound, account-based, and product marketing expertise to drive growth and create strong brands.
Previously at
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Ginni Media uplevels its brand identity while preserving its unique vibe.
Challenge: Ginni Media needed a refreshed brand identity that matched its unique voice and showcased its inclusive values.
Solution: Combining artistry and technology, the Toptal team delivered a new brand identity that reflects the inclusive and diverse Ginni Media mindset.
Essentially, it’s to introduce our colorful nature, our different values, and our diverse workplace. I think the new design is exactly aligned with where we are and where we need to be.
Ginni Saraswati
Founder and CEO, Ginni Media
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