Don’t let data-centric marketing overshadow creative innovation. Toptal’s Growth and Digital Marketing Practice Lead shares fresh—and refreshed—approaches for creative marketing in the digital age.
Read MorePreviously at
GM of Marketing Services
Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.
Previously At
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As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously At
GM of Marketing Services
As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously at
Experience
30+ Years
Delivery Manager
Lauren serves as Toptal’s Senior Director of Managed Delivery with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.
Previously Managed Client
Experience
10+ Years
21+ Years
of Experience
Orly is a well-rounded, driven, inspirational executive and marketing leader with more than 21 years of dynamic consumer packaged goods experience in cosmetics, sports, eyewear, and book publishing. She is an expert in leading business and brand strategy, driving teams to develop and execute 360-degree brand marketing programs and campaigns while maintaining global brand equity and leveraging local market relevance.
Previously at
14+ Years
of Experience
Tala is a creative, performance-oriented digital marketing strategist and project manager with extensive experience and a comprehensive background in assessing client business and marketing situations. With more than 14 years of experience, three as a consultant, she has a proven track record of working with B2C, B2B, and B2G brands and startups across industries, like edtech, government, NGOs, healthcare, and food and beverages. Tala has had the opportunity to work in Jordan, Kuwait, India, Egypt, and the United Arab Emirates.
Previously at
10+ Years
of Experience
Rebecca is a multihyphenate marketer with a decade of experience working with brands across the health and wellness, fashion, beauty, luxury, and lifestyle sectors. Customer-obsessed and insight-driven, she thrives on of solving problems and bringing life-changing experiences to the customer. Rebecca brings positive energy to the table and has a strong ability to manage multiple stakeholders, form strategic partnerships, and work well in varied, fast-paced environments.
Previously at
13+ Years
of Experience
Margaret is a global marketing and communications leader with a strong track record of driving revenue growth and operational effectiveness for rapid-growth businesses. She has experience forging relationships with and developing marketing campaigns for Fortune 500 brands spanning industries (e.g., BlackRock, Samsung, Kia, Procter & Gamble, and Target). Margaret’s passion is working with brands to tap into the power of storytelling and communicate their value propositions through engaging multimedia programs.
Previously at
12+ Years
of Experience
Carly is a seasoned marketing professional, leveraging more than 12 years of experience in brand development, strategy, search engine optimization, and communications to drive growth for businesses of all sizes. She delivers innovative brand strategies for companies, prioritizing the customer experience and spanning various industries, including luxury and emerging markets.
Previously at
17+ Years
of Experience
Joe is a driven and highly accomplished senior consumer marketing executive with extensive experience in brand strategy; full-funnel marketing campaigns; earned, social, and paid media-mix management; budgeting; and event activation. He has provided leadership across a wide spectrum of marketing roles for world-class brands within the consumer packaged goods, retail, and hospitality sectors, and he’s an expert at developing bold and innovative solutions supported by data-driven analytics.
Previously at
12+ Years
of Experience
Kate has more than 12 years of experience in product marketing, management, and marketing strategy. She has worked with some of the world’s biggest brands, including American Express, Dyson, The Coca-Cola Company, and early-stage startups. Kate has grown organic audiences by 2,000% across social media, overseen successful product launches, and increased sales by over 400% within weeks of implementing insightful marketing strategies. She is passionate about creating products and solutions that delight customers.
Previously at
22+ Years
of Experience
Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing over $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna’s ability to be a hands-on team member in a cross-functional environment has prepared her to be a valuable addition to any organization.
Previously at
13+ Years
of Experience
Julio is a well-rounded marketer with more than 13 years of experience designing brand identities across multiple markets, crafting transformative strategies, and empowering multifunctional teams to deliver outstanding results. He has launched over 50 SKUs while creating irresistible content, events, consumer promotions, and influencer campaigns leading in between 120% and 140% revenue growth on globally known brands such as Oral-B, Gillette, Ariel, and Lenor.
Previously at
20+ Years
of Experience
Ally is a marketing expert who works in editorial, social, strategy, and consulting for brands and businesses. With more than 20 years of industry experience, she has developed great teams, designed mechanisms to deliver results, and established the processes and collaborations necessary to create and curate successful content. Ally is comfortable taking a distant business objective and working creatively to find a way to reach it.
Previously at
12+ Years
of Experience
Hernán is a marketing expert with more than 12 years of international experience in digital marketing, communication, and social media management. Throughout his career, he has performed different roles, managing marketing campaigns and running creative and strategic projects for communication agencies and companies within the education and technology industries.
Previously at
11+ Years
of Experience
Katrina is an experienced marketing expert with a deep understanding of complex martech stacks. They led the overhaul of digital experiences, managed teams, and launched customer-focused marketplaces. With extensive agency and client-side experience, Katrina is a flexible marketer and an outstanding addition to any organization who excels in various roles, from content management to executive leadership. They teach digital marketing courses to MBA students and are passionate about protecting user data.
Previously at
6+ Years
of Experience
Francesco is a marketing expert who led the development and execution of go-to-market strategies for a variety of products, from B2B2C marketplaces to e-commerce and D2C. With experience primarily in the Danish startup ecosystem, he leverages his inbound, account-based, and product marketing expertise to drive growth and create strong brands.
Previously at
13+ Years
of Experience
Camila is a seasoned professional with more than 13 years of experience in marketing and analytics. She has worked for agencies like Omnicom Media Group and companies like Just Eat, managing budgets of over £7 million globally. With a master’s degree in advertising and multiple certifications, Camila excels in agency transitions and establishing in-house teams. She is an innovative thinker who thrives on pushing boundaries, leveraging analytics and digital strategies to drive outstanding performance.
Previously at
21+ Years
of Experience
Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, public relations, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.
Previously at
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Challenge: Ginni Media needed a refreshed brand identity that matched its unique voice and showcased its inclusive values.
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Don’t let data-centric marketing overshadow creative innovation. Toptal’s Growth and Digital Marketing Practice Lead shares fresh—and refreshed—approaches for creative marketing in the digital age.
Read MorePreviously at
Jeff is the Growth Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis on leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.
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