Market Research Services – Gain Deep Insights to Drive Growth

Enhance your market understanding with Toptal’s Market Research Services. Our teams of market researchers will help you gain actionable and transformative insights for your business, revealing key audience behaviors and market trends that enable informed decision making for sustained success.
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Clients Served
25,000+
Total Vetted Professionals
20,000+
Toptal Total Projects Completed
64,000+
Industries Served
300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Market Research Services

Unlock your business’s potential with our comprehensive market research services. Gain deeper insights into market trends, target audiences, and competitive landscapes to drive data-driven decisions and strategic growth.

Market Trends Reporting

Discover key insights into current and future market trends to stay ahead of the competition.

Market Share Analysis

Analyze your market share to identify growth opportunities and optimize your market positioning.

Target Audience Identification

Pinpoint your target audience with precision to enhance marketing efforts and improve customer acquisition.

Competitor Analysis

Gain actionable insights into your competitors’ strategies to refine your approach and outperform them.

Pricing Strategy Analysis

Optimize your pricing strategies based on thorough market research to maximize profitability and market penetration.

New Market Entry Feasibility

Evaluate the feasibility of entering new markets with detailed analysis and strategic recommendations.

Customer Journey Mapping

Visualize the customer journey to improve engagement and customer loyalty through data-driven insights.

Audience Segmentation

Segment your audience effectively to tailor marketing campaigns and achieve better ROI.

Qualitative Market Research

Conduct meaningful qualitative market research studies to understand consumer behavior and preferences deeply.

Multi-method Data Collection

Implement online surveys, interviews, and focus groups to gather real-time data and insights from a wide range of potential customers.

Digital Marketing Integration

Leverage market research insights to inform digital marketing strategies, enhancing your online presence and engagement effectively.

SWOT Analysis

Conduct SWOT analysis to identify strengths, weaknesses, opportunities, and threats.

Find the perfect market research solution for your business

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PARTNERSHIP THAT WORKS

How We Deliver Market Research Services

Our market research team, with experience at leading companies, will work with you to develop and deploy tailored solutions that meet your business needs and unique industry demands, providing you with sustainable results and long-term success.

1

Discover

2

Define

3

Develop

4

Deploy

Chris Krohn
Chris Krohn
GM of Marketing Services

As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

Bain & Company
CUSTOMIZED SOLUTIONS
End-to-End Market Research Services That Deliver Value
Toptal delivers leading market research services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
Managed Delivery by Toptal
End-to-end project delivery per your specific requirements.
GM of Marketing Services's avatar
GM of Marketing Services
Delivery Manager's avatar
Delivery Manager
Market Research Expert's avatar
Market Research Expert
User Researcher's avatar
User Researcher
Market Research Expert's avatar
Market Research Expert
Market Research Expert's avatar
Market Research Expert
UX Researcher's avatar
UX Researcher
Data Analytics Expert's avatar
Data Analytics Expert
Chris Krohn
Chris Krohn
Toptal Logo

GM of Marketing Services

As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously at

Experience

30+ Years

Rachael Karaffa
Rachael Karaffa
Toptal Logo

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Francesco Castellano
Francesco Castellano
Verified Expert in Finance
Experience Icon

16+ Years

of Experience

Market Research Expert

Francesco has several years of experience in finance, consulting, business management, and sustainability. Throughout these years, he has worked on more than 20 projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. Lately, he has founded Tondo, an organization spreading circular economy concepts, and Tondo lab, a company driving the implementation of clean and circular innovations. Francesco is passionate about innovation and entrepreneurship.

Previously at

Christine Esoldo
Christine Esoldo
Verified Expert in Design
Experience Icon

19+ Years

of Experience

User Researcher

Christine is a multidisciplinary creative UX designer with skills in illustration, copywriting, and branding who holds an MFA in product design. She has more than 19 years of experience at companies like CrowdStrike, Lowe’s Home Improvement, The Hershey Company, and Dell. She uses design thinking processes to discover user needs, define value and fit with proofs of concept and minimum viable products, and iteratively improve and redesign products through testing and experiments.

Previously at

Arvind Kumar
Arvind Kumar
Verified Expert in Finance
Experience Icon

10+ Years

of Experience

Market Research Expert

Arvind is a consultant with more than 10 years of experience at companies like KPMG Global Strategy Group, Goldman Sachs, and EY across the Middle East, North America, India, and Europe. He has delivered more than 30 projects, including growth strategies and business plans; M&A and financial analyses; pitch decks; and go-to-market, branding, and digital strategies. Arvind has a demonstrated track record in planning and delivering complex transformations ranging from $2 million to $1 billion. He holds an MBA from HEC Paris.

Previously at

Alexandros Siormpas
Alexandros Siormpas
Verified Expert in Finance
Experience Icon

11+ Years

of Experience

Market Research Expert

Alexandros is a highly committed and results-driven pricing professional with a track record of significant top and bottom-line impact across Tier 1 e-commerce, marketplaces, and consumer goods businesses, including Samsung, Philips, and eBay. He now freelances to contribute his more than 11 years of deep expertise in engaging and challenging pricing and financial modeling projects.

Previously at

Georgina Vega
Georgina Vega
Verified Expert in Design
Experience Icon

11+ Years

of Experience

UX Researcher

Georgina is a user researcher with more than 11 years of experience leading projects across Latin America and the US to help companies scale their business by understanding their customers’ rational and emotional minds. She has worked with big companies like Despegar and startups like CookUnity. Georgina has a bachelor’s degree in international affairs and a strong background in B2B and B2C projects for the fashion, travel, hospitality, food, and health and well-being industries.

Previously at

Stephane Ruault
Stephane Ruault
Verified Expert in Engineering
Experience Icon

24+ Years

of Experience

Data Analytics Expert

Stephane possesses an impressive 24 years of international experience in data analytics and business process optimization. Throughout his career, he has excelled in various areas, including database design, business intelligence, machine learning algorithms, big data, and predictive analytics. Stephane’s expertise lies in developing solutions that automate processes, allowing clients to allocate their efforts toward value-added activities.

Previously at

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

McKinsey & Company
BCG
Bain & Company
Goldman Sachs
https://www.toptal.com/finance/business-management-consultants
McKinsey & CompanyBCGBain & CompanyGoldman Sachshttps://www.toptal.com/finance/business-management-consultantsBlackstoneCredit SuisseKKRAccentureHSBCOpenAIMicrosoftGoogleIBMintelAmazonNvidiaTeslaMetaAppleSantanderSAPAmazon Web Services

OUR THOUGHT LEADERSHIP

Explore Insights From the Market Research Field

Read the latest articles and resources to keep you current on emerging trends in market entry strategies, competitive analysis, market research, and more.

The Challenges of Initial Market Entry

A market entry strategy is vital to any product. What might seem like an overnight success takes months and years of planning and hard work. Here’s how to tackle the challenges of entering a new market.

Read More
Allan Milne Lees

Allan Milne Lees

Verified Expert in Product Management
29 Years of Experience
Allan has more than 29 years of experience in financial services, pharma, cybersecurity, telecommunications, mobile apps, and biotech. He is highly experienced in total life-cycle product management and works effectively across all organizational functions to ensure objectives are promptly met.

Previously at

Roche

Maximize your business performance with Toptal’s Market Research Services

Get a Free Consultation Now