Market Research Services

Market Research Services – Gain Deep Insights to Drive Growth

Enhance your market understanding with Toptal’s Market Research Services. Our teams of market researchers will help you gain actionable and transformative insights for your business, revealing key audience behaviors and market trends that enable informed decision making for sustained success.

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Clients Served

25,000+

Total Vetted Professionals

20,000+

Toptal Total Projects Completed

64,000+

Industries Served

300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Market Research Services

Unlock your business’s potential with our comprehensive market research services. Gain deeper insights into market trends, target audiences, and competitive landscapes to drive data-driven decisions and strategic growth.

Market Trends Reporting

Discover key insights into current and future market trends to stay ahead of the competition.

Market Share Analysis

Analyze your market share to identify growth opportunities and optimize your market positioning.

Target Audience Identification

Pinpoint your target audience with precision to enhance marketing efforts and improve customer acquisition.

Competitor Analysis

Gain actionable insights into your competitors’ strategies to refine your approach and outperform them.

Pricing Strategy Analysis

Optimize your pricing strategies based on thorough market research to maximize profitability and market penetration.

New Market Entry Feasibility

Evaluate the feasibility of entering new markets with detailed analysis and strategic recommendations.

Customer Journey Mapping

Visualize the customer journey to improve engagement and customer loyalty through data-driven insights.

Audience Segmentation

Segment your audience effectively to tailor marketing campaigns and achieve better ROI.

Qualitative Market Research

Conduct meaningful qualitative market research studies to understand consumer behavior and preferences deeply.

Multi-method Data Collection

Implement online surveys, interviews, and focus groups to gather real-time data and insights from a wide range of potential customers.

Digital Marketing Integration

Leverage market research insights to inform digital marketing strategies, enhancing your online presence and engagement effectively.

SWOT Analysis

Conduct SWOT analysis to identify strengths, weaknesses, opportunities, and threats.

Find the perfect market research solution for your business

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PARTNERSHIP THAT WORKS

How We Deliver Market Research Services

Our market research team, with experience at leading companies, will work with you to develop and deploy tailored solutions that meet your business needs and unique industry demands, providing you with sustainable results and long-term success.

Discover

Define

Develop

Deploy

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Chris Krohn

GM of Marketing Services

As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

CUSTOMIZED SOLUTIONS

End-to-End Market Research Services That Deliver Value

Toptal delivers leading market research services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent and Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements.

GM of Marketing Services

Delivery Manager

Market Research Expert

User Researcher

Market Research Expert

UX Researcher

Data Analytics Expert

Chris Krohn

GM of Marketing Services

Previously at

Experience

30+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Francesco Castellano

Verified Expert in Finance

16+ Years

of Experience

Market Research Expert

Francesco has several years of experience in finance, consulting, business management, and sustainability. Throughout these years, he has worked on more than 20 projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. Lately, he has founded Tondo, an organization spreading circular economy concepts, and Tondo lab, a company driving the implementation of clean and circular innovations. Francesco is passionate about innovation and entrepreneurship.

Previously at

Christine Esoldo

Verified Expert in Design

19+ Years

of Experience

User Researcher

Christine is a multidisciplinary creative UX designer with skills in illustration, copywriting, and branding who holds an MFA in product design. She has more than 19 years of experience at companies like CrowdStrike, Lowe’s Home Improvement, The Hershey Company, and Dell. She uses design thinking processes to discover user needs, define value and fit with proofs of concept and minimum viable products, and iteratively improve and redesign products through testing and experiments.

Previously at

Arvind Kumar

Verified Expert in Finance

10+ Years

of Experience

Market Research Expert

Arvind is a consultant with more than 10 years of experience at companies like KPMG Global Strategy Group, Goldman Sachs, and EY across the Middle East, North America, India, and Europe. He has delivered more than 30 projects, including growth strategies and business plans; M&A and financial analyses; pitch decks; and go-to-market, branding, and digital strategies. Arvind has a demonstrated track record in planning and delivering complex transformations ranging from $2 million to $1 billion. He holds an MBA from HEC Paris.

Previously at

Alexandros Siormpas

Verified Expert in Finance

11+ Years

of Experience

Market Research Expert

Alexandros is a highly committed and results-driven pricing professional with a track record of significant top and bottom-line impact across Tier 1 e-commerce, marketplaces, and consumer goods businesses, including Samsung, Philips, and eBay. He now freelances to contribute his more than 11 years of deep expertise in engaging and challenging pricing and financial modeling projects.

Previously at

Georgina Vega

Verified Expert in Design

11+ Years

of Experience

UX Researcher

Georgina is a user researcher with more than 11 years of experience leading projects across Latin America and the US to help companies scale their business by understanding their customers’ rational and emotional minds. She has worked with big companies like Despegar and startups like CookUnity. Georgina has a bachelor’s degree in international affairs and a strong background in B2B and B2C projects for the fashion, travel, hospitality, food, and health and well-being industries.

Previously at

Stephane Ruault

Verified Expert in Engineering

24+ Years

of Experience

Data Analytics Expert

Stephane possesses an impressive 24 years of international experience in data analytics and business process optimization. Throughout his career, he has excelled in various areas, including database design, business intelligence, machine learning algorithms, big data, and predictive analytics. Stephane’s expertise lies in developing solutions that automate processes, allowing clients to allocate their efforts toward value-added activities.

Previously at

On-demand Talent and Teams

20,000+ vetted professionals, ready to deploy individually or in teams.

Market Research Expert

Customer Analytics Lead

UX Researcher

Competitor Research Expert

UX Researcher

Market Research Expert

UX Researcher

Data Analytics Expert

User Research Expert

Verified Expert in Finance

12+ Years

of Experience

Market Research Expert

Aishwarya is an S.P. Jain Institute of Management and Research and Cornell exchange MBA graduate in finance with more than 12 years of experience in strategy, business planning, and financial services. She has collaboratively built an early-stage startup from scratch; worked with industry leaders like Deloitte; and is adept in financial modeling, asset optimization, and business transformations. Aishwarya appreciates the opportunity to work remotely with passionate entrepreneurs and management teams to unlock growth in their organizations.

Previously at

Verified Expert in Product Management

22+ Years

of Experience

Customer Analytics Lead

Basak is a customer-focused product manager and product management director with more than 22 years of experience. She led large-scale transformation projects in various sectors, including telecommunications, finance, retail, government, and real estate in regions like Turkey, the Middle East, South Africa, and the US. With a stellar track record of success in devising and implementing highly effective digital solutions, Basak is passionate about data and analytics-driven methodologies.

Previously at

Verified Expert in Design

24+ Years

of Experience

UX Researcher

Anton is an award-winning creative UX leader with more than 24 years of experience designing user experiences. He is skillful in UX strategy, design, processes, user research, and prototyping, promoting design thinking methodologies. Anton’s previous clients spring from various industries, including JPMorgan Chase, Pfizer (site intelligence for clinical trials), Newmind (legal firm), Epidemic Sound (music licensing), Sirius Energy (alternative energy), Monex (fintech), Hilton, and more.

Previously at

Verified Expert in Marketing

29+ Years

of Experience

Competitor Research Expert

Steve is a seasoned marketer with more than 29 years of experience. He has a proven track record in developing and executing successful marketing programs. Whether it’s creating lead gen campaigns using pay-per-click advertising on Google or Facebook, building sales funnels that automatically segment leads, or working as a product marketing manager doing deep competitor research and building a go-to-market strategy, he has the skills to get the job done.

Previously at

Verified Expert in Design

14+ Years

of Experience

UX Researcher

Dawn is an experienced UX writer with a range of skills in copywriting, marketing writing, content strategy, user-centered design, and research. She collaborates with clients to craft UX and marketing copy, content, microcopy, and campaign materials. Dawn is well versed in creating and transferring content for new mobile apps, websites, and products. With more than 14 years of experience, she has served clients from various industries, including healthcare, education, insurance, and climate change.

Previously at

Verified Expert in Design

29+ Years

of Experience

Market Research Expert

As a designer with more than 29 years of experience, Aaron has consistently created value and produced measurable results in UX and product design. He reduced costs by $70 million at Anthem.ai (now Carelon Digital Platforms), increased adoption by 600% at Deloitte, and enhanced productivity at Caterpillar. Aaron tackles complex challenges by taking a holistic approach that involves collaborating with stakeholders, aligning design with business strategy, and effectively identifying user needs to enhance the overall customer experience.

Previously at

Verified Expert in Design

19+ Years

of Experience

UX Researcher

Paul is a UX analyst and design strategist with a video production background. By combining his unique experience in design, UX, product, coding, and film, he helps businesses make decisions on communicating and interacting with their customers. Paul has worked with varied clients, including the BBC, Deutsche Bank, Legal & General, Thomas Cook, NatWest, Redbull, PruHealth, and the NME.

Previously at

Verified Expert in Engineering

8+ Years

of Experience

Data Analytics Expert

Laura is a data-driven strategist with expertise in turning data into actionable insights. She fell in love with Tableau 7.0 in her MBA business analytics program and never looked back. Now, Laura is a Tableau-certified professional and spends her days telling stories with data to influence business decisions.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

User Research Expert

Paul is a senior marketing manager who has managed teams and stakeholders. He excels at strategy creation, growth marketing and implementation, marketing management, and specific channels such as CRO, SEO, and paid advertising. Paul uses a data-driven, growth, and experimentation approach to drive business value. He worked for startups up and established international brands. Paul is known for his never-ending drive in the marketing field and his strategic, creative, and critical thinking skills.

Previously at

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Looking for guidance about the perfect market research service for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

https://www.toptal.com/finance/business-management-consultants

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our clients enjoy globally from the Toptal network.

A leading healthcare organization enlists Toptal market research experts to reshape its strategy.

Facing the expiration of a 10-year agreement, a prominent industry organization needed to reevaluate and improve its approach to partnerships.

Challenge: The client, a leading organization supporting pharmacists in various practice settings, was heavily dependent on a long-term marketing partner. As the client’s 10-year agreement was about to expire, the organization needed to explore potential partner alternatives and renegotiation strategies for an optimal path forward.

Solution: Toptal’s market research team conducted expert market assessments, to evaluate the client’s options for future partnerships. Ultimately, the assessments helped leadership decide to renegotiate the current contract.

Outcome: Toptal’s evidence-based negotiating strategy is expected to save millions of dollars on the client’s upcoming contracts. Following a roadmap that maximizes negotiating leverage in the long term, the organization is primed for optimized spending for decades to come.

OUR THOUGHT LEADERSHIP

Explore Insights From the Market Research Field

Read the latest articles and resources to keep you current on emerging trends in market entry strategies, competitive analysis, market research, and more.

The Challenges of Initial Market Entry

A market entry strategy is vital to any product. What might seem like an overnight success takes months and years of planning and hard work. Here’s how to tackle the challenges of entering a new market.

Allan Milne Lees

Verified Expert in Product Management

29 Years of Experience

Allan has more than 29 years of experience in financial services, pharma, cybersecurity, telecommunications, mobile apps, and biotech. He is highly experienced in total life-cycle product management and works effectively across all organizational functions to ensure objectives are promptly met.

Expertise

Marketing Strategy

Previously at