A market entry strategy is vital to any product. What might seem like an overnight success takes months and years of planning and hard work. Here’s how to tackle the challenges of entering a new market.
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As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
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GM of Marketing Services
As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
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Experience
30+ Years
Delivery Manager
Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.
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Experience
9+ Years
16+ Years
of Experience
Francesco has several years of experience in finance, consulting, business management, and sustainability. Throughout these years, he has worked on more than 20 projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. Lately, he has founded Tondo, an organization spreading circular economy concepts, and Tondo lab, a company driving the implementation of clean and circular innovations. Francesco is passionate about innovation and entrepreneurship.
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19+ Years
of Experience
Christine is a multidisciplinary creative UX designer with skills in illustration, copywriting, and branding who holds an MFA in product design. She has more than 19 years of experience at companies like CrowdStrike, Lowe’s Home Improvement, The Hershey Company, and Dell. She uses design thinking processes to discover user needs, define value and fit with proofs of concept and minimum viable products, and iteratively improve and redesign products through testing and experiments.
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10+ Years
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Arvind is a consultant with more than 10 years of experience at companies like KPMG Global Strategy Group, Goldman Sachs, and EY across the Middle East, North America, India, and Europe. He has delivered more than 30 projects, including growth strategies and business plans; M&A and financial analyses; pitch decks; and go-to-market, branding, and digital strategies. Arvind has a demonstrated track record in planning and delivering complex transformations ranging from $2 million to $1 billion. He holds an MBA from HEC Paris.
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11+ Years
of Experience
Alexandros is a highly committed and results-driven pricing professional with a track record of significant top and bottom-line impact across Tier 1 e-commerce, marketplaces, and consumer goods businesses, including Samsung, Philips, and eBay. He now freelances to contribute his more than 11 years of deep expertise in engaging and challenging pricing and financial modeling projects.
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11+ Years
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Georgina is a user researcher with more than 11 years of experience leading projects across Latin America and the US to help companies scale their business by understanding their customers’ rational and emotional minds. She has worked with big companies like Despegar and startups like CookUnity. Georgina has a bachelor’s degree in international affairs and a strong background in B2B and B2C projects for the fashion, travel, hospitality, food, and health and well-being industries.
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24+ Years
of Experience
Stephane possesses an impressive 24 years of international experience in data analytics and business process optimization. Throughout his career, he has excelled in various areas, including database design, business intelligence, machine learning algorithms, big data, and predictive analytics. Stephane’s expertise lies in developing solutions that automate processes, allowing clients to allocate their efforts toward value-added activities.
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12+ Years
of Experience
Aishwarya is an S.P. Jain Institute of Management and Research and Cornell exchange MBA graduate in finance with more than 12 years of experience in strategy, business planning, and financial services. She has collaboratively built an early-stage startup from scratch; worked with industry leaders like Deloitte; and is adept in financial modeling, asset optimization, and business transformations. Aishwarya appreciates the opportunity to work remotely with passionate entrepreneurs and management teams to unlock growth in their organizations.
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22+ Years
of Experience
Basak is a customer-focused product manager and product management director with more than 22 years of experience. She led large-scale transformation projects in various sectors, including telecommunications, finance, retail, government, and real estate in regions like Turkey, the Middle East, South Africa, and the US. With a stellar track record of success in devising and implementing highly effective digital solutions, Basak is passionate about data and analytics-driven methodologies.
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24+ Years
of Experience
Anton is an award-winning creative UX leader with more than 24 years of experience designing user experiences. He is skillful in UX strategy, design, processes, user research, and prototyping, promoting design thinking methodologies. Anton’s previous clients spring from various industries, including JPMorgan Chase, Pfizer (site intelligence for clinical trials), Newmind (legal firm), Epidemic Sound (music licensing), Sirius Energy (alternative energy), Monex (fintech), Hilton, and more.
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29+ Years
of Experience
Steve is a seasoned marketer with more than 29 years of experience. He has a proven track record in developing and executing successful marketing programs. Whether it’s creating lead gen campaigns using pay-per-click advertising on Google or Facebook, building sales funnels that automatically segment leads, or working as a product marketing manager doing deep competitor research and building a go-to-market strategy, he has the skills to get the job done.
Previously at
14+ Years
of Experience
Dawn is an experienced UX writer with a range of skills in copywriting, marketing writing, content strategy, user-centered design, and research. She collaborates with clients to craft UX and marketing copy, content, microcopy, and campaign materials. Dawn is well versed in creating and transferring content for new mobile apps, websites, and products. With more than 14 years of experience, she has served clients from various industries, including healthcare, education, insurance, and climate change.
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29+ Years
of Experience
As a designer with more than 29 years of experience, Aaron has consistently created value and produced measurable results in UX and product design. He reduced costs by $70 million at Anthem.ai (now Carelon Digital Platforms), increased adoption by 600% at Deloitte, and enhanced productivity at Caterpillar. Aaron tackles complex challenges by taking a holistic approach that involves collaborating with stakeholders, aligning design with business strategy, and effectively identifying user needs to enhance the overall customer experience.
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19+ Years
of Experience
Paul is a UX analyst and design strategist with a video production background. By combining his unique experience in design, UX, product, coding, and film, he helps businesses make decisions on communicating and interacting with their customers. Paul has worked with varied clients, including the BBC, Deutsche Bank, Legal & General, Thomas Cook, NatWest, Redbull, PruHealth, and the NME.
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8+ Years
of Experience
Laura is a data-driven strategist with expertise in turning data into actionable insights. She fell in love with Tableau 7.0 in her MBA business analytics program and never looked back. Now, Laura is a Tableau-certified professional and spends her days telling stories with data to influence business decisions.
Previously at
10+ Years
of Experience
Paul is a senior marketing manager who has managed teams and stakeholders. He excels at strategy creation, growth marketing and implementation, marketing management, and specific channels such as CRO, SEO, and paid advertising. Paul uses a data-driven, growth, and experimentation approach to drive business value. He worked for startups up and established international brands. Paul is known for his never-ending drive in the marketing field and his strategic, creative, and critical thinking skills.
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Facing the expiration of a 10-year agreement, a prominent industry organization
needed to reevaluate and improve its approach to partnerships.
Challenge: The client, a leading organization supporting pharmacists in various practice settings, was heavily dependent on a long-term marketing partner. As the client’s 10-year agreement was about to expire, the organization needed to explore potential partner alternatives and renegotiation strategies for an optimal path forward.
Solution: Toptal’s market research team conducted expert market assessments, to evaluate the client’s options for future partnerships. Ultimately, the assessments helped leadership decide to renegotiate the current contract.
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A market entry strategy is vital to any product. What might seem like an overnight success takes months and years of planning and hard work. Here’s how to tackle the challenges of entering a new market.
Read MoreExpertise
Previously at
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