A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?
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PR Expert
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Experience
21+ Years
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10+ Years
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14+ Years
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GM of Marketing Services
Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.
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Reach your audience effectively with Toptal’s PR and Communications Services. Our specialists power your PR and communications strategy through enhancing community relations, content creation and storytelling, media relations, public affairs, and managing sponsorships and partnerships.
GM of Marketing Services
As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
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Experience
30+ Years
Delivery Manager
Lauren serves as Toptal’s Senior Director of Managed Delivery with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.
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Experience
10+ Years
21+ Years
of Experience
Felipe is a marketing and advertising professional with more than 21 years of experience in service, general management, communication, marketing consulting, strategy design, creation of ad campaigns, and direct or relational marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.
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13+ Years
of Experience
Rohan is a marketing expert with an outstanding track record of delivering top- and bottom-line growth. He specializes in developing strategic narratives for leadership teams at technology-led companies across the e-commerce, banking, and healthcare industries. Rohan is keen on aligning product development, technology, sales, and marketing teams around a high-level story to prompt higher growth and improve customer engagement.
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30+ Years
of Experience
Heather is a copywriter, communications strategist, and brand storyteller with 30 years of experience serving Fortune 500 companies, global industry leaders, and successful small businesses. She loves developing world-class communications strategies and assets that support high-value lead generation and sales and create excellent customer experiences. Heather’s clients include TransUnion, Epicor, Lytx, Wells Fargo, Sony Pictures, The Walt Disney Company, The Bank of New York Mellon, Toshiba, Zapier, and News Corp.
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13+ Years
of Experience
Margaret is a global marketing and communications leader with a strong track record of driving revenue growth and operational effectiveness for rapid-growth businesses. She has experience forging relationships with and developing marketing campaigns for Fortune 500 brands spanning industries (e.g., BlackRock, Samsung, Kia, Procter & Gamble, and Target). Margaret’s passion is working with brands to tap into the power of storytelling and communicate their value propositions through engaging multimedia programs.
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29+ Years
of Experience
Daniel is a digital marketing strategist and data analyst known for impacting business ROI. He is skilled in optimizing strategies using market research, data, and analytics, as well as delivering actionable insights aligned with business and marketing goals. Daniel’s emphasis on omnichannel brand experiences across competitive markets makes him invaluable for businesses seeking market growth and enhanced brand reputations. Across the board, he positively impacts every brand’s digital presence.
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18+ Years
of Experience
Veronica is an award-winning content marketing expert with more than 18 years of experience creating narratives for brands, subject matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, Veronica leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.
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21+ Years
of Experience
Orly is a well-rounded, driven, inspirational executive and marketing leader with more than 21 years of dynamic consumer packaged goods experience in cosmetics, sports, eyewear, and book publishing. She is an expert in leading business and brand strategy, driving teams to develop and execute 360-degree brand marketing programs and campaigns while maintaining global brand equity and leveraging local market relevance.
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10+ Years
of Experience
Farhan is an experienced digital marketing professional with a master’s degree in marketing and more than 10 years of experience. He is a growth-focused marketer who is passionate about driving results. Farhan has developed and executed many successful digital marketing strategies and is certified in LinkedIn and Facebook marketing. He leverages analytical reporting and strategic communication to drive customer acquisition and revenue growth.
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22+ Years
of Experience
Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing over $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna’s ability to be a hands-on team member in a cross-functional environment has prepared her to be a valuable addition to any organization.
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13+ Years
of Experience
Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna has a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.
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24+ Years
of Experience
A global marketing leader with years of experience bolstering startups and blue-chip companies like Johnnie Walker, American Express, Boston Consulting Group, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion’s innovative strategy has garnered awards for exceptional marketing that delivers.
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10+ Years
of Experience
Madison is a seasoned marketing professional with 10 years of experience leading teams to sustained organizational growth. She is experienced in using data analytics to improve quality assurance, leading to key growth initiatives, and has a proven track record of exceeding KPIs in highly competitive, fast-paced environments. With consistent delivery of cost-effective solutions that increase revenue and improve performance, Madison is well versed in working in cross-functional team environments.
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12+ Years
of Experience
Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy with a focus on enhancing conversion. Gustavo’s expertise also extends to designing and optimizing sales funnels, landing pages, effective ads, and customer relationship management. Finally, Gustavo has consistently demonstrated a user-centered approach to his work, enabling him to successfully navigate from solopreneurs to big enterprises.
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23+ Years
of Experience
Lynda is an enthusiastic, skilled marketer with more than 23 years of experience in all marketing facets at blue-chip companies like Dell, IBM, and Nokia. She thrives in a fast-paced environment, adapts quickly to changing priorities, and leads with a results-first mindset. Lynda’s passion is in demand generation, content and social strategy, paid media, and partner marketing.
Previously at
10+ Years
of Experience
With more than 10 years of cross-functional experience, Belinda is a top-notch marketing expert. Specializing in B2B and B2B SaaS marketing, she spent the past decade driving tangible KPI growth, contributing significantly to revenue, branding, and positioning. With a strong focus on data-driven insights, Belinda successfully crafted global marketing strategies that are customer-centric, attainable, and profitable.
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A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?
Read MoreExpertise
Previously at
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