Release fast but flawed, or wait and strive for perfection? Get the timing of your next product launch right with these expert tips.
Read MorePreviously at
GM of Marketing Services
Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.
Previously At
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As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously At
GM of Marketing Services
As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously at
Experience
30+ Years
Delivery Manager
Lauren serves as Toptal’s Senior Director of Managed Delivery with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.
Previously Managed Client
Experience
10+ Years
13+ Years
of Experience
Julio is a well-rounded marketer with 13+ years of experience designing brand identities across multiple markets, crafting transformative strategies, and empowering multifunctional teams to deliver outstanding results. He has launched over 50 SKUs while creating irresistible content, events, consumer promotions, and influencer campaigns that led to 120% and 140% revenue growth on globally known brands such as Oral-B, Gillette, Ariel, and Lenor.
Previously at
13+ Years
of Experience
Chandler is an experienced digital strategist with a track record of creating and executing successful worldwide strategies for diverse global audiences at Google and IBM, as well as developing and executing go-to-market strategies from scratch on the startup and small and midsize business levels. His expertise lies in bringing together integrated experiences across owned, earned, and paid media to increase engagement, leads, and sales.
Previously at
13+ Years
of Experience
Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.
Previously at
19+ Years
of Experience
Michelle is a highly organized, driven, creative marketing leader skilled at producing compelling digital content that boosts audience engagement, drives revenue, and transforms customers into brand advocates. Passionate about engaging audiences and achieving business goals, she is comfortable in both leadership and individual contributor roles. Highly adaptable to new industries and challenges, Michelle is able to work cross-functionally with key stakeholders, customers, and partners.
Previously at
14+ Years
of Experience
Mali is a savvy digital and operations marketing manager with 14+ years of experience dealing with the agency, publisher, and client perspectives. Mali had the privilege of leading digital and content marketing, product strategy, and go-to-market operations across the FNB, FMCG, automotive, entertainment, banking, and pharmaceutical industries for well-known brands like McDonald's, Henkel, Unilever, Mercedes-Benz, Porsche, Nissan, Disney, WarnerMedia, ADCB, CitiBank, and Boehringer Ingelheim.
Previously at
12+ Years
of Experience
Carly is a seasoned marketing professional, leveraging 12+ years of experience in brand development, strategy, search engine optimization (SEO), and communications to drive growth for businesses of all sizes. She delivers innovative brand strategies for companies prioritizing the customer experience, spanning various industries, including luxury and emerging markets.
Previously at
17+ Years
of Experience
Joe is a driven and highly accomplished senior consumer marketing executive with extensive experience in brand strategy; full-funnel marketing campaigns; earned, social, and paid media-mix management; budgeting; and event activation. He has provided leadership across a wide spectrum of marketing roles for world-class brands within CPG, retail, and hospitality, and he's an expert at developing bold and innovative solutions supported by data-driven analytics.
Previously at
14+ Years
of Experience
Jared enjoys helping companies grow by taking a data-driven approach to uncovering customer insights for a successful go-to-market strategy. Most recently, he worked in growth, campaigns, and acquisition inside a demand generation organization and helped his startup grow from $37 million to over $200 million and then toward a $6.5 billion acquisition.
Previously at
12+ Years
of Experience
Hernán is a marketing expert with 12+ years of international experience in digital marketing, communication, and social media management. Throughout his career, Hernán has performed different roles, managing marketing campaigns and running creative and strategic projects for communication agencies and companies within the education and technology industries.
Previously at
11+ Years
of Experience
Kevin is a senior digital marketing professional with a background in the tier 1 consumer electronics category and agency experience in consumer retail, wireless and internet communications, retail finance, and SaaS. He has a deep technical knowledge of all major digital marketing tactics. His specialties are designing end-to-end digital marketing campaigns that connect with customers at all relevant touch points and generating business results.
Previously at
8+ Years
of Experience
Cheryl is a seasoned content manager with more than eight years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she delivers exciting copy for various channels, formats, and audiences. Discover how Cheryl can utilize her strategic abilities to elevate your brand and meet business objectives.
Previously at
10+ Years
of Experience
Lindsay is a copy lead and content strategist with over a decade of experience. She has helped iconic brands like Amazon, HBO Max, ASICS, and Kate Spade craft their voice and identity and connect with their audience. She also leads and mentors teams of writers and delivers on-brand, data-driven, and user-centric content solutions that drive engagement and conversion. Lindsay is also an author, and her book, "You Know You Love Me: The Oral History of Gossip Girl," will be released in 2025.
Previously at
20+ Years
of Experience
Ally is a marketing expert who works in editorial, social, strategy, and consulting for brands and businesses. With 20 years of industry experience, she has developed great teams, designed mechanisms that deliver results, and established the processes and collaborations necessary to create and curate successful content. Ally is comfortable taking a distant business objective and working creatively to find a way to reach it.
Previously at
22+ Years
of Experience
Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing over $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna's ability to be hands-on and a team member in a cross-functional environment have prepared her to be a valuable addition to any organization.
Previously at
8+ Years
of Experience
Andre is a digital performance marketer and project manager with more than eight years of extensive experience in digital marketing project management, web management, brand strategy, and digital strategy. His expertise extends across brands such as Uber, Nestlé Purina, HubSpot, and Acorns, where he has managed full-project life cycles for 5+ years. Andre has led multiple initiatives where his projects with brands have increased open rates and CTR by 17%, driven leads by 40%, and grown revenue by 33%.
Previously at
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Toptal consultant unlocks 250% revenue growth for UK-based edtech company with breakthrough go-to-market strategy.
Challenge: Expanding into international markets unlocks new opportunities—and just as many challenges. Although a UK-based edtech company had successfully launched its day care administration platform in certain markets, the brand struggled to find footing in the Americas.
Impact: Toptal’s strategy consulting services enabled the company to expand throughout the Americas, unlocking 250% revenue growth within a year. The company now operates in more than 1,000 global facilities, with Latin America now representing the client’s largest market by revenue.
Anuar [Toptal’s strategy consultant] was instrumental in our growth as a company. His robust analysis gave us the insight and confidence we needed to successfully launch in the Americas, leading to significant customer and revenue growth.
CEO
Edtech Company
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Release fast but flawed, or wait and strive for perfection? Get the timing of your next product launch right with these expert tips.
Read MorePreviously at
Jeff is the Growth Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis on leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.
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