Chris Krohn
Chris Krohn

GM of Marketing Services

30 Years of Experience
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Product Launch Services

Product Launch Services – Introduce Your Product With Maximum Impact

Partner with Toptal to develop a comprehensive product launch strategy that generates excitement, reaches your target audience, and maximizes market impact. Our team of product marketing experts will ensure a seamless launch, from concept to market, driving exceptional results for your business.
Get a Free Consultation Now
Clients Served
25,000+
Vetted Professionals
20,000+
Toptal Total Projects Delivered
64,000+
Industries Served
300+

TRUSTED BY THOUSANDS OF LEADING BRANDS

Our Services

Toptal Product Launch Services

Drive a successful product launch with our comprehensive marketing services. From strategy to execution, we ensure your product reaches target audiences and exceeds expectations.

Go-to-Market Strategy

Craft a go-to-market plan that ensures your product reaches the right audience through optimal channels.

Product Launch Marketing Plan

Create a detailed marketing plan to build awareness, generate excitement, and drive adoption of your new product.

Market Research and Analysis

Conduct in-depth market research to identify opportunities and refine your product positioning.

Brand Messaging and Positioning

Define clear, compelling brand messages that resonate with your target audience.

Social Media and Influencer Strategy

Develop and execute campaigns leveraging social media and influencers to engage your audience and drive awareness.

PR and Media Relations

Leverage media and PR opportunities to generate buzz and excitement around your launch.

Product Launch Events

Plan and produce impactful launch events that engage your audience and create buzz around your product.

Soft Launch Strategies

Implement soft launch strategies to test the market and make necessary adjustments for a successful rollout.

Sales Enablement

Equip your sales team with the tools and training needed to effectively sell your new product.

Customer Feedback Integration

Gather and analyze customer feedback to refine product offerings and messaging, ensuring alignment with market needs and expectations.

Cross-channel Coordination

Coordinate across all marketing and sales channels to ensure a cohesive and synchronized product launch effort.

Launch Analysis and Reporting

Provide comprehensive launch analysis and reporting to measure success and identify areas for improvement.

Need expert guidance to ensure a successful product launch?

Get a Free Consultation Now
PARTNERSHIP THAT WORKS

How We Deliver Product Launch Services

Our seasoned product marketing team, with expertise from top-tier companies, crafts and implements customized strategies tailored to your business goals and industry requirements, ensuring impactful results and sustained success.

1

Discover

2

Define

3

Develop

4

Deploy

Chris Krohn
Chris Krohn
GM of Marketing Services

As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

Bain & Company
CUSTOMIZED SOLUTIONS
End-to-End Product Launch Services That Deliver Value
Toptal delivers leading product launch services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
Managed Delivery by Toptal
End-to-end project delivery per your specific requirements.
GM of Marketing Services's avatar
GM of Marketing Services
Delivery Manager's avatar
Delivery Manager
Product Launch Expert's avatar
Product Launch Expert
Digital Strategist's avatar
Digital Strategist
Go-to-Market Strategy Expert's avatar
Go-to-Market Strategy Expert
Product Marketing Expert's avatar
Product Marketing Expert
Product Launch Expert's avatar
Product Launch Expert
Omnichannel Marketer's avatar
Omnichannel Marketer
Chris Krohn
Chris Krohn
Toptal Logo

GM of Marketing Services

As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously at

Experience

30+ Years

Lauren Beam
Lauren Beam
Toptal Logo

Delivery Manager

Lauren serves as Toptal’s Senior Director of Managed Delivery with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.

Previously Managed Client

Experience

10+ Years

Julio Lacerda
Julio Lacerda
Verified Expert in Marketing
Experience Icon

13+ Years

of Experience

Product Launch Expert

Julio is a well-rounded marketer with 13+ years of experience designing brand identities across multiple markets, crafting transformative strategies, and empowering multifunctional teams to deliver outstanding results. He has launched over 50 SKUs while creating irresistible content, events, consumer promotions, and influencer campaigns that led to 120% and 140% revenue growth on globally known brands such as Oral-B, Gillette, Ariel, and Lenor.

Previously at

Procter & Gamble
Chandler Diggs
Chandler Diggs
Verified Expert in Marketing
Experience Icon

13+ Years

of Experience

Digital Strategist

Chandler is an experienced digital strategist with a track record of creating and executing successful worldwide strategies for diverse global audiences at Google and IBM, as well as developing and executing go-to-market strategies from scratch on the startup and small and midsize business levels. His expertise lies in bringing together integrated experiences across owned, earned, and paid media to increase engagement, leads, and sales.

Previously at

Google
Joanna Chiarello
Joanna Chiarello
Verified Expert in Marketing
Experience Icon

13+ Years

of Experience

Go-to-Market Strategy Expert

Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.

Previously at

Michelle Pizzo
Michelle Pizzo
Verified Expert in Marketing
Experience Icon

19+ Years

of Experience

Product Marketing Expert

Michelle is a highly organized, driven, creative marketing leader skilled at producing compelling digital content that boosts audience engagement, drives revenue, and transforms customers into brand advocates. Passionate about engaging audiences and achieving business goals, she is comfortable in both leadership and individual contributor roles. Highly adaptable to new industries and challenges, Michelle is able to work cross-functionally with key stakeholders, customers, and partners.

Previously at

Sony
Muhammed Ali Jamadar
Muhammed Ali Jamadar
Verified Expert in Marketing
Experience Icon

14+ Years

of Experience

Product Launch Expert

Mali is a savvy digital and operations marketing manager with 14+ years of experience dealing with the agency, publisher, and client perspectives. Mali had the privilege of leading digital and content marketing, product strategy, and go-to-market operations across the FNB, FMCG, automotive, entertainment, banking, and pharmaceutical industries for well-known brands like McDonald's, Henkel, Unilever, Mercedes-Benz, Porsche, Nissan, Disney, WarnerMedia, ADCB, CitiBank, and Boehringer Ingelheim.

Previously at

WARNERMEDIA
Carly Chenault
Carly Chenault
Verified Expert in Marketing
Experience Icon

12+ Years

of Experience

Omnichannel Marketer

Carly is a seasoned marketing professional, leveraging 12+ years of experience in brand development, strategy, search engine optimization (SEO), and communications to drive growth for businesses of all sizes. She delivers innovative brand strategies for companies prioritizing the customer experience, spanning various industries, including luxury and emerging markets.

Previously at

Barneys New York

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Google
OpenAI
Meta
Microsoft
Apple
GoogleOpenAIMetaMicrosoftAppleIBMTeslaOracleAccentureAmazon Web ServicesAirbnbintelDuolingoBooking.comSAPHBOAdobeCiscoNvidiaSAS

OUR THOUGHT LEADERSHIP

Explore Insights From the Product Marketing Field

Read the latest articles and resources to keep you current on emerging trends in product marketing, consumer behavior, market segmentation, branding strategies, and promotional tactics.

Timing Is Everything: Choosing the Right Product Launch Strategy

Release fast but flawed, or wait and strive for perfection? Get the timing of your next product launch right with these expert tips.

Read More
Elena Grigoras

Elena Grigoras

Verified Expert in Product Management
10 Years of Experience
Elena is a product management expert and strategy consultant with more than a decade of experience. She has led large cross-functional teams in the development of cutting-edge SaaS platforms for international companies, including Mondia Technologies and Laerdal Medical.

Previously at

Travod
Jeff Gangemi

Jeff is the Growth Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis on leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

Need expert guidance to ensure a successful product launch?

Get a Free Consultation Now