Product Marketing

Product Marketing Services for Successful Go-to-Market Strategies

Develop and execute successful go-to-market strategies with Toptal’s Product Marketing services. We specialize in product launches, positioning, and targeted messaging to reach and engage your audience.
4.7 / 5.0 on

Based on 1796 reviews as of July 18, 2024

Ren Tang

Team Leader

Featured Team of Product Marketing Experts

Ren Tang

Product Marketing Executive

Over the last 18 years, Ren has built and launched five successful digital products and businesses. He's worked in e-commerce, gaming, mobile apps, and SaaS platforms for a wide range of organizations, from Silicon Valley startups to Fortune 100 companies like Disney. Ren is passionate about creating great teams with the right culture, building the product with customers in mind, and guiding product development with data-driven insights.

Previously at

Disney

Experience

18+ Years

Kate Macknight

Product Marketing Expert

Kate has more than 12 years of experience in product marketing, management, and marketing strategy. She has worked with some of the world's biggest brands, including American Express, Dyson, Coca-Cola, and early-stage startups. Kate has grown organic audiences by 2,000% across social media, overseen successful product launches, and increased sales by over 400% within weeks of implementing insightful marketing strategies. She is passionate about creating products and solutions that delight customers.

Previously at

Dyson

Experience

12+ Years

Anna Yelkina-Damman

Product Marketing Expert

Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing over $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna's ability to be hands-on and a team member in a cross-functional environment have prepared her to be a valuable addition to any organization.

Previously at

Nestle

Experience

22+ Years

TRUSTED BY THOUSANDS OF LEADING BRANDS

OUR SERVICES

Toptal Product Marketing Services

Precisely target the right audience for meaningful growth with Toptal’s Product Marketing services. Elevate your market position and ensure a successful product launch with competitive analysis, go-to-market content and execution, positioning, pricing, and more.

Product Launch Services

Launch your product effectively using a tailored, multichannel marketing approach that captures attention.

Product Lifecycle Management Services

Manage your product’s entire lifecycle, ensuring continuous innovation, market adaptation, and sustained growth from development through maturity.

Positioning Services

Define a unique market position to distinguish your product from competitors and increase appeal.

Pricing Strategy Consulting

Develop pricing models that maximize profitability while appealing to your target demographics.

Competitive Analysis Services

Assess market competitors to strategically position your product for optimal market penetration.
CUSTOMIZED SOLUTIONS
Product Marketing Solutions That Drive Impact
Toptal delivers leading product marketing services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
Managed Delivery by Toptal
End-to-end project delivery per your specific requirements
GM of Marketing Services's avatar
GM of Marketing Services
Delivery Manager's avatar
Delivery Manager
Product Marketing Expert's avatar
Product Marketing Expert
Growth Marketer's avatar
Growth Marketer
Product Marketing Expert's avatar
Product Marketing Expert
Product Marketing Manager's avatar
Product Marketing Manager
UX Researcher's avatar
UX Researcher
Content Strategist's avatar
Content Strategist
Chris Krohn
Chris Krohn
Toptal Logo

GM of Marketing Services

Chris brings decades of experience as a marketing executive and technologist to the table. He has served as president, general manager, chief marketing officer, Bain & Company strategist, and board director, and as a professor of marketing at The University of Chicago Booth School of Business.

Previously at

Marketing Experience

30+ Years

Lauren Beam
Lauren Beam
Toptal Logo

Delivery Manager

Lauren serves as the Senior Director of Managed Delivery at Toptal with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.

Previously Managed Client

Experience

10+ Years

Felipe Garces
Felipe Garces
Verified Expert in Marketing
Experience Icon

21+ Years

of Experience

Product Marketing Expert

Felipe is a marketing and advertising professional with 21+ years of experience in service, general management, communication, marketing consulting, strategy design, creation of ad campaigns, and direct or relational marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.

Previously at

Gustavo Loureiro dos Reis
Gustavo Loureiro dos Reis
Verified Expert in Marketing
Experience Icon

12+ Years

of Experience

Growth Marketer

Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy with a continual focus on enhancing conversion. Gustavo's expertise also extends to customer relationship management as well as designing and optimizing sales funnels, landing pages, and effective ads. Finally, Gustavo consistently demonstrates a user-centered approach to his work, enabling him to successfully navigate from solopreneurs to large enterprises.

Previously at

Juho Harmaa
Juho Harmaa
Verified Expert in Marketing
Experience Icon

20+ Years

of Experience

Product Marketing Expert

Juho is a senior marketing and business leader with more than 20 years of experience building and growing innovative online businesses. He has led marketing, product, design, and engineering teams and has a strategic and data-led approach to marketing. Juho is a problem solver, a team player, and an entrepreneur at heart.

Previously at

Steve De Long
Steve De Long
Verified Expert in Marketing
Experience Icon

29+ Years

of Experience

Product Marketing Manager

Steve is a seasoned marketer with more than 29 years of experience. He has a proven track record in developing and executing successful marketing programs. Whether it’s creating lead generation campaigns using pay-per-click advertising on Google or Facebook, building sales funnels that automatically segment leads, or working as a product marketing manager doing deep competitor research and building a go-to-market strategy, he has the skills to get the job done.

Previously at

Anton Roolaart
Anton Roolaart
Verified Expert in Design
Experience Icon

24+ Years

of Experience

UX Researcher

Anton is an award-winning creative UX leader with more than 24 years of experience designing user experiences. He is skillful in UX strategy, design, processes, user research, prototyping, and promoting design thinking methodologies. Anton’s previous clients come from various industries, including JPMorgan Chase Bank, Pfizer (site intelligence for clinical trials), Newmind (legal firm), Epidemic Sound (music licensing), Sirius Energy (alternative energy), Monex (fintech), Hilton, and more.

Previously at

Veronica Wolf
Veronica Wolf
Verified Expert in Marketing
Experience Icon

18+ Years

of Experience

Content Strategist

Veronica is an award-winning content marketing expert with 18+ years of experience creating narratives for brands, subject matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, she leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.

Previously at

Collaboration that works

How to Work With Toptal for Your Product Marketing Needs

Toptal connects you directly with world-class marketing experts from our network within hours—not weeks or months.

1

Talk to a Product Marketing Lead

A leader from our team will work with you to understand your goals, business needs, and team dynamics.
2

Get the Perfect Solution

From full end-to-end delivery to team augmentation—choose the best model for your business and project needs.
3

The Right Fit, Every Time

Work with Toptal’s Product Marketing team on a trial basis (pay only if satisfied), ensuring that your needs are ultimately met.

Maximize your product success with Toptal’s Product Marketing services

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Schedule a Call with Toptal’s Product Marketing Services Team Today

NEED WORLD-CLASS PRODUCT MARKETING SERVICES FAST?

Schedule a Call with Toptal’s Product Marketing Services Team Today

Chris Krohn

  GM of Marketing Services

Chris’s division of professionals delivers world-class marketing services. He brings decades of experience as a marketing executive and technologist to the table. Chris has served as president, general manager, chief marketing officer, Bain & Company strategist, and board director, and as a professor of marketing at The University of Chicago Booth School of Business.
Get a Free Consultation Now

OUR THOUGHT LEADERSHIP

Explore Insights From the Product Marketing Field

Read the latest articles and resources to keep you current on emerging trends in product marketing.

The 3 Essential Elements of a Streamlined Product Strategy

Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.

Read More
Douglas L. Ringer

Douglas L. Ringer

Verified Expert in Product Management
Doug is a product expert and executive coach who has led teams at Fortune 500 companies, including General Electric, Honeywell, and Ericsson. He has a demonstrated track record of improving profit and revenue at businesses spanning myriad industries.

Previously at

General Electric

RELATED EXPERTISE

Product Marketing Related Offerings

Pair Toptal’s Product Marketing services with related competencies to effectively tackle your business challenges.

Maximize your product success with Toptal’s Product Marketing services

Get a Free Consultation Now