Programmatic Advertising Services

Programmatic Advertising Services – Increase Reach and Maximize ROI

Optimize your ad spend and improve ROI with Toptal’s Programmatic Advertising Services. Leverage data-driven strategies, advanced targeting, and real-time insights for precise ad placements, maximum reach, and transparent campaign management.

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Clients Served

25,000+

Total Vetted Professionals

20,000+

Toptal Total Projects Delivered

64,000+

Industries Served

300+

TRUSTED BY THOUSANDS OF LEADING BRANDS

Our Services

Toptal Programmatic Advertising Services

Unlock your business’s potential with Toptal’s Programmatic Advertising Services. Expand reach, diversify customer acquisition, and increase revenue through data-driven programmatic advertising tailored to your business needs.

Programmatic Advertising Strategy

Develop a comprehensive, data-driven strategy to align campaigns with business goals.

Programmatic Ad Optimization

Continuously optimize ads for better performance, increasing engagement and conversion rates.

Programmatic Campaign Optimization

Fine-tune campaigns to enhance effectiveness, ensuring your message reaches the right audiences.

Real-time Bidding (RTB)

Utilize RTB to dynamically bid on ad impressions, maximizing reach and ad performance.

Audience Targeting and Segmentation

Leverage advanced techniques to reach specific audiences, ensuring your advertising resonates effectively.

Demand-side Platform (DSP) Management

Efficiently manage campaigns across multiple DSPs, maximizing reach and performance.

Ad Creative Optimization

Test and refine ad creatives to improve engagement and conversion rates.

Cross-channel Integration

Integrate programmatic efforts across digital channels for a unified marketing strategy.

Campaign Performance Analysis

Receive detailed campaign performance reports and actionable insights for data-driven decision making.

Content Strategy Consulting

Craft compelling content with our content strategy consulting, ensuring it resonates with audiences and supports goals.

Brand Safety and Fraud Prevention

Ensure your ads are placed in environments with robust brand safety measures, protecting your investments.

Data Management and Utilization

Leverage data to inform targeting and personalization strategies, enhancing campaign effectiveness.

Looking for guidance about the perfect programmatic advertising solution for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Programmatic Advertising Services

Our programmatic advertising experts, with experience at leading companies, develop and deploy tailored programmatic advertising solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

Define

Develop

Deploy

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Jeff Gangemi

Digital Marketing Practice Lead

Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously At

CUSTOMIZED SOLUTIONS

Programmatic Advertising Services That Deliver Value

Toptal delivers leading programmatic advertising services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent and Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements.

Growth Marketing Practice Lead

Delivery Manager

Programmatic Advertising Strategist

Campaign Manager

Ad Operations Manager

Programmatic Advertising Expert

Cross-channel Integration Expert

Creative Designer

Jeff Gangemi

Growth Marketing Practice Lead

Previously at

Technology Experience

15+ Years

Lauren Beam

Delivery Manager

Lauren serves as Toptal’s Senior Director of Managed Delivery with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.

Previously Managed Client

Experience

10+ Years

Kevin Park

Verified Expert in Marketing

11+ Years

of Experience

Programmatic Advertising Strategist

Kevin is a senior digital marketing professional with a background in the tier-1 consumer electronics category and agency experiences in consumer retail, wireless and internet communications, retail finance, and SaaS. He has a deep technical knowledge of all major digital marketing tactics. His specialties are designing end-to-end digital marketing campaigns that connect with customers at all relevant touch points and generating business results.

Previously at

Camila Pereira

Verified Expert in Marketing

13+ Years

of Experience

Campaign Manager

Camila is a seasoned professional with 13+ years of experience in marketing and analytics. She has worked for agencies like Omnicom Media Group and companies like Just Eat, managing budgets of over £7 million globally. With a master's degree in advertising and multiple certifications, Camila excels in agency transitions and establishing in-house teams. She is an innovative thinker who thrives on pushing boundaries, leveraging analytics and digital strategies to drive outstanding performance.

Previously at

Chandler Diggs

Verified Expert in Marketing

13+ Years

of Experience

Ad Operations Manager

Chandler is an experienced digital strategist with a track record of creating and executing successful worldwide campaigns for diverse global audiences at Google and IBM, as well as developing and executing GTM strategies from scratch on the startup and SMB levels. His expertise lies in bringing together integrated experiences across owned, earned, and paid media to increase engagement, leads, and sales.

Previously at

Julio Lacerda

Verified Expert in Marketing

13+ Years

of Experience

Programmatic Advertising Expert

Julio is a well-rounded marketer with 13+ years of experience designing brand identities across multiple markets, crafting transformative strategies, and empowering multifunctional teams to achieve exceptional results for a target audience. He has launched over 50 SKUs while creating irresistible content, events, consumer promotions, and influencer campaigns that led to 120% and 140% revenue growth on globally known brands such as Oral-B, Gillette, Ariel, and Lenor.

Previously at

Brion Roberto

Verified Expert in Marketing

24+ Years

of Experience

Cross-channel Integration Expert

A global marketing leader with years of experience bolstering startups and blue chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion's innovative strategy has garnered awards for exceptional marketing that delivers.

Previously at

Lucía Merlo

Verified Expert in Design

13+ Years

of Experience

Creative Designer

An email and visual designer, Lucía has spent the last 13 years working with companies and museums like IKEA, LEGO, Munch Museum, and the Museum of the Future, helping them build experiences for their customers. She is a keen problem solver and can deliver visual guidelines, exhibition artwork, event design, interface design, illustrations, animations, and video ads. Lucía loves challenging herself to find a unique voice for each project and developing it further through innovative yet simple visual communication.

Previously at

On-demand Talent and Teams

20,000+ vetted professionals, ready to deploy individually or in teams.

Marketing Project Manager

Programmatic Advertising Strategist

Ad Operations Manager

Cross-channel Integration Expert

Performance Marketing Expert

Creative Designer

Campaign Performance Analyst

Audience Targeting Expert

Brand Safety Expert

Verified Expert in Project Management

13+ Years

of Experience

Marketing Project Manager

Erica is an Agile project manager and product owner with more than 13 years of experience. She has worked on a multitude of different projects and products. Erica is a quick learner with strong networking, communication, and organizational skills, and she loves working with international teams.

Previously at

Verified Expert in Marketing

22+ Years

of Experience

Programmatic Advertising Strategist

Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing over $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna's ability to be a hands-on team member in a cross-functional environment have prepared her to be a valuable addition to any organization.

Previously at

Verified Expert in Marketing

9+ Years

of Experience

Ad Operations Manager

Fernando has experience in search engine marketing PPC, working with e-commerce and Ledgen Group for B2B and B2C companies like NBA and NHL teams, Caterpillar, Lending Tree, regional banks, and cybersecurity firms. He managed budgets of up to $1 million per month. Additionally, Fernando has deep knowledge of SEO, having worked in audits, content planning, and on-page optimization. Fernando is a quick learner with deep expertise working with AI for digital media and SEO.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

Cross-channel Integration Expert

Paul is a senior marketing manager who has managed teams and stakeholders. He excels at strategy creation, growth marketing and implementation, marketing management, and specific channels such as CRO, SEO, and paid advertising. He uses a data-driven, growth, and experimentation approach to drive business value. He has worked for startups and established international brands. Paul is known for his never-ending drive in the marketing field and his strategic, creative, and critical thinking skills.

Previously at

Verified Expert in Marketing

9+ Years

of Experience

Performance Marketing Expert

Jake is a growth and performance marketing expert in paid social, paid search, SEO, and CRO. His paid media work spans Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, Reddit, Apple Search Ads, Google Search Ads, Google Shopping Ads, Bing Search Ads, and Pinterest marketing. Jake is proficient with programmatic display ads across Google Display, Criteo, and AdRoll. He also provides on and off-page SEO, CRO funnel optimization, ad creative strategy, and A/B testing as core offerings.

Previously at

Verified Expert in Design

10+ Years

of Experience

Creative Designer

Karla is a seasoned designer with more than 10 years of experience, with a background in engineering and creating visually engaging experiences for global campaigns. As a visual and UX designer, she thrives in fast-paced environments and collaborating with cross-functional teams. She is an accomplished art director and team leader, driven by her creativity and expertise in motion graphics. Karla has worked for major tech companies and startups, balancing tight deadlines with high-quality results.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

Campaign Performance Analyst

Farhan is an experienced digital marketing professional with a master's degree and more than 10 years of experience. He is a growth-focused marketer who is passionate about driving results. Farhan has developed and executed many successful digital marketing strategies and is certified in LinkedIn and Facebook marketing. He leverages analytical reporting and strategic communication to drive customer acquisition and revenue growth. His expertise in programmatic advertising campaigns and audience segments propels a wide range of innovative and effective advertising strategies.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Audience Targeting Expert

Alena is a results-driven marketing expert passionate about digital marketing and technology. With over a decade of industry experience, her expertise spans B2B, B2C, and B2B2C domains. Alena's agile and creative approach consistently yields positive results. She is known for her innovative strategies that combine creativity and analytical skills. With a track record of careful, strategic planning, Alena has an uncanny ability to turn business visions into tangible, vibrant realities.

Previously at

Verified Expert in Marketing

9+ Years

of Experience

Brand Safety Expert

Nicole has an entrepreneurial spirit and a passion for working with people. She values teamwork and positivity and thrives on solving complex problems. She is a marketing expert with international experience, leading projects for SMBs and enterprises, solving their most pressing challenges, and fulfilling new market opportunities. Her strengths include B2B2C strategy, creative design thinking, project management, and content marketing solutions.

Previously at

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Looking for guidance about the perfect programmatic advertising solution for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

WHY ORGANIZATIONS CHOOSE US

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Top marketing agency hires 10 Toptal developers to automate ad-buying, grows revenue 3x.

Challenge: Adcrush Media needed to automate its media buying process and scale the company faster without relying on external capital.

Solution: Using Toptal’s flexible, on-demand hiring model, Adcrush worked with 10 developers to automate its ad-buying process and rapidly release critical features.

Impact: Without raising external capital or hiring a full-time engineering team, Adcrush expanded its client base by 500% and tripled revenue year over year.

When we have a very specific need, Toptal can find us a specialist in just a few days. Toptal lets us launch features at a ferocious pace.

David Sanghera

Co-founder and CTO

Read Full Case Study

OUR THOUGHT LEADERSHIP

Explore Insights From the Programmatic Advertising Field

Read the latest articles and resources to keep you current on emerging trends in programmatic advertising.

Digital Advertising for Small Businesses: A 6-step Plan for Building E-commerce Success

Standing out among crowds of online sellers can feel impossible. Maximize the success of your digital campaigns with this complete guide to e-commerce advertising for small businesses.

Ariel Morton

Verified Expert in Marketing

8 Years of Experience

Ariel is a marketing expert who helps businesses of all sizes develop robust digital marketing strategies and execute targeted advertising campaigns that drive lead and sales conversion and grow revenue. Her previous clients include Dr Teal’s and Native; she has an MBA in marketing strategy.

Expertise

E-commerce Marketing Advertising Management

Previously at

Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting

Jake Madoff

Verified Expert in Marketing

Facebook Ads Google Ads SEO

Choosing an AI Tool Set for Content Personalization

Jeff Gangemi

Jeff is the Growth Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis on leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.