Digital Marketing Practice Lead

15 Years of Experience

With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously At

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Marketing Services/

Digital Marketing/

Search Engine Marketing Services

Search Engine Marketing (SEM) Services – Drive Growth and Maximize ROI

Leverage our Search Engine Marketing (SEM) Services to outrank competitors and enhance performance. Our expert strategies across Google Ads, Bing, and other key channels drive high ROI results, ensuring superior campaign management and significant incremental revenue for sustained growth.

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Clients Served

25,000+

Total Vetted Professionals

20,000+

Toptal Total Projects Delivered

64,000+

Industries Served

300+

TRUSTED BY THOUSANDS OF LEADING BRANDS

Our Services

Toptal Search Engine Marketing Services

Drive impactful results and maximize your ROI with Toptal’s comprehensive SEM Services. Our team specializes in customized strategies, from SEM campaign management to advanced analytics, ensuring your business achieves top performance across all digital platforms.

Tailored SEM Strategy

Outrank competitors with customized SEM strategies, maximizing impact on Google Ads, Bing Ads, and other search platforms.

Keyword Strategy and Research

Attract high-quality traffic by targeting high-ROI keywords through advanced keyword research and strategy.

Bid Management and Optimization

Implement bidding strategies focused on CPA, ROAS, and CPC to improve performance and increase ROI.

A/B Testing and Optimization

Enhance conversion rates by refining your ads through strategic A/B testing and optimization.

PPC Campaign Management

Maximize ROI with expert PPC management, optimizing ad spend and campaign efficiency.

Mobile and Local Search Optimization

Capture mobile and local search traffic, ensuring cross-device consistency and driving higher conversion rates.

Landing Page Optimization

Design and optimize landing pages to increase conversion rates and improve ad performance.

Google Ads Management

Expertly manage Google Ads to ensure your campaigns are effective and cost-efficient.

Remarketing Campaigns

Drive conversions by reengaging past visitors through personalized, dynamic remarketing campaigns.

Competitor Analysis and Benchmarking

Stay ahead of the competition by optimizing SEM strategies through detailed competitor analysis and benchmarking.

Campaign Performance Analysis

Regularly analyze and refine your SEM campaigns to ensure optimal performance and ROI.

Bing Ads Management

Expand your reach with optimized Bing Ads, targeting a wider audience for better results.

Looking for guidance about the perfect search engine marketing service for your needs?

Get a Free Consultation Now

PARTNERSHIP THAT WORKS

How We Deliver Search Engine Marketing Services

Our search engine marketing experts, with experience at leading companies, develop and deploy SEM solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

Define

Develop

Deploy

Get a Free Consultation Now

Jeff Gangemi

Digital Marketing Practice Lead

Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting at Accenture Song, he brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting at Accenture Song, he brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously At

CUSTOMIZED SOLUTIONS

Search Engine Marketing Services That Deliver Value

Toptal delivers leading search engine marketing solutions through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent and Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements.

Digital Marketing Practice Lead

Delivery Manager

SEM Strategist

Digital Marketing Expert

SEM Expert

Digital Marketing Expert

SEM Specialist

Jeff Gangemi

Digital Marketing Practice Lead

Previously at

Experience

15+ Years

Lauren Beam

Delivery Manager

Lauren serves as Toptal’s Senior Director of Managed Delivery with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.

Previously Managed Client

Experience

10+ Years

Camila Pereira

Verified Expert in Marketing

13+ Years

of Experience

SEM Strategist

Camila is a seasoned SEM professional with more than 13 years of experience. She has worked for agencies like Omnicom Media Group and companies like Just Eat, managing budgets of over £7 million globally. With a master’s degree in advertising and multiple certifications, Camila excels in agency transitions and establishing in-house teams. She is an innovative thinker who thrives on pushing boundaries, leveraging analytics and digital strategies to drive outstanding performance.

Previously at

Venkat Pullela

Verified Expert in Marketing

9+ Years

of Experience

Digital Marketing Expert

Venkat is an experienced marketing technology manager with a demonstrated history of onboarding, migrations, integrations, and more. He is well versed in full-stack marketing technology, ranging from enterprise to startup solutions. Venkat consults on and improves core pillars of digital marketing, data management, campaigns, asset management, analytics, reporting, security, and risk compliance for inbound and outbound marketing needs.

Previously at

Farhan Javeed

Verified Expert in Marketing

10+ Years

of Experience

SEM Expert

Farhan is an experienced SEM professional with a master’s degree and more than 10 years of experience. He is a growth-focused marketer who is passionate about driving results. Farhan has developed and executed many successful digital marketing strategies and is certified in LinkedIn and Facebook marketing. He leverages analytical reporting and strategic communication to drive customer acquisition and revenue growth.

Previously at

Fernando D'Annunzio

Verified Expert in Marketing

9+ Years

of Experience

SEM Expert

Fernando has experience in SEM, working in e-commerce and for B2B and B2C companies like Ledgen Group, NBA and NHL teams, Caterpillar, LendingTree, regional banks, and cybersecurity firms. He has managed budgets of up to $1 million per month. Additionally, Fernando has deep knowledge of SEO, having worked in audits, content planning, and on-page optimization. Fernando is a quick learner with deep expertise working with AI for digital media and SEO.

Previously at

Kevin Park

Verified Expert in Marketing

11+ Years

of Experience

Digital Marketing Expert

Kevin is a senior digital marketing professional with a background in the Tier 1 consumer electronics category and agency experience in consumer retail, wireless and internet communications, retail finance, and SaaS. He has a deep technical knowledge of all major digital marketing tactics. His specialties include designing end-to-end digital marketing campaigns that connect with customers at all relevant touch points and generating business results.

Previously at

Kate Macknight

Verified Expert in Marketing

12+ Years

of Experience

SEM Specialist

Kate has more than 12 years of experience in product marketing, management, and marketing strategy. She has worked with some of the world’s biggest brands, including American Express, Dyson, The Coca-Cola Company, and early-stage startups. Kate has grown organic audiences by 2,000% across social media, overseen successful product launches, and increased sales by over 400% within weeks of implementing insightful marketing strategies. She is passionate about creating products and solutions that delight customers.

Previously at

On-demand Talent and Teams

20,000+ vetted professionals, ready to deploy individually or in teams.

SEM Strategist

SEM Expert

SEM Strategist

Digital Marketing Expert

SEM Expert

Digital Marketing Expert

SEM Expert

Verified Expert in Marketing

21+ Years

of Experience

SEM Strategist

Felipe is a SEM and advertising professional with more than 21 years of experience in service, general management, communication, marketing consulting, strategy design, creation of ad campaigns, and direct or relationship marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, he is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.

Previously at

Verified Expert in Marketing

22+ Years

of Experience

SEM Strategist

Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing over $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna’s ability to be a hands-on team member in a cross-functional environment has prepared her to be a valuable addition to any organization.

Previously at

Verified Expert in Marketing

13+ Years

of Experience

SEM Expert

Gabriel is an entrepreneurial expert-generalist with diverse experience and a reputation for getting things done. He has worked at global, regional, and C-suite levels as CEO and COO in four early-stage startups, two top global banks (the Royal Bank of Canada and Citibank), and a multinational consumer packaged goods company (Nestlé). Gabriel is passionate about leveraging digital and account-based marketing, finance, entrepreneurship, and technology to make the world a better place for generations to come.

Previously at

Verified Expert in Marketing

11+ Years

of Experience

SEM Strategist

Astrid is a passionate problem-solver dedicated to bridging the customer-solution gap. With more than 11 years of experience in B2B marketing, she has worked in both agency and client-side roles, thriving in creating integrated marketing programs that fuel business growth and foster customer loyalty. With a knack for creative storytelling and analytical thinking, Astrid combines the art and science of marketing, delivering impactful campaigns and meaningful results.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

Digital Marketing Expert

Paul is a senior marketing manager who has managed teams and stakeholders. He excels at strategy creation, growth marketing and implementation, marketing management, and specific channels such as CRO, SEO, and paid advertising. Paul uses a data-driven, growth, and experimentation approach to drive business value. He has worked for startups and established international brands. Paul is known for his never-ending drive in the marketing field and his strategic, creative, and critical thinking skills.

Previously at

Verified Expert in Marketing

13+ Years

of Experience

SEM Expert

Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to project execution. She has a background in strategy, visual design, and marketing and can devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.

Previously at

Verified Expert in Marketing

9+ Years

of Experience

SEM Expert

Jake is a growth and performance marketing expert in paid social, paid search, SEO, and CRO. His paid media work spans Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, Reddit, Apple Search Ads, Google Search Ads, Google Shopping Ads, Bing Search Ads, and Pinterest marketing. Jake is proficient with programmatic display ads across Google Display, Criteo, and AdRoll. He also provides on- and off-page SEO, CRO funnel optimization, ad creative strategy, and A/B testing as core offerings.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Digital Marketing Expert

Alena is a results-driven marketing expert passionate about digital marketing and technology. With more than 12 years of industry experience, her expertise spans B2B, B2C, and B2B2C domains. Alena’s agile and creative approach consistently yields positive results. She is known for her innovative strategies that combine creativity and analytical skills. With a track record of careful, strategic planning, Alena has an uncanny ability to turn business visions into tangible, vibrant realities.

Previously at

Verified Expert in Marketing

20+ Years

of Experience

SEM Expert

Juho is a senior marketing and business leader with more than 20 years of experience building and growing innovative online businesses. He has led marketing, product, design, and engineering teams and has a strategic and data-led approach to marketing. Juho is a problem-solver, an entrepreneur at heart, and a team player.

Previously at

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Looking for guidance about the perfect search engine marketing service for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

WHY ORGANIZATIONS CHOOSE US

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Top marketing agency hires 10 Toptal developers to automate critical process, grows revenue 3x.

Challenge: Adcrush Media needed to automate its media-buying process and scale the company faster without relying on external capital.

Solution: Using Toptal’s flexible, on-demand hiring model, Adcrush Media worked with 10 developers to automate its ad-buying process and rapidly release critical features.

Impact: Without raising external capital or hiring a full-time engineering team, Adcrush Media expanded its client base by 500% and tripled revenue year over year.

When we have a very specific need, Toptal can find us a specialist in just a few days. Toptal lets us launch features at a ferocious pace.

David Sanghera

Co-founder and CTO

Read Full Case Study

OUR THOUGHT LEADERSHIP

Explore Insights From the Digital Marketing Field

Read the latest articles and resources to keep you current on emerging trends in search engine marketing, conversion techniques, and more.

Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting

Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.

Jake Madoff

Verified Expert in Marketing

9 Years of Experience

Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.

Expertise

Facebook Ads Google Ads SEO

Previously at