Listening is everything—especially when it comes to effective marketing and product design. Gain key market insights from social media data using sentiment analysis and topic modeling in Python.
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As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously At
GM of Marketing Services
As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously at
Experience
30+ Years
Delivery Manager
Lauren serves as Toptal’s Senior Director of Managed Delivery with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.
Previously Managed Client
Experience
10+ Years
13+ Years
of Experience
Camila is a seasoned professional with more than 13 years of experience in marketing and analytics. She has worked for agencies like Omnicom Media Group and companies like Just Eat, managing budgets of more than £7 million globally. With a master’s degree in advertising and multiple certifications, Camila excels in agency transitions and establishing in-house teams. She is an innovative thinker who thrives on pushing boundaries, leveraging analytics and digital strategies to drive outstanding performance.
Previously at
14+ Years
of Experience
Blake is a dynamic strategist with more than 14 years of digital marketing experience that includes roles at Google, an Inc. 5000 Fastest-growing Startup, and the Small Business Administration. With a creative and entrepreneurial approach, he crafts impactful content and strategies, drawing on his experience founding successful online ventures. In 2018, Blake won the Rising Star of the Year award in Florida for pioneering Facebook Live training and delivering updates on social media algorithms and content.
Previously at
14+ Years
of Experience
Tala Hammouri is a seasoned marketing strategist with over 10 years of experience specializing in social media listening and digital strategy. Working across B2C, B2B, and B2G sectors, she has partnered with global brands like Starbucks and high-profile clients such as H.E. Ohood Al Roumi. Tala’s expertise includes leveraging social media listening tools to track consumer sentiment, refine content strategies, and drive engagement in industries like edtech, healthcare, and F&B. Her data-driven approach has successfully positioned brands to connect authentically with diverse audiences across the MENA region.
Previously at
8+ Years
of Experience
Cheryl is a seasoned content manager with more than eight years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she delivers exciting copy for various channels, formats, and audiences. Discover how Cheryl can utilize her strategic abilities to elevate your brand and meet business objectives.
Previously at
10+ Years
of Experience
Rebecca is a multihyphenate marketer with a decade of experience working with brands across health and wellness, fashion, beauty, luxury, and lifestyle sectors. Customer-obsessed and insight-driven, she thrives off of solving problems and bringing life-changing experiences to the customer. Rebecca brings positive energy to the table and has a strong ability to manage multiple stakeholders, form strategic partnerships, and work well in varied, fast-paced environments.
Previously at
21+ Years
of Experience
Orly is a well-rounded, driven, inspirational executive and marketing leader with 21+ years of dynamic CPG experience in cosmetics, sports, eyewear, and book publishing. She is an expert in leading business and brand strategy, driving teams to develop and execute 360-degree brand marketing programs and campaigns while maintaining global brand equity and leveraging local market relevance.
Previously at
10+ Years
of Experience
Katrina Ward is a versatile marketing expert with over a decade of experience, specializing in social media listening, digital strategy, and martech implementations. She has collaborated with companies like Olive and Washington Prime Group to enhance brand presence and consumer engagement through advanced social listening techniques. Katrina has successfully utilized tools like Sprinklr and Sprout Social to track sentiment, manage brand reputation, and optimize multi-channel campaigns, resulting in enhanced brand loyalty and measurable growth across complex digital ecosystems.
Previously at
21+ Years
of Experience
Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.
Previously at
13+ Years
of Experience
Julio Lacerda is a seasoned digital marketing expert with over 10 years of experience in social media listening, strategy, and brand management. He has a strong track record of success working with global brands like Gillette, Oral-B, and Lenor, leveraging social media insights to drive effective consumer engagement and optimize campaigns. His expertise includes using advanced social listening tools to inform product launches, manage brand reputation, and guide content strategies, resulting in significant sales growth and improved top-of-mind awareness across diverse markets.
Previously at
22+ Years
of Experience
Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing more than $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna’s ability to be hands-on and a team member in a cross-functional environment have prepared her to be a valuable addition to any organization.
Previously at
12+ Years
of Experience
Carly is a seasoned marketing professional, leveraging more than 12 years of experience in brand development, strategy, search engine optimization (SEO), and communications to drive growth for businesses of all sizes. She delivers innovative brand strategies for companies prioritizing the customer experience, spanning various industries, including luxury and emerging markets.
Previously at
17+ Years
of Experience
Joe is a driven and highly accomplished senior consumer marketing executive with extensive experience in brand strategy; full-funnel marketing campaigns; earned, social, and paid media-mix management; budgeting; and event activation. He has provided leadership across a wide spectrum of marketing roles for world-class brands within CPG, retail, and hospitality, and he’s an expert at developing bold and innovative solutions supported by data-driven analytics.
Previously at
10+ Years
of Experience
Kate has more than ten years of experience in product marketing, management, and marketing strategy. She has worked with some of the world’s biggest brands, including American Express, Dyson, Coca-Cola, and early-stage startups. Kate has grown organic audiences by 2,000% across social media, overseen successful product launches, and increased sales by more than 400% within weeks of implementing insightful marketing strategies. She is passionate about creating products and solutions that delight customers.
Previously at
12+ Years
of Experience
Hernán is a marketing expert with more than 12 years of international experience in digital marketing, communication, and social media management. Throughout his career, Hernán has performed different roles, managing marketing campaigns and running creative and strategic projects for communication agencies and companies within the education and technology industries.
Previously at
13+ Years
of Experience
Erica is an agile project manager and product owner with more than a decade of experience. She has worked on a multitude of different topics and products. Erica is a quick learner with strong networking, communication, and organizational skills, and she loves working with international teams.
Previously at
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Ginni Media uplevels its brand identity while preserving its unique vibe.
Challenge: Ginni Media needed a refreshed brand identity that matched its unique voice and showcased its inclusive values.
Solution: Combining artistry and technology, the Toptal team delivered a new brand identity that reflects the inclusive and diverse Ginni Media mindset.
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OUR THOUGHT LEADERSHIP
Read the latest articles and resources to keep you current on emerging trends in social media listening, consumer behavior, branding strategies, and more.
Listening is everything—especially when it comes to effective marketing and product design. Gain key market insights from social media data using sentiment analysis and topic modeling in Python.
Read MoreExpertise
Previously at
Jeff is the Growth Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis on leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.
SOCIAL MEDIA LISTENING RELATED OFFERINGS
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