Aaron Adler
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since March 26, 2018
Aaron is a UX designer and front-end developer in NYC. He has worked on projects for Facebook, IBM, LinkedIn, R/GA, and Wells Fargo. Aaron's work has been recognized by Cannes, the Art Directors Club, and the New York Times. His focus is on UX design, working with Figma, Sketch, InVision, Framer, Photoshop, Illustrator, After Effects, and others.
Portfolio
Tradewind Markets - Blockchain Technology Website
Anthem AI - Healthcare and Telemedicine
Experience
- Motion Design - 8 years
- Branding - 8 years
- UI Design - 8 years
- Social Media Marketing (SMM) - 8 years
- Sketch - 7 years
- Web Design - 6 years
- Interactive Prototypes - 6 years
- Visual Design - 6 years
Tools
- Sketch
Work Experience
UX Designer/Engineer
- Created a Gemini Eval Styleguide. Provided internal teams with a clear, consistent, reusable prompt structure for design-related model requests to be applicable across all Google surfaces (Android Studio, Gemini Canvas, AI Studio, and Firebase Studio).
- Created two custom Angular apps for design evaluation by human raters. Integrated with CrowdCompute, Google's internal platform for managing data used to train and evaluate LLM models.
- Assisted development of the Material Design "GenUX Toolkit", an artifact that enables Google's products and coding tools to generate consistent, high-quality Material Design UIs.
Product Designer | UX Designer
- Worked within the media, creators, and events team. Designed, developed, and enhanced new content-creation tools for LinkedIn admins and regular users.
- Designed and built JavaScript-based prototypes for new LinkedIn features, including interactive stickers and live events.
- Used the following tools: Figma, React, GSAP, SCSS, vanilla JavaScript, Lottie, and CSS animation.
Product Designer
YouTopia
- Designed an app that enables users to purchase meals for dine-in or pickup.
- Built a detailed onboarding flow to obtain users' health and food preferences.
- Created user journeys for different customer types.
UX Designer
Anthem Healthcare / Anthem Insurance
- Designed the TeleHealth OS interface between doctors and patients.
- Helped with the design of various views of the patient's interface.
- Contributed to the design of various views of the physician's interface.
UX Designer
Wells Fargo
- Redesigned portions of the Wells Fargo consumer banking design system.
- Constructed the master design system “source of truth” Sketch file, consisting of typography, color palette, grid and column layouts, and global site assets.
- Built a family of button styles and their default, hover, active, and disabled states.
- Designed several interface components, including masthead, header nav menu, and mobile nav menu.
- Redesigned interface components such as the page footer and others.
Front-end Developer | UI Design | JavaScript | React | Animation
AppNexus (Xander)
- Refactored and added a new functionality to the AppNexus DSP platform across multiple pages and services.
- Upgraded the codebase to ANX-react, their React-based component library.
- Used React, Redux, and Reselect for UI and state management.
- Used GraphQL and REST APIs for data fetching from the server-side.
- Used Bitbucket for remote git and Jira for issues and ticketing.
- Used LESS and inline styles for CSS styling and markup.
- Used Lodash for JavaScript functional utility operations.
UX Designer
IBM
- Designed the UX and developed a prototype for IBM Partners, IBM's business services portal.
- Contributed to UX wireframes, UI design, and client-side coded components using CSS3 and JavaScript.
- Implemented IBM’s Northstar and Duo design systems.
- Designed the system implementation of typography, color palettes, JSON type styles, grids, and column layouts.
Creative Director | Designer | Developer
Droga5
- Oversaw all creative and design work for the Diet Coke US account across all channels, including television, digital, social, outdoor, print, and special builds.
- Contributed to creative pitches across other brands for new business development.
- Sourced, managed, and collaborated with several teams, as well as outside specialists, for creative and design projects.
Creative Director / Designer
AMV BBDO London
- Oversaw all creative and design work for The Economist launch in the US, from the UK offices.
- Worked on creative development for brands including Guinness, Snickers, The Economist, Right Guard, and others.
- Contributed to creative pitches across other brands for new business development.
- Sourced, managed, and collaborated with teams as well as outside specialists for creative and design projects.
- Pitched and engaged native London firms such as London Graphic Center to manage and develop their creative communications and materials.
Associate Creative Director
BBDO New York
- Worked on creative development for brands including FedEx, DirecTV, Mountain Dew, Guinness, Snickers, and others.
- Contributed to creative pitches across other brands for new business development.
- Collaborated with teams as well as outside specialists for creative and design projects.
Education
Master's Degree in Design
Creative Circus - Atlanta, GA
Bachelor of Fine Arts Degree in Visual Communication, Design
University of Arizona - Tucson, Arizona
Skills
Tools
Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Sketch, InVision, InVision App, Photoshop CC 2019, Gulp, Adobe Creative Suite, Adobe, Photoshop CC, Illustrator CC, Sketch Plugins, Sketch 4, After Effects CC, Adobe CC, Photoshop 2017, Photoshop 7, Illustrator 2018, CodePen, Photoshop 2018, UX Tools, Webpack 3, PostCSS, ProtoPie
Languages
CSS3, HTML5, JavaScript, CSS, TypeScript
Platforms
Web, Figma, GreenSock Animation Platform (GSAP), Mobile
Other
Web Design, Web UX, Web UX Design, Web UI, Websites, Dynamic Websites, Website Redesign, Design Systems, UI Design, JavaScript Libraries, Icon Animation, Animation, SVG, Branding, Prototyping, Visual Design, Web UI Design, Mobile UI Design, UX Design, Product Design, SaaS, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Visualization Design, UI Design Standards & Best Practices, Website CMS, Motion Graphics, Motion Design, CSS3 Animation, CSS Grid, Sass, Social Media Marketing (SMM), Wireframing, User Flows, Interactive Prototypes, UX Prototyping, eCommerce, Cryptocurrency, Leadership, UX Research, Flexbox, GSAP, App UI, Icon Design, Menu Design, Mobile UI, Mobile UX, App UX, Apps, Interface Design, Design, Logo Reveals, Logo Design, Logo Intros, Logotype, Brand Design, UI Motion, Embedded jQuery, CSS Transform, UI Development, UIKit, Brand Identity, Messaging, Instant Messaging, Texting, Blockchain, Blockchain Platforms, Customized Blockchains, Financial Design, Financial Data, Financial UX, Fintech, Logo Systems, Brand Guidelines, Adobe UX, Native Mobile Apps, React, 3D Logos, Augmented Reality (AR), User Research, Market Research, Web App Design, Complex Application User Interfaces (UI), User Journeys, Iconography, Commerce, Agile, Design Sprints, LinkedIn API, LinkedIn Marketing, 3D Art, Creativity, Social, Social Hubs
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