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Adam Kyle Wilson
Verified Expert in Design
Designer
Vancouver, Canada
Toptal member since August 1, 2022
Bio
Adam defines and designs category-leading consumer products for large brands and startups across mobile, Web3, and augmented reality (AR). He's taken over 100 consumer products from the idea to the App Store. His clients include Nike, Disney, Amazon, Activision, GE, Shell, NBA, Coca-Cola, Snap, and the Olympics.
Experience
- Design - 17 years
- Mobile UX - 14 years
- Product Design - 13 years
- App Design - 12 years
- User Interface (UI) - 12 years
- App UX - 11 years
- Product Roadmaps - 10 years
- Augmented Reality (AR) - 8 years
Work Experience
Co-founder and Director of Product
2020 - PRESENT
Polyform Studio
- Grew the studio team from 2 to more than 40 in under three years.
- Worked for selected clients, including GameStop, RTFKT, Red Bull, the Olympics, and Harley Davidson.
- Managed the design team to launch more than a dozen apps a year, all gaining recognition in the industry. These awards include the Emmys, Google Play, Webby, Awwwards, and the Fast Companies' Most Innovative Company award.
Technologies: Adobe CC, Android, App Design, Apple TV, Android TV, Adobe, Apple Watch, Apps, App UI, App UX, ARCore, ARKit, Augmented Reality (AR), Consumer-facing Product Design, Design, Digital Product Design, Graphic Design, Figma, Internet of Things (IoT), Industrial Design, iOS, iOS App Design, Lens Studio, Mobile, iPhone, Mobile UI, Mobile UX, OS X, Native Mobile Apps, Product Design, React, Sketch, Smart Devices, Spark, Sustainability, Voice Interface, User Experience (UX), Smart TV, User Interface (UI), Wellness, Hardware, Wearables, Web, Webflow, Virtual Reality (VR), Zoom, Branding, UX Audits, Brand Design, Brand Development, Blockchain Platforms, User Workshops, Design Workshops, UX Workshops, Workshops, Feature Roadmaps, Product Roadmaps, UX Roadmaps, Roadmaps, Interviews, Empathy Mapping, Digital Ecosystem Mapping, Design Thinking, B2B, Agile, Redesign, Typography, User Flows, Interaction Design (IxD), Wireframing, UX Research, Prototyping, Stakeholder Engagement, Stakeholder Mapping, Lean Startups, Gamification, Jira, Notion, UX Wireframes, Design Systems, Visual Design, Mockups, High-end Design, User Validation, User Testing, Adobe Suite, User Research, UX Design, UI Design
Advisor
2020 - PRESENT
Headstream
- Mentored and advised dozens of startups in this pivotal venture, including Melinda French Gates, which funded the startup accelerator.
- Worked for startups that have been Gen-Z focused and where minority founders started.
- Advised the accelerator curriculum and continued to improve the education provided to these new startup founders.
Technologies: Zoom, Design, Industrial Design, Sustainability, iOS, User Experience (UX), Product Design, User Interface (UI), Apps, App UX, Smart Devices, Mobile, Wellness, iOS App Design, Native Mobile Apps, Consumer-facing Product Design, Digital Product Design, iPhone, Web, Mobile UI, Mobile UX, App UI, Adobe, OS X, Branding, UX Audits, Brand Design, Brand Development, Blockchain Platforms, User Workshops, Design Workshops, UX Workshops, Workshops, Feature Roadmaps, Product Roadmaps, UX Roadmaps, Roadmaps, Interviews, Empathy Mapping, Design Thinking, B2B, Agile, Redesign, Typography, User Flows, Interaction Design (IxD), Wireframing, UX Research, Prototyping, Stakeholder Engagement, Stakeholder Mapping, Lean Startups, Gamification, Jira, UX Wireframes, Design Systems, Visual Design, Mockups, High-end Design, User Validation, User Testing, Adobe Suite, User Research, UX Design, UI Design
Director of Product
2018 - 2021
Unifi3d
- Worked with the FNX team and their parent company to design and deploy the first version of their suite of rendering tools for apparel manufacturing and marketing.
- Directed product definition, design, and execution. It was founded in 2019 and acquired in 2021.
- Designed the brand, brand guidelines, website, marketing materials, and core product.
Technologies: Adobe CC, Figma, Sketch, Android, iOS, OS X, Web, Webflow, ARKit, Lens Studio, Spark, Design, Apps, User Experience (UX), Product Design, Smart TV, User Interface (UI), App UX, Smart Devices, Mobile, iOS App Design, Native Mobile Apps, Consumer-facing Product Design, Digital Product Design, iPhone, Mobile UI, Mobile UX, App UI, Adobe, Virtual Reality (VR), Zoom, Branding, UX Audits, Brand Design, Brand Development, Blockchain Platforms, User Workshops, Design Workshops, UX Workshops, Workshops, Feature Roadmaps, Product Roadmaps, UX Roadmaps, Roadmaps, Interviews, Empathy Mapping, Digital Ecosystem Mapping, Design Thinking, B2B, Agile, Redesign, Typography, User Flows, Interaction Design (IxD), Wireframing, UX Research, Prototyping, Stakeholder Engagement, Stakeholder Mapping, Lean Startups, Jira, UX Wireframes, Visual Design, Mockups, High-end Design, User Validation, User Testing, Adobe Suite, User Research, UX Design, UI Design
Director of Product
2017 - 2021
Virtual Visions
- Designed dozens of hardware and software pieces for in-store retail over three years.
- Managed multiple clients, including Lululemon, Under Armour, Nordstrom, Zales, CVS, and Uniqlo.
- Defined and designed an entire operating system for in-store retail hardware that is now used across thousands of devices.
Technologies: Figma, Sketch, Adobe, Android, iOS, OS X, Web, Internet of Things (IoT), Adobe CC, Android TV, App Design, Apple TV, Apps, App UX, ARCore, App UI, Augmented Reality (AR), Consumer-facing Product Design, Design, Digital Kiosks, Digital Product Design, Graphic Design, Industrial Design, Hardware, iOS App Design, iPhone, Mobile, Mobile UI, Mobile UX, Native Mobile Apps, Product Design, React, RFID, Smart Devices, Smart TV, Voice Interface, User Experience (UX), User Interface (UI), Zoom, Branding, UX Audits, Brand Design, Brand Development, User Workshops, Design Workshops, UX Workshops, Workshops, Feature Roadmaps, Product Roadmaps, UX Roadmaps, Roadmaps, Interviews, Empathy Mapping, Digital Ecosystem Mapping, Design Thinking, B2B, Agile, Redesign, Typography, User Flows, Interaction Design (IxD), Wireframing, UX Research, Prototyping, Stakeholder Engagement, Stakeholder Mapping, Lean Startups, Jira, UX Wireframes, Design Systems, Visual Design, Mockups, High-end Design, User Validation, User Testing, Adobe Suite, User Research, UX Design, UI Design
Director of Product and Design
2017 - 2019
Jungle Scout
- Redesigned and combined seven products over 18 months into what is now their master product and the #1 tool in the world for Amazon sellers.
- Reduced 60-day churn from over 30% to under 10% with better product design.
- Raised, together with the team, $110 million over the six months following completion. This was based on my design work and improvement to LTV and CAC.
- Reduced CAC from over $200 to under $100 with better marketing and branding.
Technologies: Web, React, Figma, Adobe CC, Design, iOS, Apps, User Experience (UX), Product Design, User Interface (UI), App UX, Smart Devices, Mobile, iOS App Design, Native Mobile Apps, Consumer-facing Product Design, Digital Product Design, iPhone, Mobile UI, Mobile UX, App UI, Sketch, Adobe, OS X, Zoom, Branding, UX Audits, Brand Design, Brand Development, User Workshops, Design Workshops, UX Workshops, Workshops, Feature Roadmaps, Product Roadmaps, UX Roadmaps, Roadmaps, Interviews, Empathy Mapping, Digital Ecosystem Mapping, Design Thinking, Agile, Redesign, Typography, User Flows, Interaction Design (IxD), Wireframing, UX Research, Prototyping, Stakeholder Engagement, Stakeholder Mapping, Lean Startups, Gamification, Jira, UX Wireframes, Design Systems, Visual Design, Mockups, High-end Design, User Validation, User Testing, Adobe Suite, User Research, UX Design, UI Design
Product Designer and Advisor
2017 - 2018
Heartbeat
- Advised, defined, and designed the second Gen product.
- Helped to hire and build their internal design team and process.
- Continued to advise the heartbeat team as they became the #1 influencer marketing platform for brands worldwide.
Technologies: Adobe CC, Figma, Sketch, Design, iOS, Apps, User Experience (UX), Product Design, User Interface (UI), App UX, Smart Devices, Mobile, Wellness, iOS App Design, Native Mobile Apps, Consumer-facing Product Design, Digital Product Design, iPhone, Web, Mobile UI, Mobile UX, App UI, Adobe, OS X, Zoom, Branding, UX Audits, Brand Design, Brand Development, User Workshops, Design Workshops, UX Workshops, Workshops, Feature Roadmaps, Product Roadmaps, UX Roadmaps, Roadmaps, Interviews, Empathy Mapping, Design Thinking, Agile, Redesign, Typography, User Flows, Interaction Design (IxD), Wireframing, UX Research, Prototyping, Stakeholder Engagement, Stakeholder Mapping, Lean Startups, Gamification, Jira, UX Wireframes, Design Systems, Visual Design, Mockups, High-end Design, User Validation, User Testing, Adobe Suite, User Research, UX Design, UI Design
R&D Product Designer | Contract
2015 - 2017
Lululemon Athletica
- Imagined what a Lululemon wearable and app would be and brought it to life with a cross-functional team of designers, marketers, psychologists, and hardware and software engineers. Unfortunately it never went to market.
- Reimagined the Lululemon store experience to include digital mirrors that were excellent mirrors, a digital hub of information, inventory management, sales tool, and social engagement pod. Designed, manufactured, and installed in over 100 stores.
- Integrated RFID into all stores and products to improve inventory efficiency above 99%. This included a redesign of the eCommerce website and payment handling, which was highlighted by Apple on stage at WWDC as an excellent example of Apple Pay.
Technologies: iOS, Android, Hardware, Internet of Things (IoT), RFID, Wearables, Figma, Adobe CC, ARKit, Design, Industrial Design, Apps, User Experience (UX), Product Design, Smart TV, User Interface (UI), App UX, Smart Devices, Mobile, Wellness, iOS App Design, Native Mobile Apps, Consumer-facing Product Design, Digital Product Design, iPhone, Web, Mobile UI, Augmented Reality (AR), Mobile UX, App UI, Sketch, Adobe, OS X, Zoom, Branding, UX Audits, Brand Design, Brand Development, User Workshops, Design Workshops, UX Workshops, Workshops, Feature Roadmaps, Product Roadmaps, UX Roadmaps, Roadmaps, Interviews, Empathy Mapping, Digital Ecosystem Mapping, Design Thinking, Agile, Redesign, Typography, User Flows, Interaction Design (IxD), Wireframing, UX Research, Prototyping, Stakeholder Engagement, Stakeholder Mapping, Gamification, Jira, UX Wireframes, Design Systems, Visual Design, Mockups, High-end Design, User Validation, User Testing, Adobe Suite, User Research, UX Design, UI Design
Chief Design Officer and Co-founder
2013 - 2017
Cognizant | Formerly Momentus Software
- Built Momentum's software from one designer and three developers to over 120 employees and a design team of over 25 before selling to Cognizant in 2017.
- Designed, developed, and shipped more than 100 net-new consumer products for huge brands like Disney, Shell, Verizon, Samsung, and Lululemon.
- Performed excellent design work with my team that allowed dozens of App Store features, App of the Day Awards, and other industry awards to be awarded to our clients.
Technologies: iOS, Android, Android TV, Apple TV, Hardware, Internet of Things (IoT), iPhone, Augmented Reality (AR), Virtual Reality (VR), Virtual Reality App Design, Adobe, Adobe CC, App Design, Apple Watch, Apps, App UI, App UX, ARCore, ARKit, Consumer-facing Product Design, Design, Digital Kiosks, Digital Product Design, Figma, Graphic Design, Industrial Design, iOS App Design, Lens Studio, Mobile, Mobile UI, Mobile UX, Native Mobile Apps, OS X, Product Design, Sketch, Smart TV, Smart Devices, RFID, React, User Interface (UI), Voice Interface, User Experience (UX), Web, Webflow, Wearables, Spark, Sustainability, Wellness, Zoom, Branding, UX Audits, Brand Design, Brand Development, Blockchain Platforms, User Workshops, Design Workshops, UX Workshops, Workshops, Feature Roadmaps, Product Roadmaps, UX Roadmaps, Roadmaps, Interviews, Empathy Mapping, Digital Ecosystem Mapping, Design Thinking, B2B, Agile, Redesign, Typography, User Flows, Interaction Design (IxD), Wireframing, UX Research, Prototyping, Stakeholder Engagement, Stakeholder Mapping, Lean Startups, Gamification, Jira, Notion, UX Wireframes, Design Systems, Visual Design, Mockups, High-end Design, User Validation, User Testing, Adobe Suite, User Research, UX Design, UI Design
Education
2003 - 2007
Bachelor's Degree in Applied and Industrial Design
The Art Institute - Vancouver, BC, Canada
Skills
Tools
Adobe CC, Sketch, Adobe, Jira, Lens Studio, Zoom
Platforms
Figma, iOS, Mobile, Android, OS X, Webflow, Adobe Suite, Apple TV, Apple Watch, Android TV, Web
Other
Design, Product Design, App Design, User Interface (UI), Digital Kiosks, Apps, App UX, User Experience (UX), Smart Devices, iOS App Design, Native Mobile Apps, Consumer-facing Product Design, Digital Product Design, iPhone, Augmented Reality (AR), Mobile UI, Mobile UX, App UI, Web Design, UX Audits, Design Workshops, UX Workshops, Workshops, Feature Roadmaps, Product Roadmaps, UX Roadmaps, Roadmaps, Interviews, Design Thinking, Redesign, Typography, User Flows, Interaction Design (IxD), Wireframing, Prototyping, Stakeholder Engagement, Stakeholder Mapping, Lean Startups, UX Wireframes, Design Systems, Visual Design, Mockups, High-end Design, UX Design, UI Design, ARCore, Sustainability, Smart TV, Voice Interface, Wellness, Hardware, Internet of Things (IoT), RFID, Wearables, Virtual Reality (VR), Virtual Reality App Design, Branding, Brand Design, Brand Development, Blockchain Platforms, User Workshops, Empathy Mapping, Digital Ecosystem Mapping, B2B, Agile, UX Research, Gamification, Notion, User Validation, User Testing, User Research, ARKit, Spark, Industrial Design, Graphic Design, React
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