Alina Casandra Voicu
Verified Expert in Design
Designer
Bucharest, Romania
Toptal member since December 16, 2021
Casandra combines innovation with a user-centered focus guided by data-driven insights. She excels in aligning business goals with customer needs, nurturing talent, fostering teamwork, and streamlining design for efficiency. Over eight years, Casandra has blended tech with a human touch, prioritizing research and user understanding in every project's foundation.
Portfolio
AR Fit-out App for COS
Experience
- Figma - 6 years
- UI Design - 6 years
- Product Design - 6 years
- Sketch - 5 years
- Cinema 4D - 5 years
- Design Sprints - 4 years
- InVision - 4 years
- Prototyping - 4 years
Tools
- Sketch
- InVision
- Cinema 4D
Work Experience
Product Design Consultant
CGArtefacts SRL
- Designed user interfaces for highly immersive projects, such as VR training apps and mobile AR architecture visualization projects.
- Created user flows and a UI visual design system that helps the implementation be more efficient.
- Brainstormed solutions for a smoother learning curve for 1st-time users.
- Defined micro-interactions and collaborated closely with the team to ensure a high-quality implementation.
- Tested how the design had been implemented and helped achieve the best results.
Head of Product Design
distrikt
- Designed a social media app built entirely on blockchain that attracted 2,000 users within the 1st month of its launch. Over two years, with continuous design improvements and monthly feature releases, the app gathered around 130,000 users.
- Built a scalable and modular design system that significantly optimized implementation and design processes for new features. The design system also incorporated interactive components, streamlining the prototyping process for maximum efficiency.
- Created diagrams to explain complex blockchain concepts and information architecture. These diagrams served as the foundation for designing new, intricate features such as tipping, the NFT Dashboard, and NFT collections.
Senior UX Designer
Intralinks
- Redesigned one of the core areas of Intralinks' platform while contributing to building the company's design system.
- Created an application, user flows, wireframes, and interactive prototypes.
- Conducted user interviews and gathered, analyzed, presented, and implemented solutions and feedbacks.
- Facilitated internal design sprints for multiple project kickoffs.
- Collaborated closely with project managers and the developers' team to ensure the high quality of the project.
Executive Creative Director
Bright Agency
- Led a great team into creating great interactive projects focused on enhancing web UI and UX on such applications.
- Won the PropTech hackathon, an actual estate-focused hackathon with a functional demo built in just three days and showcasing an interactive 3D building with space selection features for renting purposes.
- Facilitated internal design sprints to kick off projects and have a more solid starting knowledge base.
- Collaborated with key stakeholders to understand their business goals and objectives and develop solutions that would bridge those requirements with customers' needs.
Head of Design
Bright Agency
- Managed a team of three designers with expertise in multiple areas, such as UI/UX design, 2D and 3D modeling, motion graphics, and visual branding.
- Found design solutions for technical issues and illustrated them in the best ways to create creative concepts for web and mobile interfaces.
- Designed cross-platform web applications with a focus on 3D web interaction.
Senior Visual Designer
Bright Agency
- Designed interactive landing pages for leading companies in the white goods and real estate sectors.
- Integrated into most campaigns the technology layer that consists of 3D models interaction and motion graphics.
- Brainstormed and created campaign videos in after effects from clients' footage or from 2D motion graphics that I had previously built.
Visual Designer
WeBuzz Corp
- Delivered social media graphic content for leading national companies in the white goods industry and food sector.
- Created web interfaces, visual design, and art concepts for various digital campaigns.
- Brainstormed creative ways of reaching clients and udiences while illustrating the brand's guidelines.
Education
Master's Degree in Architecture
Ion Mincu | University of Architecture and Urban Planning (UAUIMI) - Bucharest, Romania
Certifications
Design Sprint Facilitator Workshop
Design Sprint Academy and InVision
Skills
Tools
Sketch, InVision, Miro, Adobe Photoshop, Adobe Creative Suite, Cinema 4D, Jira, Adobe Illustrator, Adobe After Effects, ProtoPie, Maxon Cinema 4D
Platforms
Figma, Web, Mobile, iOS, Apple, Android
Industry Expertise
Social Networking, Marketing, Consumer Products, Real Estate
Other
Product Design, Design Systems, UI Design, Visual Design, Design, Responsive, Interactive UI, Wireframing, UX Design, Mobile UI, Mobile UX, Web Design, User Interface (UI), User Experience (UX), Social Media, Social Media Platforms, Mobile Apps, iOS App Design, User Flows, App Design, Web Platforms, Strategy, Dashboards, Web Dashboards, Dashboard Design, MVP Design, Design Thinking, Responsive Web Apps, Mobile App Design, Responsive UI, Responsive Web Design (RWD), Design Leadership, Style Guides, B2B, Mobile UX Design, Mobile UI Design, Web App Design, Websites, UX Wireframes, UI Components, Layout Design, Graphic Design, Web App UI, Minimalism, Landing Pages, UX Audits, Layout, App UI, Web UI, System Design, UI Prototyping, Mockups, Web App UX, Web Applications, Responsive Layout, Design Sprints, Motion Graphics, 3D Modeling, Prototyping, Immersive Experiences, Event Design, Tech Conferences, Event Ticketing, Augmented Reality (AR), Innovation, Fintech, Blockchain, Crypto, 3D Architecture, Residential Real Estate, Investment Banking, Agile, Interaction Design (IxD), Rapid Prototyping, UX Strategy, Design Workshops, Data Visualization, Journey Mapping, eCommerce, B2C, Mobile Design, Virtual Reality (VR), Leadership, User Personas, User Stories, User Journeys, Component Libraries, Mobile First, Grid Systems, Non-fungible Tokens (NFT), Digital Banking, Web Analytics, Analytics, Data Analysis, Branding, Software as a Service (SaaS), SaaS Design, iOS Animations, Social Networks, Team Management, User Interviews, Software Design, Design Revamps, SaaS, UX Research, Stakeholder Interviews, Discovery Workshops, Gamification, Design Strategy, Native Mobile Apps, UI Branding, User Testing, Financial Products, Component-based Architecture, 3D, Digital Tickets, Commercial Real Estate, User Research, Artificial Intelligence (AI), Natural Language Processing (NLP), Parametric Design, Finance, DataViz, Generative Design, Heuristic Analysis, Service Design, Financial UX, Component-based Development
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