Alina Casandra Voicu
Verified Expert in Design
Casandra combines innovation with a user-centered focus guided by data-driven insights. She excels in aligning business goals with customer needs, nurturing talent, fostering teamwork, and streamlining design for efficiency. Over eight years, Casandra has blended tech with a human touch, prioritizing research and user understanding in every project's foundation.
Blockchain Social Media Platform
Property and Grid Management for CleanTech
Tech Conference Website
Product Design Consultant
- Designed user interfaces for highly immersive projects, such as VR training apps and mobile AR architecture visualization projects.
- Created user flows and a UI visual design system that helps the implementation be more efficient.
- Brainstormed solutions for a smoother learning curve for 1st-time users.
- Defined micro-interactions and collaborated closely with the team to ensure a high-quality implementation.
- Tested how the design had been implemented and helped achieve the best results.
Head of Product Design
- Designed a social media app built entirely on blockchain that attracted 2,000 users within the 1st month of its launch. Over two years, with continuous design improvements and monthly feature releases, the app gathered around 130,000 users.
- Built a scalable and modular design system that significantly optimized implementation and design processes for new features. The design system also incorporated interactive components, streamlining the prototyping process for maximum efficiency.
- Created diagrams to explain complex blockchain concepts and information architecture. These diagrams served as the foundation for designing new, intricate features such as tipping, the NFT Dashboard, and NFT collections.
Senior UX Designer
- Redesigned one of the core areas of Intralinks' platform while contributing to building the company's design system.
- Created an application, user flows, wireframes, and interactive prototypes.
- Conducted user interviews and gathered, analyzed, presented, and implemented solutions and feedbacks.
- Facilitated internal design sprints for multiple project kickoffs.
- Collaborated closely with project managers and the developers' team to ensure the high quality of the project.
Executive Creative Director
- Led a great team into creating great interactive projects focused on enhancing web UI and UX on such applications.
- Won the PropTech hackathon, an actual estate-focused hackathon with a functional demo built in just three days and showcasing an interactive 3D building with space selection features for renting purposes.
- Facilitated internal design sprints to kick off projects and have a more solid starting knowledge base.
- Collaborated with key stakeholders to understand their business goals and objectives and develop solutions that would bridge those requirements with customers' needs.
Head of Design
- Managed a team of three designers with expertise in multiple areas, such as UI/UX design, 2D and 3D modeling, motion graphics, and visual branding.
- Found design solutions for technical issues and illustrated them in the best ways to create creative concepts for web and mobile interfaces.
- Designed cross-platform web applications with a focus on 3D web interaction.
Senior Visual Designer
- Designed interactive landing pages for leading companies in the white goods and real estate sectors.
- Integrated into most campaigns the technology layer that consists of 3D models interaction and motion graphics.
- Brainstormed and created campaign videos in after effects from clients' footage or from 2D motion graphics that I had previously built.
- Delivered social media graphic content for leading national companies in the white goods industry and food sector.
- Created web interfaces, visual design, and art concepts for various digital campaigns.
- Brainstormed creative ways of reaching clients and udiences while illustrating the brand's guidelines.
Master's Degree in Architecture
Ion Mincu | University of Architecture and Urban Planning (UAUIMI) - Bucharest, Romania
Design Sprint Facilitator Workshop
Design Sprint Academy and InVision