Andreá Cassar
Verified Expert in Design
Designer
Randolph, NJ, United States
Toptal member since March 4, 2026
Andreá is a senior AI product and digital transformation leader with 17+ years of experience delivering complex enterprise products and 6 years of experience working with AI and emerging technologies across financial services, healthcare, retail, and government. He is a trusted partner to product, engineering, data, architecture, and business leaders in translating emerging AI capabilities into scalable, measurable enterprise solutions.
Experience
- UX Research - 12 years
- UX Design - 12 years
- UX Strategy - 12 years
- Salesforce - 10 years
- Product Management - 10 years
- Pega - 8 years
- Generative Artificial Intelligence (GenAI) - 5 years
- ChatGPT - 2 years
Portfolio
GDIT Justice Programs
Dashboard Redesign Utilizing Salesforce Lightning
Work Experience
UI/UX Associate Creative Director, AI Product Lead
Deloitte Digital
- Led the end-to-end redesign of an AI-enabled client portal serving financial advisors and investors, improving task completion rates by 28% and reducing service call dependency by 18%.
- Handled UX strategy and implementation for 17+ responsive mobile applications supporting national retail operations, improving task efficiency by 30% and reducing checkout friction.
- Led dual UX teams across a global B2B/B2C eCommerce transformation, delivering AI-enhanced product catalogs that improved search accuracy and increased product discovery engagement by 26%.
- Collaborated with data science teams to translate predictive modeling outputs into customer-facing interaction patterns that strengthened retention and repeat purchase behaviors.
- Defined UX KPIs and behavioral analytics frameworks that informed roadmap prioritization and improved digital adoption across 15+ core financial workflows.
- Directed cross-functional teams of 12+ designers, engineers, and product managers to deliver scalable Salesforce Lightning experiences aligned to regulatory and compliance standards.
- Facilitated executive alignment workshops that translated complex operational requirements into clear digital roadmaps, supporting multimillion-dollar digital transformation investment decisions.
- Led dual UX teams across a global B2B/B2C eCommerce transformation, delivering AI-enhanced product catalogs that improved search accuracy and increased product discovery engagement by 26%.
UX Principal Designer and Strategist
Kforce
- Led mixed-method research initiatives across federal and public-sector digital programs, synthesizing qualitative interviews and quantitative analytics to inform redesign efforts that improved task success rates by 24%.
- Designed and executed usability testing protocols for high-stakes, compliance-driven platforms, identifying friction points that reduced user error rates by 31% following implementation.
- Developed journey maps and service blueprints across multi-role systems, streamlining cross-functional workflows and decreasing processing time by 22%.
- Analyzed behavioral analytics and survey data from 10,000+ user interactions to uncover adoption barriers, directly influencing roadmap decisions that increased digital engagement by 18%.
- Facilitated stakeholder workshops with program leaders and technical teams, translating research findings into prioritized backlogs that accelerated feature validation cycles by 35%.
- Implemented accessibility-focused UX improvements aligned with Section 508 standards, increasing compliance coverage to 100% across redesigned modules while improving usability scores by 20%.
Enterprise UX and Systems Modernization Lead
GDIT
- Led UX modernization initiatives across secure enterprise platforms supporting federal programs, improving task efficiency by 27% while maintaining strict security and compliance requirements.
- Redesigned complex, multi-role workflows within mission-critical systems, reducing user error rates by 29% and shortening process completion time by 23%.
- Conducted usability testing and heuristic evaluations in high-security environments, identifying critical friction points that increased system adoption by 19% post-launch.
- Collaborated with engineering and data architecture teams to align front-end interaction models with legacy back-end systems, accelerating feature deployment cycles by 30%.
- Implemented scalable design standards across multiple product modules, decreasing development rework by 25% and improving cross-team consistency.
- Facilitated cross-functional alignment workshops with program managers, technical leads, and stakeholders, translating complex operational requirements into actionable UX roadmaps that supported multimillion-dollar modernization investments.
Creative Design Director
Blue Force Communications
- Led cross-functional creative strategy for digital platforms, mobile apps, and interactive campaigns across public, nonprofit, and commercial sectors.
- Managed a 15-person design team across UI/UX, motion, and brand; led hiring, training, and quality delivery.
- Directed UI/UX design for custom websites and touchscreen experiences using InVision, Adobe XD, HTML/CSS, and Final Cut Pro.
- Delivered design systems, prototypes, and journey maps for federal clients (SSA, State of NJ, Northrop Grumman) and nonprofit institutions (Memorial Sloan Kettering, Rutgers).
- Partnered with producers to translate storytelling into interactive media, including branded content for national TV and public engagement campaigns.
- Championed user-centered design principles in the evolution of mobile-first collateral and immersive user experiences.
Education
Master's Degree in Human Centered Design
Maryland Institute College of Art - Baltimore, Maryland, USA
Bachelor of Arts Degree in Graphic Design
Rutgers University - Newark, New Jersey, USA
Certifications
Certificate in Artificial Intelligence
Massachusetts Institute of Technology
Skills
Tools
Adobe CC, InVision, Miro, FigJam, Sketch, Sketch 2, Confluence, Adobe Experience Design (XD), Jira, InDesign CC, Wix, Qualtrics, Claude, Usertesting.com, Airtable
Platforms
Figma, Apple, MacOS, Microsoft, Salesforce, Pega, WordPress
Languages
Swift, CSS
Industry Expertise
Automotive
Other
ChatGPT, Teams, UX Design, Product Management, UX Research, UX Strategy, Wireframing, UX Frameworks, UX Flows, UI Design, Digital Product Design, Design Thinking, Artificial Intelligence (AI), Design, Chatbots, Computer Vision, Search, Agile UX, Artificial Intelligence as a Service (AIaaS), Product Design, User Experience (UX), User Research, Web App UX, Audits, Desktop App Design, Apple Design, Information Architecture (IA), User Interface (UI), Prototyping, SaaS, SaaS Design, App Design, iOS App Design, iOS App Development, Design Strategy, Service Design, B2B, B2C, Direct to Consumer (D2C), Strategy, Ideation, Research Synthesis, MVP Design, User Interviews, Website Design, Interaction Design (IxD), Mobile Design, IoT, Qualitative Research, Qualitative User Research, Usability Testing, Behavioral Science, Web App UI, Component Libraries, AI Design, AI-powered Product Design, Accessibility, Agentic AI, Agile, Conversational AI, Conversational Design, Design Management, Design Systems, Journey Mapping, Large Language Models (LLMs), Responsive Web Design (RWD), User Experience Design, WCAG 2, WCAG 3, Web Content Accessibility Guidelines (WCAG), User Journey Maps, User Journeys, Business to Business (B2B), Dashboard Design, Fintech, Mockups, Payments, Web Design, CRM, Generative Artificial Intelligence (GenAI), Artificial Intelligence Product Manager, Graphic Design, AdOps, Claude Code, Web App Design, K-12 Education, Midjourney, OneNotes, DevOps, A/B Testing, Quantitative Analysis, User Testing, Cross-functional
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring