Andrijana Mrkela

Andrijana Mrkela

UX/UI Designer
Varaždin, Croatia
Member since May 15, 2017
Andrijana is an experienced UX and UI specialist with a demonstrated history of working in the industry. Skilled in digital strategy, wireframing, UX design, UI design, and prototyping, she is a keen problem solver and creative thinker. Andrijana's designs are driven by data, ensuring she delivers an immersive experience to the targeted audience.
Andrijana is now available for hire
Digital Design
  • UI/UX Designer
    2014 - PRESENT
    Pixel Industry Ltd.
    • Worked with clients from different fields (finance, agriculture, and food & beverage), of different sizes, and from all around the world (USA, Canada, Europe, Australia, and Asia).
    • Designed for all stages of product development—defining specifications, creating website architectures, creating user flows, UX and visual designs, front-end development, user training sessions, and website maintenance.
    • Worked only for remote clients and effectively communicated to other project members about project deliverables using GoToMeeting, JIRA, Slack, and Skype.
    • Collaborated as part of a remote team of designers for an international company (France, Israel, Russia, and Hong Kong) for 2.5 years and counting.
    • Published my portfolio in Issue 219 of "Web Designer Magazine;" one of the leading magazines in web design and development industry.
    • Worked on projects that earned awards from influential international galleries (Awwwards, CSS Design Awards, Web Guru Awards, and more).
    • Co-founded a digital agency that started by selling premium PSD, HTML, and WordPress themes on ThemeForest, where it hit elite status in one year (today it has a portfolio with over 10,000 sales), and now works for clients all around the world.
    Technologies: Adobe Photoshop, Adobe Illustrator, InVision, Nunjucks
  • Freelance UI Designer (Update a Single-page Web App)
    2017 - 2017
    Capsule (via Toptal)
    • Redefined the web application's architecture to optimize the UX; including the navigation, application screens, content on different screens, and user flows.
    • Designed the wireframes to present new user flows and new architecture that significantly improved the UX and is now user-centered.
    • Tested the new architecture and user flow on real users to make sure that the UX is seamless.
    • Designed the logotype along with the complete brand style guide (colors, fonts, icons, and logotype usage).
    • Defined the style guide for different elements in the web application so that client can update application in the future with new features according to existing element style guides.
    • Devised the final UI design for a complete web application which included 28 different screens.
    • Prepared the UI specifications for development using the Zeplin app in order to make transferring the design to development much easier.
    Technologies: Adobe Photoshop, Adobe Illustrator, Zeplin
  • Master's degree in Information Technology, Business Systems Organization
    2010 - 2013
    University of Zagreb, Faculty of Organization and Informatics, - Zagreb, Croatia
  • Bachelor’s degree in Information Systems
    2006 - 2010
    University of Zagreb, Faculty of Organization and Informatics - Zagreb, Croatia
  • Information Architecture (IA)9 years
  • Web Design9 years
  • WordPress7 years
  • User Experience (UX)5 years
  • User Research5 years
  • Conversion-driven UX5 years
  • eCommerce5 years
  • Web Applications3 years


Varaždin, Croatia

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