Andrijana Mrkela, Designer in Varaždin, Croatia
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Andrijana Mrkela

Verified Expert  in Design

UI/UX Designer

Varaždin, Croatia
Toptal Member Since
August 11, 2017

Andrijana is an experienced designer, focusing on user-centered product design. With expertise in digital strategy, UX/UI, and prototyping, she thrives in solving intricate problems with creative thinking. Her data-driven designs create immersive experiences for the intended audience. With 10+ years of experience developing B2C and B2B solutions across diverse industries, Andrijana is an award-winning designer and holds the position of lead designer and co-founder at a renowned digital agency.


Work Experience

UX/UI Designer

2014 - PRESENT
Pixel Industry, Ltd.
  • Worked with clients from different fields (finance, agriculture, art galleries, SaaS, marketing agencies, and food & beverage), of different sizes, and from all around the world (the US, Canada, Europe, Australia, and Asia).
  • Worked on all stages of product development—defining specifications, creating website architectures, creating user flows, UX and visual designs, front-end development, user training sessions, and website maintenance.
  • Worked only for remote clients and effectively communicated to other project members about project deliverables using GoToMeeting, Jira, Slack, Zoom, Asana, and Skype.
  • Collaborated as part of a remote team of designers for an international company (France, Israel, Russia, and Hong Kong) for 2.5 years and counting.
  • Featured portfolio in Issue 219 of Web Designer Magazine: one of the leading magazines in the web design and development industry.
  • Worked on projects that earned awards from influential international galleries (Awwwards, CSS Design Awards, Web Guru Awards, and more).
  • Co-founded a digital agency that started by selling premium PSD, HTML, and WordPress themes on ThemeForest, where it hit elite status in one year (today it has a portfolio with over 10,000 sales), and now works for clients all around the world.
Technologies: WordPress, CSS, HTML, Adobe Photoshop, Figma, Sketch, Landing Page Design, HubSpot, Healthcare, Search Engine Optimization (SEO), Elementor

Freelance UI Designer

2017 - 2017
Capsule (via Toptal)
  • Redefined the web application's architecture to optimize the UX; including the navigation, application screens, content on different screens, and user flows.
  • Designed the wireframes to present new user flows and new architecture that significantly improved the UX and is now user-centered.
  • Tested the new architecture and user flow on real users to make sure that the UX is seamless.
  • Designed the logotype along with the complete brand style guide (colors, fonts, icons, and logotype usage).
  • Defined the style guide for different elements in the web application so that client can update application in the future with new features according to existing element style guides.
  • Devised the final UI design for a complete web application which included 28 different screens.
  • Prepared the UI specifications for development using the Zeplin app in order to make transferring the design to development much easier.
Technologies: Adobe Illustrator, Adobe Photoshop

Freelance UI/UX Designer

2017 - 2017
Feeney Technologies (via Toptal)
  • Created and optimized web application architecture based on provided functional specifications.
  • Defined and optimized use flows based on web application architecture and functional specification.
  • Designed wireframes that are based on an optimized user flow and defined architecture.
  • Defined the style guide for a web application based on an existing logotype.
  • Created the final UI design for a web application using optimized user flows.
Technologies: Adobe Illustrator, Adobe Photoshop

Freelance Web Designer

2017 - 2017
Longtail Systems (via Toptal)
  • Designed the UX and UI of the company website.
  • Retouched the logo so that it presented the strength and professionalism of the company.
  • Translated a design into a responsive website based on HTML, CSS, and jQuery.
Technologies: jQuery, CSS, HTML, Adobe Photoshop, Landing Page Design
2010 - 2013

Master's Degree in Information Technology, Business Systems Organization

University of Zagreb, Faculty of Organization and Informatics - Zagreb, Croatia

2006 - 2010

Bachelor’s Degree in Information Systems

University of Zagreb, Faculty of Organization and Informatics - Zagreb, Croatia


Green Software for Practitioners (LFC131)

The Linux Foundation


Figma, Adobe, Adobe Photoshop, Sketch, Adobe Creative Suite, Adobe Illustrator




WordPress, Web, Mobile, iOS

Industry Expertise

Education, Marketing, Healthcare, Health & Wellness, Health, Banking & Finance, Information Technology


Responsive Web Design (RWD), Dashboard Design, Web Architecture, Front-end, Design Systems, Responsive UI, Responsive Design, Landing Pages, Material Design, Material UI, Responsive Web Apps, High-fidelity Mockups, Dashboards, Responsive, High-fidelity Prototypes, Design, Responsive UX Design, Web Dashboards, Websites, UX Design, Web Design Strategy, User Flows, Web Design, Wireframing, UX Prototyping, User Research, Digital Strategy, Product Design, User Experience (UX), User Interface (UI), Information Architecture (IA), Conversion-driven UX, Web Applications, eCommerce, eCommerce UX, Digital Design, UI Design, CSS3 Animation, Web App Design, Visual Design, Graphic Design, Website CMS, Web UX Design, Web UI Design, Website Redesign, Home Pages, Landing Page Design, Web App UX, UI Prototyping, UX Wireflows, User Journeys, B2B, B2C, Collaboration, Cross-functional Collaboration, Leadership, Layout Design, Design Workshops, UI Audits, Web Application Design, UX Wireframes, UX Strategy, Strategy, Content Management Systems (CMS), Website Builders, WYSIWYG Web Builders, Web App UI, Agile, Minimum Viable Product (MVP), Usability, Interactive Prototypes, Accessibility, Research, Feature Prioritization, Design Leadership, Mobile First, Mobile-first Design, System Design, Mood Boards, MVP Design, Rapid Prototyping, User Stories, Mockups, Design Libraries, Component Libraries, Complex Problem Solving, Best Practices in Design, Style Guides, Elementor, jQuery, App Design, Food Ordering Platforms, UX Process, Sitemaps, Web Development, WordPress Design, eCommerce Design, Branding, Prototyping, User Paths, SaaS, Fintech, WordPress Themes, Interaction Design (IxD), Brand Design, Brand Identity, UI Branding, Marketplaces, Brand Guidelines, Logo Design, Financial Design, Discovery Workshops, Presentation Design, Data Visualization, Search Engine Optimization (SEO), Software as a Service (SaaS), Tourism, Consulting, Medical Device Management, Medical Applications, Calendar Rental Design, Invoice Management, Customer Management Applications, Rentals, Treasury, Children's Books, Children's Illustration, HubSpot, Web Application Architecture, Higher Education, Software, green software, Ecology, Climate Change, Business Systems

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