Artur Maklyarevsky
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since September 15, 2017
Artur is a product designer and startup founder with 22 years of design experience. Since 2008, he has launched five products of his own, including VisualSitemaps, used by teams at IBM and FedEx. Through Design2Dev, he helps founders and enterprise teams turn complex SaaS and AI ideas into useful products, combining research, UX craft, and practical business judgment. He holds a master's degree from NYU Tisch's Interactive Telecommunications Program.
Experience
- Product Design - 15 years
- Prototyping - 15 years
- UX Research - 15 years
- Design Leadership - 15 years
- Startup Consulting - 10 years
- SaaS - 10 years
- Artificial Intelligence Product Manager - 2 years
- Agentic AI - 2 years
Portfolio
FamilyConnect | Mobile Health Check-ins
Catch a Fire
Work Experience
AI Product Consultant
Design2Dev
- Advised founders on AI product opportunities, mapping user tasks to practical agent workflows and prioritizing use cases for prototype and delivery.
- Translated AI concepts into user journeys, interaction prototypes, and implementation plans that aligned product decisions with engineering delivery.
- Designed AI interfaces that show agent actions, source data, and decision points, giving users a clear way to review and steer automated work.
- Led AI product reviews with founders and engineering teams, refining workflow scope and UX before implementation so prototypes addressed real user needs.
- Designed the conversation UX for a Memoir, a private-beta AI memoir app, and used ASH to evaluate synthetic conversations against its Soul file with a structured QA scoring system.
- Led product validation for PLANAZO, shaping AI-assisted event extraction, human review, and quality checks for source-backed Buenos Aires recommendations.
Co-founder | Product Lead
VisualSitemaps Inc
- Co-founded VisualSitemaps, launched its automated website-mapping platform in 2018, and used customer research to validate and launch the adjacent VisualFlows product.
- Designed the end-to-end UX for website crawls, visual sitemaps, and high-resolution screenshots used in site audits and redesign planning.
- Led product design and the January 2026 launch of AI-Optimized Sitemaps, turning website crawls into proposed site structures and reports covering 15+ architecture heuristics.
- Interviewed hundreds of UX designers, marketers, strategists, and product owners to identify needs and prioritize the product roadmap.
- Partnered with a CTO and engineering team to reach a 95%+ website-mapping success rate across public and password-protected sites.
- Launched password-protected crawling for dashboards, user flows, staging sites, and intranets in response to customer research.
- Expanded the platform with sitemap editing, screenshot annotations, scheduled crawls, visual QA comparisons, and PDF, CSV, and JSON exports.
- Earned adoption by teams at IBM, FedEx, Nationwide, and SapientNitro, bringing the product into large enterprise workflows.
- Created agentic AI map optimizations and audits to help teams spot overlapping pages, weak hierarchy, and missing topic clusters, then export a plan for redesign or migration.
- Automated VisualSitemaps’ day-to-day SaaS operations with Hermes-powered agentic workflows across six functions: go-to-market, customer support, product roadmap, financials, sales, and marketing.
Founder | Creative Director
Design2Dev
- Founded Design2Dev, a five-person product studio that turns early ideas and AI capabilities into usable web and mobile experiences from discovery through launch.
- Led cross-functional teams of up to six designers, engineers, and QA specialists on SaaS, enterprise, consumer, and AI products.
- Designed AI products and internal systems around human workflows, focusing on the interface where models meet people.
Co-founder | Product Lead
JuicyCanvas
- Co-founded JuicyCanvas, a print-on-demand marketplace where customers personalized licensed artwork across canvases, apparel, accessories, and home goods.
- Partnered with artists worldwide to license artwork and turn it into editable elements for customer customization.
- Designed a product experience that let customers remix art, apply it to products, and share or sell their creations.
- Secured $40,000 from a Chilean startup accelerator and led a four-person team across product design, development, market analysis, and business modeling.
Founder | Product Lead
SocialCull
- Founded SocialCull, an Instagram audience-discovery tool for customer development, combining brand affinity, location, and influence signals.
- Designed segmentation and A/B/C testing workflows to help teams identify target audiences and compare outreach approaches.
- Ran segmented outreach campaigns that increased average conversion rates by about 35%.
- Led two developers through MVP development and product iterations using Agile and Kanban.
Founder | Product Lead
ConvertMyFlash
- Built a productized service that converted Flash websites to HTML5 within 72 hours, positioning the agency for the industry-wide shift away from Flash.
- Grew conversion rates by 45% using a growth-hack that targeted Google filetype searches to surface Flash-based sites in need of migration.
- Generated warm leads for email outreach by optimizing search result pipelines with MTurk workers.
- Led two developers through MVP development and on to a commercially viable B2C product using Agile and Kanban.
Lead Interactive Art Director
The Seventh Art
- Led digital projects for a New York luxury real estate branding agency, managing four designers and developers.
- Ran brand discovery workshops and collaborative design sessions with clients and internal teams to align visual direction and user experience.
- Directed UX and UI work with clients and internal stakeholders across web projects.
- Built interactive web experiences and animations in Adobe Flash.
- Oversaw launches and post-launch analysis for clients, including W Hotel, Philippe Starck, and St. Regis Hotels.
Education
Master's Degree in Interactive Telecommunications
ITP, Tisch School of the Arts, NYU - New York City, NY, USA
Bachelor's Degree in Individualized Study
New York University | Gallatin - New York City, USA
Skills
Tools
Adobe Photoshop, Trello, AI Tools, Google Slides, Google Analytics, Google Sheets, Claude
Languages
Visual Design Language, HTML, CSS
Platforms
WordPress, Figma, Web, AIX, MacOS, Mixpanel, Mobile, Vercel
Industry Expertise
Technology, Healthcare, Real Estate, Telecommunications
Other
B2C, Content Management Systems (CMS), Responsive, Data Analytics, User Journeys, Web UX, Design Leadership, Web UI, eCommerce, eCommerce UI, Enterprise SaaS, User Flows, Dashboards, CRM Design, Interaction Design (IxD), Critical Thinking, Ideation, UX Research, User Stories, Dashboard Design, Information Architecture (IA), Process Flows, Design Strategy, UI Prototyping, UX Prototyping, B2B, User Workflows, Testing, Wireframing, User Interviews, Animated Interactions, High-fidelity Mockups, Marketplaces, Platforms, Platform Design, Visual Design, Graphic Design, Presentations, Web Applications, Startup Consulting, Stakeholder Management, Growth Hacking, Creative Direction, Prototyping, Project Management, Agile Sprints, User Experience (UX), User Interface (UI), Strategy, Design Specifications, Product Design, Startups, Design Sprints, Marketplace Design, Data Visualization, Branding, Luxury Industry, Web Design, Microinteractions, Responsive Web Apps, SaaS, User Research, User Testing, QA Testing, Rapid Prototyping, User-centered Design (UCD), Agile, Web App UX, Complex Application User Interfaces (UI), Tablet UI, Tablet UX, Form Design, SaaS Design, UX Design, UI Design, Web App Design, Responsive Web Design (RWD), Web App UI, Brand Identity, Iconography, Ideation Workshops, UX Strategy, UX Leadership, Client Management, Enterprise, UX Workshops, Leadership, Agile UX, Design Thinking, Desktop App Design, User Engagement, Style Guides, UI Components, Interviews, Product Discovery, UX Audits, Component Libraries, Mood Boards, UX Documentation, User Personas, B2B2C, Design Production, Business to Business (B2B), MVP Design, Minimum Viable Product (MVP), Kanban, Value Proposition Design, Customer Experience, User Journey Maps, Responsive Development, Sitemaps, Graphics, Web App Testing, User Psychology, Empathy Mapping, UX Wireframes, Design Workshops, Pixel Perfect, Layout Design, UI Branding, Logo Design, Brand Design, Fintech, Web Application Design, App Design, UI Audits, Presentation Design, Software as a Service (SaaS), Business to Business to Consumer (B2B2C), Motion Design, Proof of Concept (POC), Product Conceptualization, Surveys, Market Research, A/B Testing, Product Ownership, Workshops, Landing Page Design, Brand Guidelines, Color Palettes, Journey Mapping, Visual Brand Guidelines, Artificial Intelligence Product Manager, Prompt Engineering, AI Prompts, Agentic AI, Audits, Best Practices in Design, Experience Design, Lean Product Development, Rapid Interactive Prototyping, Research Synthesis, Structured Problem-solving, Systems Thinking, User Experience Design, Pitch Deck Design, Marketing Design, Customer Development, Enterprise Design, Data-informed Visual Design, Gaming, Social Media Marketing (SMM), Bootstrap UI, Web Animation, Medical Software, Illustration, AI Design, Artificial Intelligence (AI), AI Workflow, AI-assisted UX, AI-enabled Applications, Large Language Models (LLMs), Executive Communication, People Management, Storytelling, Team Building, Design Systems, Ionic, Analytic Design, App UI, Non-governmental Organizations (NGOs), Web Design Strategy, Social Commerce, Beauty Products, Customization, Innovation, Market Research & Analysis, VWO, System Design, Agentic Frameworks, AI-powered Product Design, Linear, Notion, pencil.dev, Codex, PostHog, Philosophy, Web Technologies, Claude Code, Ruby on Rails (RoR), Mobile UX, AI Voice Agents, Supabase, Hermes, Accessibility, Accessibility-first Design, Accessible Design, AI-assisted Development, AI-assisted Prototyping, AI-driven Insights, AI-generated Assets, AI-generated Code, API Integration, Conversational AI, Conversational Design, Conversational UX, Hiring, Inclusive Design, Technical Hiring, WCAG 2, WCAG 3, Web Content Accessibility Guidelines, Web Content Accessibility Guidelines (WCAG), Voice Chat, Cognitive Behavioral Therapy (CBT), Healthcare Services
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