Artur Maklyarevsky, Designer in New York, NY, United States
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Artur Maklyarevsky

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
May 30, 2017

Over the last 10 years, Artur has built a few startups and has helped others create their designs via his studio, Design2Dev. He has an extensive background in iterative UI/UX, IxD, and solving problems creatively. Since 2000, he's also worked with a plethora of Silicon Valley agencies as a lead designer and art director. Artur has a master's degree in interactive telecommunications from ITP-NYU Tisch School of the Arts.

Portfolio

Work Experience

Founder | Creative Director

2006 - PRESENT
Design2Dev
  • Started my own boutique digital agency right after graduate school, following my work with many notable Silicon Alley agencies.
  • Built everything from custom WordPress sites to large-scale enterprise applications and mobile apps by leading my hand-picked development team. Launched five B2BC products in the last ten years; the latest was VisualSitemaps.com.
  • Led a team of six, including designers, software engineers, and QA, to launch many new products for Fortune 1000 companies, agencies, and startups.
  • Gained extensive startup experience as an entrepreneur, which has enabled me to design products holistically by balancing the client's business model and end-user goals.
  • Used my extensive background in iterative UI/UX, Interaction Design (IxD), growth hacking, lean customer development strategies, building user acquisition tools, SN campaigns, managing developers and designers, budgeting, pitching, and exceeding client expectations.
  • Collaborated with remote founders and their teams to run design sprints via Whimsical, where I developed personas, user stories, and heuristic analysis. Iterated the information architecture and UI/UX prototypes quickly using Sketch, InVision, Figma, and Principle.
  • Solved problems and designed goal-driven user experiences that were deeply informed by qualitative and quantitative data. It all starts with a deep discovery process with all stakeholders.
  • Analyzed the objectives, assumptions, market, customer data, and hypotheses before starting down any design path with my agile development team.
Technologies: User Journeys, Gaming, Presentations, Graphic Design, Visual Design, Platform Design, Platforms, Marketplaces, User Workflows, Testing, High-fidelity Mockups, Web App Design, Web App UX, Web App UI, Animated Interactions, User Interviews, Wireframing, B2B, Content Management Systems (CMS), UX Prototyping, Design Strategy, UI Prototyping, Process Flows, Information Architecture (IA), Web Animation, Technology, Responsive Web Apps, Startups, Strategy, Design Systems, QA Testing, User Testing, SaaS Design, Creative Direction, CSS, Complex Application User Interfaces (UI), Rapid Prototyping, Web Design, Branding, Dashboard Design, Ideation, Interaction Design (IxD), Design Sprints, Web UX, Market Research & Analysis, User Flows, Project Management, Product Design, Agile Sprints, Trello, InVision, Figma, Sketch, Illustration, Adobe Illustrator, Design Leadership, iOS, User Research, Prototyping, Iconography, Agile, Tablet UI, Ideation Workshops, UX Strategy, UX Leadership, Client Management, Enterprise, UX Workshops, Leadership, Agile UX, Critical Thinking, Design Thinking, B2C, Desktop App Design, Mobile, Web, User Engagement, Mobile App Design, Mobile UX Design, Mobile UI Design, Style Guides, Business to Business to Consumer (B2B2C), B2B2C, UX Research, Design Production, Business to Business (B2B), MVP Design, Minimum Viable Product (MVP), Kanban, Value Proposition Design, Customer Experience, User Journey Maps, Responsive Development, Sitemaps, Storyboarding, Adobe Photoshop, Graphics, SaaS, Tablet UX, Stakeholder Management, Data Analytics, Google Analytics, User Psychology, VWO, Empathy Mapping, UX Wireframes, Design Workshops, Pixel Perfect, Layout Design, UI Branding, Logo Design, Fintech, Web Application Design, UI Audits, Presentation Design, WordPress, Software as a Service (SaaS), Motion Design, Proof of Concept (POC), Product Conceptualization, Surveys, Market Research, A/B Testing, Luxury Industry, User-centered Design (UCD), Microinteractions, Form Design, Product Ownership, Workshops, Real Estate, Landing Page Design, Brand Guidelines, Color Palettes, Journey Mapping, Visual Brand Guidelines, Visual Design Language

Co-founder | Product Lead

2012 - 2015
JuicyCanvas
  • Co-founded and led a startup in the print-on-demand marketplace powered by mass customization. It is the easiest way to customize and purchase your own unique artworks on canvas, framed prints, t-shirts, tote bags, iPhone cases, pillows, and more.
  • Worked with trending global artists to license their artwork—using our patent-pending technology to convert it into super-easy-to-modify parts.
  • Enabled the customers to customize the art to fulfill their personal tastes, print them on a plethora of products, as well as share and sell their remixes to their networks.
  • Bootstrapped via $40,000 from a startup accelerator in Chile.
  • Led a four-person team on product design, code, market analysis, and business model projections.
Technologies: Presentations, Graphic Design, Visual Design, Platform Design, Platforms, Marketplaces, User Workflows, Testing, High-fidelity Mockups, Web App Design, Web App UX, eCommerce, Web App UI, Animated Interactions, User Interviews, Wireframing, UI Prototyping, Startups, User Testing, Creative Direction, Web Design, Project Management, Startup Consulting, Web UX, Sketch, WordPress, Design Leadership, User Research, Prototyping, Agile, Tablet UI, UX Strategy, UX Leadership, UX Workshops, Leadership, Agile UX, Critical Thinking, Design Thinking, B2C, Agile Sprints, Mobile, Web, User Engagement, Mobile App Design, Mobile UX Design, Mobile UI Design, Business to Business to Consumer (B2B2C), B2B2C, UX Research, Design Production, MVP Design, Minimum Viable Product (MVP), Kanban, Value Proposition Design, Customer Experience, User Journey Maps, Responsive Development, Sitemaps, Storyboarding, Adobe Photoshop, SaaS, Stakeholder Management, Google Analytics, User Psychology, Empathy Mapping, UX Wireframes, Design Workshops, Pixel Perfect, Layout Design, UI Branding, Logo Design, Web Application Design, Presentation Design, Software as a Service (SaaS), Motion Design, Proof of Concept (POC), Product Conceptualization, Surveys, Market Research, A/B Testing, User-centered Design (UCD), Microinteractions, Product Ownership, Workshops, Brand Guidelines, Color Palettes, Journey Mapping, Visual Brand Guidelines, Visual Design Language

Founder | Product Lead

2014 - 2014
SocialCull
  • Built an advanced Instagram user-search tool for customer development. Its primary feature was to isolate demographical groups with automation outreach and A/B/C testing.
  • Allowed the tool to micro-target users who had the following characteristics: Users who liked brand X and brand Y, who also lived in specific geolocations, and had a high influencer ratio.
  • Ran automated outreach campaigns at scale once we obtained the desired search results: +/- 35% increase on average in our conversion rates.
  • Technically led two developers using Agile/Kanban methodologies to first create an MVP and later evolve it into a commercially viable B2C product.
Technologies: Graphic Design, Visual Design, Platforms, User Workflows, Testing, High-fidelity Mockups, Web App UX, Web App UI, User Interviews, Wireframing, Startups, User Testing, SaaS Design, Creative Direction, Web Design, Project Management, Startup Consulting, Web UX, JavaScript, Sketch, Design Leadership, iOS, User Research, Prototyping, Iconography, Agile, Tablet UI, UX Strategy, UX Leadership, UX Workshops, Leadership, Agile UX, Critical Thinking, Design Thinking, B2C, Agile Sprints, Web, User Engagement, Mobile App Design, Mobile UX Design, Mobile UI Design, UX Research, Design Production, Business to Business (B2B), MVP Design, Minimum Viable Product (MVP), Kanban, Customer Experience, Value Proposition Design, User Journey Maps, Responsive Development, Sitemaps, Storyboarding, Adobe Photoshop, SaaS, Stakeholder Management, Data Analytics, Google Analytics, User Psychology, Empathy Mapping, UX Wireframes, Design Workshops, Pixel Perfect, Layout Design, UI Branding, Web Application Design, Presentation Design, Software as a Service (SaaS), Proof of Concept (POC), Product Conceptualization, Surveys, Market Research, A/B Testing, Microinteractions, Product Ownership, Brand Guidelines, Color Palettes, Journey Mapping, Visual Brand Guidelines, Visual Design Language

Founder | Product Lead

2010 - 2012
ConvertMyFlash
  • Built a productized service that converted a Flash website to HTML5 in 72 hours, all powered by WordPress. As Flash was going fast out of business, I had to find this solution since my expert flash website experience was about to become extinct.
  • Leveraged Google’s filetype search to show only Flash-based sites (growth-hack), which increased conversion rates by +45%.
  • Optimized search results lead generation via Mturk workers to enhance warm email marketing.
  • Led two developers technically using Agile/Kanban methodologies to first create an MVP and later evolve it into a commercially viable B2C product.
Technologies: Graphic Design, Visual Design, User Workflows, Testing, Web App UX, Startups, User Testing, Creative Direction, Web Design, WordPress, Agile, UX Strategy, UX Leadership, Leadership, Agile UX, Critical Thinking, B2C, Web, User Engagement, Design Leadership, Design Production, Minimum Viable Product (MVP), Kanban, Customer Experience, Value Proposition Design, User Journey Maps, Responsive Development, Sitemaps, Storyboarding, Adobe Photoshop, SaaS, Stakeholder Management, User Psychology, UI Branding, Presentation Design, Market Research, Product Ownership, Brand Guidelines, Color Palettes, Journey Mapping, Visual Design Language

Lead Interactive Art Director

2004 - 2006
The Seventh Art
  • Led all digital web initiatives for a boutique NYC luxury real estate branding agency. This included managing four other web developers and designers.
  • Led design sprints and brand discovery sessions with external clients and internal teams.
  • Spearheaded UX and UI initiatives with various stakeholders.
  • Personally hand-coded all IxD and web animations in Adobe Flash.
  • Oversaw the launch and post-launch analysis of all projects.
  • Worked with clients such as W Hotel, Philippe Starck, St. Regis Hotels, and many other fine luxury residential brands.
Technologies: Graphic Design, Visual Design, Testing, Wireframing, Creative Direction, Web Design, CSS, HTML, Design Leadership, Ideation Workshops, UX Strategy, UX Leadership, UX Workshops, Leadership, Critical Thinking, Design Thinking, B2C, Web, User Engagement, B2B, Design Production, Business to Business (B2B), Value Proposition Design, Customer Experience, User Journey Maps, Responsive Development, Sitemaps, Storyboarding, Adobe Photoshop, Stakeholder Management, User Psychology, Empathy Mapping, UX Wireframes, Design Workshops, Pixel Perfect, Layout Design, UI Branding, Logo Design, Web Application Design, UI Audits, Presentation Design, WordPress, Proof of Concept (POC), Product Conceptualization, Luxury Industry, User-centered Design (UCD), Microinteractions, Product Ownership, Landing Page Design, Brand Guidelines, Color Palettes, Journey Mapping
2005 - 2007

Master's Degree in Interactive Telecommunications

ITP, Tisch School of the Arts, NYU - New York City, NY, USA

2001 - 2005

Bachelor's Degree in Individualized Study

New York University | Gallatin - New York City

Tools

Adobe Photoshop, InVision, Sketch, Trello, Figma, Adobe Illustrator, Google Analytics, After Effects CC, Principle, Google Sheets

Languages

Visual Design Language, JavaScript, HTML, CSS

Platforms

WordPress, Mobile, Web, MacOS, Android, iOS

Industry Expertise

Technology, Healthcare, Real Estate, Fashion, Telecommunications

Other

B2C, Content Management Systems (CMS), Responsive, Data Analytics, User Journeys, Web UX, Design Leadership, Web UI, eCommerce, eCommerce UI, Enterprise SaaS, User Flows, Dashboards, CRM Design, Interaction Design (IxD), Critical Thinking, Ideation, UX Research, User Stories, Dashboard Design, Mobile Design, Information Architecture (IA), Process Flows, Design Strategy, UI Prototyping, UX Prototyping, B2B, User Workflows, Testing, Wireframing, User Interviews, Animated Interactions, High-fidelity Mockups, Marketplaces, Platforms, Platform Design, Visual Design, Graphic Design, Presentations, Web Applications, Startup Consulting, Stakeholder Management, Growth Hacking, Creative Direction, Prototyping, Project Management, Agile Sprints, User Experience (UX), User Interface (UI), Strategy, Design Specifications, Product Design, Startups, Design Sprints, Marketplace Design, Data Visualization, Google Design Sprints, Branding, Luxury Industry, Web Design, Microinteractions, Responsive Web Apps, SaaS, User Research, User Testing, QA Testing, Rapid Prototyping, User-centered Design (UCD), Agile, Web App UX, Complex Application User Interfaces (UI), Tablet UI, Tablet UX, Form Design, SaaS Design, UX Design, UI Design, Design Systems, Web App Design, Responsive Web Design (RWD), Web App UI, Mobile UX, Mobile UI, Brand Identity, Iconography, Ideation Workshops, UX Strategy, UX Leadership, Client Management, Enterprise, UX Workshops, Leadership, Agile UX, Design Thinking, Desktop App Design, User Engagement, Style Guides, UI Components, Interviews, Product Discovery, UX Audits, Component Libraries, Mood Boards, Mobile App Design, Mobile UX Design, Mobile UI Design, UX Documentation, User Personas, Mockups, B2B2C, Design Production, Business to Business (B2B), MVP Design, Minimum Viable Product (MVP), Kanban, Value Proposition Design, Customer Experience, User Journey Maps, Responsive Development, Sitemaps, Storyboarding, Graphics, Web App Testing, User Psychology, Empathy Mapping, UX Wireframes, Design Workshops, Pixel Perfect, Layout Design, UI Branding, Logo Design, Brand Design, Fintech, Web Application Design, App Design, UI Audits, Presentation Design, Software as a Service (SaaS), Business to Business to Consumer (B2B2C), Motion Design, Proof of Concept (POC), Product Conceptualization, Surveys, Market Research, A/B Testing, Product Ownership, Workshops, Landing Page Design, Brand Guidelines, Color Palettes, Journey Mapping, Visual Brand Guidelines, Customer Development, Enterprise Design, Data-informed Visual Design, Gaming, Social Media Marketing (SMM), Bootstrap UI, Web Animation, Medical Software, Illustration, AI Design, Artificial Intelligence (AI), Ionic, Analytic Design, Mobile Game UX, App UI, Non-governmental Organizations (NGOs), Web Design Strategy, Social Commerce, Beauty Products, Customization, Innovation, Market Research & Analysis, VWO, System Design

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