- Started my own boutique digital agency right after graduate school, following my work with many notable Silicon Alley agencies.
- Built everything from custom WordPress sites to large-scale enterprise applications and mobile apps together with the CTO and co-founder. I also managed to launch five B2C products in the last 12 years, the latest being https://VisualSitemaps.com.
- Led a team of six, including designers, software engineers, and QA, to launch a plethora of new products for fortune 1000 companies, agencies, and startups.
- Gained extensive startup experience as an entrepreneur, which has enabled me to design products holistically by balancing the client's business model and end-user goals.
- Used my extensive background in iterative UI/UX, IxD, growth hacking, lean customer development strategies, building user acquisition tools, SN campaigns, managing developers/designers, budgeting, pitching, and exceeding client expectations.
- Collaborated with remote founders and their teams to run design sprints via Whimsical where I developed personas, user-stories, heuristic analysis, then quickly iterated the IA/UI/UX prototypes using Sketch, InVision, Figma, and Principle.
- Solved problems and designed goal-driven user experiences that are deeply informed by qualitative and quantitative data. It all starts with a deep discovery process with all stakeholders.
- Analyzed the objectives, assumptions, market, customer data, and hypotheses, before starting down any design path with my agile dev team.
Technologies: User Journeys, Gaming, Presentations, Graphic Design, Visual Design, Platform Design, Platforms, Marketplaces, User Workflows, Testing, High-fidelity Mockups, Web App Design, Web App UX, Web App UI, Animated Interactions, User Interviews, Wireframing, B2B, Content Management Systems (CMS), UX Prototyping, Design Strategy, UI Prototyping, Process Flows, Information Architecture (IA), Web Animation, Technology, Responsive Web Apps, Startups, Strategy, Design Systems, QA Testing, User Testing, SaaS Design, Creative Direction, CSS, Complex Application User Interfaces (UI), Rapid Prototyping, Web Design, Branding, Prototyping, Dashboard Design, Ideation, Interaction Design (IxD), Design Sprints, Web UX, Market Research & Analysis, User Flows, Project Management, Product Design, Agile Sprints, Trello, Balsamiq, InVision, Figma, Marvel, Sketch, Illustration, Adobe Illustrator, Design Leadership