Asmahane Khawaja
Verified Expert in Design
Designer
Asmahane is a product designer with 10 years of experience building high-quality products. She has experience in many industries, and her portfolio consists of web apps, websites, mobile apps, and SaaS. She always does her best to support her clients and make them happy. Guided by her experience in the IT industry and passion for psychology, Asmahane focuses on finding a balance between users, business goals, and technical constraints.
Portfolio
Work Experience
UX Manager
Cognizant
- Worked with Shell clients in the digital twin space. The work involved AI, automation, engineering, and innovation.
- Led these projects and created proofs of concept.
- Conducted user interviews, workshops, and personas.
- Created user journeys and mockups that were tested with users and, after the feedback, completed high-fidelity prototypes.
- Worked on several POCs. The first was about integrating the digital twin with a process model. The other projects involved proactive technical monitoring, reliability modeling, FRED modeling, and cumulative risk.
UX/UI Designer
MyEatPal Tech FZ- LLC
- Conducted a UX audit and worked on user flows of the food ordering app.
- Built the design system for the overall app and fixed the components. In addition, I designed new features and screens.
- Built a platform that facilitates the life of food scientists. I work on different aspects of the platform, from user interviews to the journey and low-fidelity designs.
Product Designer
SchoolJoy, Inc.
- Conducted an expert review of all the platform screens and noted down all the UI/UX issues I found.
- Worked on concepts and recommendations to improve the issues found in the expert review.
- Worked on ChatGPT style design that focus on answering all questions that a teacher might have regarding a student.
UI/UX Designer
MBTmedia
- Revamped an insurance website and started with a roadmap detailing the project plan and research.
- Understood the users' needs, problems, wishes, and backgrounds. Prepared a full questionnaire and another one to find out the current issues in the sitemap, screens, and flows.
- Performed a UX Audit and then a competitor analysis. Matched all the issues I found from the test and studies with the best practices to solve them.
- Built the user journeys and the new information architecture. Created a design system and a new logo. And finally worked on engaging icons, illustrations, and some animations too.
UI/UX Manager
Jinius by Bank of Cyprus
- Designed a platform that can improve the digital economy in Cyprus by connecting buyers and suppliers. Created online stores, sent invoices, processed payments, created tenders, and a B2B marketplace.
- Prepared a roadmap and started the UX process, including stakeholder interviews, user interviews, personas, competitors analysis, sitemaps, journeys, wireframes, designs, QA, usability testing, and improvements.
- Built the brand strategy and identity, including the brand book, style guide, tone of voice, and the main website for the Jinius platform. I also did some live testing with users and conducted a UX audit for each developed feature.
- Worked on building a B2C eCommerce website with Salesforce. I started by getting data about the real users and their different backgrounds. Worked with a research company to evaluate the market.
- Retrieved all the data needed and built the personas. Created the user journeys. Worked to build the brand guidelines and transition from B2B to B2C with a new set of colors and some other modifications.
- Built a very nice and engaging design that was loved by all team members.
Senior UX/UI Designer
Orange
- Worked on the research and redesign of the YO microsite targeting the young generation in Jordan. It provides them with personalized offers, training courses, scholarships, competitions, discounts, and events.
- Redesigned Orange Jordan's main website based on a heuristic evaluation, competitor analysis, and best practices. I built the wireframes following business requirements, user research, and related findings.
- Restructured the menu of the Orange website by using card sorting and tree testing and worked on the design of the business and personal sections.
UX/UI Expert
Snaptivity
- Designed a website targeting B2B clients and leads in the sports industry by displaying engaging data and statistics based on their interests.
- Contributed to campaign creation flow, specifying targets, creating overlays, and managing content.
- Created the style guide and the responsive web, tablet, and mobile designs.
UX/UI Designer
Mobimind
- Oversaw the branding of many companies and shops in the Middle East.
- Designed many apps and websites in different categories, including for events, content creation, IT, and football.
- Delivered many 2D and 3D animations and edited video content.
Education
Master of Science Degree in UX Design and Branding
Brunel University London - London, United Kingdom
Bachelor's Degree in Multimedia and Web Design
USEK | Holy Spirit University of Kaslik - Jounieh, Lebanon
Certifications
Artificial Intelligence and ChatGPT
Udemy
Intro to Entrepreneurship
Udemy
UX Audit
Udemy
Introduction to Psychology
Coursera
Data and AI
University of York
Design Thinking
Interaction Design Foundation
Mobile UX Design
Interaction Design Foundation
Experience
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