Publication
Voice of the Customer: How to Leverage User Insights for Better UX
https://www.toptal.com/designers/ux/user-experience-voice-of-customer
Atishay is available for hire
Hire AtishayAtishay Goyal
Verified Expert in Design
Designer
Location
Dubai, United Arab Emirates
Toptal Member Since
July 27, 2021
Atishay is a highly experienced product designer who has worked with startups, design agencies, and global brands. He has been designing world-class B2B and B2C applications for companies like McKinsey and BCG for over a decade. Atishay successfully balances user insights, business, marketing, and technology to create engaging, functional, and easy-to-use products. His passion for solution design and innovation has led him to lead design-driven transformations and guide energetic teams.
Portfolio
Work Experience
Head of Design
2018 - PRESENT
Shipa Freight
- Digitized the legacy logistics framework into an instant quoting and booking platform.
- Created a flexible design system with over 200+ components adapted by eight partner companies globally.
- Optimized the workflow and increased conversion manifolds through innovation in digital experience, customer engagement, operations, and sales activities on the web and mobile applications.
- Set up UX practices across the organization worldwide and scaled the design maturity model from stage zero to stage five while leading a global team of designers.
- Introduced and scaled the voice of the customer initiative as a part of the design process.
- Contributed to the product as an Agile product owner of the web application.
- Constantly explored and implemented new initiatives for product and user experience growth in different countries.
- Worked with the group CMO and the VP of marketing to optimize the landing pages of multiple products to increase conversion and user retention.
- Designed several dashboards for customers and the internal operations team to give a real-time overview of shipments.
Technologies: Figma, Hotjar, Google Analytics, Intercom, Google Optimize, Salesforce, Design Systems, Enterprise SaaS, Software Design, Web App Design, UI Design, Business Management, User Research, Usability Testing, Branding, Omnichannel Marketing, Enterprise Systems, User Testing, SaaS, Web App UI, Landing Pages, Landing Page Optimization, Landing Page Design, Conversion Rate Optimization (CRO), User Interface (UI), User Experience (UX), Responsive Web Design (RWD), eCommerce, Software, B2C, B2B, B2B2C, Business to Business to Consumer (B2B2C)
Senior UX Designer
2016 - 2018
Xebia Group
- Worked with leading financial institutions, technology consultants, and government entities for revamping the service design and digital user experience across different engagement channels.
- Worked on a project with the government of UAE to revamp their enterprise application suite which led to a reduction in T.A.T by 60%, and increased employee satisfaction by 75%.
- Redesigned a legacy mobile banking application for a local bank in Qatar and witnesses a 20% increase in customer retention. The average Google Play store reviews went up from 3.5 to 4.2 in five months.
- Led the website and mobile app redesign initiatives for India's largest budget-friendly airlines company, Spicejet.com. Designed several in-flight smart applications for pilots, crew members, and passengers.
- Digitized the technical paper logs maintained by pilots and ground support staff into an iPad app awarded 'Innovation of the year' and approved by the Directorate General of Civil Aviation, India.
- Led the product development for several in-house projects while managing the product backlog and design activities in an agile environment.
- Set up a design culture in the company and scaled the design team from two designers to eight full-stack designers.
Technologies: Sketch, Figma, InVision, Moqups, Adobe Photoshop, Design Systems, Enterprise SaaS, Software Design, Web App Design, UI Design, Business Management, User Research, Usability Testing, Branding, Omnichannel Marketing, Enterprise Systems, User Testing, SaaS, Paid Advertising, Web App UI, Landing Pages, Landing Page Optimization, Landing Page Design, Conversion Rate Optimization (CRO), User Interface (UI), User Experience (UX), Responsive Web Design (RWD), eCommerce, Software
Design Entrepreneur and Founder
2012 - 2016
Mad N Creative Design Studio
- Trained and set up a team of 12 designers and five front-end developers.
- Worked with 40+ cutting-edge tech startups across domains and helped them build an omnichannel experience for their product.
- Introduced digital marketing to the company portfolio to complimented the UX offering and eventually doubled the business revenue.
Technologies: HTML5, CSS3, Search Engine Optimization (SEO), Social Media Marketing (SMM), Business Management, Sketch, Enterprise SaaS, Software Design, Web App Design, UI Design, User Research, Usability Testing, Branding, Omnichannel Marketing, Enterprise Systems, User Testing, SaaS, Web App UI, Landing Pages, Landing Page Optimization, Landing Page Design, Conversion Rate Optimization (CRO), User Interface (UI), User Experience (UX), Responsive Web Design (RWD), eCommerce, Software
Other Experience
Education
2010 - 2014
Bachelor's Degree in Computer Science
Academy of Business and Engineering Studies - Ghaziabad, Uttar Pradesh, India
Certifications
MARCH 2020 - PRESENT
Creating Intuitive Products by Imitating Physicality
Interaction Design Foundation
OCTOBER 2019 - PRESENT
Human-Computer Interaction for UX Design
Massachusetts Institute of Technology
AUGUST 2019 - PRESENT
Design Thinking
Interaction Design Foundation
Experience
Collaboration That Works
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