Briana Seiderman
Verified Expert in Design
Designer
Zürich, Switzerland
Toptal member since January 4, 2022
Briana is a versatile product designer with an industrial and graphic design background. She has worked across various industries, including fashion, sports, food, telecommunications, banking, agriculture, insurance, and fine jewelry. She also had the pleasure to work in several parts of the world, including the USA, The Netherlands, New Zealand, Sri Lanka, and Switzerland, contributing to her international mindset.
Portfolio
Global Web Redesign for Activia
Work Experience
Senior User Experience Manager
Sunrise Communications
- Worked on multichannel customer support projects which included digital and physical pieces; the corporate website but also instruction manuals and guides.
- Led journey mapping and created a UX mapping guidebook.
- Designed several digital troubleshooting tools that involved steering between technical teams, product management teams, and development teams.
Senior User Experience Designer
AKQA
- Created digital platforms for a range of global clients such as Nike, Swatch, and Toyota.
- Led projects from conception to component delivery for development.
- Participated in the creation and upkeep of various design systems.
User Experience Designer
Deloitte Digital
- Worked on digital transformation projects for clients covering a range of industries; financial services, pharmaceutical, agribusiness, insurance, the public sector, and manufacturing.
- Led co-creation workshops where common personas, user journeys, service blueprints, and empathy maps were developed.
- Created promotional videos that were a cross between working prototypes and advertising materials in order to get buy-in on concepts.
Industrial Designer and Researcher
Cessna
- Explored futuristic in-flight experiences for Cessna's newest transatlantic jet. I collaborated with engineers, manufacturers, pilots, and interior architects.
- Built 3D digital models, one-tenth-sized physical models of the plane, and life-size physical models of the in-flight experience.
- Explored ways to create a home in the sky by making an in-flight experience a destination in itself. I conducted user research and personas based on the current customer base.
User Experience and Mechanical Design Intern
Samsung
- Worked within the mobile platforms and solutions lab on VR projects.
- Designed and 3D printed mechanical components for radio-controlled toys.
- Designed a gaming application that pairs up with Samsung's GearVR and radio-controlled toys for an augmented reality experience.
Industrial Design Intern
Desine Lab
- Reconstructed parts of an orphanage that no longer provided an appropriate living environment for its children.
- Created new doors by piecing together recycled wood. I ensured that fresh air and lights could travel through the given space.
- Ensured that all parts of the design could withstand tough monsoon seasons by using appropriate building materials and creating routes for water flow.
Education
Master's Degree in Graphic Design
Basel School of Design - Basel, BS, Switzerland
Master's Degree in Design
University of Illinois at Chicago - Chicago, IL, USA
Bachelor's Degree in Industrial and Product Design
Rhode Island School of Design - Providence, RI, USA
Skills
Tools
InVision, Sketch, Principle, Rhino, CAD, InVision App
Platforms
Figma, Mobile
Other
Product Design, User Experience (UX), UI Design, Visual Art, Industrial Design, Graphic Design, Journey Mapping, Modeling, Models, 3D Modeling, Woodworking, Metalsmith, User Interface (UI), UX Architecture, eCommerce, eCommerce UX, eCommerce UI, eCommerce Design, Design, Telephony, Internet Providers, Internet Marketing, Phone Support, TV, TV UI, Mobile UI, Instructional Design, Technical Design, Software Troubleshooting, Hardware Troubleshooting, Home Services, Billing, Modular Design, Design Systems, User Journeys, User Journey Maps, Consulting, Web Consulting, Service Design, Online Banking, Digital Banking, Value Proposition, Airport Transportation, Aviation, Aviation Projects, Augmented Reality (AR), Virtual Reality (VR), Virtual Reality App Design, Online Gaming, Gaming Platforms, Non-governmental Organizations (NGOs), Interior Design, Environmental Design, Nutrition & Supplements, Wellness, Food Packaging, Lifestyle, Fun & Lifestyle, Interactive UI, Interactive UX, Women's Health, Life Science, Animation, Illustration, Web Illustration, Menswear, Jeans, Product Photography, Web Shops, Online Shopping, Online Shops, Product Detail Pages, Product Listings, Chatbots, Live Chat, Service, Mobile UX, Apps, App Design, Online Payments, Push Notifications, Wireless Networking, Fashion Design, Employee Engagement, Employees, Employee Experience, Sales, Clothing, Brand Design, Cars, Electric Cars, Smart Cars, Clean Energy, Green Energy, Car Dealerships, Shopify Customizations, Graphics, Typography
Experience
- User Experience (UX) - 8 years
- Graphic Design - 8 years
- UI Design - 8 years
- Product Design - 8 years
- InVision - 7 years
- Sketch - 7 years
- Industrial Design - 7 years
- Figma - 3 years
Tools
- InVision
- Sketch
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