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Caron Stace-Railly
Verified Expert in Design
Designer
Brisbane City, Queensland, Australia
Toptal member since May 17, 2018
Bio
With 25 years in digital design and strategy, Caron helps course creators, coaches, authors, and online entrepreneurs transform their digital presence. She integrates strategy, design, copy, and tech to create high-converting websites and sales funnels. Using the StoryBrand framework and brand archetypes, Caron crafts compelling narratives and user experiences that turn visitors into loyal clients. Her transparent, results-driven approach ensures exceptional results for your business.
Experience
- Web Design - 20 years
- Graphic Design - 20 years
- Websites - 20 years
- User Research - 12 years
- Web UX - 9 years
- Kajabi - 3 years
- Simvoly - 3 years
- StoryBrand - 1 year
Portfolio
Work Experience
StoryBrand Guide & Kajabi Expert | Simvoly Specialist
2022 - PRESENT
Caron Stace-Railly
- Worked alongside Meg Burrage to create Kajabi templates that fit the StoryBrand framework.
- Became a certified StoryBrand Guide to help clarify potential clients' messages and connect with them.
- Applied the StoryBrand framework to lead magnet ideas.
Technologies: Simvoly, Kajabi, Figma, StoryBrand
Founder
2019 - PRESENT
Get Nice Websites
- Created website themes specifically designed for coaches and course creators.
- Designed Canva templates to be sold alongside the web templates.
- Created online courses to support learning the DIY web builder.
- Designed and built web funnels to encourage sign-ups to the platform.
Technologies: Simvoly
Senior UI/UX Designer
2023 - 2024
Folk Digital
- Designed campaign sites for health-related Queensland Government initiatives. Used UX best practices and our design system.
- Designed components for our design system. Developed elements for our design framework while ensuring that all websites met AA compliance standards.
- Created digital branding elements for public hospitals and health campaign sites. This includes creating color palettes accessible to color-blind people and developing branding elements that can work across banners on landing pages.
Technologies: Figma, Adobe Photoshop, Adobe Illustrator
Marketer and Designer
2020 - 2023
Kozler Business Solutions
- Created successful Facebook and Instagram marketing campaigns for clients in the retail sector.
- Created funnels for coaches, starting with lead magnets and building up to paid services or courses.
- Designed and created brand and Wix websites for charities and coaches.
- Improved conversion of Shopify websites using Hotjar and A/B testing.
Technologies: Figma, Miro, Wix, Instagram, ClickUp, Facebook Ads, Canva, Lead Marketing, Style Guides, UX Design, Visual Design, Design Systems, HubSpot, Responsive Web Design (RWD), User Research, Conversion Rate Optimization (CRO), Shopify, A/B Testing, Hotjar, Copywriting
User Research Designer
2018 - 2018
Department of Human Services
- Ran focus groups.
- Conducted user research interviews.
- Created user journeys from the findings of the research.
- Edited interview videos to capture the valuable quotes.
- Summed up all the findings in an InDesign layout report.
- Created reports in Adobe InDesign.
Technologies: Adobe Premiere Pro
UX Designer
2017 - 2018
Tatts Group
- Produced wireframes and interface designs in Sketch for a software application that monitors gambling slot machines.
- Performed user testing with government agencies employees.
- Mentored junior members of the team.
- Presented to Stakeholders and clients.
- Created prototypes in with Sketch and InVision.
- Designed wireframes and interface designs for a loyalty app for restaurant and gambling venue members.
- Produced a beta concept for a marketing and loyalty system for club members.
Technologies: InVision, Product Design, UX Design, Dashboard Design, SaaS Design, Responsive Web Design (RWD), Web App UI, High-fidelity Mockups
UX Designer
2016 - 2017
Console Group
- Created Axure prototypes for a cloud-based application within the property sector.
- Preformed remote user testing using Go to Meeting and Axure prototypes.
- Created user flows to present to stakeholders in early concept stage.
- Reviewed Ui designers work, to make sure adhered to style guide rules.
Technologies: Axure, Product Design, UX Design, Dashboard Design, SaaS Design, Responsive Web Design (RWD), Web App UI
Digital Designer
2016 - 2016
Loft Digital
- Served as sole UX & UI designer for this development agency. I worked across multiple projects.
- Led client meetings and workshops.
- Created user flows for early concept meetings.
- Designed high fidelity wireframes in sketch.
- Built InVision prototypes for stakeholders and user testing sessions.
- Internal Digital Brand development and site design.
Technologies: InVision, Adobe Photoshop, UX Design, Responsive Web Design (RWD), Mobile App Design, High-fidelity Mockups
Lead UX / UI
2015 - 2015
Razorfish
- Oversaw pitch and discovery phase for a financial provider product redesign.
- Managed a team of two UI designers and one junior UX designer.
- Designed UI for pitch work and created style guides.
- Created user flows for workshops and displayed pain points.
- Designed workshops for stakeholder and customer focus groups.
- Created competitor analysis and best practice documents.
Technologies: Adobe Illustrator, Adobe Photoshop, UX Design, Visual Design, Design Systems, Responsive Web Design (RWD), Web App UI, High-fidelity Mockups
UX/UI designer
2014 - 2015
Bristish Gas
- Created a long-term vision for the My Energy apps both online and mobile including prototypes in Proto.io and InVision.
- Developed UI style guides and applied those standards to concepts.
- Set up Hive labs in our workspace, found current customers to involve in testing, and conducted user testing sessions.
Technologies: Proto.io, InVision, Adobe Photoshop, Product Design, UX Design, Dashboard Design, Visual Design, Web App UI
UX UI Designer
2014 - 2014
Channel 4
- Implemented new brand changes and user experience improvements to the channels online player and apps.
- Created UX wireframes for iPad, iPhone, and desktop to be approved by the board.
- Collaborated with others to produce all interface designs compliant with new brand guidelines.
- Produced InVision prototypes for user testing.
Technologies: InVision, OmniGraffle, Adobe Photoshop, UX Design, Web App UI
UX Designer
2013 - 2013
Blinkbox
- Contributed as part of a team of three UX designers who designed a new online radio station.
- Produced multiple concepts using user flows and low fidelity wireframes.
- Performed user testing to find solutions that were easy for all users.
- Ran workshops with team members and board stakeholders.
Technologies: OmniGraffle, UX Design, Responsive Web Design (RWD), Web App UI
UX Designer
2012 - 2012
Sapient nitro
- Pitched the concept for Natwest bank in-branch iPads with the aim of helping customers reach financial goals and apply for loans.
- Produced customer journey flows and user flows.
- Wireframed an iPad app that reduced the amount of time a customer spent inputting their own data.
- Collaborated with UI designer on approach for visual icons.
Technologies: OmniGraffle, UX Design
UX UI & Brand Guardian
2011 - 2012
Expedia
- Contributed to multiple projects for Hotels.com website and app.
- Updated and improved user experience and user interface designs throughout the iOS and Android mobile apps.
- Designed user flows for a shopping basket project ensuring users can purchase multiple hotel stays in one transaction.
- Created wireframes for the shopping basket project.
- Incorporated rebranding and updated brand guidelines throughout global digital initiatives.
Technologies: OmniGraffle, Adobe Photoshop, Visual Design, Responsive Web Design (RWD)
UX Designer
2010 - 2011
Sky TV (BSKYB)
- Contributed as one of three UX designers on the first release of the Sky Go app, a TV on demand app.
- Produced user flows for sign up, first-time use, and regular watching.
- Mocked up interaction design animations in flash to show movement of apps.
- Created wireframes for iPad and iPhone.
Technologies: OmniGraffle, Adobe Photoshop
Lead UI
2010 - 2010
Candi
- Served as lead UI designer for a supermarket redesign pitch and delivery.
- Created an online style guideline document for future developers and designers.
- Managed a team of mid-level designers to produce files for each template page.
Technologies: Adobe Photoshop, Web Design, Visual Design
User interface designer
2009 - 2009
AKQA
- Visual designer for a Sainsbury’s supermarket campaign and competition microsite.
- I was involved in design initial concepts.
- Outputting final PSD designs.
Technologies: Adobe Photoshop, Web Design, Visual Design
Animator
2009 - 2009
Ogilvy one
- Created animation work for American Express.
- Designed story boards in Photoshop.
- Built Flash animations for moving billboards.
- Produced banners in Flash with gif backups.
Technologies: Adobe Photoshop, Flash
UI designer
2008 - 2009
UKTV
- Designed the website templates for new television channels launched by UKTV.
- Contributed to theme designs for each brand.
- Delivered pixel perfect designs.
- Produced small animations in Flash.
Technologies: Flash, Adobe Photoshop, Visual Design
Interaction Designer
2007 - 2008
How splendid
- Completed multiple projects for eBay, Microsoft, GCap Media, Play.com, and Awear.
- Produced wireframes for user testing.
- Created UX and UI designs for a desktop widget design for eBay on Dell computers.
- Amended designs after rounds of user testing.
Technologies: OmniGraffle, Adobe Photoshop, Interaction Design (IxD), Mobile Design
Digital Designer
2006 - 2006
Dare
- Animated Flash web banners with gif backups.
- Created Photoshop layouts for email campaigns.
Technologies: Flash, Adobe Photoshop, Web Design
Flash Animator
2005 - 2005
Wunderman
- Designed campaigns and animated Flash banners.
- Produced gif backups of animated banners.
- Compressed files for web.
Technologies: Adobe Photoshop, Flash
Designer and front end programmer
2004 - 2005
More 2
- Contributed to work for clients including Epson, Sony, and BT, designing and developing both print and digital materials and programming marketing campaigns.
- Designed and animated Flash and gif banners.
- Created print-ready designs for brochures and direct mailers.
- Delivered PSD designs for email campaigns.
- Programmed email marketing campaigns.
Technologies: QuarkXpress, Adobe Photoshop, Flash, HTML, Web Design
Elearning design
2002 - 2004
Wavelength
- Contributed to company transition from print-based materials to online learning with Adobe Flash.
- Designed materials for e-learning, user flows, and site maps.
- Collaborated on video shoots for video-based training.
- Created interactive Flash modules.
Technologies: Adobe Premiere Pro, Video Editing, Flash, Adobe Photoshop
Web designer
2000 - 2002
Veda Design
- Specialized in front-end design, website structure, navigation, and graphical interfaces.
- Contributed as part of a team, liaising with programming staff on major internet-based projects as well as independently on smaller projects.
- Produced PSD layouts.
- Animated Flash websites.
Technologies: Adobe Photoshop, Fireworks, HTML, Flash, Web Design
Education
2009 - 2010
Certificate in Computing with Psychological Studies
The Open University - United Kingdom
1999 - 2000
Diploma in New Media
Media Design School - Auckland, New Zealand
1995 - 1998
Bachelor of Arts Degree in Design and Visual Communications
Auckland Institute of Technology - Auckland, New Zealand
Certifications
DECEMBER 2023 - PRESENT
StoryBrand Certified Guide
StoryBrand
Skills
Tools
Photoshop CC, InVision, Hotjar, UXPin, Axure RP Pro, InDesign 2018, Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), Proto.io, OmniGraffle, Flash, QuarkXpress, Adobe Premiere Pro, Fireworks, VPN, Miro, Wix, Canva
Platforms
iOS, Figma, Android, MacOS, Axure, Shopify, WordPress
Languages
HTML
Industry Expertise
Insurance, Banking & Finance, Investments
Other
Websites, App UX, Web UX, Graphic Design, Web Design, UI Design, UX Design, Visual Design, Web App Design, Interaction Design (IxD), Mobile App Design, Simvoly, StoryBrand, Web Design Strategy, Landing Page Design, Sales Pages, Dashboard Design, Prototyping, User Research, Branding, Reports, Product Design, SaaS Design, Design Systems, Responsive Web Design (RWD), Information Architecture (IA), Mobile Design, App Design, Web App UI, High-fidelity Mockups, Kajabi, Video Editing, Concepting, Customer Research, User Journeys, User Journey Maps, Web UI, Digital Kiosks, Design, Ticketing, Research, UX Research, Personas, Fintech, Investing, App UI, Startups, Loyalty Applications, Membership Sites, Statistics, Graphs, Web App UX, Pitch Presentations, Cars, Lean UX, Print Marketing Design, Digital Marketing, Instagram, ClickUp, Facebook Ads, Lead Marketing, Style Guides, HubSpot, Conversion Rate Optimization (CRO), A/B Testing, Copywriting, Lead Generation
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