Verified Expert in Design
With over 20 years of work experience across three different countries, Caron has learned many different approaches and processes for completing projects. She is ready to hit the ground running on any project. Caron is an expert at designing user interfaces, brands, and print materials. She is an accomplished user experience expert and is experienced in creating clickable prototypes, user flows, requirements gathering, and user testing.
CRO and UI/UX Designer
Kozler Business Solutions
- Created successful Facebook and Instagram marketing campaigns for clients in the retail sector.
- Created funnels for coaches, starting with lead magnets and building up to paid services or courses.
- Designed and created brand and Wix websites for charities and coaches.
- Improved conversion of Shopify websites using Hotjar and A/B testing.
Get Nice Websites
- Created website themes specifically designed for coaches and course creators.
- Designed Canva templates to be sold alongside the web templates.
- Created online courses to support learning the DIY web builder.
- Designed and built web funnels to encourage sign-ups to the platform.
User Research Designer
Department of Human Services
- Ran focus groups.
- Conducted user research interviews.
- Created user journeys from the findings of the research.
- Edited interview videos to capture the valuable quotes.
- Summed up all the findings in an InDesign layout report.
- Created reports in Adobe InDesign.
- Produced wireframes and interface designs in Sketch for a software application that monitors gambling slot machines.
- Performed user testing with government agencies employees.
- Mentored junior members of the team.
- Presented to Stakeholders and clients.
- Created prototypes in with Sketch and InVision.
- Designed wireframes and interface designs for a loyalty app for restaurant and gambling venue members.
- Produced a beta concept for a marketing and loyalty system for club members.
- Created Axure prototypes for a cloud-based application within the property sector.
- Preformed remote user testing using Go to Meeting and Axure prototypes.
- Created user flows to present to stakeholders in early concept stage.
- Reviewed Ui designers work, to make sure adhered to style guide rules.
- Served as sole UX & UI designer for this development agency. I worked across multiple projects.
- Led client meetings and workshops.
- Created user flows for early concept meetings.
- Designed high fidelity wireframes in sketch.
- Built InVision prototypes for stakeholders and user testing sessions.
- Internal Digital Brand development and site design.
Lead UX / UI
- Oversaw pitch and discovery phase for a financial provider product redesign.
- Managed a team of two UI designers and one junior UX designer.
- Designed UI for pitch work and created style guides.
- Created user flows for workshops and displayed pain points.
- Designed workshops for stakeholder and customer focus groups.
- Created competitor analysis and best practice documents.
- Created a long-term vision for the My Energy apps both online and mobile including prototypes in Proto.io and InVision.
- Developed UI style guides and applied those standards to concepts.
- Set up Hive labs in our workspace, found current customers to involve in testing, and conducted user testing sessions.
UX UI Designer
- Implemented new brand changes and user experience improvements to the channels online player and apps.
- Created UX wireframes for iPad, iPhone, and desktop to be approved by the board.
- Collaborated with others to produce all interface designs compliant with new brand guidelines.
- Produced InVision prototypes for user testing.
- Contributed as part of a team of three UX designers who designed a new online radio station.
- Produced multiple concepts using user flows and low fidelity wireframes.
- Performed user testing to find solutions that were easy for all users.
- Ran workshops with team members and board stakeholders.
- Pitched the concept for Natwest bank in-branch iPads with the aim of helping customers reach financial goals and apply for loans.
- Produced customer journey flows and user flows.
- Wireframed an iPad app that reduced the amount of time a customer spent inputting their own data.
- Collaborated with UI designer on approach for visual icons.
UX UI & Brand Guardian
- Contributed to multiple projects for Hotels.com website and app.
- Updated and improved user experience and user interface designs throughout the iOS and Android mobile apps.
- Designed user flows for a shopping basket project ensuring users can purchase multiple hotel stays in one transaction.
- Created wireframes for the shopping basket project.
- Incorporated rebranding and updated brand guidelines throughout global digital initiatives.
Sky TV (BSKYB)
- Contributed as one of three UX designers on the first release of the Sky Go app, a TV on demand app.
- Produced user flows for sign up, first-time use, and regular watching.
- Mocked up interaction design animations in flash to show movement of apps.
- Created wireframes for iPad and iPhone.
- Served as lead UI designer for a supermarket redesign pitch and delivery.
- Created an online style guideline document for future developers and designers.
- Managed a team of mid-level designers to produce files for each template page.
User interface designer
- Visual designer for a Sainsbury’s supermarket campaign and competition microsite.
- I was involved in design initial concepts.
- Outputting final PSD designs.
- Created animation work for American Express.
- Designed story boards in Photoshop.
- Built Flash animations for moving billboards.
- Produced banners in Flash with gif backups.
- Designed the website templates for new television channels launched by UKTV.
- Contributed to theme designs for each brand.
- Delivered pixel perfect designs.
- Produced small animations in Flash.
- Completed multiple projects for eBay, Microsoft, GCap Media, Play.com, and Awear.
- Produced wireframes for user testing.
- Created UX and UI designs for a desktop widget design for eBay on Dell computers.
- Amended designs after rounds of user testing.
- Animated Flash web banners with gif backups.
- Created Photoshop layouts for email campaigns.
- Designed campaigns and animated Flash banners.
- Produced gif backups of animated banners.
- Compressed files for web.
Designer and front end programmer
- Contributed to work for clients including Epson, Sony, and BT, designing and developing both print and digital materials and programming marketing campaigns.
- Designed and animated Flash and gif banners.
- Created print-ready designs for brochures and direct mailers.
- Delivered PSD designs for email campaigns.
- Programmed email marketing campaigns.
- Contributed to company transition from print-based materials to online learning with Adobe Flash.
- Designed materials for e-learning, user flows, and site maps.
- Collaborated on video shoots for video-based training.
- Created interactive Flash modules.
- Specialized in front-end design, website structure, navigation, and graphical interfaces.
- Contributed as part of a team, liaising with programming staff on major internet-based projects as well as independently on smaller projects.
- Produced PSD layouts.
- Animated Flash websites.
Certificate in Computing with Psychological Studies
The Open University - United Kingdom
Diploma in New Media
Media Design School - Auckland, New Zealand
Bachelor of Arts Degree in Design and Visual Communications
Auckland Institute of Technology - Auckland, New Zealand