Carrie is available for hire
Hire CarrieCarrie Webster
Verified Expert in Design
Designer
Sydney, New South Wales, Australia
Toptal member since August 31, 2020
Bio
UX design leader with 20+ years of experience across UX, UI, and product design, and a Master of Information Architecture. Skilled in delivering end-to-end design for startups, enterprise, and consulting environments. Hands-on with research, prototyping, and design, while mentoring teams and collaborating with cross-functional stakeholders. Industry experience spans fintech, fraud prevention, education, real estate, and telecoms, with roles at Deloitte Digital, NBN, GBG, Equifax, and Optus.
Experience
- UX Design - 20 years
- UI Design - 20 years
- Product Design - 20 years
- Wireframing - 20 years
- Design Collaboration - 12 years
- B2B - 12 years
- Mobile Design - 10 years
- Figma - 5 years
Portfolio
Corporate Search Tool – SNAPsearch
Document ManagementFile SearchCompetitor Analysis & ProfilingSoftware ArchitectureDashboard DesignReporting+ 10 more
First Home Buyer’s Journey
Residential Real EstatePurchasingWorkflow DiagramsMortgagesDashboard DesignResponsive Design+ 15 more
Work Experience
UX Lead Designer
2021 - 2025
GBG PLC
- Managed and facilitated biweekly workshop sessions with subject matter experts within GBG across multiple locations to design a fraud monitoring platform over a 2-year period (Australia and Malaysia).
- Worked on a case study focusing on remote collaboration to design a transaction monitoring platform for fraud investigators (pw - 2756): https://www.carriewebsterdesign.com/portfolio/1493-2/.
- Defined and conducted UX design initiatives (e.g., WCAG review and data analytics implementation). Explored AI technologies to improve efficiencies and worked with the support team for additional data points.
- Established a scalable design framework that streamlined the delivery of multi-product UX initiatives across the region.
- Managed UX product redesigns for online identity verification.
- Delivered a complete redesign of the GreenID identity verification platform, aligning stakeholders and validating with data insights.
Technologies: Figma, Miro, Microsoft Teams, UX Design, UX Research, Data Analysis, Collaborative Design, Design Collaboration, B2B, Fraud Prevention, Design Leadership, Wireframing, Agile, UX Prototyping, Mobile App Design, Usability, Artificial Intelligence (AI), User Experience (UX), Web App UX, SaaS Design, User Flows, User Journeys, AI Tools, Agile Sprints, Product Roadmaps, Product Strategy
UX Designer
2020 - 2021
Massachusetts Institute of Technology - Connection Science
- Designed the interface for visualizing data on a map based on the outcomes from user interviews with business owners.
- Created an online survey for business owners to validate the type of information that would be the most useful to them when looking for a new location for their business.
- Researched competitors, created workflows incorporating different user scenarios, completed Figma designs, and am ready to test with users.
Technologies: User Experience (UX), Data Visualization, UX Design, Web App Design, Dashboard Design, Business to Business (B2B), Small Business, Figma
Lead UX Designer
2019 - 2020
3P Learning
- Established and led a new team of five designers, implementing a robust UX framework for efficiently delivering designs.
- Enabled ongoing company-wide design review surveys via email to validate design decisions, and the implementation of heat map analytics to review and measure customer behavior for new features.
- Facilitated the implementation of lean UX processes and a collaborative team environment that enabled the delivery of validated UX designs through five development teams.
- Established a design framework for school teachers when assigning work to students, replacing an older system. This saw increased retention with schools.
- Designed a solution for B2C customers (parents) to subscribe and assign maths activities for kids, including reporting, auto-assign functionality, and recommendations based on activity completion results.
Technologies: Content, Writing & Editing, Prototyping, UX Strategy, UX Design, User Testing, User Feedback, Annotated Wireframes, UX Audits, Management, B2B, Design Collaboration, Design Leadership, User Validation, Agile, Product Design, Personas, User Journey Maps, User Interviews, Wireframing, UX Research, Education, Axure RP Pro, Adobe Experience Design (XD), InVision, UX Prototyping, Mobile App Design, Usability, User Experience (UX), Web App UX, SaaS Design, Responsive Web Design (RWD), User Flows, User Journeys, Agile Sprints, Product Roadmaps, Product Strategy, Mobile App UI
Lead UX Designer
2018 - 2019
TheOneSpot
- Created the vision and design direction for a soon-to-be-launched portal and mobile app for home buyers.
- Collaborated with a small, agile team to design and build a new real estate portal aimed at helping new home buyers through the end-to-end home buying journey.
- Collaborated with team members to define, conceptualize, design, test, iterate, and build new user experiences. I worked closely with team stakeholders to deliver user experience excellence.
- Designed the entire end-to-end interface solution for both web and mobile, including the logged-out, onboarding, and signed-in experience, including a marketplace for 3rd-party providers (e.g., mortgage brokers, conveyancers, and pest inspectors).
Technologies: Content, Writing & Editing, Prototyping, UX Strategy, UX Design, User Testing, User Feedback, Annotated Wireframes, Property Listings, Design Collaboration, Design Leadership, User Validation, Agile, Product Design, Personas, User Journey Maps, User Interviews, Wireframing, UX Research, Real Estate, Axure RP Pro, Adobe Experience Design (XD), Mobile UX Design, UX Prototyping, Mobile App Design, Usability, User Experience (UX), Web App UX, Responsive Web Design (RWD), User Flows, User Journeys, Agile Sprints, Product Strategy, Mobile App UI
UX Manager
2017 - 2018
Deloitte Digital
- Adapted quickly to project and client needs in consulting engagements. Was engaged to manage and lead design teams within a lean UX framework, ensuring team collaboration to deliver the best outcomes for the client.
- Collaborated with the design teams to refine UX design skills and techniques and mentored team members as required.
- Involved with the wider UX community within Deloitte to ensure that everyone was using the latest methodologies and that learnings were shared among teams.
- Managed the UX recruitment of all new UX designers across the organization.
- Worked in a lead capacity on corporate B2B clients to provide solutions for banking, insurance, government, and telcos.
Technologies: Prototyping, UX Strategy, UX Design, User Testing, User Feedback, Annotated Wireframes, UX Audits, B2B, Design Collaboration, Design Leadership, User Validation, Agile, Product Design, Personas, User Journey Maps, User Interviews, Wireframing, UX Research, Adobe Experience Design (XD), Axure RP Pro, Web UX Design, UX Prototyping, Mobile App Design, Usability, User Experience (UX), Web App UX, User Journeys, Agile Sprints
Lead User Experience Architect
2014 - 2017
Veda (Now Equifax)
- Assisted product managers, business stakeholders, and IT development teams to design and shape the functionality and usability of a suite of B2B data visualization products targeting the finance sector.
- Collaborated in the design and implementation of the internal UX strategy and governance across multiple business areas and presented this as the approach to key business stakeholders.
- Drove, designed, and led the UX direction of the organization as the sole UX specialist.
- Called upon to consult with different stakeholders throughout the business on the best UCD approach for projects.
- Managed all design outcomes for a team of nearly 30 developers, working within an agile development team.
- Focused on the design of a complex data visualization tool that provides visual organizational structures using 3rd-party data, such as ASIC.
Technologies: Prototyping, UX Strategy, UX Design, User Testing, User Feedback, Annotated Wireframes, Finance, Corporate Finance, B2B, Design Collaboration, Design Leadership, User Validation, Agile, Personas, User Journey Maps, User Interviews, Wireframing, UX Research, Banking & Finance, Axure RP Pro, UX Prototyping, Usability, User Experience (UX), Web App UX, SaaS Design, Agile Sprints, Product Roadmaps, Product Strategy
User Experience Specialist
2013 - 2014
National Broadband Network
- Engaged with business stakeholders to scope out business requirements and define user journeys, process flows, and functionality to deliver initiatives within a complex service environment used by wholesale telecommunications service providers.
- Facilitated gathering end user feedback through workshop deliverables, survey data, and mapping qualitative and quantitative data to engage a user-centered design approach for our solutions.
- Improved our internal processes to create efficiencies while working in an agile environment. My design outcomes included detailed wireframes incorporating front-end functional specifications and complex form validation.
Technologies: Prototyping, UX Strategy, UX Design, User Testing, Annotated Wireframes, B2B, Design Collaboration, User Validation, Agile, User Interviews, Wireframing, Axure RP Pro, UX Prototyping, Usability, User Experience (UX), Web App UX, Agile Sprints
Senior User Experience Architect
2009 - 2011
Optus
- Engaged with business stakeholders to examine and define strategic requirements for complex B2B ordering systems for their customers.
- Workshopped conceptual components to explore multiple solutions and provided alternative recommendations.
- Examined high-level requirements and converted these into detailed wireframes. Developed user scenarios with strategic thinking methods.
- Defined test plans and cases for user testing. Organized and executed user testing, documented results, and delivered recommendations.
- Provided a strategic roadmap for the direction of the project delivery.
- Contributed to one project that involved creating a role-based application that displayed apps and data based on access. I was tasked with leading the high-level architecture and design solution for this project.
Technologies: Prototyping, UX Strategy, UX Design, User Testing, Annotated Wireframes, B2B, Wireframing, Axure RP Pro, Design Collaboration, Design, UX Prototyping, Usability, User Experience (UX)
Company Director and UX Designer
2006 - 2009
Webgenesis
- Set up WebGenesis as a professional web services company in January 2006, specializing in providing strategic online services to small and medium-sized businesses.
- Provided web services to many new smaller clients and serviced larger clients from previous engagements.
- Provided usability and web strategy consulting. These projects' scope included user testing, information architecture, site maps and wireframes, workflow diagrams, and strategic recommendations.
Technologies: Content, E-learning, Writing & Editing, Prototyping, UX Design, Annotated Wireframes, Wireframing, Axure RP Pro, HTML, UX Prototyping, Usability, User Experience (UX), Web App UX
Education
2010 - 2012
Master's Degree in Information Architecture
Charles Sturt Univeristy - Remote
1984 - 1986
Bachelor's Degree in Visual Arts
College of Fine Arts - Sydney, Australia
Skills
Tools
Axure RP Pro, Photoshop CC, Microsoft Office, AI Tools, Adobe Experience Design (XD), InVision, Miro, Trello
Platforms
Figma
Industry Expertise
Education, Banking & Finance, Retail & Wholesale, Real Estate
Languages
HTML
Other
Design Collaboration, UX Strategy, User Research, User Interviews, Prototyping, UX Research, Dashboard Design, User Journey Maps, User Validation, Mobile Design, User Feedback, Web Design, Personas, User Testing, B2B, UI Design, Annotated Wireframes, Responsive Design, UX Design, Project Estimation, Wireframing, Design Leadership, Product Design, UI Prototyping, Agile, Information Architecture (IA), UX Audits, UX Prototyping, Mobile App Design, User Interface (UI), Usability, User Experience (UX), Web App UX, SaaS Design, User Flows, User Journeys, Product Roadmaps, Product Strategy, Corporate Finance, Residential Real Estate, Workflow Diagrams, User Registration, Competitor Analysis & Profiling, B2C, Technical Architecture, Writing & Editing, E-learning, Content, Artificial Intelligence (AI), Responsive Web Design (RWD), Usability Testing, Agile Sprints, Mobile App UI, Augmented Reality (AR), Software Architecture, Document Management, File Search, Cash Flow Management, Shopper Journeys, Purchasing, Property Listings, Mortgages, Management, K-12 Education, Design, Reporting, Finance, eCommerce, Proposal Design, Visual Design, Catalog Design, Portfolio Templates, Integration, Cloud, Financing, Invoices, Microsoft Teams, Filmmaking, Photography, Data Analysis, Collaborative Design, Fraud Prevention, Web UX Design, Mobile UX Design, GUI Design, Mobile UI, Mobile UX, Information Design, Research, Web UX, Data Visualization, Web App Design, Business to Business (B2B), Small Business
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