Carrie is available for hire
Hire CarrieCarrie Webster
Verified Expert in Design
Designer
Location
Sydney, New South Wales, Australia
Toptal Member Since
August 31, 2020
With over 20 years of experience in user-centered design and a master's degree in information architecture, Carrie has worked in startups through to complex B2B environments. She has a web design and development background and experience in all facets of the UX design process, having worked from inception to delivery and beyond across many projects. With strong stakeholder and team leadership experience, her passion lies in enabling teams to deliver design solutions that hit the mark every time.
Work Experience
UX Lead Designer (APAC)
2021 - PRESENT
GBG PLC
- Managed and facilitated biweekly workshop sessions with subject matter experts within GBG across multiple locations for the design of a fraud monitoring platform (Australia and Malaysia).
- Defined and conducted UX design initiatives (e.g., WCAG review, data analytics implementation, explored AI technologies to improve efficiencies, worked with support team for additional data points).
- Workshopped, designed, and defined a robust and flexible UI framework for fraud investigators in collaboration with many stakeholders.
- Managed UX product redesigns for online identity verification.
Technologies: Figma, Miro, Microsoft Teams, UX Design, UX Research, Data Analysis, Collaborative Design, Design Collaboration, B2B, Fraud Prevention, Design Leadership, Wireframing, Agile
Lead UX Designer
2019 - 2020
3P Learning
- Established and led a new team of five designers, implementing a robust UX framework for efficiently delivering designs.
- Enabled ongoing company-wide design review surveys via email to validate design decisions, and the implementation of heat map analytics to review and measure customer behavior for new features.
- Facilitated the implementation of lean UX processes and a collaborative team environment that enabled the delivery of validated UX designs through five development teams.
- Established a design framework for school teachers when assigning work to students, replacing an older system. This saw increased retention with schools.
- Designed a solution for B2C customers (parents) to subscribe and assign maths activities for kids, including reporting, auto-assign functionality, and recommendations based on activity completion results.
Technologies: Content, Writing & Editing, Prototyping, UX Strategy, UX Design, User Testing, User Feedback, Annotated Wireframes, UX Audits, Management, B2B, Design Collaboration, Design Leadership, User Validation Testing, Agile, Product Design, Personas, User Journey Maps, User Interviews, Wireframing, UX Research, Education, Axure RP Pro, Adobe Experience Design (XD), InVision
Lead UX Designer
2018 - 2019
TheOneSpot
- Created the vision and design direction for a soon-to-be-launched portal and mobile app for home buyers.
- Collaborated with a small, agile team to design and build a new real estate portal aimed at helping new home buyers through the end-to-end home buying journey.
- Collaborated with team members to define, conceptualize, design, test, iterate, and build new user experiences. I worked closely with team stakeholders to deliver user experience excellence.
- Designed the entire end-to-end interface solution for both web and mobile, including the logged-out, onboarding, and signed-in experience, including a marketplace for 3rd-party providers (e.g., mortgage brokers, conveyancers, and pest inspectors).
Technologies: Content, Writing & Editing, Prototyping, UX Strategy, UX Design, User Testing, User Feedback, Annotated Wireframes, Property Listings, Design Collaboration, Design Leadership, User Validation Testing, Agile, Product Design, Personas, User Journey Maps, User Interviews, Wireframing, UX Research, Real Estate, Axure RP Pro, Adobe Experience Design (XD), Mobile UX Design
UX Manager
2017 - 2018
Deloitte Digital
- Adapted quickly to project and client needs in consulting engagements. Was engaged to manage and lead design teams within a lean UX framework, ensuring team collaboration to deliver the best outcomes for the client.
- Collaborated with the design teams to refine UX design skills and techniques and mentored team members as required.
- Involved with the wider UX community within Deloitte to ensure that everyone was using the latest methodologies and that learnings were shared among teams.
- Managed the UX recruitment of all new UX designers across the organization.
- Worked in a lead capacity on corporate B2B clients to provide solutions for banking, insurance, government, and telcos.
Technologies: Prototyping, UX Strategy, UX Design, User Testing, User Feedback, Annotated Wireframes, UX Audits, B2B, Design Collaboration, Design Leadership, User Validation Testing, Agile, Product Design, Personas, User Journey Maps, User Interviews, Wireframing, UX Research, Adobe Experience Design (XD), Axure RP Pro, Web UX Design
Lead User Experience Architect
2014 - 2017
Veda (Now Equifax)
- Assisted product managers, business stakeholders, and IT development teams to design and shape the functionality and usability of a suite of B2B data visualization products targeting the finance sector.
- Collaborated in the design and implementation of the internal UX strategy and governance across multiple business areas and presented this as the approach to key business stakeholders.
- Drove, designed, and led the UX direction of the organization as the sole UX specialist.
- Called upon to consult with different stakeholders throughout the business on the best UCD approach for projects.
- Managed all design outcomes for a team of nearly 30 developers, working within an agile development team.
- Focused on the design of a complex data visualization tool that provides visual organizational structures using 3rd-party data, such as ASIC.
Technologies: Prototyping, UX Strategy, UX Design, User Testing, User Feedback, Annotated Wireframes, Finance, Corporate Finance, B2B, Design Collaboration, Design Leadership, User Validation Testing, Agile, Personas, User Journey Maps, User Interviews, Wireframing, UX Research, Banking & Finance, Axure RP Pro
User Experience Specialist
2013 - 2014
National Broadband Network
- Engaged with business stakeholders to scope out business requirements and define user journeys, process flows, and functionality to deliver initiatives within a complex service environment used by wholesale telecommunications service providers.
- Facilitated gathering end user feedback through workshop deliverables, survey data, and mapping qualitative and quantitative data to engage a user-centered design approach for our solutions.
- Improved our internal processes to create efficiencies while working in an agile environment. My design outcomes included detailed wireframes incorporating front-end functional specifications and complex form validation.
Technologies: Prototyping, UX Strategy, UX Design, User Testing, Annotated Wireframes, B2B, Design Collaboration, User Validation Testing, Agile, User Interviews, Wireframing, Axure RP Pro
Senior User Experience Architect
2009 - 2011
Optus
- Engaged with business stakeholders to examine and define strategic requirements for complex B2B ordering systems for their customers.
- Workshopped conceptual components to explore multiple solutions and provided alternative recommendations.
- Examined high-level requirements and converted these into detailed wireframes. Developed user scenarios with strategic thinking methods.
- Defined test plans and cases for user testing. Organized and executed user testing, documented results, and delivered recommendations.
- Provided a strategic roadmap for the direction of the project delivery.
- Contributed to one project that involved creating a role-based application that displayed apps and data based on access. I was tasked with leading the high-level architecture and design solution for this project.
Technologies: Prototyping, UX Strategy, UX Design, User Testing, Annotated Wireframes, B2B, Wireframing, Axure RP Pro, Design Collaboration, Design
Company Director and UX Designer
2006 - 2009
Webgenesis
- Set up WebGenesis as a professional web services company in January 2006, specializing in providing strategic online services to small and medium-sized businesses.
- Provided web services to many new smaller clients and serviced larger clients from previous engagements.
- Provided usability and web strategy consulting. These projects' scope included user testing, information architecture, site maps and wireframes, workflow diagrams, and strategic recommendations.
Technologies: Content, E-learning, Writing & Editing, Prototyping, UX Design, Annotated Wireframes, Wireframing, Axure RP Pro, HTML
Education
2010 - 2012
Master's Degree in Information Architecture
Charles Sturt Univeristy - Remote
1984 - 1986
Bachelor's Degree in Visual Arts
College of Fine Arts - Sydney, Australia
Experience
Tools
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