Ciprian Gavriliu

Designer in Bucharest, Romania

Member since August 26, 2016

Ciprian is a product and UX designer who can distill complex experiences into seamless and fun user flows. Over the last 15 years, Ciprian has discovered that great design is born at the intersection of business goals, user needs, and beauty. Some of Ciprian's clients include HubSpot, Neil Patel, and Single Grain.

User Experience (UX)Prototyping SaaS Design Product Design Web Adobe Photoshop UI Design Responsive Web Design (RWD)User Research User Flows Usability Testing Adobe Illustrator UX Design Web Design Dashboard Design Show more

Ciprian is now available for hire

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Portfolio

Digital Design

NuJob
- UX Thinking
- User Flows
- UI Design
- Minimum Viable Products (MVP)
- Wireframing
- UX Design
- CRM Design
- User Experience (UX)
Optimize Me by Neil Patel
- UX Thinking
- UI Design
- User Onboarding
- Marketing Design
- Landing Page Design
- SaaS Design
- SaaS
- Tasklist
- Task Scheduling
- Growth Hacking
- Product Design
- Benchmarking
- Competitor Analysis & Profiling
- SEO Marketing
- SEO Keyword Research
- Dashboard Design
- Website Optimization
- Web Marketing
- CRO
- Web
Inbound.org
- UX Thinking
- Lean UX
- UI Design
- User Research
- Net Promoter Score (NPS)
- Community
- Marketing
- Social
- Inbound Marketing
- Web
- User Experience (UX)
Stride
- UX Thinking
- Wireframing
- User Flows
- UI Design
- Customer Relationship Management (CRM)
- Custom CRM Modules
- UX Design
- CRM Design
- Web
- User Experience (UX)
Single Grain Redesign
- UI Design
- UX Design
- Creative Direction
- Minimal UI
- Web
Narrow
- UX Thinking
- Lean UX
- User Onboarding
- UI Design
T-Shirt Factory
- UX Thinking
- UI Design
- User Flows

Employment

Product Designer
2017 - PRESENT
Freelance (via Toptal and Other Avenues)
- Worked alongside a NY-based digital marketing agency on CRO focused design projects for verticals like software, pharma, and B2B.
- Created the core UX experience for a B2B eCommerce platform of a big US machinery manufacturer with a global footprint. The store handles thousands of sparring parts featuring complex use case scenarios for corporate customers and partners.
- Improved the UI and UX design with a focus on the CRO of a mobile contest website.
- Led the UX Design for a website builder for real estate agencies. Developed the whole user experience and product architecture from one end to another with the business owner.
Technologies: Web, Product Design, SaaS Design, Prototyping, User Experience (UX), InVision, Adobe Illustrator, Adobe Photoshop, Figma
UX Lead
2015 - 2016
Inbound.org (HubSpot)
- Redesigned the whole community to get it up-to-date in terms of UX and UI, addressing more than 100,000 marketers. Personally supervised the implementation of the new design. Helped the platform achieve a 15% month-over-month growth of new users.
- Designed a process for customer interviews to allow informed decision-making and discover new insights.
- Advocated and influenced the progressive shift of the startup culture from traffic to WAU (weekly active users), introducing pieces of data together with detailed explanations and customer stories and leading the platform towards engagement and creating new connections.
- Introduced an NPS (net promoter score) system that became one of the core metrics of the app. Implemented the technical solution and educated the team about the concept and results.
- Updated the core metrics to better measure the progress towards key goals.
- Introduced a CRO program and collaborated with both the development and growth teams. Worked with the development team to create and introduce new features. Cooperated with the growth team to create designs and visual assets for social media and advertising campaigns.
- Recruited and managed a UI/UX designer.
Technologies: Web, Product Design, SaaS Design, Prototyping, User Experience (UX), Adobe Illustrator, UXPin, Adobe Photoshop
Design Director
2011 - 2013
GI Real Estate
- Designed a complex real estate platform, featuring thousands of properties. I also created the UX for the back-end and management side of the platform and supervised the implementation. The back end was connected with a CRM that made it easier to manage a huge number of properties only with a few brokers.
- Created the whole identity system for the GI brand that became in just two years one of the best-known real estate names in Bucharest.
- Designed a system to professionally photograph each property in less than 60 minutes. Each property featured more than ten gorgeous pictures, showing in detail the pros and cons.
- Built the internal information flow and work structure against a simple set of procedures and policies that created predictable outcomes.
- Created the whole design of the property database that comprised all the crucial information for the clients and owners. We used simple checklist documents that were digitalized and updated in the CRM and the back end of the website at the final of each day.
Technologies: Web, Prototyping, Adobe Illustrator, Adobe Photoshop
Creative Director
2007 - 2011
PlayTheBalls
- Designed a web platform that allows users to monetize a piece of information or a digital product by creating a short link that features a paywall.
- Created and implemented the web presence for ASEBUSS, the #1 MBA program in Romania.
- Built the online presence of MBS, one of the biggest privately-owned construction brands in Romania. Created 3D simulators to allow clients to configure their houses in real time.
- Designed and implemented multiple online campaigns for the biggest travel agency in Romania at that time—Happy Tour.
- Outlined and supervised the implementation of multiple eCommerce websites in the fields of fashion, toys, and outdoors.
Technologies: Web, Adobe Illustrator, Adobe Photoshop
Web Designer
2003 - 2007
Freelance
- Worked with several clients from all around the world and helped them to design websites and web products.
- Redesigned the biggest platform for freelance workers in the UK at the time, Work Bidder.
- Created a platform design that empowered bloggers and website owners to get video comments on their articles.
- Designed multiple eCommerce websites in various industries like software, fashion, auto parts, board games, cleaning, office supplies, medical, food, music, and entertainment.
- Crafted a car rental platform design for the Spanish market.
Technologies: Web, Adobe Photoshop