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Ciprian Gavriliu

Ciprian Gavriliu

Bucharest, Romania
Member since August 26, 2016
Ciprian is a product designer who's focused on helping SaaS businesses grow through the power of design. He believes that great product design is a mix between business goals, user research, and UX/UI. Some of Ciprian's clients are HubSpot,, and Neil Patel.
Ciprian is now available for hire
  • Optimize Me by Neil Patel
  • Narrow
  • Stride
  • NuJob
  • T-Shirt Factory
  • UX Lead
    2015 - 2016 (HubSpot)
    • Redesigned the whole community to get it up-to-date in terms of UX and UI. It was a big challenge since we were addressing more than 100,000 marketers that were our members. Personally supervised the implementation of the new design. The feedback was overwhelmingly positive. During my stay, the platform achieved a 15% MOM (month over month) growth in term of new users.
    • Designed a process for customer interviews so we could make informed decisions and discover new insights.
    • Advocated and influenced the shift of the startup culture from traffic to WAU (weekly active users). We started little by little, introducing pieces of data together with detailed explanations and customer stories. The executive team (including Dharmesh Shah, the founder of HubSpot) decided to shift the focus of the platform towards engagement and creating new connections.
    • Introduced an NPS (net promoter score) system. Implemented the technical solution and educated the team about the concept and results. Later on, it became one of the core metrics of the app.
    • Updated the core metrics to better measure the progress towards our key goals.
    • Introduced a CRO program—collaborated with the development team to create and introduce new features. Collaborated with growth team to create designs and visual assets for social media and advertising campaigns.
    • Recruited and managed one more UI/UX designer.
    Technologies: Adobe Photoshop, UXPin, Adobe Illustrator
  • Design Director
    2011 - 2013
    GI Real Estate
    • Designed a complex real estate platform, featuring thousands of properties. I also created the UX for the back-end and management-side of the platform and supervised the implementation. The back-end was connected with a CRM that made it easier to manage a huge number of properties only with a few brokers.
    • Created the whole identity system for the GI brand that became in just 2 years one of the best-known real estate names in Bucharest.
    • Designed a system to professionally photograph each property in less than 60 minutes. Each property featured more than 10 gorgeous pictures, showing in detail the pros and cons for the final client.
    • Designed the internal information flow and work structure against a simple set of procedures and policies that created predictable outcomes.
    • Created the whole design of the property database that comprised all the crucial information for the clients and owners. We used simple checklist documents that were digitalized and updated in the CRM and the back-end of the website at the final of each day.
    Technologies: Adobe Photoshop, Adobe Illustrator
  • Bachelor of Arts in Graphic Design and Visual Communication
    2004 - 2008
    George Enescu College - Iași, Romania
  • Web16 years
  • Adobe Photoshop16 years
  • UI Design14 years
  • Prototyping10 years
  • User Experience (UX)10 years
  • User Research8 years
  • Product Design5 years
  • Adobe Photoshop
Bucharest, Romania
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