Ciprian Gavriliu

Designer

Bucharest, Romania

Member since August 26, 2016

Ciprian is a product designer who's focused on helping SaaS businesses grow through the power of design. He believes that great product design is a mix between business goals, user research, and UX/UI. Some of Ciprian's clients are HubSpot, Inbound.org, and Neil Patel.

Web Adobe Photoshop User Experience (UX)Prototyping Product Design UI Design User Research User Flows Adobe Illustrator Usability Testing iOS Show more

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Portfolio

Inbound.org
- UX Thinking
- Lean UX
- UI Design
- User Research
- Net Promoter Score (NPS)
- Community
- Marketing
- Social
- Inbound Marketing
Optimize Me by Neil Patel
- UX Thinking
- UI Design
- User Onboarding
- Marketing Design
- Landing Page Design
- SaaS Design
- SaaS
- Tasklist
- Task Scheduling
- Growth Hacking
- Product Design
- Benchmarking
- Competitor Analysis & Profiling
- SEO Marketing
- SEO Keyword Research
- Dashboard Design
- Website Optimization
- Web Marketing
- CRO
Narrow
- UX Thinking
- Lean UX
- User Onboarding
- UI Design
Stride
- UX Thinking
- UX Wireframes
- User Flows
- UI Design
- Customer Relationship Management (CRM)
- Custom CRM Modules
NuJob
- UX Thinking
- User Flows
- UI Design
- Minimum Viable Product (MVP)
- UX Wireframes
T-Shirt Factory
- UX Thinking
- UI Design
- User Flows

Employment

UX Lead
2015 - 2016
Inbound.org (HubSpot)
- Redesigned the whole community to get it up-to-date in terms of UX and UI. It was a big challenge since we were addressing more than 100,000 marketers that were our members. Personally supervised the implementation of the new design. The feedback was overwhelmingly positive. During my stay, the platform achieved a 15% MOM (month over month) growth in term of new users.
- Designed a process for customer interviews so we could make informed decisions and discover new insights.
- Advocated and influenced the shift of the startup culture from traffic to WAU (weekly active users). We started little by little, introducing pieces of data together with detailed explanations and customer stories. The executive team (including Dharmesh Shah, the founder of HubSpot) decided to shift the focus of the platform towards engagement and creating new connections.
- Introduced an NPS (net promoter score) system. Implemented the technical solution and educated the team about the concept and results. Later on, it became one of the core metrics of the app.
- Updated the core metrics to better measure the progress towards our key goals.
- Introduced a CRO program—collaborated with the development team to create and introduce new features. Collaborated with growth team to create designs and visual assets for social media and advertising campaigns.
- Recruited and managed one more UI/UX designer.
Technologies: Adobe Photoshop, UXPin, Adobe Illustrator
Design Director
2011 - 2013
GI Real Estate
- Designed a complex real estate platform, featuring thousands of properties. I also created the UX for the back-end and management-side of the platform and supervised the implementation. The back-end was connected with a CRM that made it easier to manage a huge number of properties only with a few brokers.
- Created the whole identity system for the GI brand that became in just 2 years one of the best-known real estate names in Bucharest.
- Designed a system to professionally photograph each property in less than 60 minutes. Each property featured more than 10 gorgeous pictures, showing in detail the pros and cons for the final client.
- Designed the internal information flow and work structure against a simple set of procedures and policies that created predictable outcomes.
- Created the whole design of the property database that comprised all the crucial information for the clients and owners. We used simple checklist documents that were digitalized and updated in the CRM and the back-end of the website at the final of each day.
Technologies: Adobe Photoshop, Adobe Illustrator
Creative Director
2007 - 2011
PlayTheBalls
- Designed a web platform that allows you to monetize a piece of information or a digital product by creating a short link that featured a paywall.
- Designed and implemented the web presence for ASEBUSS, the #1 MBA program in Romania.
- Designed the online presence of MBS—one of the biggest privately owned construction brands in Romania. We also created a couple of 3D simulators so clients could configure their houses in real time.
- Designed and implemented multiple online campaigns for the biggest travel agency in Romania at that time—Happy Tour.
- Designed and supervised the implementation of multiple eCommerce websites in fields of fashion, toys, and outdoors.
Technologies: Adobe Photoshop, Adobe Illustrator
Freelance Web Designer
2003 - 2007
Freelance Work
- Worked with tens of clients from all around the world and helped them to design websites and web products.
- Redesigned the biggest platform for freelance workers in the UK at the time Work Bidder.
- Designed a platform that empowered bloggers and website owners to get video comments on their articles.
- Designed multiple eCommerce websites in various industries like software, fashion, auto parts, board games, cleaning, office supplies, medical, food, music, and entertainment.
- Designed a car rental platform for the Spanish market.
Technologies: Adobe Photoshop

Education

Bachelor of Arts in Graphic Design and Visual Communication
2004 - 2008
George Enescu College - Iași, Romania

Experience

Web16 years
Adobe Photoshop16 years
UI Design14 years
Prototyping10 years
User Experience (UX)10 years
User Research8 years
Product Design5 years

Tools

Adobe Photoshop

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