Ciprian is a product and UX designer who can distill complex experiences into seamless and fun user flows. Over the last 15 years, Ciprian has discovered that great design is born at the intersection of business goals, user needs, and beauty. Some of Ciprian's clients include HubSpot, Neil Patel, and Single Grain.
Worked alongside a NY-based digital marketing agency on CRO focused design projects for verticals like software, pharma, and B2B.
Created the core UX experience for a B2B eCommerce platform of a big US machinery manufacturer with a global footprint. The store handles thousands of sparring parts featuring complex use case scenarios for corporate customers and partners.
Improved the UI and UX design with a focus on the CRO of a mobile contest website.
Led the UX Design for a website builder for real estate agencies. Developed the whole user experience and product architecture from one end to another with the business owner.
Redesigned the whole community to get it up-to-date in terms of UX and UI, addressing more than 100,000 marketers. Personally supervised the implementation of the new design. Helped the platform achieve a 15% month-over-month growth of new users.
Designed a process for customer interviews to allow informed decision-making and discover new insights.
Advocated and influenced the progressive shift of the startup culture from traffic to WAU (weekly active users), introducing pieces of data together with detailed explanations and customer stories and leading the platform towards engagement and creating new connections.
Introduced an NPS (net promoter score) system that became one of the core metrics of the app. Implemented the technical solution and educated the team about the concept and results.
Updated the core metrics to better measure the progress towards key goals.
Introduced a CRO program and collaborated with both the development and growth teams. Worked with the development team to create and introduce new features. Cooperated with the growth team to create designs and visual assets for social media and advertising campaigns.
Designed a complex real estate platform, featuring thousands of properties. I also created the UX for the back-end and management side of the platform and supervised the implementation. The back end was connected with a CRM that made it easier to manage a huge number of properties only with a few brokers.
Created the whole identity system for the GI brand that became in just two years one of the best-known real estate names in Bucharest.
Designed a system to professionally photograph each property in less than 60 minutes. Each property featured more than ten gorgeous pictures, showing in detail the pros and cons.
Built the internal information flow and work structure against a simple set of procedures and policies that created predictable outcomes.
Created the whole design of the property database that comprised all the crucial information for the clients and owners. We used simple checklist documents that were digitalized and updated in the CRM and the back end of the website at the final of each day.