Ciprian Gavriliu, Designer in Bucharest, Romania
Ciprian Gavriliu

Designer in Bucharest, Romania

Member since August 26, 2016
Ciprian is a product and UX designer who can distill complex experiences into seamless and fun user flows. Over the last 15 years, Ciprian has discovered that great design is born at the intersection of business goals, user needs, and beauty. Some of Ciprian's clients include HubSpot, Neil Patel, and Single Grain.
Ciprian is now available for hire


Digital Design


  • Product Designer

    2017 - PRESENT
    Freelance (via Toptal and Other Avenues)
    • Worked alongside a NY-based digital marketing agency on CRO focused design projects for verticals like software, pharma, and B2B.
    • Created the core UX experience for a B2B eCommerce platform of a big US machinery manufacturer with a global footprint. The store handles thousands of sparring parts featuring complex use case scenarios for corporate customers and partners.
    • Improved the UI and UX design with a focus on the CRO of a mobile contest website.
    • Led the UX Design for a website builder for real estate agencies. Developed the whole user experience and product architecture from one end to another with the business owner.
    Technologies: Web, Product Design, SaaS Design, Prototyping, User Experience (UX), InVision, Adobe Illustrator, Adobe Photoshop, Figma
  • UX Lead

    2015 - 2016 (HubSpot)
    • Redesigned the whole community to get it up-to-date in terms of UX and UI, addressing more than 100,000 marketers. Personally supervised the implementation of the new design. Helped the platform achieve a 15% month-over-month growth of new users.
    • Designed a process for customer interviews to allow informed decision-making and discover new insights.
    • Advocated and influenced the progressive shift of the startup culture from traffic to WAU (weekly active users), introducing pieces of data together with detailed explanations and customer stories and leading the platform towards engagement and creating new connections.
    • Introduced an NPS (net promoter score) system that became one of the core metrics of the app. Implemented the technical solution and educated the team about the concept and results.
    • Updated the core metrics to better measure the progress towards key goals.
    • Introduced a CRO program and collaborated with both the development and growth teams. Worked with the development team to create and introduce new features. Cooperated with the growth team to create designs and visual assets for social media and advertising campaigns.
    • Recruited and managed a UI/UX designer.
    Technologies: Web, Product Design, SaaS Design, Prototyping, User Experience (UX), Adobe Illustrator, UXPin, Adobe Photoshop


  • Bachelor of Arts in Graphic Design and Visual Communication
    2004 - 2008
    George Enescu College - Iași, Romania



Bucharest, Romania

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