Claudia Franco
Verified Expert in Design
Designer
Queens, United States
Toptal member since July 15, 2026
Claudia is a problem solver driven to understand why problems happen and how to solve them by asking the right questions. With 10+ years of experience in enterprise environments and three years working on SaaS products, Claudia brings a systems-thinking approach to UX. Her background in industrial, visual, and motion design helps her create clear, thoughtful user experiences while collaborating with teams to balance user needs and business goals.
Experience
- UI Design - 10 years
- Figma - 10 years
- Visual Design - 10 years
- Rapid Prototyping - 10 years
- Motion Design - 10 years
- Wireframing - 10 years
- Product Design - 10 years
- Design Thinking - 10 years
Portfolio
Enterprise Labeling SaaS
Trader Joe's Mobile Experince
Well App | AI-powered Mental Health Platform
Work Experience
Senior Visual/UX Designer
Independent Consultant
- Collaborated with startups, including 3+ clients and 1 – 50 employees, in retail, tech, healthcare, and career services to direct product strategy and identify user needs.
- Led UX discovery at each project's start by conducting 5+ user interviews and 15 – 30 surveys, performing competitor analysis and desk research, and delivering data-driven insights and clear problem definitions to guide design and product direction.
- Translated research insights into iterative, high-fidelity UI prototypes and scalable design systems in Figma, producing developer-ready mobile and web designs that enabled efficient implementation and excellent user experiences.
Senior Designer
Zebra Technologies
- Collaborated with product managers, engineers, and operations teams using Agile, Lean UX, and Six Sigma methods to optimize workflows, reduce friction, and improve usability.
- Spearheaded UX/UI design for a SaaS data integration platform, reducing task completion time from 14 to eight minutes, removing 40% of manual steps, and creating over $1 million in savings.
- Conducted usability testing with internal stakeholders using interactive prototypes, applying feedback to refine user flows, improve efficiency, and solve pain points.
- Contributed to the design system by creating scalable UI patterns, micro-interactions, and animations, improving usability and increasing user engagement by 30%.
- Facilitated global workshops across the U.S., Mexico, and Asia to map workflows, standardize design guidelines, improve quality, and strengthen operational efficiency.
Designer
Motorola
- Designed compliance labels and intuitive technical documentation for next-generation enterprise mobile devices, improving clarity and accelerating adoption by global engineering teams.
- Spearheaded a three-year company-wide rebranding initiative, aligning visual standards across product lines and strengthening brand consistency.
- Developed user-centric training materials and internal guides that improved the design team's onboarding and boosted efficiency by 30%.
Education
Master's Degree in Animation
School of Visual Arts - New York, NY, USA
Bachelor's Degree in Industrial Design
Jorge Tadeo Lozano University - Bogotá, Colombia
Certifications
Wireframes to Prototypes
CaLARTS | via Coursera
Web Design: Strategy and Information Architecture
CaLARTS | via Coursera
Visual Elements of User Interface Design
CaLARTS | via Coursera
UX Design Fundamentals
CaLARTS | via Coursera
UX Design Certificate
Columbia University
User Experience Design
Columbia University
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Claude, Autodesk Maya, Adobe After Effects, Figma Make, AI Tools, Sketch, Maya, Rhinoceros 3D, FigJam
Platforms
Figma, Android
Languages
HTML, CSS
Other
UI Design, Agile, Lean UX, Technical Documentation, Premiere, ChatGPT, Microsoft Copilot, Midjourney, UX Design, Material UI, User Experience (UX), Prototyping, Ideation, User-centered Design (UCD), Enterprise Application Design, User Experience Design, User Interface (UI), Visual Design, Wireframing, Mockups, Graphic Design, Rapid Prototyping, Apps, 3D Animation, Motion Design, Microinteractions, Video Editing, Composite, 2D Animation, Agile UX, Product Design, Design Thinking, Problem Solving, Digital Strategy, SaaS, User Research, Design Research, Interaction Design (IxD), UI/UX Research, Usability Testing, Audience Targeting, Persona Development, Information Architecture (IA), Rigging, Motion Capture, Research, Training Materials, Web Design and Development Category
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