Publication
Delight Users With These Mobile App Design Best Practices
https://www.toptal.com/designers/mobile/mobile-app-design-best-practices
Damola is available for hire
Hire DamolaDamola Taiwo
Verified Expert in Design
Designer
Dallas, TX, United States
Toptal member since October 19, 2020
Bio
Damola is a senior UI/UX designer with over a decade of experience designing products that solve business problems and create delightful user experiences. As a design leader, he has delivered projects for clients across multiple verticals, including governments, airlines, financial institutions, entertainment, tech companies, and startups. Damola is passionate about user-centered design and likes to explore new opportunities.
Portfolio
Fenchurch Group | Energy Conglomerate
Corporate WebsitesUX DesignFigmaInformation Architecture (IA)Responsive Design
Introducely | Marketplace for Introductions
Consumer-facing Product DesignUX StrategyDirect to Consumer (D2C)MVP Design
Group Pay | Consumer Fintech Product
FintechAdobeDirect to Consumer (D2C)MVP Design
Experience
- User Interface (UI) - 10 years
- User Experience (UX) - 10 years
- Prototyping - 10 years
- Usability Testing - 10 years
- UX Research - 5 years
- Sketch - 5 years
- Figma - 3 years
- InVision - 3 years
Tools
- Sketch
- InVision
Work Experience
UX/UI Designer
2025 - 2025
Tom McLeod Software Corporation
- Contributed to the product design of RespondAI, an enterprise desktop solution leveraging NLP and machine learning to improve response times to driver inquiries and streamline brokerage communication workflows.
- Distilled complex AI-generated messaging logic into clear, controlled user interactions, ensuring operators maintained visibility, trust, and decision-making authority over automated responses.
- Mapped comprehensive workflows covering message intake, AI suggestion review, editing, approval, and dispatch, creating a seamless interaction model optimized for high-volume operational environments.
- Developed detailed Figma prototypes replicating real transportation workflows, enabling stakeholders to visualize AI behavior and validate usability before engineering implementation.
- Designed interaction patterns that kept humans in the loop, reinforcing clarity around AI-generated responses and reducing risk in high-stakes transportation communications.
- Worked closely with product managers, engineers, and data teams to align design decisions with machine learning capabilities, technical constraints, and operational realities within the transportation industry.
Technologies: Prototyping, UI Design, User Flows, UX Design, Figma, MVP Design, Product Discovery, Interactive Prototypes, Artificial Intelligence (AI), Machine Learning, Large Language Models (LLMs), Agentic AI, AI Agents, Conversational AI, Conversational UX, Deep Learning, Web Dashboards, Logistics, User Interviews, Infographics, Miro, Data Visualization, Workshop Facilitation, Web Content Accessibility Guidelines (WCAG), WCAG 2, FigJam, High-fidelity Prototypes, Low-fidelity Prototypes, Token Design, Accessibility, Cross-functional Team Collaboration, Customer Journey
WordPress Designer
2024 - 2024
Sensational Shape LLC dba River Oaks Family Therapy
- Led the redesign and WordPress build of a therapy brand, creating a simple, elegant digital experience tailored to an affluent and diverse Houston audience while elevating the overall perception of care and professionalism.
- Designed a frictionless appointment booking flow integrated with Jane scheduling software, ensuring a smooth transition from exploration to conversion while maintaining user trust and clarity.
- Structured the site architecture to support both patient lead generation and therapist hiring, creating distinct yet cohesive pathways for two different user groups.
Technologies: WordPress, User Interface (UI), User Experience Design, Wireframing, Visual Design, Web Design
Landing Page Designer
2024 - 2024
First Financial Resources Consulting Group
- Led the design of conversion-focused WordPress landing pages for a financial advisory firm, translating complex retirement and tax planning services into clear, trust-driven digital experiences optimized for lead generation.
- Applied conversion rate optimization principles, including clear value hierarchy, persuasive messaging structure, and strategic CTA placement, to improve the performance of Google Ads traffic.
- Worked closely with the marketing lead to align Google Ads targeting, messaging, and landing page structure, ensuring a cohesive user journey from ad click to qualified lead capture.
Technologies: Landing Page Design, WordPress, Elementor, Conversion Rate Optimization (CRO), Google Ads, Web, Landing Page Optimization, Conversion Rate, Lead Generation, Webflow CMS, Webflow
UI Designer
2023 - 2024
Schreiber Foods Inc - Main
- Designed and refined high-fidelity interface systems based on pre-defined UX flows, elevating the digital presence of a $7 billion dairy enterprise into a modern, clean, and brand-aligned experience.
- Partnered closely with WordPress developers to ensure designs were technically feasible, component-based, and efficiently implemented within CMS constraints.
- Created a cohesive UI language that aligned typography, color systems, and layout patterns to strengthen brand consistency across corporate and product-focused pages.
Technologies: WordPress Design, UI Design, WordPress, Web Design, User Interface (UI), CSS, HTML, Responsive Web Design (RWD)
Product Designer
2023 - 2024
The Bluegrass Standard Magazine, Inc.
- Owned the full product design lifecycle for GetItPlayed, creating a modern web platform that enables artists and industry professionals to manage music distribution, discovery, and performance insights in one centralized experience.
- Developed the visual identity, design language, and scalable component system from scratch, aligning landing pages, dashboards, and transactional flows into a cohesive, industry-relevant experience.
- Simplified complex workflows such as artist onboarding, track management, and performance analytics, improving usability and reducing friction for non-technical music professionals.
Technologies: UX Design, Web Design, UI Design, Product Design, Adobe Photoshop, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), Branding, Figma, Design Systems, Interaction Design (IxD), ADA Compliance, Print Design, Competitor Analysis & Profiling, Customer Research, Design, Illustration, Collateral Design, Presentations, Storybook
Website Designer
2022 - 2022
Ultra-Red Ltd
- Directed the full UX and visual redesign of a cybersecurity assessment company’s website, translating complex cyber intelligence services into a clear, credible, and conversion-focused digital presence.
- Improved and extended the existing brand direction through a logo refresh and cohesive visual system, strengthening trust, professionalism, and perceived security across all web touchpoints.
- Produced detailed wireframes and high-fidelity mockups optimized for developer handoff, creating a scalable page structure and modular component system to support future growth.
Technologies: Web Design, Websites, Responsive Web Design (RWD), Website Redesign, Branding, Web Page Mockups, Logo Design
UX/UI Designer
2022 - 2022
HipChip, Inc.
- Owned the full UX and visual redesign of HipChip’s consumer web experience, transforming an outdated website into a modern, mobile-responsive product that simplified complex group gifting workflows for parents, teachers, and community organizers.
- Redesigned the core contribution and checkout journey, reducing friction in multi-user gifting scenarios and optimizing landing pages to support higher conversion and clearer value communication.
- Developed a cohesive visual identity and scalable design system from scratch, aligning branding, landing pages, and transactional flows into one consistent experience that could grow with the product.
Technologies: User Experience (UX), Sketch, Figma, User Interface (UI), eCommerce Design, Web Design, UI Design, UX Design, Responsive Design, Webflow, No-code Development
Senior Designer
2021 - 2022
Teknicks LLC
- Performed UX audits on websites of various clients and proposed recommendations to improve user experience and conversions.
- Created UX flows, wireframes, UX design, and web design for various projects and clients.
- Provided strong leadership while assisting clients in targeting critical flows.
- Collaborated with developers and engineering teams to implement designs seamlessly in production applications.
Technologies: Web Design, UX Design, Figma, Sketch, Basecamp, Jira, Responsive UI, Corporate Design, Tablet UX, Web UI, Mobile UI Design, Mobile Web, Mobile UI, User Research, UX Branding, iPad, Mobile (Tablet), Growth Hacking, Corporate Websites, Design Systems, Dashboards, Responsive, Mobile App Design, Web App Design, Android, Mobile UX Design, Project Estimation, Project Timelines, Mobile Design, iOS App Design, iOS UX Design, Web App UI, Web App UX, Responsive UX Design, eCommerce, Desktop Web Design, Design Thinking, UI Branding, Design Leadership, Web Applications, Web & Mobile Applications, Web Application Architecture, Responsive Layout, Responsive Web Apps, Web UX Design, Web UX, Mobile Web Design, Mobile First, Web UI Design, Dashboard Design, UX Flows, Graphic Design, User Experience Design, Landing Page Design, Website Conversion, B2B, Agile, Design Management, ADA Compliance, Style Guides, Project Management, Sitemaps, User Testing, Design Strategy, Scrum, Usability, Landing Pages, Webflow, Webflow CMS, Project Tracking, Adobe, SEO Tools, Copywriting, Google SEO, Databases, Blogs, Layout Design, Conversion Rate Optimization (CRO), Typography, Brand Design, WordPress, UX Research, UX Audits, Consumer Products, Visual Design, Conversion Rate, Rapid Prototyping, Creative Tech, Discovery Workshops, Information Technology, Mockups, UX Wireframes, Professional Services, Workshops, Software as a Service (SaaS), Journey Mapping, UX Strategy, B2C, Events, Real Estate, Web, Color Palettes, Interior Design, Luxury Goods, Visual Identity, Google Ads, Landing Page Optimization, Lead Generation, Product Owner, Shopify, Design Documentation, User Journeys, Data-driven Design, Interactive Prototypes, Rebranding, Brand Identity, Compliance, User Stories, User Journey Maps, Website Design, WordPress Design, Web Usability, Adobe Illustrator, Building & Construction, YouTube SEO, Pitch Decks, Miro, Growth Strategy, landing page conversion, B2B Lead Generation, Consumer-focused Web Development
Other Experience
Skills
Tools
Sketch, InVision, Adobe Photoshop, Adobe Illustrator, Miro, Zeplin, Jira, Adobe, FigJam, Google Analytics, UXCam, Adobe Experience Design (XD), Basecamp
Platforms
Figma, Mobile (Tablet), iOS, Music Streaming, Desktop, Mobile, Android, WordPress, Shopify, Webflow, Webflow CMS, Web, Google Ads, Mixpanel
Industry Expertise
Music, Government, Consumer Products, Creative Tech, Information Technology, Professional Services, Logistics, Building & Construction, Events, Real Estate, Luxury Goods, Entertainment & Leisure, Media, Banking & Finance
Languages
HTML, CSS, JavaScript
Other
UX Research, User Experience (UX), User Interface (UI), Wireframing, Information Architecture (IA), Prototyping, Mobile UX, Branding, User Flows, Usability Testing, Visual Design, Front-end Design, Mobile Apps, Music Industry, UI Design, Interaction Design (IxD), UX Flows, UX Design, Websites, Corporate Design, Responsive UI, Tablet UX, Ethnographic Studies, Web UI, Mobile UI Design, Mobile Web, Mobile UI, User Research, UX Branding, Emerging Markets, User Personas, iPad, Dashboards, Design Systems, Responsive, Responsive Design, Card Sorting, Concept Sketching, Minimal UI, Personas, Mobile App Design, Web App Design, Product Design, Web Design, Mobile UX Design, Project Estimation, Project Timelines, Mobile Design, iOS App Design, iOS UI Design, iOS UX Design, Web App UI, Web App UX, Responsive Web Design (RWD), Responsive UX Design, eCommerce, Design Thinking, Desktop Web Design, Website Redesign, Typography, High-fidelity Mockups, Low-fidelity Mockups, Data Visualization, Dashboard Design, SaaS, Enterprise SaaS, Software as a Service (SaaS), Agile, Agile UX, Web UI Design, Mobile First, Mobile Web Design, Research, User-centered Design (UCD), Cross-platform UX, Ideation, Web UX, Web UX Design, Responsive Web Apps, Responsive Layout, Web Applications, Web & Mobile Applications, Web Application Architecture, B2B, B2C, B2B2C, Logo Design, Design Leadership, Brand Guidelines, UI Branding, Social Media Platforms, Media Players, Heuristic Analysis, Heuristic Evaluation, Heuristic Reports, Heuristic Review, Heuristics, Quantitative User Research, Quantitative Research, Usability Heuristics, Validated User Research, Design Sprints, Ethnographic Interviews, Rapid Prototyping, Gamification, Brand Ecosystems, Politics, Illustration, Infographics, Design, Customer Research, Analytics, Competitor Analysis & Profiling, Website Conversion, Graphic Design, User Experience Design, Landing Page Design, Design Management, ADA Compliance, Style Guides, Project Management, Sitemaps, User Testing, Design Strategy, Scrum, Usability, Landing Pages, Project Tracking, SEO Tools, Copywriting, Google SEO, YouTube SEO, Databases, Blogs, Layout Design, Conversion Rate Optimization (CRO), Brand Design, Elementor, Business to Business to Consumer (B2B2C), User Interviews, UX Audits, Conversion Rate, Discovery Workshops, Mockups, UX Wireframes, Workshops, Journey Mapping, UX Strategy, Color Palettes, Interior Design, Visual Identity, Landing Page Optimization, Lead Generation, Direct to Consumer (D2C), MVP Design, Product Owner, Marketing Design, Design Documentation, User Journeys, Data-driven Design, Interactive Prototypes, Rebranding, Brand Identity, Print Design, Compliance, User Stories, User Journey Maps, Web Dashboards, Website Design, Leadership, WordPress Design, Web Usability, Collateral Design, Pitch Decks, Presentations, Workshop Facilitation, Web Content Accessibility Guidelines (WCAG), WCAG 2, High-fidelity Prototypes, Low-fidelity Prototypes, Token Design, Accessibility, Cross-functional Team Collaboration, Customer Journey, Storybook, No-code Development, Growth Strategy, landing page conversion, B2B Lead Generation, Consumer-focused Web Development, Mathematics, Software Engineering, Kids & Families, Corporate Websites, Growth Hacking, Audio, Video Streaming, Fintech, Finance, Corporate Finance, Personal Finance, Loans, Loans & Lending, Cross-platform, Consumer-facing Product Design, Digital Marketing, eCommerce Design, Web Page Mockups, Product Discovery, Artificial Intelligence (AI), Machine Learning, Large Language Models (LLMs), Agentic AI, AI Agents, Conversational AI, Conversational UX, Deep Learning, Elementor Pro
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