Darko is an all-around product person with strong background in UX and IxD as well as web development, product marketing, and analytics. His passion is building and growing SaaS-enabled marketplaces, helping platform providers create new and grow existing revenue sources, and ultimately live happier lives. He's worked across silos to help teams design, build, and market their products.
Led a small team of developers and designers to revamp a legacy marketplace system used by transporters and shippers to book trips in the US.
Led analytics projects to ensure data is available to support future product initiatives. I planned and implemented a large part of Mixpanel tracking and built reports to inform the rest of the team.
Ran multiple research projects, from phone interviews to surveys, with the goal of understanding user pains and jobs and motivations.
Refactored legacy PHP code into a modern API supported by a cloud infrastructure. While this may seem odd for a designer to do, note that I did spend a lot of time in web development. This was a beautiful learning experience too. After a year and as the team grew, I was in charge of hiring dedicated back-end developers as I transitioned into a product management role. One of my strongest learning points is just realizing how difficult it is to build and scale a marketplace, but at the same time how rewarding it is when you help people create and grow their own businesses.
Technologies: Figma, InVision, Framer, Sketch
Founder, Solo Hacker
2017 - 2017
Built the product from idea to production.
Experienced the challenges of founding a company firsthand.
Designed the front end in a way I always wanted to try: very minimal in visual elements, short, effective copy, larger font, very contrast-y for improved accessibility.
Learned to really appreciate sales copy.
Technologies: Mixpanel, Sketch, React, PHP
UX & UI Designer
2016 - 2017
Completely revamped the app over the course of a year.
Conducted in-person usability testing to understand the pain points of a new posting mechanism.
Delivered detailed Mixpanel specs for each new feature/product update.
Managed several projects.
UX & UI Designer
2016 - 2016
Designed new onboarding screens for the mobile app.
Analyzed Mixpanel data to spot pain points in the post creation process.
Technologies: Sketch, Axure
2014 - 2015
Tailor and Made
Revamped dashboards of a complex online marketplace, including redesigned user flows, user interface, and interactions.
Led visual design teams on projects like marketing sites, icon redesign, and illustrations.
Led web development teams on small and large projects such as new payment integration.
Consulted with clients about product vision and strategy, feature prioritization, and differentiating from the competition.
Designed internal projects.
Technologies: Adobe Illustrator, Axure, Project Management, Prototyping, Wireframing, Research
User Experience Designer
2013 - 2014
White City Soft
Conceptualized a few internal projects, like a team/project management tool and a gift/coupon discovery tool.
Assisted PMs in optimizing complex product requirement documents based on optimal user experience. Learned to advocate for prototypes before long Spec documents.
Created and maintained PDF wireframes, including complex screen states and interactions.
Worked with clients on optimizing and prioritizing product releases.
Coded a prototype in HTML and JS to communicate interaction details to developers.
How do designers balance a website’s originality with its user-friendliness? Do they retreat to the safety of what is acceptable and risk the design falling flat, or implement a risky but unique design?