Darko is an all-around product person with strong background in UX and IxD as well as web development, product marketing, and analytics. His passion is building and growing SaaS-enabled marketplaces, helping platform providers create new and grow existing revenue sources, and ultimately live happier lives. He's worked across silos to help teams design, build, and market their products.
How do designers balance a website’s originality with its user-friendliness? Do they retreat to the safety of what is acceptable and risk the design falling flat, or implement a risky but unique design?