I'm an all-around product person with strong background in User Experience and Interaction design, as well as web development, product marketing and analytics.
My passion is building and growing SaaS-enabled marketplaces, helping platform providers create new and grow existing revenue sources, and ultimately live happier lives.
I've worked across silos to help teams design, build and market their products. UX, UI, PHP, React, Mixpanel...
Lead a small team of developers and designers to revamp a legacy marketplace system used by transporters and shippers to book trips in the US.
Lead analytics projects to ensure data is available to support future product initiatives. I planned and implemented a large part of Mixpanel tracking, and built reports to inform the rest of the team.
Ran multiple research projects, from phone interviews to surveys, with the goal of understanding user pains and jobs and motivations.
Refactored legacy PHP code into a modern API supported by a cloud infrastructure. While this may seem odd for a designer to do, note that I did spend a lot of time in web development. This was a beautiful learning experience too. After a year and as the team grew, I was in charge of hiring dedicated backend developers as I transitioned into a Product Management role.
One of my strongest learning points is just realizing how difficult it is to build and scale a marketplace, but at the same time how rewarding it is when you help people create and grow their own businesses.
Technologies: Sketch, Framer, InVision, Figma
Founder, Solo Hacker
2017 - 2017
Built the product from idea to production.
Experienced the challenges of founding a company firsthand.
Designed the front-end in a way I always wanted to try: very minimal in visual elements, short, effective copy, larger font, very contrast-y for improved accessibility.
Learned to really appreciate sales copy.
Technologies: PHP, React, Sketch, Mixpanel
UX & UI Designer
2016 - 2017
Completely revamped the app over the course of a year.
Conducted in-person usability testing to understand the pain points of a new posting mechanism.
Delivered detailed Mixpanel specs for each new feature/product update.
How do designers balance a website’s originality with its user-friendliness? Do they retreat to the safety of what is acceptable and risk the design falling flat, or implement a risky but unique design?
Usability and the Art of Portfolio Design: A Toptal Design Talk (Publication)