Dashaan V. Tran
Designer
Location
Fountain Valley, CA, United States
Toptal Member Since
October 4, 2022
Dashaan is an accomplished UX and product designer with more than 20 years of experience, eager to make a positive impact. Throughout his career, he increased user satisfaction by 23% with the redesign of digital products and websites and conversions by 680% with mobile app design. Moreover, Dashaan has extensive experience collaborating effectively with sales, marketing, and engineering teams to achieve quarterly KPIs.
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Work Experience
2020 - PRESENT
Owner
Abodé Luxa
- Started a home decor company from the ground up while wearing every hat, from building a great rapport with all suppliers to growing relationships and generating business.
- Spearheaded initiative to introduce new products, developing partnerships with suppliers to expand revenue growth.
- Collaborated with diverse groups and established ongoing relationships.
Technologies: WordPress, Adobe CC, Figma, Elementor, Visual Design, Mobile Advertising, Prototyping, eCommerce UX, Art Direction, Brand Strategy, SWOT Analysis, Data Research, Key Performance Indicators (KPIs), Metrics, Business, UX Design, Product Design, Service Design, UX Leadership, Communication Design, UI Design, Branding, Mobile Apps, User Research, InVision App
2022 - 2022
UI/UX Designer for Teach Math iPAD Project
Teachers Development Group
- Created an easily understandable experience for teachers, school administrators, and the organization making the digital tool.
- Redesigned and implemented a clearer user interface to reflect a modern and inviting look and feel.
- Introduced iconography to the UI for an aesthetically pleasing layout and superb usability.
Technologies: UI Design, UX Design, Visual Design, Product Design
2018 - 2020
Lead UX | Visual Designer
Designs for Health
- Increased service reach for health care practitioners and patients. Grew website visitors by 219%, 17,350 unique visitors per month, since the launch of a new dashboard.
- Generated $558,000 in further online sales and grew the HCP and customer community by 352% in 90 days of launching a redesigned ordering system and dashboard.
- Applied my extensive knowledge of the design, implementation, and maintenance of site content, site navigation,and content management systems.
Technologies: Sketch, InVision, Adobe CC, Principle, Figma, MVP Design, User Journey Maps, Wireframing, Visual Design, User Research, Mobile Advertising, Mobile Apps, Prototyping, Art Direction, UX Research, eCommerce UX, Market Research, Brand Strategy, SWOT Analysis, Minimum Viable Product (MVP), Data Research, Key Performance Indicators (KPIs), Business, Metrics, UX Design, Product Design, Service Design, UX Leadership, Communication Design, UI Design, Branding, InVision App
2009 - 2017
Senior User Experience Designer
KBB.com
- Boosted CTR by 2.16% and conversions by 643% with the Toyota: Mobile Find Your Match app redesign.
- Increased engagement and page views by 62% for The Accelerator module with rich media content design and customizable implementation.
- Designed the logic and UI that allows advertisers to expand beyond their targeted user interests to drive higher conversions at a lower cost.
Technologies: Axure RP Pro, Adobe Flash, Adobe CC, Sketch 2, Rich Media, DoubleClick Campaign Manager, DoubleClick for Advertisers, User Journey Maps, Wireframing, Visual Design, User Research, Mobile Advertising, Mobile Apps, Prototyping, Art Direction, UX Research, Market Research, Brand Strategy, SWOT Analysis, Minimum Viable Product (MVP), MVP Design, Data Research, Key Performance Indicators (KPIs), Metrics, Business, UX Design, Product Design, Service Design, UX Leadership, Communication Design, UI Design, Branding, Advertising Design
2006 - 2009
Interactive Art Director
The Shipyard
- Managed a team of interactive and freelance designers and partnered closely with media technology solutions to create dynamic websites and rich media banner ads.
- Created and applied design strategies across branding, marketing, and digital ad products. Refined design directions and finalized design details. Led the planning and structuring of deliverables.
- Worked with brands like AAA, CO-OP Financial Services, Entenmann's, Fantastic Sams, Francisco Bread, In-N-Out Burger, Kawasaki, Oroweat Bread, and WD-40.
Technologies: Adobe Flash, Adobe CC, WordPress, Rich Media, Visual Design, Mobile Advertising, Art Direction, Market Research, Brand Strategy, SWOT Analysis, Key Performance Indicators (KPIs), Metrics, Business, UX Design, Product Design, Service Design, UX Leadership, Communication Design, UI Design, Branding, Advertising Design
2004 - 2006
Interactive Art Director
FCB Global
- Significantly expanded online presence by leveraging talent for market trend analysis and innovative designs; effected 370% revenue increase in key channels.
- Maximized ROI by building partnerships with rich media marketing agencies.
- Worked with multiple brands, including Hilton Family's CONRAD Hotels, Doubletree, Embassy Suites, Hampton Inn, Hilton, Hilton Garden Inn, and Homewood Suites and Hong Kong Tourism, Kikkoman, OneFile, and Taco Bell.
Technologies: Flash, Adobe Flash, Adobe CS4, Visual Design, Art Direction, Market Research, Brand Strategy, SWOT Analysis, Key Performance Indicators (KPIs), Metrics, Business, UX Design, Product Design, Service Design, UX Leadership, Communication Design, UI Design, Branding, Advertising Design
Education
1998 - 2001
Bachelor of Arts Degree in Communication Design and Advertising
Otis College of Art and Design - Los Angeles, CA, USA
Certifications
FEBRUARY 2014 - PRESENT
UX Design Leadership
Cooper Professional Education
FEBRUARY 2011 - PRESENT
Service Design Immersive
Cooper Professional Education
Experience
UI Design - 20 yearsUX Design - 12 yearsUX Leadership - 12 yearsProduct Design - 12 yearsAdobe CC - 9 yearsService Design - 8 yearsSketch - 5 yearsFigma - 4 yearsLocation
