David Oliva Morales, Designer in Málaga, Spain
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David Oliva Morales

Verified Expert  in Design

Designer

Location
Málaga, Spain
Toptal Member Since
October 30, 2018

David is an experienced product designer and UX/UI designer with more than 17 years of experience in the digital landscape, working for companies like Telefónica, BBVA, Unilever, and TEDx. He has designed and managed numerous mobile, web, and graphics-related projects for global clients in the US, Europe, Latin America, Oceania, and Asia. David specializes in concept product creation and UX for startups.

Web DesignUser Interface (UI)Website RedesignUser Experience (UX)UI DesignWeb UXMobile App DesignWebsitesResponsive Web Design (RWD)ChatbotseCommerceMVP DesignProduct DesignInteractive DesignInteractive Designer

Portfolio

Work Experience

Product Designer & Co-founder

2022 - PRESENT
Mochi Design Studio
  • Built a brand identity and whole design ecosystem for a Machine Learning HR platform, including the following methodologies: customer journey, interviews, wireframes, user testing, and a design system plus a brand style guide.
  • Built the AS Roma football club app from scratch, including all Figma components for their design system.
  • Migrated a design system from Sketch to Figma for a glucose app for the pharmaceutical company Roche. Made all Auto Layout components in Figma and arranged a new design system for a collaborative environment.
Technologies: Figma, Sketch, Web Design, Web UX, Freelancing, App UX, Agile UX, Wireframing, iOS, Adobe Creative Suite, Mobile UI, iPhone, Startups, Wireframe to Product, Product Design, WordPress, Interactive Design, Interactive Designer, WordPress Theme Design, Website Redesign, Mobile App Design, UI Design, Web App Design, Websites, Responsive Web Design (RWD), Chatbots, Responsive Web Apps, Prototyping, MVP Design, eCommerce, Shopify

Lead UI/UX Designer (Contract)

2019 - PRESENT
Vive Libre (Telefonica)
  • Was responsible for the digital design transformation of both Vive Libre and ATAM, helping them develop a suite of tools and apps for the eHealth industry.
  • Performed UI and UX design for two mobile Android apps and two back-office platforms.
  • Developed a design system and component library on Sketch/Figma for various products.
Technologies: Sketch, Figma, Web Design, Web UX, Freelancing, App UX, Dashboard Design, Agile UX, Wireframing, iOS, Adobe Creative Suite, Android, Mobile UI, B2C, Wireframe to Product, Benchmarking, Product Design, WordPress, Interactive Design, Interactive Designer, Website Redesign, UI Design, Web App Design, Websites, Responsive Web Design (RWD), Chatbots, Responsive Web Apps, Prototyping, MVP Design, eCommerce

Lead UI/UX Designer

2018 - 2023
Thinkers Co.
  • Delivered product design mentorship to their design team and UX and UI workshops with various clients.
  • Worked on the customer journey, service blueprints, process flows, storytelling, blueprints, wireframing, and prototyping.
  • Provided mentorship for product design for their clients, such as Randstad.
Technologies: Sketch, Figma, Web Design, Web UX, Freelancing, Agile UX, Wireframing, App UX, Adobe Creative Suite, Branding, Startups, Wireframe to Product, Benchmarking, B2B, Product Design, WordPress Design, Interactive Design, Interactive Designer, WordPress Theme Design, Website Redesign, Mobile App Design, UI Design, Web App Design, Websites, Responsive Web Design (RWD), Chatbots, Responsive Web Apps, Prototyping, MVP Design, eCommerce

Senior Product and UI/UX Designer

2014 - 2023
Diga 33 (Freelance)
  • Created wireframes for a responsive website tailored to the new global website of Schar consumer goods, for the Schar project.
  • Developed from scratch the UX design for a social platform for neighbors to meet and a private one for admins to manage properties, for the Tu Comunidad project.
  • Continued the UX prototypes for delivery. Also created various screens for the visually responsive design of an online education site, for the iSkool project.
Technologies: Figma, Sketch, MindNode, Agile UX, Wireframing, App UX, iOS, Adobe Creative Suite, Android, Mobile UI, iPhone, B2C, Wireframe to Product, Product Design, WordPress, WordPress Design, Interactive Design, Interactive Designer, WordPress Theme Design, Website Redesign, Mobile App Design, UI Design, Web App Design, Websites, Responsive Web Design (RWD), Chatbots, Responsive Web Apps, Prototyping, MVP Design, eCommerce

Senior Product & UI/UX Designer

2021 - 2022
Moonpig (Freelance)
  • Architectured information, benchmarking, blueprints, and customer and client journey maps.
  • Created concept design wireframing using low-fidelity mockups and Hi-fi designs.
  • Developed a design system and component library on Figma for the product platform.
Technologies: Figma, Sketch, Web Design, Web UX, Freelancing, App UX, SaaS, Agile UX, Wireframing, iOS, Android, Mobile UI, iPhone, B2C, Benchmarking, Product Design, Interactive Design, Interactive Designer, WordPress Theme Design, Website Redesign, Mobile App Design, UI Design, Web App Design, Websites, Responsive Web Design (RWD), Chatbots, Responsive Web Apps, Prototyping, MVP Design, eCommerce

Senior Product & UI/UX Designer (Contract)

2020 - 2021
Asellion (Freelance)
  • Developed a design system and component library on Sketch for the product platform.
  • Architectured information, benchmarking, blueprints, and customer and client journey maps.
  • Created concept design wireframing using low-fidelity mockups and Hi-fi designs.
Technologies: Figma, Sketch, Web Design, Web UX, Freelancing, SaaS, Dashboard Design, Agile UX, Wireframing, Adobe Creative Suite, Startups, Wireframe to Product, Benchmarking, Product Design, Interactive Design, Interactive Designer, UI Design, Web App Design, Websites, Responsive Web Design (RWD), Chatbots, Responsive Web Apps, Prototyping, MVP Design

Chief Design Officer

2017 - 2021
361 Studio
  • Owned and operated a global creative studio built for the digital consumer.
  • Provided a wide range of services from complete design and research to development.
  • Helped various startups at different stages with their UX research, UX design, and UI design.
Technologies: Zeplin, Adobe Photoshop, Axure, InVision, Sketch, Web Design, Web UX, Freelancing, Agile UX, Wireframing, iOS, Android, Product Design, WordPress, WordPress Design, Interactive Design, UI Design, Websites, Chatbots, Responsive Web Apps, Prototyping, MVP Design, eCommerce, Shopify

Freelance Senior Product & UI/UX Designer (Contract)

2018 - 2019
C-Change
  • Approached by the client to design their UX wireframes of a new MVP mobile application.
  • Architectured information, benchmarking, and blueprints.
  • Concepted design creation wireframing using low-fi mockups and hi-fi designs.
  • Designed user experience for the mobile application.
Technologies: Sketch, Zeplin, Agile UX, Wireframing, App UX, iOS, Android, Mobile UI, iPhone, Startups, Wireframe to Product, Benchmarking, Interactive Design, UI Design, Websites, Chatbots, Responsive Web Apps, Prototyping, MVP Design

Senior Product & UI/UX Designer (Contract)

2018 - 2019
Loycus
  • Approached by the client to research new mobile navigation patterns for their existing mobile app.
  • Designed audit from their existing platform. Analyzed current existing mobile navigation patterns.
  • Delivered UX and UI proposals for various key screens and navigation patterns.
Technologies: Sketch, MindNode, Apple Keynote, Agile UX, Wireframing, App UX, iOS, Adobe Creative Suite, Mobile UI, iPhone, B2C, Startups, Benchmarking, Interactive Design, UI Design, Chatbots, Responsive Web Apps, Prototyping, eCommerce

Senior Product & UI/UX Designer (Contract)

2018 - 2019
Unilever
  • Architectured information, benchmarking, blueprints, and customer and client journey maps.
  • Designed user experience and navigation patterns for all three corporate websites (Hellmans UK, Knorr UK and eat.com).
  • Performed wireframing and prototyping for those three responsive web platforms.
Technologies: Sketch, Figma, Adobe Experience Design (XD), Agile UX, Wireframing, App UX, Interactive Design, Website Redesign, Chatbots, Responsive Web Apps, eCommerce, Shopify

Senior Product & UX/UI Designer

2018 - 2019
Catawiki (Freelance)
  • Architectured information, benchmarking, blueprints, and customer and client journey maps.
  • Concepted design creation wireframing using low-fi mockups and hi-fi designs.
  • Designed user experience responsive for their auction selling process and visual design tweaks on their mobile application (iPhone and Android).
Technologies: Sketch, MindNode, Agile UX, Wireframing, iOS, Adobe Creative Suite, Android, Mobile UI, Interactive Design, Website Redesign, Mobile App Design, UI Design, Chatbots

Senior Product & UI/UX Designer (Contract)

2017 - 2019
Habitant (Freelance)
  • Tasked with developing a benchmark and analyzing competitors from the real state market, for the BBVA Anida project.
  • Analized and audited a current platform in the UK for selling cars on the spot in shopping malls, for the Seat project.
  • Created UX wireframes for the client's profile platform managing their electrical bills, for the Iberdrola project.
  • Designed the UX wireframes for a website of multiple sclerosis awareness, for the Con la EM by Merck project.
Technologies: Figma, Sketch, Web Design, Freelancing, Agile UX, Wireframing, App UX, Benchmarking, Interactive Design, UI Design

Senior UX Consultant

2018 - 2018
Digital Innovation Center
  • Created a new version of their outdated website for an e-learning platform.
  • Led the architecture of information, benchmarking, blueprints, and co-creation sessions with the client.
  • Designed the user experience for a responsive website.
  • Created the concept design wireframes using low-fi mockups and hi-fi designs.
Technologies: MindNode, Axure, Web Design, Freelancing, Agile UX, Wireframing, App UX, Adobe Creative Suite, Mobile UI, Wireframe to Product, WordPress, Interactive Design, Website Redesign

Senior UX Consultant

2017 - 2018
Indigitall
  • Changed their back office platform for a new emerging startup from scratch.
  • Led the architecture of information, benchmarking, blueprints, and customer and client journey maps.
  • Designed the user experience for back office platform.
  • Created the concept design wireframes using low-fi mockups and hi-fi designs.
  • Created the UI and visual design for a web application.
  • Directed the UI team and sprint planning with development.
Technologies: Zeplin, Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Axure, Web Design, Freelancing, Dashboard Design, Agile UX, Wireframing, Wireframe to Product

Senior UX Consultant

2017 - 2018
Chama The App
  • Revamped both back office platforms, where they serviced the dealers, and the customer service platform to manage the dealers.
  • Led the architecture of information, benchmarking, blueprints, and customer and client journey maps.
  • Created the concept design wireframes using low-fi mockups and hi-fi designs.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Zeplin, Sketch, Web Design, Freelancing, App UX, SaaS, Dashboard Design, Agile UX, Wireframing, iOS, Android, Mobile UI, Branding, iPhone, B2C

Lead UX/UI Designer

2015 - 2017
FashionTrade
  • Led the customer journey, process flows, storytelling, blueprints, wireframing, and prototyping.
  • Completed heuristic evaluations, user testing, and remote user testing.
  • Designed low-fi and hi-fi mockups for the eCommerce web platform and the clients' mobile app.
  • Created the UI design and style guide, as well as a complete design system for the development team.
Technologies: Zeplin, Adobe Illustrator, Adobe Photoshop, Axure, InVision, Sketch, Web Design, Freelancing, App UX, Wireframing, iOS, Mobile UI, iPhone, B2B

Freelance UI/UX/Mobile/Web/Graphic Designer (Owner)

2006 - 2017
Mr. Popper
  • Owned and operated of a freelance design firm that provided mobile, web, identity, and print design projects for global clients in the US, UK, LATAM, Asia, and Europe.
  • Completed web designs, interface designs, user experience design, and project direction.
  • Provided social media consultancy, campaigns and strategies, search engine optimization, and online marketing services.
Technologies: Zeplin, Adobe Photoshop, Axure, InVision, Sketch, Web Design

Senior UX Consultant

2015 - 2015
Tu Comunidad
  • Created the UX design for a social platform for households in a community to interact and meet with their neighbors.
  • Built a private back office for admins to manage properties and all settings.
  • Performed wireframing and UI design, including a design style guide of components.
Technologies: MindNode, Axure, Web Design, UX Design

Senior UX Consultant

2015 - 2015
Vocento
  • Created the UX design for the new public website of the media group Vocento.
  • Performed wireframing and UI design, including updating the design system from the brand.
  • Worked with the agency Neolabels in close contact with the project manager from the team.
Technologies: Adobe Illustrator, Adobe Photoshop, MindNode, Axure, Web Design, Website Redesign

Senior UX Consultant

2015 - 2015
Cintra
  • Created the UX design for a corporate app for iPad only for the stakeholders of the company Cintra.
  • Elaborated on some wireframes and the architecture of information for the iPad application.
  • Worked directly with the product manager and head of design.
Technologies: Adobe Illustrator, Adobe Photoshop, MindNode, Axure, Web Design

Senior UX Consultant

2015 - 2015
Anchorage
  • Led the architecture of information, benchmarking, blueprints, and customer and client journey maps.
  • Designed the user experience for a responsive website.
  • Created the concept design wireframes using low-fi mockups and hi-fi designs.
  • Designed the UI and visual design for a responsive web application.
  • Supervised a team of one project manager and three developers along the whole project.
Technologies: Adobe Illustrator, Adobe Photoshop, MindNode, Axure, Web Design

Founder and CEO

2012 - 2015
Muzikcloud
  • Heavily involved in the day to day running of the business.
  • Implemented graphical and technological solutions as well as driving forward the overall company strategy.
  • Led the customer journey, process flows, storytelling, blueprints, wireframing, and prototyping.
  • Performed heuristic evaluations, user testing, and remote user testing.
  • Created low-fi and hi-fi mockups, UI design, and style guide.
Technologies: Zeplin, Adobe Illustrator, Adobe Photoshop, Axure, InVision, Sketch, Web Design, B2B

Senior UX Consultant

2014 - 2014
Barcelo Viajes
  • Created a new portal for the back office of travel agents, all UX design was designed, including the new architecture of information.
  • Elaborated a complete architecture of information for the website.
  • Created UX wireframes for the whole process of booking for the travel agents.
Technologies: Adobe Illustrator, Adobe Photoshop, MindNode, Axure, Web Design

Senior UX Consultant

2014 - 2014
iSkool
  • Tasked with continuing finish and existing UX prototype and delivered it to hand-off.
  • Created various screens for the visually responsive design of an online education site.
  • Worked directly with all stakeholders and owner, and direct contact with the client.
Technologies: MindNode, Axure, Website Redesign

Senior UX Consultant

2014 - 2014
Barclaycard Center
  • Changed the old name of the space for the newly acquired Barclaycard Center. This involved completing research of current brands buying public and private space.
  • Revised the architecture of information for the previous website.
  • Created the whole website from scratch and wireframed the entire purchasing process.
Technologies: MindNode, Axure

Art Director

2013 - 2014
TEDxAlcobendas
  • Produced all the graphic designs for the promotion of the event, flyers, program, etc.
  • Collaborated in the communication and social media processes as well.
  • Attended and collaborated in meetings for the organization of the event.
Technologies: WordPress, Adobe Illustrator, Adobe Photoshop

Senior UX Consultant

2013 - 2014
Telefónica
  • Served as a user experience/interface consultant for the definition of the project "Telco 3.0." focused on Service Oriented Architecture (SOA).
  • Created customer and client journey maps in addition to process flows.
  • Created the concept design wireframes using low-fi mockups and hi-fi designs for specific modules.
  • Conducted and elaborated material for user testing the product.
Technologies: MindNode, Axure, Website Redesign

Senior UX Consultant

2013 - 2013
Customized Health Technologies
  • Revised the UX processes in the mobile app and created the new functionality requested.
  • Created a dashboard to control the app, upload content, user management, push notifications, etc.
  • Prototyped the landing page for the mobile app for Android and iPhone.
  • Remained in constant communication with the visual design team in St. Petersburg.
Technologies: Adobe Illustrator, Adobe Photoshop, MindNode, Axure

Senior UX Consultant

2013 - 2013
Beeva (BBVA Company)
  • Completed heuristic evaluations, user testing, and remote user testing.
  • Created low-fi mockups and hi-fi designs for private banking.
  • Designed the customer journey, process flows, storytelling, blueprints, wireframes, and prototypes.
Technologies: Adobe Illustrator, Adobe Photoshop, Axure

Creative Designer

2012 - 2013
ThinkSmart
  • Assumed the role of creative designer in a firm that provided incentive integral programs in mobile and, web, identity, and print design projects.
  • Worked for global clients in Portugal, Spain, Canada, Mexico, and the US.
  • Worked with clients including Coca-Cola, BMW Group, Volskwagen, Heineken, McAfee, BBVA, BBVA Compass, Milagros de Mexico, Liberty, Artsana, Iveco, DKV, Women Secret, Springfield, and Cortefiel.
Technologies: Adobe Illustrator, Adobe Photoshop, B2B

UI/UX/Mobile/Web/Graphic Designer

2009 - 2013
Buibee
  • Created the user experience design for various projects, website, and mobile applications.
  • Managed projects for a variety of stages from planning, execution, and closing of all mobile and web assignments.
  • Served as a social media consultant and devised online strategies for www.buibee.com.
Technologies: Adobe Illustrator, Adobe Photoshop

Lead UX/UI Mobile Designer

2011 - 2012
Lab of Apps
  • Developed and implemented the design and functionality tasks for the existing projects.
  • Co-founded the start-up company assuming all roles, investors presentations, and development recruitment.
  • Created the customer journey, process flows, storytelling, blueprints, wireframing, and modeling new developing concept mobile apps.
Technologies: Axure, Adobe Illustrator, Adobe Photoshop

Project Manager and UX Designer

2011 - 2012
Ecoficiency
  • Created the user experience design for my-ecoficiency.net, a web-community for eco-efficiency and sustainability.
  • Managed the project for a variety of stages including planning, execution, and closing of the web application.
  • Served as the direct channel between the programming department and the client.
Technologies: Adobe Illustrator, Adobe Photoshop, Axure, Sketch
2002 - 2009

Bachelor of Arts Degree in Media, Design, Photography, Advertising, PR

Universidad Europea - Madrid, Spain

JANUARY 2013 - PRESENT

Gamification

University of Pennsylvania - The Wharton School

JANUARY 2013 - PRESENT

Lean Startup

Udacity

JANUARY 2009 - PRESENT

Flash CS4 Professional

Roundpeg

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