Deborah is available for hire
Hire DeborahDeborah Michaliszyn
Verified Expert in Design
Designer
Location
Winnipeg, Canada
Toptal Member Since
August 5, 2022
Debora is a UX strategist, interactive and web designer, and developer with 25+ years of experience, primarily interested in augmented and virtual reality and cutting-edge technologies. Her passion for UX design has led her to work in interactive product design and digital architecture for the lotteries, healthcare, finance, and insurance industries. Debora is an innovative designer, an idea generator, and a problem solver keen on creating beautiful, functional, and engaging digital products.
Work Experience
Lead UX Designer
2022 - PRESENT
Sanofi
- Designed interactions and interfaces for UX enhancements and prototyping for OneAI.
- Provided recommendations to align OneAI design with both user and business objectives.
- Pitched and gained buy-in from stakeholders in implementing a design system for OneAI.
- Conducted interviews with OneAI users to identify their needs and gather inputs based on their experience with the system.
- Built marketing materials for OneAI to optimize credibility and brand presence.
- Ensured optimal design plan templates, methods, and tools.
- Established criteria for evaluating, selecting, and managing potential UX/UI vendors.
Technologies: Jira, Adobe Photoshop, User Experience (UX), User Experience Strategy, Compliance, Agile, Lean, IT Project Management, Wireframing, UI Prototyping, Design Thinking, Qualitative Research, Visual Design, Miro, Confluence, User-centered Design (UCD), Human-centered Design (HCD), App UX, Rapid Prototyping, UX Design, Prototyping, Interactive Prototypes, UI Design, Web App UX, Web App UI, SaaS, Product Design, Dashboard Design, Web App Design, SaaS Design, Enterprise SaaS, Enterprise, WebApp, Web Applications, Healthcare, UX Research, User Interface (UI), Website Optimization, Web Design, Webflow, User Workflows, Usability Testing, Strategy, Management Information Systems (MIS), Digital Asset Management, Usability, Graphic Design, Branding, Content Strategy, Design Leadership, User Flows, Dashboards, Pharmaceuticals, Consumer-facing Product Design, Workflow, Enterprise Design, CRM Design, Content Management Systems (CMS), Product Pages, Web Template Design, Web UI Design, Audits, Marketing, Mockups, MVP Design, Apps, App Design, Women's Health, Illustration, Web Portals, Mobile, Mobile App Design, Assets, UX Branding, WordPress Design, Landing Page Design, Data Visualization, Web Page Mockups, Presentation Design, Presentations, Microsoft PowerPoint, B2B, Journey Mapping, Ads, Social Media, Visual Identity, UI Animation, Web Animation, Design Strategy, User Research, User Journeys, UX Documentation, Responsive Web Apps, UX Mentoring, Mentorship & Coaching, Mentorship, Motion Graphics, Animation, Animated Interactive Graphs, System Design, Interactive Charts, Interactive UI, High-end Design, No-code Development, Landing Page Optimization, 2D Animation, Motion Design, Communication Design, Brand Design, Web UI, Feature Prioritization, UX Wireframes, User Interviews, Surveys, UI Audits, Layout Design, Animated Interactions, iOS Animations, Stakeholder Interviews, Design Workshops, Style Guides, User Experience Design, Workshops, UX Workshops, User Workshops, Ideation Workshops, Discovery Workshops, Collaboration, PowerPoint Design, Software as a Service (SaaS), Layout, Web UX Design, Mobile First, Accessibility, Atomic Design, User Behavior
Senior UX Designer
2021 - 2021
Johnston Group Inc.
- Articulated vision and led the discussion of a design system and style guide of reusable UI patterns which are accessible and promote optimal usability and accessibility standards. Handled a UX audit primarily for the my-benefits app.
- Conducted user research and customer analysis to create end-to-end user experiences for various software applications supporting Johnston's Group business functions.
- Worked closely with customer service representatives and business analysts and, as a UI/UX designer, conducted qualitative research via contextual interviews with users.
- Improved customer service app with iterative design by wireframing and prototyping, helping improve the end user's workflows in a fast-paced environment and thereby improve the service they provide.
Technologies: Agile, HTML, JavaScript, CSS, AA Compliance, User Experience (UX), Web UX, UX Design, Photoshop CC, User Testing, Remote User Testing, Product Discovery, Personas, User Personas, Complex Problem Solving, UX Prototyping, Responsive, Responsive UI, Responsive Design, Responsive Layout, UX Audits, User-centered Design (UCD), Responsive Web Design (RWD), Human-centered Design (HCD), Adobe Experience Design (XD), Adobe Photoshop, App UX, Rapid Prototyping, Heuristic Evaluation, Prototyping, Interactive Prototypes, UI Design, Web App UX, Web App UI, SaaS, Product Design, Dashboard Design, Web App Design, Visual Design, SaaS Design, Enterprise SaaS, Enterprise, WebApp, Web Applications, UX Research, User Interface (UI), Website Optimization, Web Design, Webflow, User Workflows, Usability Testing, Strategy, Management Information Systems (MIS), Digital Asset Management, Usability, Graphic Design, Branding, Content Strategy, Design Leadership, User Flows, Dashboards, Pharmaceuticals, Wireframing, Consumer-facing Product Design, Workflow, Enterprise Design, Content Management Systems (CMS), Product Pages, Web Template Design, Web UI Design, Audits, Marketing, Mockups, MVP Design, Apps, App Design, Illustration, Web Portals, Mobile, Mobile App Design, Assets, UX Branding, WordPress Design, Landing Page Design, Web Page Mockups, Presentation Design, Presentations, Microsoft PowerPoint, B2B, Ads, Social Media, Visual Identity, UI Animation, Web Animation, Design Strategy, User Research, User Journeys, UX Documentation, Responsive Web Apps, UX Mentoring, Mentorship & Coaching, Mentorship, Motion Graphics, Animation, Animated Interactive Graphs, System Design, Interactive Charts, Fintech, No-code Development, Communication Design, Web UI, Feature Prioritization, UX Wireframes, User Interviews, UI Audits, Layout Design, Animated Interactions, iOS Animations, Stakeholder Interviews, Design Workshops, Style Guides, User Experience Design, Workshops, UX Workshops, User Workshops, Ideation Workshops, Discovery Workshops, Collaboration, PowerPoint Design, Software as a Service (SaaS), Layout, Web UX Design, Mobile First, Accessibility, Atomic Design, User Behavior
UX Developer
2021 - 2021
Manitoba Public Insurance
- Articulated vision and led the discussion on usability and accessibility standards.
- Planned, developed, and implemented digital design and new UX wireframing, journey mapping, process flows, and rapid prototyping for user experience in a cross-functional team and software development within an Agile system at Sprint 0 and Sprint 1.
- Persuaded the team on product enhancements, awareness and reputation by presenting block frames, wireframes, and prototypes and designing for accessibility and usability, which impacted the UX strategy.
- Developed a strategy and educated the company on UX design in an Agile environment.
- Conducted user research and customer analysis to create end-to-end user experiences for the digital transformation of their legacy applications that supported business functions for brokers and partners.
Technologies: Agile, Agile UX, DevOps, Microsoft Dynamics CRM, Adobe Photoshop, Adobe Illustrator, HTML5, CSS, JavaScript, AA Compliance, User-centered Design (UCD), Responsive UX Design, Responsive Web Design (RWD), Human-centered Design (HCD), Adobe Experience Design (XD), App UX, Rapid Prototyping, UX Design, Prototyping, Interactive Prototypes, UI Design, Web App UX, Web App UI, SaaS, Product Design, Dashboard Design, Web App Design, Visual Design, SaaS Design, Enterprise SaaS, Enterprise, WebApp, Web Applications, User Interface (UI), Website Optimization, Web Design, Webflow, User Workflows, Usability Testing, Strategy, Management Information Systems (MIS), Digital Asset Management, Usability, Graphic Design, Branding, Content Strategy, Design Leadership, User Flows, Dashboards, Pharmaceuticals, User Experience (UX), Wireframing, Consumer-facing Product Design, Workflow, Enterprise Design, CRM Design, Content Management Systems (CMS), Product Pages, Web Template Design, Web UI Design, Audits, Marketing, Mockups, MVP Design, Apps, App Design, Illustration, Web Portals, Mobile, Mobile App Design, Assets, UX Branding, WordPress Design, Landing Page Design, Web Page Mockups, Presentation Design, Presentations, Microsoft PowerPoint, B2B, Ads, Social Media, Visual Identity, UI Animation, Web Animation, Design Strategy, User Research, User Journeys, UX Documentation, Responsive Web Apps, Motion Graphics, Animated Interactive Graphs, System Design, Interactive Charts, Fintech, Communication Design, Web UI, Feature Prioritization, UX Wireframes, User Interviews, Layout Design, iOS Animations, Stakeholder Interviews, Design Workshops, Style Guides, User Experience Design, Workshops, UX Workshops, User Workshops, Ideation Workshops, Discovery Workshops, Collaboration, PowerPoint Design, Corporate Branding, Layout, Web UX Design, Mobile First, Accessibility, Atomic Design, User Behavior
Web Developer, UI Designer, and Motion Graphics
2018 - 2020
Western Canada Lottery Corporation
- Planned, developed, and implemented digital design and new website functionality for operational excellence in the gaming industry.
- Created and coded high-quality web graphics, design patterns for UI, wireframes, mockups, and SVG animations in HTML5 of lottery games to persuade the team on product enhancements, awareness, and reputation.
- Enabled the best possible results by testing the functionality of advertisements on the client's display unit.
- Built the prototype of a new website to upgrade CMS for better maintainability and to improve player experience.
Technologies: InVision, Sketch 2, 3D Animation, Webflow CMS, GitHub, Django, HTML, CSS, JavaScript, Unity, GreenSock, Adobe After Effects, Responsive, Responsive UI, Mobile UI, Mobile UX, Mobile UX Design, User-centered Design (UCD), Responsive UX Design, Responsive Web Design (RWD), Human-centered Design (HCD), Motion Interaction, Adobe Photoshop, GreenSock Animation Platform (GSAP), Responsive Development, Website Performance, UX Design, Prototyping, Interactive Prototypes, UI Design, Web App UX, Web App UI, SaaS, Dashboard Design, Web App Design, Visual Design, Mobile Design, Enterprise SaaS, Enterprise, Mobile UI Design, WebApp, Web Applications, User Interface (UI), Website Optimization, Web Design, Webflow, Strategy, Management Information Systems (MIS), Digital Asset Management, Data-driven Marketing, Usability, Graphic Design, Branding, Content Strategy, Design Leadership, User Experience (UX), Wireframing, Consumer-facing Product Design, Enterprise Design, Content Management Systems (CMS), Product Pages, Web Template Design, Front-end, Web UI Design, Audits, Marketing, Mockups, MVP Design, Apps, App Design, Illustration, Web Portals, Mobile, Mobile App Design, Assets, UX Branding, WordPress Design, Landing Page Design, Web Page Mockups, Presentation Design, Presentations, Microsoft PowerPoint, Brand Guidelines, Ads, Social Media, Visual Identity, UI Animation, Web Animation, Design Strategy, User Research, Responsive Web Apps, Motion Graphics, Animated Interactive Graphs, Interactive Charts, Interactive UI, High-end Design, No-code Development, Landing Page Optimization, 2D Animation, Motion Design, Communication Design, Brand Design, Web UI, UI Audits, Layout Design, Animated Interactions, iOS Animations, Stakeholder Interviews, Design Workshops, Style Guides, User Experience Design, Workshops, UX Workshops, User Workshops, Ideation Workshops, Discovery Workshops, Collaboration, PowerPoint Design, Corporate Branding, Government, Layout, Web UX Design, Mobile First, Accessibility, Atomic Design, User Behavior
UI/UX Designer
2017 - 2018
Conviron
- Played a crucial part in rolling out the new branding and design of the Conviron and Argus website, in accordance with usability and users, and into printed materials.
- Managed and deployed a newly branded and updated Drupal website with lead gathering tools alongside their subsidiary companies' WordPress websites to boost brand awareness, enhance profitability, and collect more leads.
- Conducted detailed research for updating and installing new plugins.
- Supported thousands of users by re-installing Drupal and WordPress templates and databases on test servers.
Technologies: Drupal, WordPress, SQL, HTML, CSS, JavaScript, Google Analytics, Adobe Illustrator, Adobe InDesign, Adobe After Effects, HDR Photography, Adobe Acrobat Pro, Mobile UI, Mobile UX, Responsive, Responsive UI, User-centered Design (UCD), Responsive UX Design, Responsive Web Design (RWD), Human-centered Design (HCD), Adobe Photoshop, App UX, Responsive Development, Website Performance, UX Design, Prototyping, Interactive Prototypes, UI Design, Web App UX, Web App UI, SaaS, Dashboard Design, Web App Design, Visual Design, Mobile Design, Enterprise SaaS, Mobile UI Design, WebApp, Web Applications, User Interface (UI), Website Optimization, Web Design, Webflow, User Workflows, Strategy, Management Information Systems (MIS), Digital Asset Management, Data-driven Marketing, Usability, Graphic Design, Content Strategy, User Experience (UX), Wireframing, B2C, Consumer-facing Product Design, Enterprise Design, Content Management Systems (CMS), Web Template Design, Front-end, Web UI Design, Audits, Marketing, Mockups, MVP Design, Apps, App Design, Illustration, Web Portals, Mobile, Mobile App Design, Assets, UX Branding, WordPress Design, Landing Page Design, Web Page Mockups, Presentation Design, Brand Guidelines, B2B, Ads, Social Media, Visual Identity, UI Animation, Web Animation, Design Strategy, User Research, User Journeys, UX Documentation, Responsive Web Apps, Motion Graphics, Animation, Animated Interactive Graphs, System Design, High-end Design, Landing Page Optimization, Communication Design, Brand Design, Web UI, User Interviews, UI Audits, Layout Design, Animated Interactions, iOS Animations, Stakeholder Interviews, Design Workshops, Style Guides, User Experience Design, User Workshops, Ideation Workshops, Discovery Workshops, Collaboration, PowerPoint Design, Software as a Service (SaaS), Layout, Web UX Design, Mobile First, Accessibility, Atomic Design
Web Analyst and UI/UX Project Manager
2014 - 2017
Manitoba eHealth
- Led UX/UI operations around 150 hospital websites and intranet sites with content usability and databases for Manitoba's Regional Health Authorities.
- Designed and coded several new websites with project lifecycle process and implementation.
- Went above and beyond her role to develop a website that would reach out to youth by proposing a geolocation tool that raised Manitoba eHealth over $40,000 in revenue and provided work for a team of 20 developers.
- Headed a heuristic evaluation study and PoC to test an unused company resource, SharePoint, for their new multi-site CMS for all the hospitals in Manitoba.
- Tested different aspects of user experience with both power and novice users to determine the best way for a website and elements to interact with the audience.
- Identified and implemented the best UX research methods and tools depending on project objectives and constraints.
- Designed UI layouts of each microsite replicating the facility's brand. Taught activities with screenshots, indexes, and a help section. Presented four activities for unmoderated testing and was available to answer questions.
- Led all aspects of flowcharts, wireframes, user journeys, and mockups for experiments.
- Amplified business revenue through appropriate organization of sites and branding.
Technologies: Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Adobe, SQL, HTML, CSS, HTML4, JavaScript 6, PHP, jQuery, Balsamiq, Google Analytics, Adobe After Effects, Adobe Acrobat Pro, Microsoft SQL Server, IIS SQL Server, Apache2, SharePoint UI, User-centered Design (UCD), Strategic Design, Information Architecture (IA), Data Synthesis, User Stories, IT Project Management, Communication, App UX, Wireframing, Complex Problem Solving, Business, Cross-functional Collaboration, Interface Design, Digital Solutions, UX Prototyping, Front-end Design, UI Prototyping, UX Design, Responsive UI, AA Compliance, Healthcare Management Systems, Mobile UX, Mobile UI, Responsive UX Design, Responsive Web Design (RWD), Human-centered Design (HCD), Webflow CMS, Heuristic Evaluation, Responsive Development, Website Performance, Prototyping, Interactive Prototypes, UI Design, Web App UX, Web App UI, SaaS, Dashboard Design, Web App Design, Visual Design, Mobile Design, Enterprise SaaS, Enterprise, Mobile UI Design, WebApp, Web Applications, Healthcare, UX Research, User Interface (UI), Website Optimization, Web Design, Webflow, User Workflows, Usability Testing, Strategy, Management Information Systems (MIS), Digital Asset Management, Data-driven Marketing, Usability, Graphic Design, Content Strategy, User Experience (UX), Consumer-facing Product Design, Workflow, Enterprise Design, Content Management Systems (CMS), Web Template Design, Front-end, Web UI Design, Audits, Marketing, Mockups, MVP Design, Apps, App Design, Women's Health, Illustration, Mobile, Mobile App Design, Assets, UX Branding, WordPress Design, Landing Page Design, Web Page Mockups, Presentation Design, B2B, Ads, Social Media, UI Animation, Web Animation, Design Strategy, User Research, Responsive Web Apps, Motion Graphics, Animation, Animated Interactive Graphs, Landing Page Optimization, Communication Design, Web UI, Surveys, Layout Design, Animated Interactions, iOS Animations, Proof of Concept (POC), Stakeholder Interviews, Design Workshops, Style Guides, PowerPoint Design, Corporate Branding, Government, Layout, Mobile First, Accessibility
Education
2009 - 2014
Diploma in Business Information Technology
Red River College Polytechnic - Winnipeg, Manitoba, Canada
1995 - 1996
Advanced Diploma in Advanced Advertising Art
Red River College Polytechnic - Winnipeg, Manitoba, Canada
1990 - 1992
Diploma in Advertising Art
Red River College Polytechnic - Winnipeg, Manitoba, Canada
Certifications
AUGUST 2018 - PRESENT
Design Principles: an Introduction
University of California, San Diego | via Coursera
AUGUST 2016 - PRESENT
Human-Centered Design: an Introduction
University of California, San Diego | via Coursera
JANUARY 2016 - PRESENT
Aboriginal Awareness Certificate
Government of Manitoba
APRIL 2015 - PRESENT
Responsive Web Development
New Media Manitoba
JUNE 1987 - PRESENT
French Immersion Certificate
Churchill High School
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