Diego Valencia
Verified Expert in Design
Designer
Bogotá - Bogota, Colombia
Toptal member since October 6, 2020
With over nine years of experience as a product designer, Diego has spearheaded over 30 user-centric design projects that increased user engagement by an average of 45% across web and mobile platforms. Diego collaborated with cross-functional teams, aligning user interface design with technical constraints and business objectives, boosting product development efficiency by 30%.
Portfolio
70% Adoption Rate Within the First Quarter
Work Experience
User Experience and Interface Designer
Self-employed
- Conducted meetings with business owners to deliver digital products that suited their needs.
- Oversaw the design efforts, including user experience, interface design, and product strategy for startups and established companies.
- Led the product ideation and execution, including user research, user flows, user-centered design, prototyping, and design specs for devs.
- Created iOS and Android apps for companies involved in several business models, including digital payments, remittances, eCommerce, B2C, and B2B.
Senior UX Designer
Procore
- Redesigned the Locations Tool for mobile, improving task-tracking workflows for 15,000+ users.
- Led Track3D integration design, mapping multi-angle photo capture to site locations; increased reporting compliance by 40% and reduced site audit time.
- Delivered wireframes, prototypes, and developer-ready designs, collaborating closely with engineers and PMs to accelerate release timelines by 20%.
Product Designer
Cleo
- Redesigned the Family Health Report index to address low user engagement and confusion in understanding self-care metrics, leading to a 25% increase in user comprehension scores.
- Revamped Cleo’s Design System using Figma, introducing modular components that reduced design redundancy and improved cross-team collaboration by 30%.
- Designed marketing assets for when the company participated in events and acquired new clients.
- Designed marketing assets for when the company participated in events and acquired new clients.
UX Designer
Shipt
- Led UX design for order bundling flows, reducing shopper travel time by 22% and increasing orders fulfilled per hour by 15%.
- Enhanced returns processing workflows, cutting manual errors by 30% and improving customer satisfaction scores by 14%.
- Collaborated with cross-functional teams (engineering, product, QA) to align designs with complex back-end systems.
Senior Product Designer
Eskalera
- Owned the full design lifecycle for Eskalera’s flagship mobile app (iOS and Android), resulting in a 40% faster product launch that met Series A milestones.
- Developed and maintained a comprehensive design system, reducing design iteration cycles by 40% and improving design consistency across teams.
- Managed stakeholder alignment and balanced business objectives with technical feasibility in Agile sprints.
- Established rules to follow when moving the company to a mobile-first approach.
User Experience Designer
Alteryx
- Designed a new information architecture and interface for the billing and licensing suite, increasing user satisfaction by 100%.
- Developed a sophisticated SQL Editor tool empowering engineers to efficiently compose, collaborate on SQL queries, and manage a variety of integrations and database schemas.
- Facilitated prototypes for user research to test the usability of products.
- Partnered with PMs and engineers to study and iterate on requirements.
Product Designer
Venmo
- Designed intuitive QR payment experiences, increasing first-time user transaction rates by 12%.
- Created prototypes and conducted usability testing to refine payment workflows, reducing transaction completion times by 15%.
- Partnered with developers and QA teams to ensure seamless implementation with zero critical UX bugs at launch.
- Collaborated closely with teammates from many disciplines, from management to engineering, to analyze and define spaces, layouts, and problem solutions, as well as help drive the design strategy.
User Experience Designer
DoorDash
- Partnered with product managers to study multiple projects' requirements, design, and tech specs.
- Built design flows and mockups to communicate high-level vision and specific details for multiple projects within the money team.
- Created the flow to enable Fast Pay in Canada, allowing Dashers to get their earnings on-demand.
- Improved the way Dashers access their earnings through the DasherDirect app and bank accounts.
- Helped define the vision to incorporate SNAP/EBT, which allows customers to use their government food stamps or benefits to purchase groceries on DoorDash.
User Experience and Interface Designer
Kitchen United
- Conducted full-suite UX audits, identifying and addressing critical usability issues; improved task efficiency for restaurant partners by 30%.
- Collaborated across product, engineering, and business teams to ensure product updates aligned with strategic goals.
- Identified the usability issues that inhibit clarity and the users' ability to perform fundamental tasks.
- Created the user journeys and user flows to identify the pain points from a user’s perspective.
Product Designer (Consultant)
Quantum Talent
- Helped the company ideate and execute a new experience to help recruiters hire the best talent using machine learning and artificial intelligence.
- Provided help in constructing initiatives using jobs to be done to create user stories and experiences that made sense for recruiters.
- Helped the product team and data analysts implement strategies to guarantee KPIs success for the company.
- Conducted usability testing with recruiters to validate hypotheses using A/B testing. Created interfaces for the different initiatives created with the product team.
- Designed a design style guide, including colors and typography, reusable components, interactions, and transitions between pages and components.
Digital Product Designer
DRUO
- Increased design efficiency and delivery output by 40%.
- Established a strategic roadmap and outlined key initiatives for various company projects, ensuring a cohesive and forward-thinking development approach.
- Helped the product team prioritize the MVP to launch to market.
- Designed a mobile app and iPad POS application for sellers to receive in-person payments.
- Created a design style guide, including colors and typography, reusable components, interactions, and transitions between pages and components.
UI/UX Designer
Sin Margen
- Conducted meetings with small and medium-sized business owners to deliver digital products that suited their needs.
- Designed the overall product strategy for digital products, including interface and marketing campaigns.
- Handed-off specs for the development team to implement my designs pixel-perfect.
Digital Designer
Voceros Mag
- Created the overall look and feel of the magazine, kiosk, and social media channels.
- Built an engaged community on social media of 20,000 people within 10 months.
- Oversaw the design of the interface of the digital kiosk.
- Created the brand identity, including colors and typography, language, and social media posts templates.
- Conducted research and user interviews to influence Voceros’s business decisions with market data.
Web Designer
Sigma
- Designed wireframes for the websites of their clients.
- Designed the interface and style guides for the websites of their clients.
- Conducted user interviews and meetings with clients to understand pain points and improve my designs.
Skills
Tools
Adobe Experience Design (XD), Figma Component Library, Kitchen Sync, Adobe, Sketch
Platforms
Figma, iOS, Mobile, Web, WordPress, Android, Webflow
Industry Expertise
Real Estate, Insurance, Healthcare
Other
Fintech, eCommerce, User Flows, Prototyping, Interface Design, User Experience (UX), Payment Gateways, Digital Payments, Agency, Product Design, Digital Magazines, Digital Kiosks, Dashboard Design, Responsive UI, SaaS, Sass, Platform Design, Style Guides, Online Ordering, Food Ordering, App UI, App UX, UX Design, Mobile UI Design, Mobile Apps, Mobile Wallet, Personal Finance, Mobile App UI, Financial Transactions, A/B Testing, Web App UI, Responsive Design, Store Design, Online Store Design, Hybrid Apps, Marketplaces, Online Payments, Admin Panels, iOS App Design, Wireframing, UI Design, Software Design, Transactions, Web App UX, Web Applications, Responsive Web Apps, Web Design, User Interface (UI), Mobile App Design, Visual Design, Responsive Web Design (RWD), Mobile UI, Finance, Data Visualization, Web App Design, B2B, B2C, Mobile Design, Mobile UX Design, Web UI, Web UI Design, eCommerce UX, eCommerce UI, App Design, Point of Sale, POS, Community Growth, Community, User Journeys, User Personas, Stakeholder Engagement, Design Systems, Dashboards, Mobile UX, SaaS Design, User Research, Design Strategy, System Design, UI Pattern Library, Card Payments, MVP Design, Minimum Viable Product (MVP), Websites, Web UX Design, Messaging, Data Listing, Learning, Mobile Learning, UX Wireframes, Mockups, On-demand, On-demand Services, Design, Consumer Applications, Consumer-facing Product Design, Enterprise SaaS, Enterprise, Landing Page Design, Landing Pages, Mobile Payments, Money Transfers, Mobile Money, Design Leadership, Startups, Lean Startups, Web UX, Social Networks, Information Architecture (IA), Marketplace Design, UI Audits, Auditing, Audits, Design Direction, Gamification, User Testing, Web Application Design, Enterprise Design, Artificial Intelligence (AI), Component Design, User-centered Design (UCD), Design Thinking, Creative Problem Solving, Desktop Web Design, Enterprise UX Design, Interaction Design (IxD), Website Design, Website Optimization, Finance Reports, Use Cases, Agile, Data-heavy Design, Usability, Fintech Design, Usability Analysis, Digital Product Design, Innovation, Component Libraries, Design Management, Workflow, Brand Guidelines, Conversational AI, Website Migration, Content Management Systems (CMS), Business to Consumer (B2C), UI Components, Color Theory, Leadership, User Experience Design, Business to Business (B2B), Reusable Components, Artificial Intelligence as a Service (AIaaS), Product Strategy, Insurance Processing, Online Auctions, Brokers, POS Displays, Jobs to be Done (JTBD), Charts, Android App Design, On-screen Displays (OSD), Order Management, Leads, iPad, UX Audits, Journey Mapping, Customer Journey, User Stories, Remote Usability Testing, Usability Testing, UX Analysis, Machine Learning, User Journey Maps, Mobile GPS, GPS, Location Tracking, Location Services and Maps, Location-aware Technology, eCommerce Design, Acquisitions, Residential Real Estate, Live Chat, Message UI, Conversational Interfaces, Translation, Design Sprints, Edtech Design, Consumer Behavior, Product Discovery, Voice User Interfaces (VUI), AI Agents, Conversion Rate Optimization (CRO), UX Research, Agentic Frameworks, Typography, Accessible Design, eCommerce Platforms, User Interviews, Location Services, Branding, Money, Peer-to-peer Networking, PayPal, Analytics, DataViz, ClickUp, UI Maps, Heat Maps, Chat Support, Peer Support, Foodtech, Food Packaging, Food Ordering Platforms, Touchscreens, Touch Design, Healthtech, Personal Care, UX Assessment, Human Assessment, Family, Emotional Design, Parenting, Online Learning, Educational Portals, Educational Platform Design, User Profiles, Company Profiles, Delivery, Grocery Delivery, Product Delivery, Online Delivery, Operations, Construction, Construction Management, Home Construction, Rewards, Rewards Programs, Advertising Design, Rapid Prototyping, Remote User Testing, Unmoderated Remote Usability Testing, Web & Mobile Applications
Experience
- Responsive Web Design (RWD) - 10 years
- UI Design - 10 years
- Interface Design - 10 years
- iOS - 10 years
- Prototyping - 10 years
- Product Design - 9 years
- Product Strategy - 8 years
- SaaS - 8 years
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