Diego Valencia, Designer in Bogotá - Bogota, Colombia
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Diego Valencia

Verified Expert  in Design

Designer

Location
Bogotá - Bogota, Colombia
Toptal Member Since
October 6, 2020

With over nine years of experience as a product designer, Diego has spearheaded over 30 user-centric design projects that increased user engagement by an average of 45% across web and mobile platforms. Diego collaborated with cross-functional teams, aligning user interface design with technical constraints and business objectives, boosting product development efficiency by 30%.

Portfolio

Work Experience

User Experience and Interface Designer

2014 - PRESENT
Self-employed
  • Conducted meetings with business owners to deliver digital products that suited their needs.
  • Oversaw the design efforts, including user experience, interface design, and product strategy for startups and established companies.
  • Led the product ideation and execution, including user research, user flows, user-centered design, prototyping, and design specs for devs.
  • Created iOS and Android apps for companies involved in several business models, including digital payments, remittances, eCommerce, B2C, and B2B.
Technologies: Dashboard Design, Product Strategy, User Experience (UX), Interface Design, Prototyping, User Flows, Figma, Adobe Experience Design (XD), eCommerce, Fintech, Wireframing, Style Guides, Finance, Data Visualization, SaaS Design, Android, Mobile Apps, Hybrid Apps, Admin Panels, Mobile UI, B2C, Mobile UX Design, Leads, UI Pattern Library, Web UX, UI Audits, Audits, Design Leadership, Enterprise SaaS, Mobile, Edtech Design, Design Systems, Visual Design, Insurance Processing, Brokers, Online Auctions, Personal Finance, Insurance, Live Chat, Message UI, Messaging, Conversational Interfaces, Translation, Data Listing, Minimum Viable Product (MVP), Design Direction

Product Designer

2023 - 2024
Cleo
  • Redesigned the Family Health Report index so members could understand how they are doing regarding self-care, family care, support, and the following steps to improve their scores.
  • Improved navigation for support plans, where members get articles, resources, and guidance on areas they need to improve.
  • Designed marketing assets for when the company participated in events and acquired new clients.
Technologies: A/B Testing, Figma, Prototyping

UX Designer

2023 - 2024
Shipt
  • Collaborated with project managers on the Shopper team to design features that enabled shoppers to improve at their jobs.
  • Designed the Bundling on the Fly feature, which allows shoppers to accept multiple orders hassle-free from the store they're currently shopping at.
  • Began the conversation around Target returns, which allowed shoppers to return items members purchased from Target.
Technologies: Figma, ClickUp, Food Ordering, Mobile Apps, Online Ordering, Financial Transactions, Mobile App Design, Visual Design, Design Strategy, Mobile GPS, GPS, Location Services and Maps, Location-aware Technology, Location Services, Lean Startups

Senior Product Designer

2022 - 2023
Eskalera
  • Created a design system library from scratch and maintained the components across all products.
  • Ideated and created new services that enhance employee and employer relationships.
  • Designed the mobile app, incorporating existing components and patterns from version 1 and establishing new patterns for subsequent versions.
  • Established rules to follow when moving the company to a mobile-first approach.
Technologies: Figma, App Design, Design Systems, UI Pattern Library, Learning, Mobile Learning, UX Wireframes, Design Sprints, Mockups, Edtech Design, Design, Mobile, Product Discovery, Startups, Web UX, Enterprise, Enterprise SaaS, Responsive Web Design (RWD), Mobile Apps, Web Applications, Platform Design, Mobile App Design, Visual Design, Design Strategy, System Design, Conversational Interfaces, Data Listing, Lean Startups, Design Direction

User Experience Designer

2022 - 2023
Alteryx
  • Audited the billing and licensing experience to identify pain points from admins and end users to add and revoke licenses.
  • Built high-fidelity designs using the existing design system and components.
  • Facilitated prototypes for user research to test the usability of products.
  • Partnered with PMs and engineers to study and iterate on requirements.
Technologies: Figma, User Research, UX Design, UI Design, SaaS Design, Web App UX, Web App UI, Web App Design, Design Systems, Product Design, Enterprise, Web UX, UI Audits, Audits, Enterprise SaaS, Web Applications, Platform Design, Charts, Visual Design, Data Listing

Product Designer

2021 - 2022
PayPal
  • Worked as part of Venmo's design team to determine the user experience, interface design, and strategy for in-app QR code experiences for buyers and businesses.
  • Designed offline QR code experiences, enabling consumers and businesses to get paid and make payments without an internet connection.
  • Created the experience for customers to make payments to business profiles and help them grow by adding payment notes shared in their feeds.
  • Collaborated closely with teammates from many disciplines, from management to engineering, to analyze and define spaces, layouts, and problem solutions and help drive the design strategy.
Technologies: Figma, eCommerce Design, UI Pattern Library, User Interface (UI), User Experience (UX), App UI, App UX, Mobile Payments, Money Transfers, Social Networks, iOS, Mobile App UI, Mobile UI, Enterprise, Enterprise SaaS, Mobile, Mobile Apps, Digital Payments, Financial Transactions, Mobile App Design, Visual Design, Finance, Mobile Money

User Experience Designer

2021 - 2022
DoorDash
  • Partnered with product managers to study multiple projects' requirements, design, and tech specs.
  • Built design flows and mockups to communicate high-level vision and specific details for multiple projects within the money team.
  • Created the flow to enable Fast Pay in Canada, allowing Dashers to get their earnings on-demand.
  • Improved the way Dashers access their earnings through the DasherDirect app and bank accounts.
  • Helped define the vision to incorporate SNAP/EBT, which allows customers to use their government food stamps or benefits to purchase groceries on DoorDash.
Technologies: Figma, eCommerce Design, UI Pattern Library, Consumer Behavior, Consumer Applications, Consumer-facing Product Design, Marketplace Design, Enterprise, Enterprise SaaS, Mobile, Design Systems, Responsive Web Design (RWD), Food Ordering, Mobile Apps, Online Ordering, Mobile App Design, Visual Design, Location Services and Maps, Location-aware Technology, Location Services

User Experience and Interface Designer

2020 - 2021
Kitchen United
  • Led the mobile app experience and created assets for the App Store and the Google Play store. Designed the wireframes, high-fidelity interfaces, prototypes for kitchen displays, the front of the house, and the customer display.
  • Performed the UX audit for the different products already in the market.
  • Identified the usability issues that inhibit clarity and the users' ability to perform fundamental tasks.
  • Created the user journeys and user flows to identify the pain points from a user’s perspective.
  • Participated in defining the roadmap and initiatives of different projects within the company.
  • Assisted in the ideation, conception, and execution of the new experience for kiosks, mobile apps, and web apps.
Technologies: Sass, Kitchen Sync, Adobe Experience Design (XD), Wireframing, Style Guides, Marketplaces, Online Payments, Software Design, Data Visualization, B2B, eCommerce UX, eCommerce UI, User Journeys, Journey Mapping, Customer Journeys, User Stories, User Personas, Stakeholder Engagement, SaaS Design, Mobile Apps, Hybrid Apps, Admin Panels, Order Management, Transactions, Mobile UI, Mobile UX Design, Leads, Design Systems, User Research, eCommerce Design, UI Pattern Library, Startups, Web UX, UI Audits, Audits, Mobile, Responsive Web Design (RWD), Food Ordering, Web Applications, Online Ordering, POS Displays, Financial Transactions, Mobile App Design, Visual Design, Design Strategy, On-screen Displays (OSD), Mobile GPS, GPS, Location Tracking, Location Services and Maps, Location-aware Technology, Location Services, Minimum Viable Product (MVP), Mobile Money, Lean Startups

Product Designer (Consultant)

2020 - 2020
Quantum Talent
  • Helped the company ideate and execute a new experience to help recruiters hire the best talent using machine learning and artificial intelligence.
  • Provided help in constructing initiatives using jobs to be done to create user stories and experiences that made sense for recruiters.
  • Helped the product team and data analysts implement strategies to guarantee KPIs success for the company.
  • Conducted usability testing with recruiters to validate hypotheses using A/B testing. Created interfaces for the different initiatives created with the product team.
  • Designed a design style guide, including colors and typography, reusable components, interactions, and transitions between pages and components.
Technologies: A/B Testing, Figma, Jobs to be Done (JTBD), User Personas, Remote Usability Testing, Usability Testing, UX Analysis, UX Audits, Machine Learning, Data Visualization, User Journeys, User Journey Maps, User Research, Startups, Audits, Design Leadership, Design Systems, Responsive Web Design (RWD), Web Applications, Platform Design, Charts, Visual Design, Design Strategy, System Design, Live Chat, Data Listing, Lean Startups

Digital Product Designer

2018 - 2020
DRUO
  • Worked directly with the CEO and product owner to guide and polish the direction of the payment app.
  • Conducted user journeys and user flows to help visualize the app's functionalities.
  • Helped the product team prioritize the MVP to launch to market.
  • Designed a mobile app and iPad POS application for sellers to receive in-person payments.
  • Created a design style guide, including colors and typography, reusable components, interactions, and transitions between pages and components.
Technologies: SaaS, Responsive UI, Dashboard Design, Digital Payments, Payment Gateways, Adobe Experience Design (XD), iOS App Design, Mobile UI Design, Mobile App UI, Mobile Wallet, User Interviews, WordPress, Style Guides, Financial Transactions, Online Payments, Finance, Data Visualization, B2B, eCommerce UX, eCommerce UI, SaaS Design, Mobile Apps, Hybrid Apps, Admin Panels, Transactions, Mobile UI, B2C, Mobile UX Design, Leads, eCommerce Design, UI Pattern Library, Startups, Web UX, Android App Design, Mobile, Design Systems, Web Applications, Charts, Mobile App Design, Visual Design, Design Strategy, System Design, iPad, Point of Sale, POS, Conversational Interfaces, Data Listing, Minimum Viable Product (MVP), Mobile Money, Lean Startups, Design Direction

UI/UX Designer

2015 - 2018
Sin Margen
  • Conducted meetings with small and medium-sized business owners to deliver digital products that suited their needs.
  • Designed the overall product strategy for digital products, including interface and marketing campaigns.
  • Handed-off specs for the development team to implement my designs pixel-perfect.
Technologies: Product Design, Agency, Responsive UI, WordPress, A/B Testing, Admin Panels, Mobile UX Design, eCommerce Design, Startups, Design Leadership, Web Applications, Visual Design

Digital Designer

2014 - 2018
Voceros Mag
  • Created the overall look and feel of the magazine, kiosk, and social media channels.
  • Built an engaged community on social media of 20,000 people within 10 months.
  • Oversaw the design of the interface of the digital kiosk.
  • Created the brand identity, including colors and typography, language, and social media posts templates.
  • Conducted research and user interviews to influence Voceros’s business decisions with market data.
Technologies: Digital Kiosks, Digital Magazines, Adobe Experience Design (XD), User Interviews, WordPress, Store Design, Online Store Design, B2C, Branding, Startups, Web Applications, Minimum Viable Product (MVP)

Web Designer

2015 - 2015
Sigma
  • Designed wireframes for the websites of their clients.
  • Designed the interface and style guides for the websites of their clients.
  • Conducted user interviews and meetings with clients to understand pain points and improve my designs.
Technologies: Agency, WordPress, Minimum Viable Product (MVP)

Tools

Adobe Experience Design (XD), Figma, Kitchen Sync

Platforms

iOS, Mobile, WordPress, Android, Webflow

Industry Expertise

Insurance

Other

Fintech, eCommerce, User Flows, Prototyping, Interface Design, User Experience (UX), Payment Gateways, Digital Payments, Agency, Product Design, Digital Magazines, Digital Kiosks, Dashboard Design, Responsive UI, SaaS, Sass, Platform Design, Style Guides, Online Ordering, Food Ordering, App UI, App UX, UX Design, Mobile UI Design, Mobile Apps, Mobile Wallet, Personal Finance, Mobile App UI, Financial Transactions, Web App UI, Responsive Design, Store Design, Online Store Design, Hybrid Apps, Marketplaces, Online Payments, Admin Panels, iOS App Design, Wireframing, UI Design, Software Design, Transactions, Web App UX, Web Applications, Responsive Web Apps, Web Design, User Interface (UI), Mobile App Design, Visual Design, Responsive Web Design (RWD), Mobile UI, Finance, Data Visualization, Web App Design, B2B, B2C, Mobile Design, Mobile UX Design, Web UI, Web UI Design, eCommerce UX, eCommerce UI, App Design, Point of Sale, POS, Community Growth, Community, User Journeys, User Personas, Stakeholder Engagement, Design Systems, Dashboards, Mobile UX, SaaS Design, User Research, Design Strategy, System Design, UI Pattern Library, Card Payments, MVP Design, Minimum Viable Product (MVP), Websites, Web UX Design, Messaging, Data Listing, Learning, Mobile Learning, UX Wireframes, Mockups, On-demand, On-demand Services, Design, Consumer Applications, Consumer-facing Product Design, Enterprise SaaS, Enterprise, Landing Page Design, Landing Pages, Mobile Payments, Money Transfers, Mobile Money, Design Leadership, Startups, Lean Startups, Web UX, Social Networks, Information Architecture (IA), UI Audits, Auditing, Audits, Design Direction, Product Strategy, Insurance Processing, Online Auctions, Brokers, POS Displays, Jobs to be Done (JTBD), Charts, A/B Testing, Android App Design, On-screen Displays (OSD), Order Management, Leads, iPad, UX Audits, Journey Mapping, Customer Journeys, User Stories, Remote Usability Testing, Usability Testing, UX Analysis, User Journey Maps, Mobile GPS, GPS, Location Tracking, Location Services and Maps, Location-aware Technology, eCommerce Design, Acquisitions, Residential Real Estate, Live Chat, Message UI, Conversational Interfaces, Translation, Design Sprints, Edtech Design, Consumer Behavior, Product Discovery, Marketplace Design, User Interviews, Machine Learning, Location Services, Branding, Money, Peer-to-peer Networking, PayPal, Analytics, DataViz, ClickUp

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