Elyes Ben Mrad
Verified Expert in Design
Designer
Nice, France
Toptal member since March 7, 2016
Elyes is a seasoned UI/UX design expert, web designer, and product designer with over 11 years of experience. He has collaborated with industry giants like GIZ, Toptal, and Pfizer to deliver high-converting websites and products. Specializing in tools like Webflow, Framer, and Showit, Elyes crafts user-centered digital experiences that elevate brands. As the founder of his own design agency, he brings a wealth of expertise in turning visions into captivating, conversion-driven realities.
Portfolio
Audax Fitness Web & Branding Design
Work Experience
Founder | Lead Designer
Harissa Studio
- Collaborated with different industry leaders in various industries.
- Shared my solid experience in mobile design for iOS and Android with the company.
- Worked as a certified Webflow designer and senior web designer and used different platforms like Framer, WordPress and Showit.
- Built eCommerce websites in Shopify and optimized the websites for conversion.
Web Designer
GraceLife London
- Modernized the entire user experience by redesigning the website from the ground up with a clean, intuitive, and accessible interface, significantly improving navigation and readability across devices.
- Enhanced content discoverability by implementing a clear information architecture and new filtering/search capabilities, allowing users to easily access academic content and multilingual resources.
- Strengthened visual identity by introducing a cohesive design system that aligns with Hermeneia’s scholarly mission, reinforcing trust and credibility among researchers, educators, and institutional partners.
Product Designer
Pfizer - Smart Factory
- Designed and implemented scheduling systems to streamline project coordination across multiple internal teams at Pfizer.
- Redesigned a knowledge management system, overhauling both UX and UI to enhance usability and accessibility.
- Designed and developed a task management system to optimize workflows and collaboration for internal teams.
Product Designer
Pfizer - Digital Manufacturing
- Did UX research and UX architecture for different internal tools.
- Designed and implemented a scalable component library within the internal design system, ensuring consistency across multiple internal applications and streamlining development handoff.
- Led the redesign of critical internal dashboards, enhancing data visualization and decision-making for cross-functional teams.
- Optimized user workflows for internal enterprise tools by conducting in-depth UX research and usability testing.
- Collaborated closely with engineering and business stakeholders to refine user flows and interaction patterns.
- Handled low-fidelity and high-fidelity designs and iterations for internal tools.
- Collaborated with the development and business team for integration and handled high-fidelity designs and hand-offs.
- Created critical internal tools using an internal design system.
Product Designer
NexUS
- Created the platform architecture and low-fidelity wireframes in Figma.
- Organized the MVP workshop to define the most important features on the platform.
- Collaborated with the PM to ensure the product was following all the required guidelines.
Senior Director of Design
Toptal
- Worked as a senior director of design with different clients in multiple industries.
- Worked with SMB and enterprise clients on different staffing requests.
- Recognized as a top performer in the design matching team.
CEO & Lead Product Designer
Crema App
- Worked as a senior product designer and crafted Crema, an app bringing Starbucks-level tech to indie coffee shops.
- Designed the mobile app UI and UX, landing page, admin website, and branding.
- Created low fidelity and high fidelity wireframes in Figma.
- Created an app that was elected Best FoodTech Startup in Montreal (2016). Crema has been recognized as the best coffee app and ranked among the top 20 food apps in Canada.
UX/UI Designer and Product Designer
Weetab Group Inc
- Created an iPad app for restaurants and coffee shops.
- Developed the Weetab app, a platform for iPad that gives the user the ability to browse the internet, rate their experience, and get rewards.
- Designed the branding, the iPad app, the back end, and the website.
Education
Bachelor's Degree in Business
University of Montréal | HEC Montréal - Montréal, Canada
Certifications
Webflow - Layouts Level 2
Webflow
Webflow - Layouts Level 1
Webflow
Webflow 101
Webflow
Skills
Tools
Sketch 3, Adobe Photoshop, Zeplin, Sketch, Showit, InVision, Framer Prototyping, Airtable, Google Sheets
Platforms
Desktop, Web, iOS, Figma, Webflow, WordPress, Apple, Android, Mobile, WordPress Theme Design, Umbraco
Other
Tourism, Stripe Payments, Startups, iPad, UIKit, Product Design, Design Systems, Mobile Design, Web App Design, Dashboard Design, Web Design, UI Design, UX Design, Web Application Design, Web App UI, Web App UX, Visual Design, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), B2B, Component Libraries, Product Ownership, Design Leadership, Wireframing, Web Applications, Consumer Applications, User Testing, User Flows, Rapid Prototyping, Website Optimization, Website Builders, Mobile App Design, Mobile UX Design, Mobile UI Design, Concierge, Personal Branding, Branding, Prototyping, Framer, Data Visualization, Search Engine Optimization (SEO), SaaS Design, Artificial Intelligence (AI), eCommerce, eCommerce Design, Responsive Design, App Design, iPhone, Art, Culture, Inspiration, Mockups, Transactions, Payment Gateways, Maheye, Eyewear, Design, Websites, Mobile UI, Mobile UX, Web UI, Web UX, Shopify Design, ChatGPT, Finance, Management Consulting, Trade Finance, Web Marketing, Accounting, Landing Page Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Marketing Automation, User Interviews, Web UX Design, User Research, Web Dashboards, Agile Sprints
Experience
- Product Design - 11 years
- Dashboard Design - 10 years
- Mobile Design - 7 years
- Figma - 4 years
- Design Systems - 4 years
- Webflow - 2 years
- Showit - 2 years
- Framer - 1 year
Tools
- Showit
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