Elyes Ben Mrad
Verified Expert in Design
Designer
Nice, France
Toptal member since September 14, 2016
Elyes is a seasoned UI/UX and product designer with 11+ years crafting exceptional digital experiences. Partnering with industry giants like Scale.com, Toptal, and Pfizer, he delivers high-impact products and websites. From user research to implementation, Elyes transforms business visions into user-centered solutions using Figma, Webflow, and Framer. As an agency founder, he drives measurable results for Fortune 500 companies and startups.
Experience
- Product Design - 11 years
- Web App Design - 10 years
- Dashboard Design - 10 years
- Mobile Design - 7 years
- Design Systems - 4 years
- Figma - 4 years
- Webflow - 4 years
- Framer - 2 years
Portfolio
Audax Fitness Web & Branding Design
Work Experience
Founder | Lead Designer
Harissa Studio
- Collaborated with different industry leaders in various industries.
- Shared my solid experience in mobile design for iOS and Android with the company.
- Worked as a certified Webflow designer and senior web designer and used different platforms like Framer, WordPress and Showit.
- Built eCommerce websites in Shopify and optimized the websites for conversion.
Webflow Designer
Five18 Strategic Ventures Inc. DBA Formulaic
- Redesigned Formulaic's new UI website and created animations.
- Integrated the new UI design on Webflow and incorporated GSAP animations.
- Adapted Formulaic's branding to the Webflow UI design system.
Product Designer
Scale AI - Global Public Sector
- Designed and implemented an intelligent student support platform that streamlined campus services through AI integration.
- Led UI/UX design for a secure government communication platform enabling seamless interdepartmental collaboration. Designed encrypted messaging interfaces, document sharing workflows, and administrative dashboards.
- Architected user experience for a comprehensive authorization platform managing access to government services.
Framer Web Designer
Robbins LLC DBA RDM
- Redesigned the RDM Video website in Framer, delivering a pixel-perfect, fully responsive experience across desktop, tablet, and mobile.
- Built and optimized reusable Framer components, integrating advanced animations, transitions, and interactions to elevate storytelling and user engagement.
- Implemented performance-focused motion design and responsive layouts, ensuring smooth interactions, visual consistency, and high usability across all breakpoints.
Web Designer
GraceLife London
- Modernized the entire user experience by redesigning the website from the ground up with a clean, intuitive, and accessible interface, significantly improving navigation and readability across devices.
- Enhanced content discoverability by implementing a clear information architecture and new filtering/search capabilities, allowing users to easily access academic content and multilingual resources.
- Strengthened visual identity by introducing a cohesive design system that aligns with Hermeneia’s scholarly mission, reinforcing trust and credibility among researchers, educators, and institutional partners.
Product Designer
Pfizer - Smart Factory
- Designed and implemented scheduling systems to streamline project coordination across multiple internal teams at Pfizer.
- Redesigned a knowledge management system, overhauling both UX and UI to enhance usability and accessibility.
- Designed and developed a task management system to optimize workflows and collaboration for internal teams.
Product Designer
Pfizer - Digital Manufacturing
- Did UX research and UX architecture for different internal tools.
- Designed and implemented a scalable component library within the internal design system, ensuring consistency across multiple internal applications and streamlining development handoff.
- Led the redesign of critical internal dashboards, enhancing data visualization and decision-making for cross-functional teams.
- Optimized user workflows for internal enterprise tools by conducting in-depth UX research and usability testing.
- Collaborated closely with engineering and business stakeholders to refine user flows and interaction patterns.
- Handled low-fidelity and high-fidelity designs and iterations for internal tools.
- Collaborated with the development and business team for integration and handled high-fidelity designs and hand-offs.
- Created critical internal tools using an internal design system.
Product Designer
NexUS
- Created the platform architecture and low-fidelity wireframes in Figma.
- Organized the MVP workshop to define the most important features on the platform.
- Collaborated with the PM to ensure the product was following all the required guidelines.
Senior Director of Design
Toptal
- Worked as a senior director of design with different clients in multiple industries.
- Worked with SMB and enterprise clients on different staffing requests.
- Recognized as a top performer in the design matching team.
CEO & Lead Product Designer
Crema App
- Worked as a senior product designer and crafted Crema, an app bringing Starbucks-level tech to indie coffee shops.
- Designed the mobile app UI and UX, landing page, admin website, and branding.
- Created low fidelity and high fidelity wireframes in Figma.
- Created an app that was elected Best FoodTech Startup in Montreal (2016). Crema has been recognized as the best coffee app and ranked among the top 20 food apps in Canada.
UX/UI Designer and Product Designer
Weetab Group Inc
- Created an iPad app for restaurants and coffee shops.
- Developed the Weetab app, a platform for iPad that gives the user the ability to browse the internet, rate their experience, and get rewards.
- Designed the branding, the iPad app, the back end, and the website.
Education
Bachelor's Degree in Business
University of Montréal | HEC Montréal - Montréal, Canada
Certifications
Webflow Certified Partner
Webflow
Webflow - Layouts Level 2
Webflow
Webflow - Layouts Level 1
Webflow
Webflow 101
Webflow
Skills
Tools
Sketch 3, Adobe Photoshop, Zeplin, Sketch, Showit, InVision, Framer Prototyping, Airtable, Google Sheets, AI Tools, Claude
Platforms
Desktop, Web, iOS, Figma, Webflow, WordPress, Apple, Android, Mobile, WordPress Theme Design, Umbraco
Industry Expertise
Education, Education Technology (Edtech)
Other
Tourism, Stripe Payments, Startups, iPad, UIKit, Product Design, Design Systems, Prototyping, Mobile Design, Framer, Web App Design, Dashboard Design, Web Design, UI Design, UX Design, Web Application Design, Web App UI, Web App UX, Visual Design, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), B2B, Component Libraries, Product Ownership, Design Leadership, Wireframing, Web Applications, Consumer Applications, User Testing, User Flows, Rapid Prototyping, Website Optimization, Website Builders, Mobile App Design, Mobile UX Design, Mobile UI Design, Rapid Interactive Prototyping, Ideation, User Validation, Concierge, Personal Branding, Branding, Data Visualization, Search Engine Optimization (SEO), SaaS Design, Artificial Intelligence (AI), eCommerce, eCommerce Design, Responsive Design, App Design, AI Automation, Brand Design, iPhone, Art, Culture, Inspiration, Mockups, Transactions, Payment Gateways, Maheye, Eyewear, Design, Websites, Mobile UI, Mobile UX, Web UI, Web UX, Shopify Design, ChatGPT, Finance, Management Consulting, Trade Finance, Web Marketing, Accounting, Landing Page Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Marketing Automation, User Interviews, Web UX Design, User Research, Web Dashboards, Agile Sprints, HR Tools, Statistics, Statistical Modeling, Human-centered Design (HCD), Enterprise Design, Generative Artificial Intelligence (GenAI), Edtech Design, K-12 Education
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring