Enrico Deiana
Verified Expert in Design
Designer
Sassari, Province of Sassari, Italy
Toptal member since December 10, 2025
Enrico Deiana is a multidisciplinary product designer with experience at Microsoft, QClay, and several early-stage startups. His work combines UX strategy, visual design, 3D, and interactive development. He co-founded Pura Pharma, where he shaped the brand and its full digital ecosystem, and he is also an Awwwards Jury member. Enrico focuses on helping teams build polished, conversion-oriented digital products with clear structure and a strong creative identity.
Experience
- User Experience (UX) - 6 years
- Visual Design - 5 years
- Figma - 5 years
- Web Design - 4 years
- Product Design - 3 years
- Webflow - 3 years
- Art Direction - 2 years
- GreenSock Animation Platform (GSAP) - 2 years
Portfolio
iyO Audio — Screenless Intelligence for Humans
Pura Pharma — Supplement Brand for Women
Blokkplay — Play to Earn Platform
Botanic Expo — Exhibition of Living Plants
Work Experience
Co-founder
Pura Pharma
- - As the Co-Founder of Pura Pharma, I lead the vision, strategy, and growth of a pioneering women-focused nutraceutical brand. Our mission is to develop premium, science-backed supplements tailored to women’s health.
- - Brand Development & Market Positioning: Shaping Pura Pharma’s identity and establishing its position in the competitive nutraceutical industry.
- - Product Innovation: Overseeing the research and formulation of high-quality supplements, including vitamin D3-based products and natural sleep enhancers like Ansirem, crafted with bioavailable, titrated ingredients.
- - eCommerce & Digital Growth: Managing the Pura Pharma eCommerce platform, optimizing the customer journey, and driving online sales.
- - Marketing & Customer Engagement: Leading content strategy, digital campaigns, and community engagement to educate and empower consumers.
Jury Member
awwwards.
- - Reviewed and scored hundreds of websites and digital products each year, evaluating UX, UI, creativity, performance, and development quality.
- - Provided detailed jury feedback to agencies and product teams, helping refine design systems, motion language, and accessibility standards.
- - Helped highlight new trends in AI-driven, 3D, and interactive web design by championing experimental but user-centric projects.
Product Designer ||
Microsoft
- - Led the design and user experience strategy for Bing's web interface, focusing on enhancing user engagement and search accessibility.
- - Collaborated cross-functionally with developers, product managers, and researchers to implement data-driven design solutions that improved Bing's overall usability and visual appeal.
- - Conducted user research and testing to gather insights, refining features and interactions that contributed to a more seamless search experience across devices.
- - Utilized qualitative and quantitative research methods to validate design decisions, resulting in measurable increases in user satisfaction and task completion rates on Bing.
Product Designer
Qclay Design
- - Designed user-centered interfaces for multiple web and mobile products, aligning UX and visual language with each client’s brand and growth goals.
- - Led end-to-end product design—from discovery, flows, and wireframes to high-fidelity UI and interactive prototypes—helping startups launch polished MVPs in a few weeks.
- - Collaborated closely with developers and marketing teams to ship conversion-focused landing pages and campaigns, improving clarity of value propositions and key metrics like sign-ups and sales.
- - Created reusable component libraries and design documentation that streamlined handoff and reduced revision cycles for cross-functional teams.
UI/UX Designer
Abinsula
- - Create sketches and wireframes, user flows, customer journeys, and lo-fi interactive prototypes to test ideas and concepts.
- - Collaborate with peers throughout the product ecosystem to drive cross-functional alignment, define strategy and guide the direction of the system.
- - Work closely and constructively with product management, visual and interaction designers, editors, engineers and user researchers to iterate and deliver flawlessly.
Web UI Designer
Warka Water
- - Proposed and implemented new site content architecture and navigation scheme for Warka Water website redesign.
- - Worked directly with client Arturo Vittori to establish project scope, interaction guidelines, and project time lines.
- - Set a style guide based on the Atomic Design which includes: color palette, font, character stye, icons, buttons, input fields, forms, dropdowns, lists, tooltips, steppers.
- - Prototyped the entire workflow and realized UI motion graphic on adobe Xd and After Effect.
Education
Bachelor of Arts Degree in Media & Interaction Design
Istituto Europeo di Design (IED) - Cagliari, Italy
Certifications
UX Design Award - Pura Pharma
CSS Design Award - CSSDA
UI Design Award - Pura Pharma
CSS Design Award - CSSDA
Honorable Mention - Pura Pharma
Awwwards
Awwwards Main Jury - Design & Development
Awwwards
Website Of The Day - Botanic Expo
CSS Design Award - CSSDA
Innovation Design Award - Botanic Expo
Awwwards
UX Design Award - Botanic Expo
CSS Design Award - CSSDA
UI Design Award - Botanic Expo
CSS Design Award - CSSDA
Site of The Day - Botanic Expo
Awwwards
Developer Award - Botanic Expo
Awwwards
Muzli Honor - Botanic Expo
Muzli
Honorable Mention - Botanic Expo
Awwwards
Botanic Expo - Muzli Certificate
Muzli
Building Interactive Websites: From Design to Development
CGMA
Flawless Typography: Understanding and breaking the rules
Awwwards
Create a Design System from scratch in Figma
Awwwards
Art Direction & Design Leadership
Awwwards
Honorable Mention - Enrico Deiana Portfolio
Awwwards
Young Jury Member - Awwwards
Awwwards
Build a Website with HTML, CSS, and Github Pages Skill Path
Codecademy
Certified CSS Developer
W3schools
Certified HTML Developer
W3schools
Learn CSS Course
Codecademy
Learn Responsive Design Course
Codecademy
User Experience: The Beginner's guide
Interaction Design Foundation
Skills
Tools
FigJam, Adobe Experience Design (XD), Photoshop 7, Illustrator CC, Usertesting.com, Adobe Photoshop, Adobe Illustrator, Blender, Divi Builder 3, ProtoPie, Miro, Spline, GitHub
Platforms
Figma, Webflow, GreenSock Animation Platform (GSAP), WordPress, iOS, Webflow CMS
Languages
CSS, HTML
Other
Motion Interaction, Information Architecture (IA), User Experience (UX), UI Design, UX Design, Web Design, Visual Design, Art Direction, eCommerce Design, Motion & 3D Integration, Product Design, Framer, Weavy Studio, Coding, Interaction Design (IxD), Microsoft Clarity, Midjourney, Brand Identity, Three.js, Notion, Audio Interaction Design, Typography, Digital Typography, UIKit, Inspiration, Creative Design, Creative Coding, Barba.js, Web Development, Web UI, Responsive UI, GSAP, WebGL, Mobile Apps, Design Systems, Prototyping, Landing Pages, Landing Page Optimization, Website Redesign, 3D, High-fidelity Wireframes, Wireframing, Animated Prototypes, 3D Product Visualization, 3D Visualization, 3D Rendering, App UI, App UX, Dashboards, Feature Icons
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