Enzo Yu Deng
Verified Expert in Design
Designer
Milan, Metropolitan City of Milan, Italy
Toptal member since August 3, 2020
Enzo is a product and UI/UX designer with eight years of experience designing complex B2B2C SaaS products. He's contributed to service design, product design, and UI/UX phases of various platforms and has developed a solid understanding of B2B2C SaaS products and dashboard UX. Enzo is experienced in eCommerce, booking systems, and engineering software.
Portfolio
Work Experience
UX Designer
Canonical
- Conducted user research into code collaboration between engineers.
- Designed the code collaboration feature for a well-known open-source code collaboration platform.
- Improved the code review experience for the open-source code collaboration platform.
Shopify Designer and Developer
D5OVE
- Designed the eCommerce website for the Chinese dark, dystopian, wasteland fashion label.
- Developed the online store on Shopify by customizing the basic Dawn template.
- Maintained the Shopify store since its launch. Created and managed email campaigns, Google Ads, etc.
UX/UI Designer
FlintMint LLC
- Designed the desktop documentation app for Mac and Windows.
- Designed the templating feature that the app utilized to help professionals enhance documentation efficiency.
- Designed and maintained the design system and UX documentation.
Shopify Designer and Developer
Hitchhiker Concept Store
- Designed the eCommerce website of this fashion concept store.
- Developed and launched the eCommerce website based on Shopify.
- Led a team of two people in the management of the eCommerce website, Google Ads, Snapchat Ads, and email campaigns.
Co-founder and Product Designer
Ownco
- Designed a web app with role-based access that empowers companies and contributor communities to credit their members and share ownership through shares or revenue.
- Built and maintained the marketing site on Webflow for Ownco.
- Coordinated with the team to transition from an old tech stack to a new one.
Product Designer
Toolchain Labs
- Designed interfaces for BuildSense, a responsive web app.
- Built the BuildSense design system by customizing the Material UI React library.
- Redesigned Toolchain Labs' website with consistent styles.
UX/UI eCommerce Designer
The Kraft Heinz Company
- Designed Shopify eCommerce websites for five Kraft and Heinz brands and projects.
- Communicated with brand managers frequently to ensure the quality of the deliverables and communication.
- Coordinated with the developers to ensure the design was implemented correctly.
Product Designer
Thinking LSAT LLC
- Designed the dark theme for the existing responsive web app.
- Designed some key features to add to the responsive web app.
- Designed the mobile application for both iOS and Android.
- Maintained the design system and its documentation.
Head of Design
Apical s.r.l
- Designed a web-based dashboard that allows travel creators to create, sell, and market both open-date and close-date travel products, manage bookings, and analyze performance.
- Created the design for a web-based, user-friendly step-by-step booking engine that serves as the storefront of all the travel products made by a travel creator using the dashboard mentioned above.
- Designed the entire web-based traveler dashboard, including the user account pages, which display all past and upcoming trips and everything related to the Apical platform.
- Designed the traveler dashboard to allow travelers to view and upgrade their trips, payments, and more.
- Led a team of two designers and planned the designers' activities, oversaw the process, and controlled the work quality.
Service and UX Designer
Stentle
- Designed and developed several interfaces of the Just Commerce merchant app.
- Created the design for the Sandos booking engine user flows and wireframes.
- Built and designed the interface of the Just Commerce customer app.
- Crafted the design for the Sandos precheck-in app user flows and wireframes.
Design Management Consultant
PARK EmpDL
- Worked and jointly revamped the design thinking process for the Unilever design team.
- Collaboratively redesigned the design thinking process for the GSK design team.
- Jointly facilitated the design-thinking boot camp for the Roche R&D team.
Education
Master's Degree in Product Service System Design
Politecnico di Milano - Milan, Italy
Bachelor's Degree in Industrial Design
Souch China Agricultural University - Guangzhou, China
Skills
Tools
Adobe Experience Design (XD), Sketch, InVision, UXPin, Miro, Zeplin, Principle, Axure RP Pro, GitHub, Slack, FigJam, Jira, GitLab, Git
Platforms
Figma, Shopify, Webflow, WooCommerce
Languages
HTML5, CSS, HTML, Liquid Template, JavaScript
Industry Expertise
Real Estate
Other
Web Design, App Design, Software as a Service (SaaS), eCommerce, UX Design, UI Design, Product Design, Responsive Web Design (RWD), Booking Systems, Dashboards, Mobile Apps, B2B, User Flows, Personas, Prototyping, User Experience (UX), Information Architecture (IA), Communication, Collaboration, User Journeys, Web UI Design, Service Design, Design Thinking, Workshop Facilitation, B2B2C, Calendars, Dashboard Design, Shopify Theme, Usability Testing, Market Research, User Research, User Interface (UI), Business to Business to Consumer (B2B2C), Front-end Development, Marketplaces, Event Ticketing, User Testing, Mobile Payments, China, Styling, iOS App Design, Data Visualization, Investment Funds, Neumorphic Design, Dark Mode, Medical Applications, WeChat Mini Programs, WebApp, Responsive Web Apps, Engineering Software, Design Systems, Mobile UX, Mobile UI, Material UI, Content Management Systems (CMS), Fintech, B2C, Google Material Design, Web App Design, SaaS, Interactive Prototypes, Journey Mapping, Digital Solutions, Rapid Prototyping, User Onboarding, Monetization, Growth, SaaS Design, Enterprise SaaS, SaaS Product Management, Checkout, B2C Marketing, CSS5, Liquid, Notion, eCommerce UI, eCommerce UX, eCommerce Design, Landing Page Design, Ideation Workshops, Presentations, Edtech Design, Startups, Design Leadership, Leadership, Wireframing, Product Benchmarking, Desktop App Design, UX Documentation, Shopify Design, Shopify SEO, Design Sprints, Agile, Front-end, Dark UIs, Dark Design, Brand Logos, Branding, Brand Design, Retail Design, Luxury Retail, Launchpad
Experience
- Web Design - 8 years
- UX Design - 8 years
- Service Design - 6 years
- App Design - 5 years
- Workshop Facilitation - 5 years
- Product Design - 5 years
- Software as a Service (SaaS) - 5 years
- eCommerce - 5 years
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