Frankie Rimi-Cheng
Verified Expert in Design
Designer
Sydney, New South Wales, Australia
Toptal member since September 18, 2019
Frankie has spent the past eleven years designing and redesigning websites, brands, and applications with a focus on enhancing the user experience. Her strengths are in establishing a brand and ensuring it is consistent throughout. Under her company, Banter Projects, Frankie has worked with brands such as Gourmet Traveller, the Australian government, and Reading Cinemas.
Portfolio
Abbott's Village Bakery Website Reskin
Songs for Seeds Brand Refresh and Collateral
Work Experience
XD Manager
Oroton
- Created updated UX/UI experiences for customers via the eCommerce website leading to less friction and an increase to conversion.
- Updated and oversaw the template assets for eDMs to elevate the automated flows and campaign-driven emails.
- Mapped out customer journeys for key campaigns and activations to increase brand awareness and satisfaction.
Senior Art Director
Orchard Marketing
- Acted as the brand lead and interpreted the global campaign for a local Australian market which won three PRIME Awards. Sanofi Genzyme's PBS approval for an atopic dermatitis treatment required a suite of launch materials.
- Created a suite of assets to help practitioners navigate the transition. Sanofi’s diabetes medication was getting an update, and the challenge of this project was carrying over existing users to the new product.
- Worked for Simparica Trio, a protective chew for dogs new to Australia. The global campaign needed to be customized for the local market. This campaign included a TVC, OOH media, and digital and print assets.
Digital Designer
Bauer Media
- Designed and redesigned multiple responsive eCommerce websites.
- Established the brand for a magazine subscription service.
- Worked directly with the head of eCommerce to establish best practices.
- Redesigned an online magazine site for Gourmet Traveller and created their recipe functionality.
- Created a search engine's UI/UX for Cosmo, Harper's Bazaar, and Elle websites.
Digital Designer
BMF Advertising
- Designed the website and digital ads for the Australian government's Homeownership.gov.au campaign.
- Created website designs for Stockade Brew Company.
- Reskinned Abbott's Village Bakery website and optimized their user experience.
- Designed Write-Offs' website user experience.
- Designed Bobby Goldsmith Foundation's website.
UX/UI Designer
eNoah
- Redesigned Reading Cinemas' online experience and interface.
- Created designs for a 500-hour yoga training class for PowerLiving website.
- Crafted a mobile app design for Kitty, a group gifting and video platform.
- Designed the mobile app and onboarding process for the brand AWOL (female solo travelers).
- Led the user experience design for Foresight Environmental Experience OPOW.
Graphic Designer
Mahlab
- Developed the content strategy for an array of clients.
- Designed templates for print magazine layouts.
- Created illustrations in line with branding guidelines.
- Designed presentations for client-facing documents.
- Worked directly with the art director and editor.
Visual Designer
R/GA
- Worked directly with the art director.
- Followed brand guidelines.
- Created digital campaigns for homepage takeovers, half-page ads, MRECs, and leaderboards.
- Created presentations for client approval.
- Set up the final artwork for production teams.
Digital Designer
Bauer Xcel Media
- Created digital widgets for interactive ads in publications.
- Designed the UX//UI for Gourmet Traveller's website.
- Crafted the UX/UI for Australian Women's Weekly Food website.
- Designed search function for Cosmo, Elle, and Harper's Bazaar.
- Worked with the product owner to conduct workshops.
Graphic Designer
Songs for Seeds
- Refreshed the overall branding.
- Created illustrations for the brand's library.
- Designed the UX/UI of a marketing asset portal.
- Created seasonal and promotional campaigns alongside the marketing team.
- Designed one-off assets for franchises.
Graphic Designer
Douglas Elliman
- Developed an annual event's branded content and collateral.
- Designed an onboarding handbook.
- Created an online global portfolio builder.
- Redesigned web pages for a website.
- Crafted layout templates for printed advertising.
Graphic Designer
Studio Tano
- Created brands for multiple hospitality clients.
- Designed the UX/UI for a fabric manufacturer's eCommerce site.
- Developed branded events alongside the marketing team while planning with the client directly.
- Led the design for clients' social media and marketing needs.
- Managed the creative direction of photoshoots for a fabric manufacturer.
Graphic Designer
Patrick McMullan
- Created layouts and content for an online magazine.
- Attended NY Fashion Week events on behalf of the company as a brand ambassador.
- Retouched photos for mass publication use.
- Worked with the editor on bespoke event signage and created one-off printed assets.
- Managed photography FTP and distribution.
Brand and Office Manager
Crif Dogs
- Created and implemented digital assets for social media.
- Restructured the website's UX/UI.
- Supervised the window and counter displays.
- Managed merchandise stock and any new designs.
- Handled event management and production.
Design and Marketing Associate
Lumifi
- Crafted the screens for lighting moods on a mobile app.
- Refreshed a website's UX/UI.
- Managed the creation and implementation of EDM campaigns.
- Supervised event production and asset creation.
- Created and implemented social media campaigns for Facebook and Twitter.
Graphic Designer
Imprint Projects
- Created printed assets for an Rdio event.
- Worked on the production and implementation of Levi's Commuter Jeans campaign.
- Created mockups of a bespoke Sephora giveaway items for a store opening.
- Illustrated a Keen Footwear logo for the annual KeenFest.
- Created title cards for Sonos' campaign video.
Graphic Designer
GRAFIC DESIGNR
- Illustrated and designed posters for SUNY's Purchase Music Conservatory.
- Created logos and business cards for small businesses.
- Edited photos for musicians, families, and small businesses.
- Designed t-shirts for university clubs and groups.
- Created marketing collateral for international studies programs.
Education
Bachelor's Degree in Graphic Design
SUNY Purchase College - Harrison, NY, USA
Associate of Science Degree in Architecture
Southern Polytechnic State University - Marietta, GA, USA
Skills
Tools
Sketch, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, InVision, Zeplin, Mailchimp, Premiere Pro CC, Google Analytics, Adobe CC, Apple Keynote, Google Slides, Microsoft Word, Microsoft PowerPoint, Google Sheets, Basecamp, Photoshop CC, Illustrator CC, InDesign CC, After Effects 2017
Platforms
WordPress, iOS, Android, Safari, Figma, Klaviyo
Industry Expertise
Advertising, Events, Pharmaceuticals, Professional Services, Creative Tech, Sales & Marketing, Consumer Products, Retail & Wholesale, Food & Beverage, Marketing, Real Estate, Government, Food
Languages
HTML, CSS
Other
Web Design, Marketing Design, UX Design, UI Design, Keynote Templates, Typography, Branding, Web UX, Web UI, Mobile UI Design, Adobe Acrobat Pro, EDM, Digital Marketing, Digital Marketing Design, Digital Ad Design, Layout Design, Responsive Design, Social Network Images, Illustration, Digital Illustration, Microsites, eCommerce Design, eCommerce UI, eCommerce UX, Client Management, Design Leadership, Ad Design, Landing Page Design, Responsive Web Design (RWD), Healthcare Services, Healthcare Software, Corporate Websites, Presentation Design, Banner Design, Presentations, Visual Design, Enterprise SaaS, UI Style Guides, Conversion Rate, Conversion Rate Optimization (CRO), eCommerce, Conversational Interfaces, Squarespace, Social Media, Website Redesign, WordPress Design, User Experience (UX), User Interface (UI), Visual Assets, Imagery, Portal Websites, Web Portals, Online Marketing, Platform Building, Digital Design, Print Design, Commercial Real Estate, Residential Real Estate, PDF, Mobile Apps, Mobile App UI, Mobile App Design, Reporting System Design, Dashboards, Dashboard Design, Waste Management, Portal Design, Print Marketing Design, Campaign Design, Social Media Kits, Children's Illustration, Childcare, Mobile UX, Mobile UI, Color Theory, Mobile Design, Color Palettes, Web UI Design, Publication Design, Digital Publication, Magazines, Publication, Web Search, Digital Campaigns, Banner Ads, Affordable Housing, Video Ads, Layout, Word Searches, Websites, Digital Magazines, Workshops, User Workflows, Information Architecture (IA), Publishing, Travel, Experiential Design, Structural Design, CX Strategy, UX Wireframes, Design Systems, Experience Design, App UI, Emarsys, Shogun, BigCommerce API, Microsoft Clarity, GetFeedback
Experience
- Adobe Photoshop - 11 years
- Adobe Illustrator - 11 years
- Adobe InDesign - 11 years
- Branding - 9 years
- Web UI - 7 years
- Web UX - 7 years
- Mailchimp - 7 years
- InVision - 6 years
Tools
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- InVision
- Mailchimp
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