Gabriel Danet, Designer in Paris, France
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Gabriel Danet

Verified Expert  in Design

Designer

Location
Paris, France
Toptal Member Since
May 3, 2022

With over 10 years of experience creating digital interfaces, Gabriel specializes in supporting startups and large corporations through innovative B2C and B2B projects. As a trained designer, he has a holistic approach that takes into account all the stakeholders of the project, their purpose, motivation and needs within their context and timeline. With each project, his mission is to solve challenges and transform them into the most efficient digital solutions possible.

Portfolio

Work Experience

Senior UX/UI Designer

2017 - 2024
Notable Experiences
  • Contributed to redesign and feature design, increasing new client retention by over 300% for Accès SAP in 2021.
  • Designed an event landing page with an NFT connection process for the 2021 Non-Fungible Conference. Over 2,500 attendees participated in the event.
  • Designed Criteo's 1st SaaS web application in 2020. So far, 18,000 customers worldwide are using the web application.
  • Worked on the redesign and feature design in 2020 for Horiz.io, generating €2.7 million in revenue in 2021.
  • Designed the MVP for LaConsigne GreenGo (now BIBAK) in 2019, raising €1.2 million in funding in 2020.
  • Designed the MVP in 2017 for Qlikbeton LafargeHolcim and achieved a profit of €100,000 in the 1st year. Adapted designs and deployed in seven European countries.
Technologies: Figma

UX/UI Web App Designer

2023 - 2023
Pelikan Mobility SAS
  • Started my mission with a UI/UX review of the existing product.
  • Planned the definition of all the platform functionalities and their evolution and established a standard atomic design system base.
  • Understood that we offered the same workflow for our two clients, and neither was satisfactory, and asked me to discover the end of the story.
  • Upgraded to web standards and the urgent need for Pelikan Mobility, I carried out a study of the context of the project. I asked the PM to organize a series of interviews with the client's end users.
  • Involved in the collaboration, we hired ten end users to interview. I recorded each interview and prepared a report, which I presented to the PM and stakeholders.
  • Realized that we were offering a web app that claimed to do everything but was unclear in its functionality and did not bring the full expected value for the customers, even though we had the correct data.
  • Proposed to carry out a new series of qualifying tests to confirm whether we had understood the real needs of our two client companies.
  • Defined a use case and an output for each client, and I created a test structure and two different high-fidelity animated prototypes tailor-made for each client.
  • Conducted the tests on the same ten users. We received valuable feedback and noticed that by changing some data and page status, we could converge toward a unique platform experience that provides the expected value to our customers.
  • Presented the new version, after which Pelikan Mobility won against the competitor.
Technologies: Web App Design, Prototyping, Figma, Bubble, Dashboard Design, Ideation

External Senior UX/UI Designer

2023 - 2023
PayLead
  • Created personalized and effortless rewards experiences in consumer daily banking applications that drive online and in-store sales for retailers by leveraging payment data.
  • Worked on a white-label version of their cashback solution for mobile banking applications.
  • Built the product map of a new feature with the client, which I then presented to the developers.
  • Redesigned the home page to include access to a new feature.
  • Created the new feature mockups, including edge cases.
Technologies: Figma, Minimum Viable Product (MVP), Business to Business to Consumer (B2B2C), B2B2C, Web Accessibility, Mobile, Journey Mapping, Product Roadmaps, Information Architecture (IA)

External Senior UX/UI Designer

2023 - 2023
Heetch
  • Designed an alternative payment method feature for the mobile app Heetch in Angola.
  • Built user stories and the product map of the feature and presented them to the lead UI/UX designer and lead developer.
  • Created all of the mockups, including edge cases, and made an animated prototype.
Technologies: Figma, Mobile, Journey Mapping, Information Architecture (IA)

External Senior UX Designer

2022 - 2022
Voodoo
  • Created an MVP for a self-service web app for a new B2B project, collaborating with a product manager, a front-end, and a lead developer as a senior UX designer. Participated in the UX/UI company weekly meetings.
  • Started the project with a review of the product manager draft. I did user interviews and a detailed benchmark, created key user flows, and made an animated Figma prototype. I have done qualitative user tests several times.
  • Created, tested, and found solutions to improve workflows around analyzing the key features. Researched the best patterns and ergonomics in our case. Defined page templates to facilitate development as a team close with the front-end development.
  • Made a delivery prototype and pixel-perfect mockups for development using the design system. Created all the web application screens synchronizing with the team.
  • Followed 100% of the design system styles and components.
  • Testimonial: "Working with Gabriel was great. He quickly ramped up on the product we were building and integrated well with the team, fostering communication and bringing both great energy and sound proposals."
  • Testimonial: "Despite numerous constraints and uncertainties, he managed to deliver [...] a design that got strong support from both the product team and our would-be users. I'd recommend him wholeheartedly!" – Emmanuel Sablone, Product Manager, Voodoo.io.
Technologies: Figma, Interactive Prototypes, Wireframing, User Experience (UX), Mockups, Web App Design, User Validation, Web Design, Responsive Web Design (RWD), B2B, SaaS, Product Lifecycle Management (PLM), User Journey Maps, Prototyping, UX Wireframes, Web App UX, Responsive Web Apps, Agile, High-fidelity Mockups, Stakeholder Interviews, User Flows, Sitemaps, Use Cases, User Interviews, Quantitative Survey, Usability Testing, Design Sprints, High-fidelity Prototypes, UIKit, UX Research, Accounts, WebApp, Desktop, Desktop App Design, Desktop Web Design, Websites, Service, Analytics, Accessibility, Dashboard Design, Onboarding, User Onboarding, UI Design, UX Design, UX Review, Reviews, User Testing, Qualitative Research, MVP Design, App Reviews, UX Testing, Digital Marketing Design, User Journeys, UI Components, App Design, Web App UI, Web UX, Responsive UI, Layout, Web UI, User Research, Audits, Layout Design, Minimum Viable Product (MVP), Kanban, Web, Web Accessibility, Digital Marketing, Journey Mapping, Information Architecture (IA), System Design

External Senior UX/UI Designer

2021 - 2022
Ogury
  • Created an MVP for a self-service web app for a new B2B project. As a senior UX designer, I worked with two product managers, a lead developer, a lead designer, a UI designer, and a junior UX designer.
  • Started the project with user interviews and a detailed benchmark. Created a user flow and made an animated Figma prototype that followed my main use case. I have done several qualitative user tests.
  • Focused on key features and found solutions to improve workflows. Researched the best patterns and ergonomics in our case and defined page templates to facilitate development.
  • Made a delivery prototype and pixel-perfect mockups for development, participating in creating and using the new design system. Created most of the web application screens, synchronizing with the team.
  • Provided tasks and coached a junior UX designer for the research and production part during the 4-month mission.
  • Proposed several pages and UI styles for this new project. Created the UI color palette and CSS styles, all consistent with the brand book guidelines.
Technologies: Figma, Design Systems, Interactive Prototypes, Wireframing, User Interface (UI), User Experience (UX), Branding, Mockups, Web App Design, User Validation, Web Design, Visual Design, Responsive Web Design (RWD), B2B, SaaS, Product Lifecycle Management (PLM), User Journey Maps, Prototyping, UX Wireframes, Web App UX, Responsive Web Apps, Agile, High-fidelity Mockups, Dashboards, Stakeholder Interviews, User Flows, Sitemaps, Use Cases, User Interviews, Quantitative Survey, Usability Testing, High-fidelity Prototypes, UIKit, UX Research, Art Direction, Accounts, WebApp, Desktop, Desktop App Design, Desktop Web Design, Color Palettes, UX Workshops, Websites, Service, Analytics, Accessibility, Dashboard Design, Onboarding, User Onboarding, UI Design, UX Design, UX Review, Reviews, User Testing, Qualitative Research, MVP Design, App Reviews, UX Testing, Digital Marketing Design, User Journeys, UI Components, App Design, Web App UI, Web UX, UI Templates, Responsive UI, Layout, Web UI, Audits, Design Leadership, UX Leadership, UI Branding, Layout Design, Minimum Viable Product (MVP), Kanban, Web, Web Accessibility, Digital Marketing, Information Architecture (IA), System Design

UX/UI Designer

2019 - 2020
Hyperedge Instruments
  • Crafted logo, visual identity, UI style, and tiny animation creation.
  • Created the MVP of the mobile application connected to the electrogustometer: product map > high fidelity mockups > animated prototype on Figma > usability test.
  • Created the MVP web app for consulting electrogustometer data and monitoring measurements: user flow > wireframing > high fidelity mockups > animated prototype on Figma.
  • Worked on a two-year residency in the world's largest startup campus in Paris with 1,000 other startups. https://stationf.co/.
Technologies: Figma, Prototyping, WebApp, Responsive Web Apps, Responsive Layout, Responsive UX Design, Responsive Design, Responsive UI, Responsive, Internet of Things (IoT), Mobile, Mobile UI, Mobile UX, Mobile App UI, App UX, App UI, Logotype, Logo Design, Branding

External Senior UX Designer

2019 - 2020
Criteo
  • Designed the first Criteo SaaS platform, where the user can set up his campaign and utilize the most complex technologies that Criteo offers, placing Criteo at the forefront of marketing technology.
  • Traveled to Barcelona to interview account managers linked to the user segment and collected and interpreted the data needed for performing the task as a UX researcher.
  • Designed the first live version of the user flow alongside two product managers that, regarding its complexity, took skill, attention, and flexibility. This version was positively received and validated by every stakeholder involved.
  • Teamed up with a product manager and a developer to define the tracking plan for the minimum valuable product (MVP) we designed. We settled on creating a dashboard to follow the main tunnel and other key data.
  • Testimonial: "Gabriel stayed with us for a year instead of the two months initially planned because he was a great support to me in building the skills of the young product design team at Criteo and instilling a real customer-oriented design culture. His experience and best practices in terms of user journey creation while always taking into account the constraints of the different teams allowed us to increase the quality of our platform and increase customer satisfaction in terms of experience. Well done!" – Xu Mai-Lam, Head of Product Design, Criteo.
Technologies: Miro, Sketch, Design Systems, Interactive Prototypes, Wireframing, User Interface (UI), User Experience (UX), Mockups, Web App Design, Web Design, Responsive Web Design (RWD), B2B, Product Lifecycle Management (PLM), User Journey Maps, Prototyping, UX Wireframes, Web App UX, Responsive Web Apps, Agile, High-fidelity Mockups, Dashboards, Data Visualization, Stakeholder Interviews, User Flows, Sitemaps, Use Cases, User Interviews, Quantitative Survey, Usability Testing, A/B Testing, High-fidelity Prototypes, UIKit, UX Research, Accounts, WebApp, Desktop, Desktop App Design, Desktop Web Design, Websites, Service, Analytics, Accessibility, Dashboard Design, Onboarding, User Onboarding, UI Design, UX Design, UX Review, Reviews, User Testing, Qualitative Research, MVP Design, App Reviews, UX Testing, Digital Marketing Design, User Journeys, UI Components, App Design, Design Guidelines, Web App UI, Web UX, UI Templates, Responsive UI, Layout, Web UI, User Research, Audits, Design Leadership, UX Leadership, Layout Design, Minimum Viable Product (MVP), Kanban, Web, Web Accessibility, Digital Marketing, Information Architecture (IA)

Co-founder and Senior UX/UI Designer

2012 - 2020
BLACK BEANS - UX Agency
  • Designed and created mobile and web applications and interfaces as part of a team of two complementary UX/UI designers.
  • Managed and monitored the development teams through the projects.
  • Prototyped an idea, designed a new product, and improved a digital product.
  • Improved digital products with best practices and tailor-made user flows.
  • Created MVPs for startups and larger companies in a co-creation process.
  • Designed interactive prototypes on Sketch and Figma for developers, user testing, or project funding.
  • Worked with various clients, including L'Oréal, BPI, EDF, GRDF, Viadeo, AMGEN, Studiosmile, Bizzen, Cabsule, Createu.rs, Invitly, Direct Booking, Foxy Nerds, GreenGo, Horsecom, Hubivsor, Tiller, Xtramile, Ideta, MyGus, and Sobnb.
Technologies: Figma, Interactive Prototypes, Wireframing, User Interface (UI), User Experience (UX), Branding, Mockups, Web App Design, Gamification, User Validation, eCommerce, Web Design, Visual Design, Direct to Consumer (D2C), Responsive Web Design (RWD), Logo Design, Brand Design, Landing Page Design, B2B, Style Guides, Healthcare Services, Healthcare, Mobile UI, Mobile UX, Mobile Design, SaaS, Product Lifecycle Management (PLM), Mobile UX Design, Mobile UI Design, Mobile App Design, User Journey Maps, White Labeling, Fintech, Prototyping, UX Wireframes, Web App UX, Responsive Web Apps, High-fidelity Mockups, Edtech, Dashboards, Data Visualization, Storyboarding, User Flows, Sitemaps, Use Cases, User Interviews, Focus Groups, Quantitative Survey, Usability Testing, Shadow Testing, Hand Sketch, Live Sketching, Sketching, Design Sprints, Design Thinking, Hackathons, High-fidelity Prototypes, UIKit, UX Research, Product Development, Product Design, Native Mobile Apps, Art Direction, Accounts, Landing Pages, WebApp, Desktop, Desktop App Design, Desktop Web Design, Color Palettes, UX Workshops, Ideation Workshops, Online Ordering, Websites, Service, Analytics, Accessibility, Dashboard Design, Onboarding, User Onboarding, UI Design, UX Design, UX Review, Reviews, User Testing, Qualitative Research, MVP Design, App Reviews, UX Testing, Startups, User Journeys, UI Components, SaaS Design, Invoicing, Non-fungible Tokens (NFT), App Design, Webflow, Design Guidelines, Web App UI, Mobile Prototypes, Web UX, Crypto, UI Templates, Responsive UI, B2C, Interactive UX, MacOS, Web UI, Finance, Rapid Prototyping, Chatbots, User Research, Best Practices in Design, Audits, Design Leadership, UX Leadership, Rapid Interactive Prototyping, UI Branding, Mood Board, Insurance, Customer Journeys, Layout Design, Product Strategy, Minimum Viable Product (MVP), Kanban, B2B2C, Business to Business to Consumer (B2B2C), Web, Product Roadmaps, User Stories, Information Architecture (IA)

Partner and Lead UX Designer

2017 - 2019
ESENS Consulting
  • Helped with UX designers consultant recruitment and managed junior UX designers.
  • Delivered intern workshops across the organization.
  • Prototyped an idea, designed a new product, and improved an already existing digital product.
Technologies: Figma, User Experience (UX), Design Guidelines, Best Practices in Design, Design Leadership, UX Leadership
2008 - 2012

Master's Degree in Interaction Design

Strate School of Design - Sèvres, Paris, France

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