Gabriel Romero Ricardo
Verified Expert in Design
Designer
Campinas - State of São Paulo, Brazil
Toptal member since November 7, 2022
Gabriel is a UX researcher currently based in Campinas, Brazil. He's a creative and analytical professional with a strong technology background and a diverse humanities-oriented worldview, favoring multidisciplinary approaches in everything he does because he believes every bit of knowledge has the potential to enrich our lives. Gabriel was a full-stack developer before migrating into product design and UX research.
Portfolio
Usability Research | Loading Perception
eCommerce Product Design and Research
Gambling Website Widget Design
Command Prompt Application Design
UX Heuristic Analysis and Flow Mapping
eCommerce Redesign for Enterprise Car Sales
Experience
- Usability Testing - 4 years
- UX Research - 4 years
- Quantitative Research - 3 years
- Qualitative Research - 3 years
- Prototyping - 3 years
- A/B Testing - 2 years
- Card Sorting - 2 years
- Usertesting.com - 1 year
Tools
- Usertesting.com
Work Experience
Senior UX Designer/Researcher
Dentsu
- Designed annotated wireframes from low to high fidelity for eCommerce platforms, family-friendly apps, and B2B solutions.
- Facilitated cross-functional collaboration between developers, strategists, copywriters, and designers to ensure technically feasible and stakeholder-aligned features.
- Conducted research and usability testing to validate design decisions and deliver high-impact solutions.
- Created journey maps, service blueprints, task flows, and other research-driven deliverables with a narrative-driven user experience approach.
UX Designer | UX Researcher
Entain
- Worked as a remote UX design and UX research freelancer for gaming and gambling websites and applications, working in a fully international team and communicating completely in English.
- Planned, executed, and delivered several usability tests, which offered valuable insights that informed the next sprints in design and development.
- Designed low-to-high fidelity prototypes for gambling websites that were flashy and colorful.
- Conducted qualitative and quantitative research to support the Product team, such as card sorting exercises for information architecture analysis, Google Analytics data analysis to inform website navigation, desk research for best practices, and A/B testing.
- Delivered an information architecture diagram for a website redesign, backed by card-sorting tests and improved by Google Analytics quantitative data.
- Benchmarked competitors for website redesign and delivered insights and references for the design team.
UX Designer | UX Researcher
Ci&T
- Conducted guerilla research on retail vendors to evaluate the effectiveness of a prototype directly with the users and collect insights on on-site and real life usage of the app.
- Planned, conducted, compiled, and delivered numerous rounds of deep interviews with users remotely, which greatly informed the next steps in the design, research, and development processes.
- Performed quantitative data analysis on huge user bases (20,000+) to understand behaviors and trends, and estimate the correct samples with minimized bias for focused qualitative studies in the following Research steps.
- Ran regular iterative usability tests remotely, over Maze and Useberry, and in person. Received a lot of feedback from the users in person, praising the quality of the work.
- Documented multiple prototypes in readable deliverables for developers and product managers.
- Conducted multiple qualitative research types, mostly deep interviews, to discover and validate new features. Presented the results to the business team and provided actionable insights for the development.
- Analyzed a large user base spreadsheet with over 10,000 users to find a suitable sample for small qualitative interviews. The analysis involved filtering and grouping users by many criteria to eliminate bias.
- Developed prototypes for new features and improved the existing ones for a command-prompt application with no graphic interface.
Product Designer
Dextra (acquired by CI&T)
- Executed research and prototyping of a back-office team management tool, involving quantitative and qualitative research, including interviews, surveys, journey mapping, and personas. Performed low-to-high-fidelity prototyping and testing iterations.
- Performed heuristic ecommerce analysis, creating documentation, finding bugs and UX flaws, and proposing flows and general experience improvements.
- Worked as part of a product development team for a back-office web application during its redesign. Performed constant and iterative prototyping and research for developing new features and improving old ones.
Front-end Developer
Dextra (acquired by CI&T)
- Developed web applications for corporate, finance, and back-office using mostly JavaScript-derived languages, such as Angular and React.
- Created a suite of automated tests for the front-end JavaScript code with Jasmine.
- Worked on microservices for a back-end application programming interface (API) with C# for Windows.
Back-end Developer
Freelance Clients
- Worked as an intern for companies such as CPQD and Daitan Group.
- Integrated a back-end Java application with AutoCAD.
- Developed a C# server-side application for Windows.
- Created a suite of automated tests for a web application using Selenium.
Education
Bachelor's Degree in Information Systems
Pontifical Catholic University of Campinas - Campinas, State of São Paulo, Brazil
Science Without Borders Program Coursework in Anthropology
Vrije Universiteit Amsterdam - Amsterdam, Netherlands
Certifications
Qualitative Research Methods
University of Amsterdam
User Research and Design
University of Minnesota
Certified Figma Service Partner
FIgma
Games User Research: Qualitative and Quantitative Fundamentals
GamesUserResearch.com (Steve Bromley)
How to Become a Games User Researcher
Interaction Design Foundation
Gamification - How to Create Engaging User Experiences
Interaction Design Foundation
Games UX Foundations
Interaction Design Foundation
AI Powered UX Design - How to Elevate your Career
Interaction Design Foundation
Research Methods and Best Practices
Interaction Design Foundation
Design for a Better World with Don Norman
Interaction Design Foundation
How to Research and Write Using Generative AI Tools
How to Deal With People Who Don't Get Design
Interaction Design Foundation
Harness Your Creativity to Design Better Products
Interaction Design Foundation
Design for the 21st Century with Don Norman
Interaction Design Foundation
UX Writing: How to Use Words as a Design Power Tool
Interaction Design Foundation
UX User Testing
Pluralsight
UX Magic: Achieve 10X Better Designs Through Semantic Interaction Design
Interaction Design Foundation
How to Successfully Change Your Career to UX Design
Interaction Design Foundation
How (and When) to Run a Design Sprint
Interaction Design Foundation
Win Clients, Pitches and Approval: Present Your Designs Effectively
Interaction Design Foundation
Storytelling Through Visual Design: A Practical Guide
Interaction Design Foundation
How to Use Card Sorting for Better Information Architecture
Interaction Design Foundation
Workshop - UX Research
EBAC - British School of Creative Arts and Technology
UX Research: Methodologies and Immersion in Research
Alura
UX Research: Being Flexible
UX Research for Agile Teams
UX Foundations: Research
UX Deep Dive: Foundational Research
Advance Your Skills as a User Experience Researcher
UX Research: Journey Mapping
Confronting Bias: Thriving Across Our Differences
UX Metrics 2.0 Product Analytics
PunkMetrics
UX Metrics Basic
PunkMetrics
UX Research: Going Guerrilla
Google Tag Manager Fundamentals
Google Analytics for Beginners
Creative Writing Certification
Unicamp - State University of Campinas
Human-Computer Interaction Certificate
Unicamp - State University of Campinas
Web Content Writing Certification
Rock Content
Skills
Tools
Miro, Maze, Usertesting.com, Git, AutoCAD, Google Analytics, Spreadsheets, FigJam, Balsamiq Mockups, UX Tools, Figma Make
Platforms
Useberry, Linux, Windows, Figma
Languages
Java, C#, JavaScript
Other
User Experience (UX), Usability Testing, A/B Testing, User Interviews, User Research, User Testing, Websites, Web Design, User Experience Design, Card Sorting, Qualitative Research, Quantitative Research, Wireframing, Product Design, UX Design, Information Architecture (IA), Creativity, Storytelling, Presentations, UX Research, Teamwork, Quantitative User Research, User Flows, UX Documentation, UX Review, Website Redesign, Anthropology, Software Development, Human-computer Interaction (HCI), AngularJS, Jasmine, Test Automation, Selenium, Prototyping, UX Prototyping, UX Wireframes, User Journeys, Service Blueprints, Design Sprints, UX Writing, Agile, Productivity, Diversity, Equity, & Inclusion (DEI), Journey Mapping, User Metrics, Field Research, Ethnography, Web Content, Search Engine Optimization (SEO), Google Tag Manager, In-depth Interviews, Benchmark Analysis, English, User Personas, UX Flows, Heuristic Analysis, Benchmarking, Competitor Analysis & Profiling, UX Wireflows, Excel 365, eCommerce UX, High-fidelity Mockups, High-fidelity Prototypes, UI Design, Design Thinking, Web App UX, Writing & Editing, eCommerce, Research, Game Development, Gamification, Game Design, ChatGPT, Front-end, Back-end, Scrum, Web UX
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