Gabriel Romero Ricardo
Verified Expert in Design
Designer
Campinas - State of São Paulo, Brazil
Toptal member since November 7, 2022
Gabriel is a UX researcher currently based in Campinas, Brazil. He is a creative and analytical professional with a strong technology background and a diverse humanities-oriented worldview, favoring multidisciplinary approaches in everything he does because he believes every bit of knowledge has the potential to enrich our lives. Gabriel was a full-stack developer before migrating into product design and UX research.
Portfolio
Usability Research | Loading Perception
eCommerce Product Design and Research
Gambling Website Widget Design
Command Prompt Application Design
UX Heuristic Analysis and Flow Mapping
Work Experience
UX Designer | UX Researcher
Entain
- Designed a responsive widget for a gambling website, working side-by-side with a dedicated UI designer to make it high-fidelity with animations.
- Performed regular, iterative usability tests for multiple product teams with their gambling-related products. Delivered many actionable insights backed by data and user inputs in readable and straight-to-the-point reports.
- Wireframed the entire redesign for the back-office tool, coordinating a dedicated UI designer to make high-fidelity prototypes.
- Ran a series of usability tests to validate which component users preferred based on how long an animation felt to the users and discovered an entirely new indicator: how fun the component felt for the users.
- Delivered information architecture diagram for a website redesign, backed by card-sorting tests and improved by Google Analytics quantitative data.
- Benchmarked competitors for website redesign and delivered insights and references for the design team.
UX Designer | UX Researcher
Ci&T
- Created a service blueprint for the entire journey of a remote-assisted sale, found pain points, and proposed streamlining of the flow.
- Benchmarked competitor's flows of features similar to ours. Discovered, documented, and delivered insights and proposals on points where we had advantages and disadvantages over the competitors.
- Prototyped multiple features for an internal application meant for salespeople to perform assisted sales for ecommerce customers, siding with dedicated UI designers to make them high-fidelity.
- Ran regular iterative usability tests remotely, over Maze and Useberry, and in person. Received many feedbacks from the users in-person praising the quality of the work.
- Documented multiple prototypes in readable deliverables for developers and product managers.
- Conducted multiple qualitative research types, mostly deep interviews, to discover and validate new features. Presented the results to the business team and provided actionable insights for the development.
- Analyzed a large user base spreadsheet with over 10 thousand users to find a suitable sample for small qualitative interviews. The analysis involved filtering and grouping users by many criteria to eliminate bias.
- Developed prototypes for new features and improved the existing ones for a command-prompt application with no graphic interface.
Product Designer
Dextra (acquired by CI&T)
- Executed research and prototyping of a back-office team management tool, involving quantitative and qualitative research, including interviews, surveys, journey mapping, and personas. Performed low-to-high-fidelity prototyping and testing iterations.
- Performed heuristic ecommerce analysis, creating documentation, finding bugs and UX flaws, and proposing flows and general experience improvements.
- Worked as part of a product development team for a back-office web application during its redesign. Performed constant and iterative prototyping and research for developing new features and improving old ones.
Front-end Developer
Dextra (acquired by CI&T)
- Developed web applications for corporate, finance, and back-office using mostly JavaScript-derived languages, such as Angular and React.
- Created a suite of automated tests for the front-end JavaScript code with Jasmine.
- Worked on microservices for a back-end application programming interface (API) with C# for Windows.
Back-end Developer
Freelance Clients
- Worked as an intern for companies such as CPQD and Daitan Group.
- Integrated a back-end Java application with AutoCAD.
- Developed a C# server-side application for Windows.
- Created a suite of automated tests for a web application using Selenium.
Education
Bachelor's Degree in Information Systems
Pontificial Catholic University of Campinas - Campinas, State of São Paulo, Brazil
Science Without Borders Program Coursework in Anthropology
Vrije Universiteit Amsterdam - Amsterdam, Netherlands
Certifications
How to Deal With People Who Don't Get Design
Interaction Design Foundation
Harness Your Creativity to Design Better Products
Interaction Design Foundation
Design for the 21st Century with Don Norman
Interaction Design Foundation
UX Writing: How to Use Words as a Design Power Tool
Interaction Design Foundation
UX User Testing
Pluralsight
UX Magic: Achieve 10X Better Designs Through Semantic Interaction Design
Interaction Design Foundation
How to Successfully Change Your Career to UX Design
Interaction Design Foundation
How (and When) to Run a Design Sprint
Interaction Design Foundation
Win Clients, Pitches and Approval: Present Your Designs Effectively
Interaction Design Foundation
Storytelling Through Visual Design: A Practical Guide
Interaction Design Foundation
How to Use Card Sorting for Better Information Architecture
Interaction Design Foundation
Workshop - UX Research
EBAC - British School of Creative Arts and Technology
UX Research: Methodologies and Immersion in Research
Alura
UX Research: Being Flexible
UX Research for Agile Teams
UX Foundations: Research
UX Deep Dive: Foundational Research
Advance Your Skills as a User Experience Researcher
UX Research: Journey Mapping
Confronting Bias: Thriving Across Our Differences
UX Metrics 2.0 Product Analytics
PunkMetrics
UX Metrics Basic
PunkMetrics
UX Research: Going Guerrilla
Google Tag Manager Fundamentals
Google Analytics for Beginners
Creative Writing Certification
Unicamp - State University of Campinas
Human-Computer Interaction Certificate
Unicamp - State University of Campinas
Web Content Writing Certification
Rock Content
Skills
Tools
Miro, Maze, Usertesting.com, Git, AutoCAD, Google Analytics, Spreadsheets, FigJam, Balsamiq Mockups, UX Tools
Platforms
Useberry, Linux, Windows, Figma
Languages
Java, C#, JavaScript
Other
User Experience (UX), Usability Testing, A/B Testing, User Interviews, User Research, User Testing, Websites, Web Design, User Experience Design, Card Sorting, Qualitative Research, Quantitative Research, Wireframing, Product Design, UX Design, Information Architecture (IA), Creativity, Storytelling, Presentations, UX Research, Teamwork, Quantitative User Research, User Flows, UX Documentation, UX Review, Website Redesign, Anthropology, Software Development, Human-computer Interaction (HCI), AngularJS, Jasmine, Test Automation, Selenium, Prototyping, UX Prototyping, UX Wireframes, User Journeys, Service Blueprints, Design Sprints, UX Writing, Agile, Productivity, Diversity, Equity, & Inclusion (DEI), Journey Mapping, User Metrics, Field Research, Ethnography, Web Content, Search Engine Optimization (SEO), Google Tag Manager, In-depth Interviews, Benchmark Analysis, English, User Personas, UX Flows, Heuristic Analysis, Benchmarking, Competitor Analysis & Profiling, UX Wireflows, Excel 365, eCommerce UX, High-fidelity Mockups, High-fidelity Prototypes, UI Design, Design Thinking, Web App UX, Writing & Editing
Experience
- Usability Testing - 4 years
- UX Research - 4 years
- Quantitative Research - 3 years
- Qualitative Research - 3 years
- Prototyping - 3 years
- A/B Testing - 2 years
- Card Sorting - 2 years
- Usertesting.com - 1 year
Tools
- Usertesting.com
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