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Giorgio Campo, UX/UI Designer in Milan, Metropolitan City of Milan, Italy
Giorgio Campo

UX/UI Designer in Milan, Metropolitan City of Milan, Italy

Member since September 10, 2020
Giorgio is a design consultant and product design lead. For over 10 years, he's been crafting successful omnichannel experiences leading product design, service, strategy, and content. He partners with key stakeholders to align vision, strategy, and experience to meet user expectations and reach business success. He works with agencies, Fortune 500, and startups and has led UI/UX design teams at Deloitte Digital. His clients include Unicredit, Carlsberg, MSC, Chef Express, Dior, and Condé Nast.
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Portfolio

Digital Design
Digital Design

Employment

  • Freelance Design Consultant

    2012 - PRESENT
    Self-employed
    • Led a client's product and strategy design team to improve their B2B eCommerce platform by aligning strategy and user experience to stakeholders' vision, increasing conversion, engaging with Marcom, data, developers, and coaching designers.
    • Designed a data analytics platform with social features for a startup in the cyber security industry, collaborating directly with founders and building UX, UI, and high fidelity prototyping.
    • Spearheaded the redesign of the B2C eCommerce platform for a global beauty brand, elevating the digital experience, improving advertising, and creating guidelines as a single source of truth for everything digital.
    • Led the design of a new fintech B2B platform that supports consultants in private banking. Worked with C-level stakeholders and coached UI/UX and service designers to better serve businesses and customers.
    • Designed an app that supports tram drivers and feeds artificial intelligence on the path to autonomous driving.
    • Ideated and designed a fresh, clean, and modern website for a small B2B agency with Fortune 50 clients, creating a new UX focused on lead generation and pushing the existing branding to new heights with custom icons and a unique design system.
    • Led the design of a platform for elderly people to get back into the workforce for a government institution.
    Technologies: Website Redesign, UX Pattern Design, UX Scenarios, UX Sketching, UX Architecture, UX Analysis, User Requirements, User Journey Maps, Campaign Design, Mobile App UI, Usability Testing, Usability Guidelines, Usability, Quantitative User Research, Leadership, Journey Mapping, Annotated Wireframes, Videos, Social Media Content, Social Media Campaigns, Social Media, Photoshop CC, Instagram, InDesign CC, Illustrator CC, Graphic Design, Facebook, Adobe CC, 2D Graphics, 2D Animation, 2D, Digital Design, Conversion Rate Optimization (CRO), Conversion Rate, Conversion, Fashion Design, Tourism, Mobile-first Design, iOS App Design, App Design, Responsive Web Apps, Design Reviews, WordPress, Prototyping, Social Media Platforms, Video Streaming, Enterprise SaaS, SaaS Design, Budgeting, Personas, UI Audits, UX Audits, Design Leadership, Checkout, eCommerce Platforms, eCommerce Web Design, eCommerce UX, Marketplace Platforms, UX Strategy, User Onboarding, Design Strategy, Mobile First, Conceptual Design, Financial UX, Mobile Apps, Android, iOS, UX, UI, Design, UI Animation, Shopify, eCommerce UI, eCommerce Design, Sketch, Data Analytics, Websites, Responsive Web Design (RWD), Education, Learning, User Journeys, Stakeholder Management, Research Synthesis, Marketing Design, Pitch Decks, Presentation Design, Mobile Design, Mobile UX Design, Mobile UX, Mobile UI Design, Mobile UI, Redesign, Motion Design, Social Media Design, Animation, Concept Art, Vector Illustration, Digital Illustration, Automotive, Fintech, Dashboard Design, B2B2C, B2C, B2B, Fashion & Beauty, Web UX, Web Content, Web App UI, Web App UX, Timelines, Search, Retail & Wholesale, Rentals, App UI, App UX, Design Systems, Data Visualization, Brand Guidelines, Article Template Design, Art Direction, User Flows, System UI, Responsive, Quizzes, Promotion, Online Ordering, Logo Design, Interaction Design (IxD), Data, DataViz, Cosmetics, Brand Identity, B2C Marketing, Beauty Products, Article Design, Team Mentoring, Quantitative Research, Market Research, Co-design, Native Ads, Persuasion, Social Networks, Content, Storytelling, Media, Gamification, Wireframe to Product, Digital Transformation, Advertising, Web Design, Communication Design, System Design, SaaS, Branding, Wireframing, Information Architecture (IA), User Research, Communication, Psychology, Design Thinking, Qualitative Research, Microcopy, Conversational Design, UI Design, UX Design, Strategic Design, Service Design, Product Design, Typography, eCommerce, Icon Design, Illustration, Visual Design, Graphical User Interface (GUI), User Interface (UI), User Experience (UX), UI Branding, Accessibility, Lead Generation, UX Leadership, Team Leadership, Product Leadership, User Interviews, Software, MVP Design, Rapid Prototyping, Marketplaces

  • Senior UI/UX and Visual Designer | Team Leader

    2018 - 2020
    Deloitte Digital
    • Led the design of a B2B dashboard that monitors channel usage and predicts problems for the fintech industry. Worked closely with the client to understand the needs of all stakeholders involved, give meaning to the data, and design the UI/UX.
    • Spearheaded the redesign of a desktop app for lawyers and banks to better track user payments and insolvencies. The peculiarity of the project required a strong collaboration with the client and end-users to understand their processes and needs.
    • Led the redesign of an eCommerce site for a client with a global reach to better support marketing and improve user satisfaction. This included qualitative and quantitative research, user experience design, user interface design, and implementation.
    • Guided the redesign of the ATM experience for a main European fintech service provider—from the concept and UX design of all flows to UI, testing, and implementation.
    • Led the design of a B2C mobile app to support the digital transformation of a multi-brand client in the food and shopping sector. The design included loyalty mechanics, gamification, promotions, a store locator, illustrations, icons, and onboarding.
    • Scanned the digital world for products and services, new technologies, inspiring marketing strategies, and best practice innovations in the fintech, transportation, consumer goods, utilities, production, media, and health industries.
    Technologies: Website Redesign, Responsive Web Apps, iOS App Design, Mobile-first Design, Tourism, Conversion Rate Optimization (CRO), Conversion, Conversion Rate, Digital Design, 2D, 2D Animation, 2D Graphics, Videos, Annotated Wireframes, Journey Mapping, Leadership, Quantitative User Research, Usability, Usability Testing, Mobile App UI, Campaign Design, User Journey Maps, User Requirements, UX Analysis, UX Architecture, UX Sketching, UX Scenarios, UX Pattern Design, Design Reviews, WordPress, Two-sided Marketplaces, Social Media Platforms, Enterprise, SaaS Design, Budgeting, Personas, Prototyping, UI Audits, UX Audits, Design Leadership, Checkout, eCommerce Platforms, eCommerce Web Design, eCommerce UX, Marketplace Platforms, UX Strategy, User Onboarding, Design Strategy, Mobile First, Conceptual Design, Mobile Apps, Financial UX, Android, iOS, UX, UI, Design, UI Animation, eCommerce UI, eCommerce Design, Sketch, Data Analytics, Mobile App Design, Websites, Responsive Web Design (RWD), Research Synthesis, User Journeys, Stakeholder Management, Marketing Design, Pitch Decks, Presentation Design, Mobile Design, Mobile UX, Mobile UX Design, Mobile UI Design, Mobile UI, Redesign, Motion Design, Animation, Concept Art, Vector Illustration, Digital Illustration, Automotive, Fintech, eCommerce, SaaS, Dashboard Design, B2B2C, B2C, B2B, Web UX, Web Content, Web App UI, Visualization Design, Search, Retail & Wholesale, Maps, Information Architecture (IA), App UX, App UI, Wireframing, User Research, Qualitative Research, Icon Design, Design Systems, Data Visualization, Brand Guidelines, Article Template Design, Art Direction, Web UI, Web Dashboards, Web App UX, Web App Design, UX Flows, User Flows, System UI, Responsive, Promotion, Online Ordering, Interaction Design (IxD), Graphical User Interface (GUI), DataViz, Data, B2C Marketing, Article Design, Semiotic Analysis, Startups, Team Mentoring, Quantitative Research, Market Research, Co-design, Native Ads, Persuasion, Behavioral Design, Loyalty Programs, Web Applications, Content, Storytelling, Media, Gamification, Wireframe to Product, Digital Transformation, Advertising, Web Design, Illustration, Communication Design, Communication, Psychology, Branding, Typography, Microcopy, Conversational Design, UX Design, UI Design, Product Design, Strategic Design, Service Design, System Design, Design Thinking, Visual Design, User Experience (UX), User Interface (UI), Accessibility, UI Branding, Real Estate, Infographics, Lead Generation, User Interviews, Software, Marketplaces, Rapid Prototyping, MVP Design
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Education

  • 6-week Online Course in Strategic Design, Business design, MBA, Innovation
    2021 - 2021
    d.MBA - Berlin, Germany
  • Master's Degree in Product Service System Design
    2009 - 2012
    Polytechnic University of Milan - Milan, Italy
  • Master's Degree in Design and Psychology (Foreign Exchange)
    2011 - 2011
    Eindhoven University of Technology - Eindhoven, Netherlands
  • Bachelor's Degree in Product Design
    2006 - 2009
    Polytechnic University of Milan - Milan, Italy

Certifications

  • Accessibility
    DECEMBER 2020 - PRESENT
    Udemy
  • Google Analytics Individual Qualification
    DECEMBER 2020 - PRESENT
    Google Digital Academy (Skillshop)
  • SEO
    NOVEMBER 2020 - PRESENT
    SEMrush
  • Gamification
    FEBRUARY 2016 - PRESENT
    University of Pennsylvania | via Coursera

Experience

Location

Milan, Metropolitan City of Milan, Italy

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