Giorgio Campo
UX/UI Designer
Location
Milan, Italy
Toptal Member Since
November 2, 2020
Giorgio is a design director with over 12 years of experience delivering value to businesses and people with digital experiences across scales, industries, and markets. He collaborates closely with key stakeholders to help define innovation, solve problems, and create meaningful, tangible solutions that meet user expectations and reach business success. Giorgio has worked as head of design at startups, design advisor at a Fortune 500 company, and led UI/UX design teams at Deloitte Digital.
Giorgio is available for hire
Hire GiorgioPortfolio
Giving Meaning To Data With Dashboard Design in a B2B Fintech
Digital TransformationUser Experience (UX)WireframingWireframe to ProductDashboardsDashboard Design+ 54 more
Work Experience
2012 - PRESENT
Freelance Design Consultant
Self-employed
- Designed a data analytics platform with social features for a startup in the cyber security industry, collaborating directly with founders and building UX, UI, and high-fidelity prototyping.
- Spearheaded the redesign of the B2C eCommerce platform for a global beauty brand, elevating the digital experience, improving advertising, and creating guidelines as a single source of truth for everything digital.
- Led the design of a new fintech B2B platform that supports consultants in private banking. Worked with C-level stakeholders and coached UI/UX and service designers to better serve businesses and customers.
- Designed an app that supports tram drivers and feeds artificial intelligence on the path to autonomous driving.
- Ideated and designed a fresh, clean, and modern website for a small B2B agency with Fortune 50 clients, creating a new UX focused on lead generation and pushing the existing branding to new heights with custom icons and a unique design system.
- Envisioned a platform for older people to get back into the workforce for a government institution.
Technologies: Website Redesign, UX Pattern Design, UX Scenarios, UX Sketching, UX Architecture, UX Analysis, User Requirements, User Journey Maps, Campaign Design, Mobile App UI, Usability Testing, Usability Guidelines, Usability, Quantitative User Research, Leadership, Journey Mapping, Annotated Wireframes, Videos, Social Media Content, Social Media Campaigns, Social Media, Photoshop CC, Instagram, InDesign CC, Illustrator CC, Graphic Design, Facebook, Adobe CC, 2D Graphics, 2D Animation, 2D, Digital Design, Conversion Rate Optimization (CRO), Conversion Rate, Conversion, Fashion Design, Tourism, Mobile-first Design, iOS App Design, App Design, Responsive Web Apps, Design Reviews, WordPress, Prototyping, Social Media Platforms, Video Streaming, Enterprise SaaS, SaaS Design, Budgeting, Personas, UI Audits, UX Audits, Design Leadership, Checkout, eCommerce Platforms, eCommerce Web Design, eCommerce UX, Marketplace Platforms, UX Strategy, User Onboarding, Design Strategy, Mobile First, Conceptual Design, Financial UX, Mobile Apps, Android, iOS, Design, UI Animation, Shopify, eCommerce UI, eCommerce Design, Sketch, Data Analytics, Websites, Responsive Web Design (RWD), Education, Learning, User Journeys, Stakeholder Management, Research Synthesis, Marketing Design, Pitch Decks, Presentation Design, Mobile Design, Mobile UX Design, Mobile UX, Mobile UI Design, Mobile UI, Redesign, Motion Design, Social Media Design, Animation, Concept Art, Vector Illustration, Digital Illustration, Automotive, Fintech, Dashboard Design, Business to Business to Consumer (B2B2C), B2B2C, B2C, B2B, Fashion & Beauty, Web UX, Web Content, Web App UI, Web App UX, Timelines, Search, Retail & Wholesale, Rentals, App UI, App UX, Design Systems, Data Visualization, Brand Guidelines, Article Template Design, Art Direction, User Flows, System UI, Responsive, Quizzes, Promotion, Online Ordering, Logo Design, Interaction Design (IxD), Data, DataViz, Cosmetics, Brand Identity, B2C Marketing, Beauty Products, Article Design, Team Mentoring, Quantitative Research, Market Research, Co-design, Native Ads, Persuasion, Social Networks, Content, Storytelling, Media, Gamification, Wireframe to Product, Digital Transformation, Advertising, Web Design, Communication Design, System Design, SaaS, Branding, Wireframing, Information Architecture (IA), User Research, Communication, Psychology, Design Thinking, Qualitative Research, Microcopy, Conversational Design, UI Design, UX Design, Strategic Design, Service Design, Product Design, Typography, eCommerce, Icon Design, Illustration, Visual Design, Graphical User Interface (GUI), User Interface (UI), User Experience (UX), UI Branding, Accessibility, Lead Generation, UX Leadership, Team Leadership, Product Leadership, User Interviews, Software, MVP Design, Rapid Prototyping, Marketplaces, Rapid Interactive Prototyping, Sales Funnel, B2B Lead Generation, Customer Journeys, Marketplace Design, Minimum Viable Product (MVP), Adobe Photoshop, Innovation, Competitive Strategy, CX Strategy, Strategy, Visual Impairment, Accessible Design, Web Accessibility, Two-sided Marketplaces, Analytics, Google Analytics, Audits, Workshops, Cross-platform UX, Early-stage Startups, Business Requirements, Requirements, Customer Experience, Map-based Systems, Design Workshops, UX Wireframes, Landing Pages, Startup Consulting, Design Sprints, Ethnography, Envisioning
2022 - 2022
Head of Design
Halo - Startup
- Worked closely with the founder, growth, customer success, and engineering to align product vision and define and prioritize feature development.
- Helped define product requirements, translating them into elegant end-to-end experiences with an iterative approach from journey mapping and wireframes to high-fidelity UI and interactive prototypes while incorporating user feedback.
- Led a team of designers and consultants across timezones, helping coordinate their work and removing obstacles, ensuring quality standards for the product experience and scalability.
- Rebuilt and expanded the design system and worked with the engineering team to ensure proper implementation, consistency, and scalability.
Technologies: Accessibility, Figma, Marketplaces, B2B, Platforms, Startup Consulting, Startups, Information Architecture (IA), Visual Design, Product Design, User Experience (UX), Web UX, Web UI, Wireframing, MVP Design, Minimum Viable Product (MVP), UX Pattern Design, User Flows, Service Design, Customer Journeys, Leadership, SaaS, Conceptual Design, Landing Page Design, System Design, Design Systems, Graphical User Interface (GUI), Communication, Strategy, Product Roadmaps, UX Leadership, Innovation, Marketplace Design, Two-sided Marketplaces, Audits, User Research, Branding, Requirements, User Requirements, Business Requirements, Rapid Prototyping, Prototyping, Cross-platform UX, Early-stage Startups, Customer Experience, Map-based Systems, Design Evaluation, Design Workshops, UX Wireframes, User Interface (UI), Design Sprints, Ethnography, Envisioning, Design Thinking, App UX
2021 - 2021
eCommerce Experience and Strategy Design Lead — Contract
eCommerce Startup
- Led a client's product and strategy design team to improve their B2B eCommerce platform by aligning strategy and user experience to stakeholders' vision, engaging with Marcom, data, infrastructure, developers, and coaching designers.
- Introduced features and UX patterns aimed at collecting first-party data to deepen user understanding, grow the CRM, fuel hyper-personalization and retargeting, and generate new leads.
- Established chatbot design principles and scenarios and created chatbot flows aimed at engagement, lead generation, and sales. I also led UX writing.
Technologies: Figma, Intercom, User Interviews, Marketing Design, B2B, Sales Funnel, Funnel Optimization, Leadership, Lead Generation, B2B Lead Generation, Strategy, UX Strategy, Service Design, User Flows, Audits, UX Audits, UI Audits, Customer Journeys, Checkout, Stakeholder Management, Content, Microcopy, Marketplace Platforms, Marketplace Design, Marketplaces, Rapid Interactive Prototyping, Rapid Prototyping, MVP Design, Product Leadership, UX Leadership, Team Leadership, Innovation, Competitive Strategy, CX Strategy, Visual Impairment, Accessibility, Accessible Design, Web Accessibility, Two-sided Marketplaces, Analytics, Google Analytics, eCommerce UX, eCommerce Web Design, User Experience (UX), User Interface (UI), Communication, Product Design, Redesign, Mobile UI, Cross-platform UX, Early-stage Startups, Business Requirements, Requirements, Customer Experience, Map-based Systems, Design Workshops, UX Wireframes, Landing Pages, Startup Consulting, Visual Design, Design Sprints, Ethnography, Envisioning, Design Thinking, App UX, Information Architecture (IA)
2018 - 2020
Senior UX/UI Designer and Team Leader
Deloitte Digital
- Led the design of a B2B dashboard that monitors channel usage and predicts problems for the fintech industry. Worked closely with the client to understand the needs of all stakeholders involved, give meaning to the data, and design the UI/UX.
- Spearheaded the redesign of a desktop app for lawyers and banks to better track user payments and insolvencies. The peculiarity of the project required a strong collaboration with the client and end-users to understand their processes and needs.
- Led the redesign of an eCommerce site for a client with a global reach to better support marketing and improve user satisfaction. This included qualitative and quantitative research, user experience design, user interface design, and implementation.
- Guided the redesign of the ATM experience for a main European fintech service provider—from the concept and UX design of all flows to UI, testing, and implementation.
- Led the design of a B2C mobile app to support the digital transformation of a multi-brand client in the food and shopping sector. The design included loyalty mechanics, gamification, promotions, a store locator, illustrations, icons, and onboarding.
- Scanned the digital world for products and services, new technologies, inspiring marketing strategies, and best practice innovations in the fintech, transportation, consumer goods, utilities, production, media, and health industries.
Technologies: Website Redesign, Responsive Web Apps, iOS App Design, Mobile-first Design, Tourism, Conversion Rate Optimization (CRO), Conversion, Conversion Rate, Digital Design, 2D, 2D Animation, 2D Graphics, Videos, Annotated Wireframes, Journey Mapping, Leadership, Quantitative User Research, Usability, Usability Testing, Mobile App UI, Campaign Design, User Journey Maps, User Requirements, UX Analysis, UX Architecture, UX Sketching, UX Scenarios, UX Pattern Design, Design Reviews, WordPress, Two-sided Marketplaces, Social Media Platforms, Enterprise, SaaS Design, Budgeting, Personas, Prototyping, UI Audits, UX Audits, Design Leadership, Checkout, eCommerce Platforms, eCommerce Web Design, eCommerce UX, Marketplace Platforms, UX Strategy, User Onboarding, Design Strategy, Mobile First, Conceptual Design, Mobile Apps, Financial UX, Android, iOS, Design, UI Animation, eCommerce UI, eCommerce Design, Sketch, Data Analytics, Mobile App Design, Websites, Responsive Web Design (RWD), Research Synthesis, User Journeys, Stakeholder Management, Marketing Design, Pitch Decks, Presentation Design, Mobile Design, Mobile UX, Mobile UX Design, Mobile UI Design, Mobile UI, Redesign, Motion Design, Animation, Concept Art, Vector Illustration, Digital Illustration, Automotive, Fintech, eCommerce, SaaS, Dashboard Design, B2B2C, Business to Business to Consumer (B2B2C), B2C, B2B, Web UX, Web Content, Web App UI, Visualization Design, Search, Retail & Wholesale, Maps, Information Architecture (IA), App UX, App UI, Wireframing, User Research, Qualitative Research, Icon Design, Design Systems, Data Visualization, Brand Guidelines, Article Template Design, Art Direction, Web UI, Web Dashboards, Web App UX, Web App Design, UX Flows, User Flows, System UI, Responsive, Promotion, Online Ordering, Interaction Design (IxD), Graphical User Interface (GUI), DataViz, Data, B2C Marketing, Article Design, Semiotic Analysis, Startups, Team Mentoring, Quantitative Research, Market Research, Co-design, Native Ads, Persuasion, Behavioral Design, Loyalty Programs, Web Applications, Content, Storytelling, Media, Gamification, Wireframe to Product, Digital Transformation, Advertising, Web Design, Illustration, Communication Design, Communication, Psychology, Branding, Typography, Microcopy, Conversational Design, UX Design, UI Design, Product Design, Strategic Design, Service Design, System Design, Design Thinking, Visual Design, User Experience (UX), User Interface (UI), Accessibility, UI Branding, Real Estate, Infographics, Lead Generation, User Interviews, Software, Marketplaces, Rapid Prototyping, MVP Design, Rapid Interactive Prototyping, Sales Funnel, B2B Lead Generation, Customer Journeys, Marketplace Design, Adobe Photoshop, Product Leadership, UX Leadership, Team Leadership, Innovation, Competitive Strategy, CX Strategy, Strategy, Visual Impairment, Accessible Design, Web Accessibility, Analytics, Google Analytics, Audits, Workshops, Cross-platform UX, Business Requirements, Requirements, Customer Experience, Map-based Systems, Design Workshops, UX Wireframes, Landing Pages, Design Sprints, Ethnography, Envisioning
2016 - 2018
Digital Art Director
RCS
- Designed a digital native advertising format with engaging interactions to present the new fashion collection of a global client.
- Ideated and supervised an editorial communication plan on social networks, including infographics, articles, illustrations, graphic animations, and video shoots. The editorial plan lasted one year and was run in three European countries.
- Designed a digital native advertising format with engaging interactions to celebrate the heritage of a retail client alongside the history of Milan.
- Crafted the image of a DJ from branding (logo, color palette, typography, and other assets) to the digital presence (web design and social media).
Technologies: Editorial Design, Website Redesign, WordPress, Media Player, Social Media Platforms, Video Streaming, Budgeting, Design Leadership, UI Audits, Mobile First, Conceptual Design, Design, UI Animation, Sketch, Data Analytics, Mobile App Design, Websites, Responsive Web Design (RWD), Stakeholder Management, Education, Learning, Marketing Design, Pitch Decks, Presentation Design, Mobile Design, Mobile UX Design, Mobile UX, Mobile UI Design, Mobile UI, Motion Design, Social Media Design, Animation, Concept Art, Vector Illustration, Digital Illustration, Automotive, Fintech, Business to Business to Consumer (B2B2C), B2B2C, B2C, B2B, Fashion & Beauty, Web UX, Web Content, Visualization Design, Timelines, Search, Retail & Wholesale, Information Architecture (IA), App UI, App UX, Wireframing, Icon Design, Design Systems, Data Visualization, Brand Guidelines, Article Template Design, Art Direction, Web UI, Web App UX, Web App Design, UX Flows, User Flows, System UI, Responsive, Quizzes, Promotion, Logo Design, Interaction Design (IxD), Graphical User Interface (GUI), Fashion, DataViz, Data, Cosmetics, Brand Identity, Beauty Products, B2C Marketing, Article Design, Market Research, Co-design, Native Ads, Behavioral Design, Persuasion, Social Networks, Content, Storytelling, Media, Gamification, Wireframe to Product, Advertising, Web Design, Illustration, Communication Design, Communication, Psychology, Branding, Typography, Conversational Design, UX Design, UI Design, Product Design, Strategic Design, System Design, Design Thinking, Visual Design, User Experience (UX), User Interface (UI), Accessibility, UI Branding, Tourism, Fashion Design, Conversion, Conversion Rate, Conversion Rate Optimization (CRO), Digital Design, 2D, 2D Animation, 2D Graphics, Adobe CC, Facebook, Graphic Design, Instagram, Illustrator CC, Photoshop CC, Social Media, Social Media Campaigns, Social Media Content, Videos, Annotated Wireframes, Journey Mapping, Leadership, Usability, Usability Guidelines, Mobile App UI, Campaign Design, User Journey Maps, User Requirements, UX Analysis, UX Architecture, UX Sketching, UX Pattern Design, Infographics, Lead Generation, Rapid Interactive Prototyping, Rapid Prototyping, Adobe Photoshop, Team Leadership, Cross-platform UX, Business Requirements, Requirements, Customer Experience, Map-based Systems, Design Workshops, UX Wireframes, Landing Pages, Envisioning, Audits
2015 - 2017
Visual Design Lead
yourDesk (Startup)
- Designed the interface of the platform that allows users to rent and display workspaces, set up payments, and interact with each other.
- Built the brand identity of the service, including the logo, color palette, typography, illustrations, videos, presentations, and other assets.
- Planned everything related to marketing and advertising, defined budget allocations, and delivered presentations for investors and competitions.
Technologies: Two-sided Marketplaces, Enterprise SaaS, SaaS Design, Budgeting, Personas, Prototyping, Design, UI Animation, eCommerce UI, eCommerce Design, Sketch, Websites, Responsive Web Design (RWD), User Journeys, Marketing Design, Pitch Decks, Presentation Design, Mobile Design, Mobile UX Design, Mobile UX, Mobile UI Design, Mobile UI, Redesign, Motion Design, Animation, Concept Art, Vector Illustration, Digital Illustration, eCommerce, SaaS, B2C, Business to Business to Consumer (B2B2C), B2B2C, B2B, Web UX, Visualization Design, Search, Rentals, Promotion, Maps, Information Architecture (IA), Wireframing, Icon Design, Design Systems, Data Visualization, Brand Guidelines, Art Direction, Web UI, UX Flows, User Flows, System UI, Responsive, Online Ordering, Logo Design, Graphical User Interface (GUI), DataViz, Data, Brand Identity, B2C Marketing, Startups, Team Mentoring, Co-design, Persuasion, Behavioral Design, Web Applications, Wireframe to Product, Digital Transformation, Advertising, Illustration, Communication Design, Communication, Psychology, Branding, Typography, Microcopy, Conversational Design, UX Design, UI Design, Product Design, Strategic Design, System Design, Design Thinking, Visual Design, Web Design, User Experience (UX), User Interface (UI), Service Design, UX Pattern Design, UX Scenarios, UX Sketching, UX Architecture, UX Analysis, User Requirements, User Journey Maps, Usability, Accessibility, UI Branding, Leadership, Journey Mapping, Annotated Wireframes, Videos, Social Media Content, Social Media Campaigns, Social Media, Photoshop CC, Instagram, Illustrator CC, Graphic Design, Facebook, Adobe CC, 2D Graphics, 2D Animation, 2D, Digital Design, Conversion Rate Optimization (CRO), Conversion Rate, Conversion, Mobile First, Responsive Web Apps, Software as a Service (SaaS), Real Estate, Infographics, Rapid Interactive Prototyping, Customer Journeys, Marketplace Design, Minimum Viable Product (MVP), Marketplaces, Rapid Prototyping, MVP Design, Product Leadership, Competitive Strategy, CX Strategy, Cross-platform UX, Business Requirements, Requirements, Customer Experience, Map-based Systems, Design Workshops, UX Wireframes, Landing Pages, Envisioning, App UX, Audits
2013 - 2015
Art Director in Cross-media Advertising
Condé Nast
- Created cross-media engagement and awareness for EasyJet and Vogue. This work included the creative concept and design of a contest, an event, a website, editorial content, and offline and online communication.
- Assisted with crafting the communication materials (in-store, print, digital, and video) for the branding campaign of a fashion capsule collection by Adidas and Vanity Fair.
- Created cross-media engagement and awareness for Dior and Vanity Fair. This work included the creative concept for the design of an event, a website, branding, a social content plan, editorial content, and offline and online communication.
Technologies: Editorial Design, Social Media Platforms, Video Streaming, Design, Websites, Responsive Web Design (RWD), Education, Stakeholder Management, User Journeys, Pitch Decks, Marketing Design, Presentation Design, Mobile Design, Mobile UX Design, Mobile UX, Mobile UI Design, Mobile UI, Redesign, Motion Design, Social Media Design, Animation, Concept Art, Vector Illustration, Digital Illustration, Automotive, B2C, Fashion & Beauty, Web UX, Web Content, Web App UI, Web App UX, Visualization Design, Timelines, Retail & Wholesale, App UX, App UI, Wireframing, Icon Design, Design Systems, Data Visualization, Brand Guidelines, Article Template Design, Art Direction, Web UI, User Flows, System UI, Responsive, Quizzes, Promotion, Logo Design, Graphical User Interface (GUI), Fashion, DataViz, Data, Cosmetics, Brand Identity, Beauty Products, B2C Marketing, Article Design, Native Ads, Persuasion, Behavioral Design, Storytelling, Media, Gamification, Wireframe to Product, Web Design, Illustration, Communication, Psychology, Branding, Typography, Microcopy, Conversational Design, UX Design, UI Design, Product Design, System Design, Design Thinking, User Interface (UI), Social Networks, Content, Advertising, User Experience (UX), Visual Design, Communication Design, Mobile First, Fashion Design, Tourism, Conversion, Conversion Rate Optimization (CRO), Conversion Rate, Digital Design, 2D, 2D Animation, 2D Graphics, Adobe CC, Facebook, Graphic Design, Illustrator CC, Photoshop CC, Social Media, Social Media Campaigns, Social Media Content, Videos, UX Architecture, Infographics, Lead Generation, Adobe Photoshop, Team Leadership, CX Strategy, Strategy, Cross-platform UX, Requirements, Customer Experience, UX Wireframes, Landing Pages, Envisioning, Information Architecture (IA), Audits
2012 - 2013
Designer for Change
Paco Design
- Drove kids (ages five to ten) to adopt healthy behaviors through a series of workshops and activities based on education, storytelling, and gaming.
- Envisioned the future of community foundations based on global and local trends, competitor analysis, and insights from qualitative research with experts from the field.
- Mentored professionals and students in design thinking, user experience design, and service design through a series of workshops.
Technologies: WordPress, Design, Motion Design, Social Media Design, Animation, Concept Art, Vector Illustration, Digital Illustration, eCommerce, SaaS, Business to Business to Consumer (B2B2C), B2B2C, B2B, Web Content, Visualization Design, Qualitative Research, Icon Design, Web UI, UX Flows, User Flows, Logo Design, Semiotic Analysis, Startups, Quantitative Research, Market Research, Persuasion, Envisioning, Social Networks, Content, Storytelling, Gamification, Illustration, Communication Design, Communication, Psychology, Typography, UX Design, Product Design, Strategic Design, System Design, Design Thinking, User Experience (UX), Visual Design, Service Design, Team Mentoring, Co-design, Behavioral Design, User Research, Customer Journeys, Business Requirements, Requirements, Customer Experience, Design Workshops, UX Wireframes, User Interface (UI), Ethnography, App UX, Information Architecture (IA), Audits
2011 - 2012
Strategy Innovator
STURMandDRANG
- Supported the entry of a global company into five new European countries, defining guidelines for new brands and sub-brands through ethnography, market research, and storytelling.
- Co-created innovation of meaning for multiple brands of the same global company through ethnography, market research, envisioning, and storytelling.
- Collaborated with a client to frame their position against global competitors through marketing research and semiotic analysis.
Technologies: Design, Websites, Research Synthesis, Vector Illustration, Digital Illustration, B2C, Fashion & Beauty, Web UX, Visualization Design, User Research, Qualitative Research, Icon Design, Brand Guidelines, Web UI, Web App UX, Web App Design, Graphical User Interface (GUI), Fashion, Cosmetics, Brand Identity, Beauty Products, Quantitative Research, Market Research, Co-design, Persuasion, Behavioral Design, Web Applications, Media, Web Design, Illustration, Communication, Psychology, UX Design, UI Design, Product Design, Strategic Design, Design Thinking, Visual Design, User Interface (UI), User Experience (UX), Envisioning, Branding, Storytelling, Semiotic Analysis, Ethnography, Innovation, Competitive Strategy, Strategy, Business Requirements, Requirements, Customer Experience, Design Workshops, UX Wireframes, Service Design, App UX, Information Architecture (IA), Audits
Education
2021 - 2021
6-week Online Course in Strategic Design, Business design, MBA, Innovation
d.MBA - Berlin, Germany
2009 - 2012
Master's Degree in Product Service System Design
Polytechnic University of Milan - Milan, Italy
2011 - 2011
Master's Degree in Design and Psychology (Foreign Exchange)
Eindhoven University of Technology - Eindhoven, Netherlands
2006 - 2009
Bachelor's Degree in Product Design
Polytechnic University of Milan - Milan, Italy
Certifications
DECEMBER 2020 - PRESENT
Accessibility
Udemy
DECEMBER 2020 - PRESENT
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)
NOVEMBER 2020 - PRESENT
SEO
SEMrush
FEBRUARY 2016 - PRESENT
Gamification
University of Pennsylvania | via Coursera
Experience
Psychology - 12 yearsDesign Thinking - 12 yearsSystem Design - 12 yearsVisual Design - 12 yearsUser Experience (UX) - 12 yearsUser Interface (UI) - 12 yearsProduct Design - 10 yearsAdvertising - 5 yearsLocation
