Guoming Xu, Product Designer in Shanghai, China
Guoming Xu

Product Designer in Shanghai, China

Member since February 19, 2019
Since 2008, Guoming has been working at tech companies specializing in the UX, interaction, UI, and product design of web and mobile applications. He has served a range of entities including B2B/B2C companies, brand-recognizable organizations, and startups and contributed to projects from end to end including research, strategy, plan, and design. Guoming is dedicated to balancing design and business values in a project.
Guoming is now available for hire


Digital Design


  • Product Design Manager

    2018 - 2019
    • Led and designed the product-refinement project which involved user research, data analysis, concept creation, and poring over the details.
    • Built up a cohesive-and-proactive product design team, and designed and conducted the design process.
    • Collaborated with the team to design the team vision and design principle.
    • Introduced and helped to build and conduct user research methodology.
    • Collaborated with key stakeholders to plan and design the product roadmap.
    Technologies: Principle, FullStory, Amplitude, Sketch
  • Team Lead of Product Design

    2018 - 2018
    • Led and designed the mobile app homepage redesign project.
    • Designed the application for WeChat platform including conducting the design principle to the new platform.
    • Conducted user research in order to refine the global user persona.
    • Coordinated and worked with the global design community to align the design system and optimize it for localization.
    • Collaborated with key stakeholders to build the design skill matrix and also evaluated the team.
    Technologies: Google Analytics, Principle, Sketch

Other Experience


  • Bachelor's degree in Advertisement
    2002 - 2006
    Soochow University - Suzhou, China



Shanghai, China

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