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Hao (Kaylee) Zheng
Verified Expert in Design
Designer
Auckland, New Zealand
Toptal member since March 11, 2022
Bio
Kaylee is a lead UX designer who always pays attention to design solutions that balance creativity, technology, and aesthetics. Her experience involves dedicated design research and user-centered design, complemented with solid user experience, visual design, and design testing. Such vast experience enables her to tackle any stage of the design process, from the business requirements to implementation.
Portfolio
The Next Legends
Web 3.0Crypto
TNL—Personas
UX ResearchPersonasUser Personas
IAG Claim Research
Design TestingUX ResearchMobile PrototypesAnimated PrototypesDesign ValidationDesign Workshops+ 8 more
Dr. Cleaner | The Number One Free Mac Cleaning App
AppsMacOSSaaSDesktop App Design
New Zealand Post Digital Design System
Design SystemsDesign GuidelinesAdobe Illustrator
Experience
- UX Strategy - 7 years
- Usability Testing - 6 years
- Design Testing - 6 years
- Figma - 4 years
- Sketch - 4 years
- Design Systems - 4 years
- eCommerce UX - 3 years
- Cryptocurrency - 2 years
Tools
- Sketch
Work Experience
Product Designer
2022 - PRESENT
Altered Sate Machine
- Developed a deep understanding of blockchain technology and its potential to enhance the gaming experience, demonstrating your ability to stay ahead of industry trends and innovate within a fast-paced, ever-evolving field.
- Led the target market study by interviewing community members, internal stakeholders, and experts. As an outcome of the study, I created seven personas that use internally for the whole product and marketing team as decision-making guidance.
- Created the initial first launch of the game wireframe and sitemap.
- Validate the first conceptual design with a real customer, summarise insights of future improvements and follow the action for the development team. Share the insights across the functional team.
Technologies: Figma, Fintech, Webflow, Marketplaces, Web Application Design, User Validation, Web UX, Websites, Crypto, Wire, User Journeys, UX Prototyping, Rapid Prototyping, User Personas, User Flows, UX Wireframes, Gamification, Cryptocurrency, Collateral Design, Non-fungible Tokens (NFT), Customer Journey, Product Strategy, Landing Page Design, Customer Analysis, Layout Design, Design Production
Lead UX Designer
2021 - PRESENT
Design Ninja
- Conducted research for Sky, New Zealand's pay-per-view TV services, analyzed a customer survey and data from different channels, and delivered an insightful report to the business.
- Focused on improving the conversion rate of repairer allocation as a recovery team member. Worked on all aspects of the process, from identifying issues to creating the final design solution, thus enabling many customers to choose a repairer online.
- Delivered a validated design solution to the Sky TV website by conducting user interviews, internal interviews, and data analysis. Increased the conversion rate on their web sale channel.
Technologies: Figma, Miro, Optimal Workshop, Web UI Design, UX Research, Design Testing, Hotjar, Google Analytics, UX Workshops, iOS App Design, Web App Design, UX Strategy, Conversion Rate Optimization (CRO), Usability Testing, eCommerce UX, Design Systems, Wireframe to Product, High-fidelity Mockups, Low-fidelity Prototypes, Responsive Web Apps, Design Guidelines, UIKit, Marketing Research & Analysis, User Interviews, Competitor Analysis & Profiling, eCommerce UI, Redesign, Remote User Testing, Design Validation, Task Analysis, SaaS, Mobile Prototypes, Dashboard Design, Web App UI, UX Design, UI Design, Mobile UX, Mobile UI, Leadership, MVP Design, Mobile Design, Rapid Interactive Prototyping, Mobile UI Design, Mobile UX Design, Visual Design, Web Design, User-centered Design (UCD), eCommerce, Responsive Web Design (RWD), Mobile App Design, Mobile App UI, User Experience (UX), User Interface (UI), Click-through Rates (CTR), Website Optimization, Mobile Apps, App Design, Usability Analysis, UX Audits, Competition Research, Style Guides, Responsive Design, Web App UX, Wireframing, Prototyping, InVision, Fintech, Webflow, WordPress, Web Application Design, Design Strategy, User Validation, A/B Testing, iOS, Android, Enterprise Design, Web UX, Websites, Wire, User Journeys, UX Prototyping, Rapid Prototyping, User Personas, User Flows, UX Wireframes, Cryptocurrency, Customer Journey, Product Strategy, Landing Page Design, Customer Analysis, Layout Design, Branding, Design Production
Senior UX Designer
2019 - 2021
Genesis Energy New Zealand
- Participated in every stage and managed the redesign project, from the requirement to the implementation, including conducting internal stakeholder and customer interviews, wireframe testing, and UI testing, and preparing a UI proposal and final UI.
- Improved the onboarding experience by redesigning and providing the correct information to new customers. The active user rate increased from 20% to 35%.
- Contributed to the migration of the entire design files from Sketch to Figma.
Technologies: InVision, Sketch, Figma, Optimal Workshop, Design Testing, iOS App Design, UX Strategy, Conversion Rate Optimization (CRO), Usability Testing, Design Systems, Wireframe to Product, High-fidelity Mockups, Low-fidelity Prototypes, Responsive Web Apps, Design Guidelines, UIKit, Marketing Research & Analysis, User Interviews, Miro, Competitor Analysis & Profiling, Redesign, UX Workshops, Remote User Testing, Design Validation, Task Analysis, Web UI Design, Mobile Prototypes, Dashboard Design, Web App UI, UX Design, UI Design, Mobile UX, Mobile UI, MVP Design, Mobile Design, Rapid Interactive Prototyping, Mobile UI Design, Mobile UX Design, Visual Design, Web Design, User-centered Design (UCD), Responsive Web Design (RWD), Mobile App Design, Mobile App UI, User Experience (UX), User Interface (UI), Click-through Rates (CTR), Website Optimization, Mobile Apps, App Design, Usability Analysis, UX Audits, Competition Research, Style Guides, Responsive Design, Web App UX, Wireframing, Prototyping, Webflow, Web Application Design, User Validation, A/B Testing, iOS, Android, Websites, Wire, User Journeys, UX Prototyping, Rapid Prototyping, User Personas, User Flows, UX Wireframes, Customer Journey, Product Strategy, Landing Page Design, Customer Analysis, Layout Design, Design Production
Senior Digital Designer
2018 - 2019
New Zealand Post
- Headed the UX design for re-platform tools and built New Zealand Post digital life design systems.
- Organized and published new design patterns every two weeks as a design system owner.
- Managed a design team, including a user researcher, UX designer, and developer, and planned their design sprints. Applied an Agile approach from the beginning of planning to the end of review or retrospective.
Technologies: Sketch, InVision, Optimal Workshop, UX Strategy, Conversion Rate Optimization (CRO), Usability Testing, Design Systems, Wireframe to Product, High-fidelity Mockups, Low-fidelity Prototypes, Responsive Web Apps, Design Guidelines, UIKit, Marketing Research & Analysis, User Interviews, Figma, Competitor Analysis & Profiling, Web App Design, Redesign, Remote User Testing, Design Validation, Task Analysis, Web UI Design, Mobile Prototypes, Web App UI, UX Design, UI Design, Mobile UX, Mobile UI, MVP Design, Mobile Design, Rapid Interactive Prototyping, Mobile UI Design, Mobile UX Design, Visual Design, Web Design, User-centered Design (UCD), eCommerce, Responsive Web Design (RWD), Mobile App Design, User Experience (UX), User Interface (UI), App Design, Usability Analysis, UX Audits, Competition Research, Style Guides, Google Material Design, Responsive Design, Web App UX, Wireframing, Prototyping, Webflow, Web Application Design, User Validation, A/B Testing, iOS, Android, Enterprise, Enterprise Design, Web UX, Websites, Wire, UX Prototyping, Rapid Prototyping, User Flows, UX Wireframes, Customer Analysis, Layout Design, Design Production
User Experience Design (UED) Expert and Advisor
2018 - 2018
Alibaba Group
- Mentored and provided feedback to junior UX designers. Helped them gain the skills they needed to grow as designers, meet project goals, fulfill customer needs, and communicate information and techniques clearly and understandably.
- Worked on an international eCommerce project based in Southeast Asia and led the app refresh project for the seller platform.
- Oversaw the instant messenger project, including the design of instant translation features to benefit both buyers and sellers. It was considered a great asset of the Alibaba group.
Technologies: Sketch, InVision, Principle, iOS App Design, Conversion Rate Optimization (CRO), Usability Testing, eCommerce UX, Design Systems, Wireframe to Product, High-fidelity Mockups, Low-fidelity Prototypes, Responsive Web Apps, UIKit, User Interviews, Competitor Analysis & Profiling, eCommerce UI, Redesign, Remote User Testing, Design Validation, Task Analysis, SaaS, Mobile Prototypes, Dashboard Design, Web App UI, UX Design, UI Design, Mobile UX, Mobile UI, Leadership, Mobile Design, Rapid Interactive Prototyping, SaaS Design, Mobile UI Design, Mobile UX Design, Visual Design, Web Design, User-centered Design (UCD), eCommerce, Mobile App Design, Mobile App UI, User Experience (UX), User Interface (UI), Mobile Apps, App Design, Usability Analysis, UX Audits, Competition Research, Style Guides, Wireframing, Prototyping, Mobile Wallet, Fintech, Webflow, Marketplaces, B2B, iOS, Android, Design Leadership, Enterprise, Enterprise Design, Enterprise SaaS, Web UX, Wire, UX Prototyping, Rapid Prototyping, UX Wireframes, Social Networks, Customer Analysis, Layout Design, Design Production, Business to Business (B2B)
Senior UX Designer
2015 - 2018
Trend Micro
- Introduced the user experience design to our Mac app team, contributing to the rapidly-increasing customer base of up to four million in half a year and helping position our free Mac utility app as the number one app in the Apple Store.
- Increased the online purchase rate from 8% to 40% and averaged a five-star user rating by making UX improvements based on research and data analysis.
- Built a relationship of trust with the development team and helped establish a professional image of our UX team to obtain more collaboration opportunities and attract more candidates to this position.
Technologies: Axure, Sketch, iOS App Design, Web App Design, Conversion Rate Optimization (CRO), Usability Testing, High-fidelity Mockups, Low-fidelity Prototypes, Responsive Web Apps, Design Guidelines, Competitor Analysis & Profiling, Design Validation, SaaS, Dashboard Design, UX Design, UI Design, Mobile UX, Mobile UI, MVP Design, SaaS Design, Mobile UI Design, Mobile UX Design, Web Design, User-centered Design (UCD), User Experience (UX), User Interface (UI), Click-through Rates (CTR), Website Optimization, Mobile Apps, App Design, Usability Analysis, UX Audits, Wireframing, Prototyping, InVision, B2B, iOS, Android, Enterprise, Enterprise Design, Enterprise SaaS, Websites, Wire, UX Prototyping, Rapid Prototyping, UX Wireframes, Customer Analysis, Layout Design, Business to Business (B2B)
Lead UI Designer
2013 - 2015
GiKoo Nanjing
- Created and launched the first application for GiKoo.
- Built a small design team. Established an efficient working process and collaboration between designers and developers.
- Got recognized as the best employee of the year 2014.
Technologies: InVision, Principle, Axure, Sketch, iOS App Design, High-fidelity Mockups, Low-fidelity Prototypes, Usability Testing, Conversion Rate Optimization (CRO), Web App Design, Dashboard Design, Web App UI, UX Design, UI Design, Mobile UX, Mobile UI, Leadership, MVP Design, Mobile Design, Mobile UI Design, Mobile UX Design, Visual Design, Web Design, User-centered Design (UCD), Responsive Web Design (RWD), Mobile App UI, User Experience (UX), User Interface (UI), Mobile Apps, App Design, UX Audits, Web App UX, Wireframing, Prototyping, Adobe Illustrator, B2B, iOS, Android, Design Leadership, Enterprise, Enterprise Design, Websites, Wire, Graphic Design
Designer
2011 - 2013
Ogilvy
- Helped deliver numerous significant projects for our clients, including the China Telecom game campaign.
- Increased the project's progress in a short time by filling in extra hours and supporting the team.
- Got recognized by my team lead as a quick learner.
Technologies: Adobe Illustrator, Branding, Graphic Design
Education
2021 - 2022
Bachelor's Degree in Innovation and Entrepreneurship
University of Auckland - Auckland, New Zealand
2007 - 2011
Bachelor's Degree in Visual Design
Communication University of China, Nanjing - Nanjing, China
Skills
Tools
Sketch, Miro, InVision, Adobe Illustrator, Principle, Hotjar, Google Analytics
Platforms
Figma, Webflow, WordPress, iOS, Axure, Android, MacOS, Web
Other
User Interviews, Design Testing, Design Systems, Product Design, Web UI Design, UX Research, Web App Design, Web UX, eCommerce UX, UIKit, User Testing, Usability Testing, Mobile Prototypes, Design Validation, High-fidelity Mockups, Design Guidelines, UX Strategy, Dashboard Design, Web App UI, UX Design, UI Design, Mobile UX, Mobile UI, B2B, Mobile App Design, MVP Design, Mobile Design, Rapid Interactive Prototyping, SaaS Design, Mobile UI Design, Mobile UX Design, Visual Design, Web Design, User-centered Design (UCD), eCommerce, Responsive Web Design (RWD), Mobile App UI, User Experience (UX), User Interface (UI), Branding, Mobile Apps, App Design, Usability Analysis, UX Audits, Competition Research, Style Guides, Google Material Design, Responsive Design, Web App UX, Wireframing, Prototyping, Cryptocurrency, User Personas, Marketplaces, Web Application Design, Design Strategy, User Validation, Enterprise, Enterprise Design, Websites, Wire, User Journeys, UX Prototyping, Rapid Prototyping, User Flows, UX Wireframes, Low-fidelity Prototypes, Landing Page Design, Customer Analysis, Layout Design, Design Production, Business to Business (B2B), Marketing Research & Analysis, Graphic Design, Interactive UI, iOS App Design, eCommerce UI, Data Gathering, SaaS, Redesign, Conversion Rate, Conversion Rate Optimization (CRO), Task Analysis, Responsive Web Apps, Leadership, Information Architecture (IA), Click-through Rates (CTR), Website Optimization, Mobile Wallet, Web3.js, Non-fungible Tokens (NFT), Fintech, A/B Testing, Design Leadership, Enterprise SaaS, Crypto, Information Gathering, Gamification, Customer Journey, Product Strategy, Optimal Workshop, Animated Prototypes, Design Sprints, Business Analysis, Statistics, Innovation, Animation, 3D, UX Workshops, App UX, Customer Interviews, Apps, Desktop App Design, Remote User Testing, Business Requirements, Design Workshops, Stakeholder Interviews, Wireframe to Product, Competitor Analysis & Profiling, Interactive Prototypes, B2C, User Research, Dashboards, Social Networks, Web 3.0, Personas, Collateral Design
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