Henry Carrera
Verified Expert in Design
Designer
New York, United States
Toptal member since October 23, 2026
Henry is a product and UI/UX designer with 18 years of experience creating digital products, eCommerce experiences, and scalable design systems. His background includes SaaS platforms, eCommerce, digital signage, healthcare concepts, and data-driven products. He combines user research, product strategy, interaction design, and strong visual execution to turn complex requirements into clear, usable experiences.
Experience
- WordPress - 13 years
- eCommerce - 10 years
- Project Management - 10 years
- Figma - 8 years
- UX Research - 8 years
- UX Design - 8 years
- Business to Business (B2B) - 6 years
- SaaS Design - 4 years
Portfolio
Forte Living, Luxury Residential Real Estate Website
Acomer, Food Truck Ordering Mobile App
Homery, B2C Home Appliance eCommerce
Work Experience
Head of Creative Design (UI/UX)
ILVE USA, Homery.com, Verona Appliances
- Led UI/UX and web design across eCommerce and branded digital experiences for luxury appliance, retail, and real estate companies, ensuring cohesive and high-end execution across desktop and mobile platforms.
- Designed user-centered interfaces, landing pages, and conversion-focused customer journeys informed by UX research, usability testing, performance goals, and accessibility best practices.
- Created graphic design assets, brand materials, and marketing collateral for websites, email campaigns, social media, eCommerce promotions, and sales support initiatives.
- Built and maintained design systems, reusable UI components, and structured workflows that improve consistency and streamline design-to-development handoff.
- Supported front-end development in WordPress, including page builds, theme customization, responsive styling, and content-driven UI enhancements.
- Developed and customized WordPress plugins to extend functionality, improve admin workflows, and support eCommerce and content management requirements.
- Introduced AI-assisted prototyping and testing workflows to support faster validation and more informed design decision-making.
Art Director, UI/UX Lead Designer
Brandsmart Digital Agency
- Led art direction, visual design, and digital creative execution across client accounts, developing brand identities, campaign concepts, digital assets, and marketing collateral for web, eCommerce, and promotional initiatives.
- Created branding systems, visual guidelines, and graphic design solutions to support consistency across websites, landing pages, ads, email campaigns, and mobile experiences.
- Designed user-focused interfaces for eCommerce and marketing platforms, combining branding, usability, and conversion-focused design to strengthen the overall customer experience.
- Produced wireframes, prototypes, and polished visual layouts informed by UX research, information architecture, journey mapping, and interaction design.
- Built design systems and reusable UI patterns to support consistency across multidisciplinary projects and improve collaboration with development teams.
- Collaborated with developers on implementation across WordPress, Shopify, HTML, CSS, and JavaScript, translating visual concepts into responsive digital experiences.
- Supported content and experience development across CMS platforms, including WordPress, Strapi, Sanity, and Agility CMS, aligning design structure with user and business needs.
- Managed designers and developers across multiple accounts overseeing project timelines budgets creative quality and final deliverables.
Art Director, Project Manager
Overdrive Marketing Agency
- Led art direction and creative execution for digital and print projects developing campaign concepts brand communications and visual materials for multiple clients.
- Produced graphic design and marketing collateral, including brochures, presentations, sales materials, advertisements, and long-format layouts for print and digital distribution.
- Managed pre-press production print specifications, file preparation, and quality control to ensure accurate press-ready deliverables.
- Oversaw project timelines, budgets, and cross-functional coordination, working with internal teams, vendors, and clients from concept through final delivery.
- Provided creative leadership across branding campaign design and visual storytelling while supporting digital marketing and brand communication initiatives.
Web Designer
Pellerano & Herrera
- Designed and maintained the firm’s corporate website and internal platforms delivering clear professional and user-friendly digital experiences.
- Built and updated web pages using HTML, CSS, JavaScript, and WordPress, supporting front-end functionality and content presentation.
- Improved SEO through on-page optimization, metadata site structure keyword placement, and content organization.
- Used analytics and UX insights to strengthen navigation usability and overall site effectiveness.
- Created graphic design assets for digital communications, web content, and branded materials.
Education
Bachelor's Degree in Advertising and Marketing
Autonomous University of Santo Domingo - Dominican Republic
Certifications
Google UX Design Certificate
Coursera, Google
eCommerce and Web Analytics Certificate
Google Spain
Skills
Tools
Adobe Photoshop, Adobe Creative Suite, Adobe Illustrator, Wix, Adobe InDesign, Miro
Languages
HTML, CSS, JavaScript
Platforms
WordPress, Figma, Shopify, Webflow, Google Ads
Other
Web Design, eCommerce, UX Research, Art Direction, Branding, Prototyping, Graphic Design, UX Design, Adobe Creative Cloud, Design Systems, Visual Design, Responsive UI, SaaS Design, Creativity, Dashboards, Product Design, Corporate Websites, Web UI Design, Web UX, Website Design, Layout Design, User Experience (UX), User Experience Design, User Interface (UI), SaaS, Mobile App Design, Mobile Design, Usability Testing, Accessibility, Wireframing, Project Management, Email Design, Print Design, Amazon Enhanced Brand Content (EBC), Amazon Storefront, Typography, Color Theory, Infographics, Package Design, UI Design, Adobe UX, B2B, Data Visualization, Onboarding, Search Engine Optimization (SEO), Analytics, Tailwind UI, Journey Mapping, WCAG 2, Prompt Engineering, Conversational UI, LLM Integration, Elementor Pro, Business to Business (B2B), Meta Ads, Illustration, Digital Signage, Startups, School, Food Ordering, Online Ordering, Luxury Retail
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