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Ion Turcanu
Verified Expert in Design
Designer
Bucharest, Romania
Toptal member since June 21, 2022
Bio
Ion is a lead product designer with 13 years of experience researching, prototyping, and evaluating products. He has worked with prominent enterprises and startups, including industry leaders like GetYourGuide, Multiverse, Renault Group, Alpha Bank, Nestlé, Garanti Bank, Enel, Engie, and Bitdefender. Ion contributes to the design community as a speaker, blog writer, and mentor.
Portfolio
Experience
- UI Design - 12 years
- UXPin - 7 years
- UX Design - 7 years
- Prototyping - 7 years
- Research - 6 years
- User Validation - 6 years
- Heuristic Analysis - 5 years
- Figma - 4 years
Tools
- UXPin
Work Experience
Senior Product Design Consultant
2023 - 2023
Narchie
- Added another conversion channel by turning their website into a complete eCommerce platform, focusing on encouraging app downloads.
- Extended Narchie's visual language by creating a visual UI kit.
- Aligned with essential stakeholders by setting up and facilitating a Jobs To Be Done workshop.
Technologies: Figma, Sales Pitches, Sales Presentations, UX Design, Web, Web UX, Web UX Design, Design, UI Design, Web Design, Design Systems, System Design, Design Ops, UIKit, Web UI, User Interface (UI), User, User Flows, User Stories, JTBD, Experience Maps, UX Strategy, User Experience (UX), User Experience Design, User Experience Strategy, Visual Design, Visual Exploration, UX Branding, Branding, Brand Design, Brand Books, Color Palettes, Color Theory, eCommerce, eCommerce UX, eCommerce UI, eCommerce Design, eCommerce Web Design, Mobile eCommerce, Responsive UI, Responsive Layout, Responsive Web Apps, Responsive Design, Responsive UX Design, Responsive, Stakeholder Management, Stakeholder Interviews, Stakeholder Engagement, Website Redesign, User-centered Design (UCD), Web UI Design, Mobile First, SEO Marketing, Clients, Ideation, Workshop Facilitation, Minimum Viable Product (MVP), Client Management, Emotional Design, Strategy, Customer Experience, Project Leadership, Design Principles, Responsive Web Design (RWD), FigJam, Best Practices in Design, User Journey Maps, UX Wireflows, Information Architecture (IA), IA Strategy, Information Design, System UI, Typography, Pets, Pitch Decks, Pitch Preparation, Pitch Presentations, Communication, Teamwork, Leadership, UX Leadership, Team Leadership, Product Leadership, Modular Design, Marketing Design, Mobile Prototypes, High-fidelity Prototypes
Senior Product Design Consultant
2023 - 2023
Multiverse
- Enhanced the candidate's profile creation experience by revamping the completion flow to address their main user issues: lack of guidance and unclear expectations.
- Defined the design roadmap and development requirements by setting up several ideation and discovery workshops.
- Assisted hiring managers in making better candidate recommendations to their clients during the hiring process by automating the shortlisting of candidates.
- Helped boost the candidate experience by redesigning the flow to upload their profile video.
- Helped the candidate team gain a deeper understanding of their users by mapping all research insights to the user journey map.
- Improved the company's design system by adding and documenting several components (a tooltip, an informational banner, and a checklist component).
Technologies: Figma, FigJam, Slack, Google Drive, Organization, UXPin, Customer Experience Management, Digital Design, Digital Product Design, Web Design, User Validation, UX Research, Wireframing, UI Design, UX Design, UX Workshops, Design Reviews, Ideation Workshops, Research, Product Design, UX Audits, UI Audits, Web UX, Remote Work, Prototyping, Brainstorming, Design Workshops, Web UI, Web UX Design, Responsive UI, Heuristics, Usability, Content, Content Strategy, Web App UX, Customer Journey, Product Delivery, UX Prototyping, Interactive UX, Project Scoping, UX Roadmaps, UX Strategy, Visual Design, Artificial Intelligence (AI), AI Design, Mobile Design, Style Guides, Layout Design, UX Wireframes, B2B, Dashboards, Web App Design, Service Design, Design Strategy, UX Branding, Website Audits, B2C, Audits, User Research, Dashboard Design, Mobile UX Design, Mobile UI Design, Web App UI, Marketplace Design, User Journeys, Startups, Android, App Design, B2B2C, Competition Research, Competitive Analysis, Copywriting, SaaS Design, Responsive Web Apps, User Onboarding, Lean Startups, Interaction Design (IxD), Product Strategy, Rapid Prototyping, Discovery Workshops, Workshops, User Workshops, Mockups, Interactive Prototypes, Usability Testing, Collaboration, UX Review, Annotated Wireframes, SaaS, Feature Prioritization, Graphic Design, Onboarding, Component Libraries, Admin Panels, Customer Relationship Management (CRM), Email Template Design, User Stories, System Design, Mood Boards, UI Prototyping, Cross-functional Collaboration, Mobile-first Design, Agile, Web Layout, Mobile Web Design, Design Sprints, User Experience Design, Scenarios, User-centered Design (UCD), Accessibility, Complex Application User Interfaces (UI), Web UI Design, Discovery, Mobile First, Miro, Survey Design, User Surveys, Clients, Ideation, Workshop Facilitation, Client Management, Experience Maps, JTBD, Emotional Design, CX Strategy, Strategy, Customer Blueprints, Service Blueprints, Blueprint, Customer Experience, Project Leadership, Design Principles, Enterprise SaaS, Responsive Web Design (RWD), Minimalism, Best Practices in Design, User Journey Maps, UX Wireflows, Design, Information Architecture (IA), IA Strategy, Information Design, System UI, UX Writing, User Experience Strategy, Pitch Preparation, Pitch Presentations, Sales Presentations, Communication, Reviews, Teamwork, User, Service, Modular Design, Communication Design, Marketing Design, Jira, Mobile Prototypes, High-fidelity Prototypes
Senior Product Design and Research Consultant
2022 - 2023
GetYourGuide
- Increased the number of reviews by several percent by enhancing the booking experience.
- Defined the road design roadmap for the quarter by facilitating several discovery and ideation workshops.
- Improved the quality of user reviews by introducing a new review submission flow that includes more qualitative questions and allows users to complete it at their convenience.
- Increased the number of reviews with the help of a new section on the mobile apps, which encouraged users to share their feedback about a recent experience.
- Improved activity discovery and content readability by presenting it in a structured way.
Technologies: Figma, Userlytics, UXPin, Slack, Google Drive, Organization, Customer Experience Management, Digital Design, Digital Product Design, Web Design, User Validation, UX Research, Wireframing, UI Design, UX Design, UX Workshops, Design Reviews, Ideation Workshops, Heuristic Analysis, Research, User Interviews, App UX, Product Design, App UI, Android UI Design, iOS UI Design, UX Audits, UI Audits, Web UX, User Testing, Remote Work, Remote Usability Testing, Prototyping, Brainstorming, Design Workshops, Design Thinking, Web UI, Web UX Design, Responsive UI, Heuristics, Usability, Content, Content Strategy, Web App UX, Customer Journey, Remote User Testing, Product Delivery, UX Prototyping, Interactive UX, Project Scoping, UX Strategy, Visual Design, Mobile Design, Style Guides, Layout Design, UX Wireframes, Web App Design, Design Strategy, UX Branding, Website Audits, Audits, Checkout, User Research, Data Visualization, Mobile UX Design, Mobile UI Design, Web App UI, Marketplace Design, Fintech, MVP Design, User Journeys, Android, iOS, App Design, Finance, Marketing, Market Research, Competition Research, Competitive Analysis, Copywriting, Responsive Web Apps, User Onboarding, Mobile App Design, Lean Startups, Interaction Design (IxD), Product Strategy, Journey Mapping, Rapid Prototyping, Discovery Workshops, Workshops, User Workshops, Mockups, Interactive Prototypes, Usability Testing, Collaboration, Mobile Apps, UX Review, Annotated Wireframes, Feature Prioritization, Graphic Design, Onboarding, Component Libraries, Email Template Design, User Stories, System Design, Mood Boards, UI Prototyping, Competitor Analysis & Profiling, Cross-functional Collaboration, Mobile-first Design, Agile, Web Layout, Mobile Web Design, Presentation Design, Interviews, Design Sprints, User Experience Design, Scenarios, User-centered Design (UCD), Story Mapping, Accessibility, Web UI Design, Discovery, Mobile First, Miro, SEO Marketing, Survey Design, User Surveys, Clients, Ideation, Workshop Facilitation, Minimum Viable Product (MVP), Client Management, eCommerce Web Design, Experience Maps, JTBD, Emotional Design, CX Strategy, Strategy, Customer Blueprints, Service Blueprints, Blueprint, Customer Experience, Project Leadership, Design Principles, Affiliate Marketing, Museums & Exhibits, Inventory Management, Responsive Web Design (RWD), FigJam, Minimalism, Best Practices in Design, User Journey Maps, UX Wireflows, Design, Travel Design, Information Architecture (IA), IA Strategy, Information Design, Content-first Design & Development, System UI, UX Writing, User Experience Strategy, Pitch Decks, Pitch Preparation, Pitch Presentations, Sales Presentations, Sales, Communication, Reviews, Teamwork, User, Modular Design, Communication Design, Marketing Design, Hospitality, Jira, Mobile Prototypes, High-fidelity Prototypes, Marketing Tools
Senior Product Design Consultant
2022 - 2022
Scooch
- Improved the experience of the Scooch service by creating the initial version of the pet health dashboard.
- Ensured seamless integration of the pet health dashboard into the overall customer experience by ensuring all touchpoints addressed the updates.
- Aligned all involved stakeholders by setting up and facilitating several co-creation workshops.
Technologies: Figma, Healthcare IT, User Experience (UX), User Experience Strategy, User Experience Design, User Flows, User Stories, JTBD, App UX, Web UX, Web App UX, UX Flows, UX Review, App UI, Web UI, User Interface (UI), Product Design, MVP Design, Minimum Viable Product (MVP), Responsive UI, Responsive Layout, Responsive Design, Responsive UX Design, Responsive Web Apps, Responsive Web Design (RWD), UI Design, UX Design, Web Design, App Design, Design, Web UI Design, Stakeholder Management, UX Workshops, User Workshops, Design Workshops, Ideation Workshops, Workshops, Discovery Workshops, Workshop Facilitation, Ideation, Visual Design, Visual Exploration, Clients, Client Management, Website Redesign, User-centered Design (UCD), Complex Application User Interfaces (UI), Discovery, Mobile First, Miro, Survey Design, User Surveys, eCommerce Web Design, Emotional Design, CX Strategy, Strategy, Customer Blueprints, Service Blueprints, Blueprint, Customer Experience, Project Leadership, Design Ops, Design Principles, FigJam, Minimalism, Best Practices in Design, User Journey Maps, UX Wireflows, Information Architecture (IA), IA Strategy, Information Design, System UI, Typography, Direct to Consumer (D2C), Pitch Decks, Pitch Preparation, Pitch Presentations, Sales Presentations, Communication, Teamwork, Leadership, UX Leadership, Team Leadership, Product Leadership, User, Service, Modular Design, Communication Design, Marketing Design, Mobile Prototypes, High-fidelity Prototypes
Lead Product Designer and Researcher
2021 - 2022
Alkemist
- Built the Alkemist AI platform from the ground up within months of workshops and discovery research.
- Increased the platform's usability by setting up and conducting several research projects: user interviews, observational research, usability tests, heuristic evaluations, etc.
- Achieved product-market fit by launching several campaigns using the Alkemist AI platform that served us as research experiments.
- Aligned product, design, and development and maintained a consistent design language by creating a sophisticated design system based on Material UI.
- Highlighted a clear product and design vision during the Alkemist AI pivot by creating a design strategy.
- Improved the experience of the platform by managing and updating its UX copy.
Technologies: Figma, UXPin, Zoom, User Research, User Validation, User Interviews, Competitor Analysis & Profiling, User Testing, Remote Work, Remote Usability Testing, UX Design, UI Design, Product Design, UX Research, Design Systems, Design Management, Project Design & Management, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Slack, Adobe Illustrator, Google Drive, Organization, Customer Experience Management, Digital Design, Digital Product Design, Web Design, Wireframing, UX Workshops, Design Reviews, Ideation Workshops, Heuristic Analysis, Research, UX Audits, UI Audits, Web UX, Prototyping, Brainstorming, Design Workshops, Design Thinking, Web UI, Landing Page Design, Web UX Design, Responsive UI, Campaign Design, Heuristics, Usability, Content, Content Strategy, Web App UX, Customer Journey, Remote User Testing, Product Delivery, UX Prototyping, Interactive UX, Project Scoping, UX Roadmaps, UX Strategy, Visual Design, Artificial Intelligence (AI), AI Design, Mobile Design, Style Guides, Layout Design, UX Wireframes, B2B, Dashboards, Web App Design, Design Strategy, UX Branding, Shopify, Website Audits, B2C, Audits, Checkout, Dashboard Design, Data Visualization, Mobile UX Design, Mobile UI Design, Web App UI, Marketplace Design, Design Leadership, Fintech, MVP Design, User Journeys, Startups, B2B2C, Finance, Branding, Marketing, Market Research, Competition Research, Competitive Analysis, SaaS Design, Material UI, Responsive Web Apps, User Onboarding, Brand Guidelines, Presentations, PowerPoint Design, Lean Startups, Interaction Design (IxD), Product Strategy, Journey Mapping, Rapid Prototyping, Discovery Workshops, Workshops, User Workshops, User Personas, Mockups, Interactive Prototypes, Usability Testing, Collaboration, UX Review, Annotated Wireframes, SaaS, Feature Prioritization, Graphic Design, Onboarding, Component Libraries, Admin Panels, Customer Relationship Management (CRM), Email Template Design, User Stories, Marketing Communications (MarCom), System Design, Mood Boards, UI Prototyping, Material Design, Websites, Cross-functional Collaboration, Mobile-first Design, Agile, Web Layout, Mobile Web Design, Presentation Design, Interviews, Design Sprints, User Experience Design, Website Redesign, WordPress, Scenarios, Product Ownership, User-centered Design (UCD), Story Mapping, Complex Application User Interfaces (UI), Web UI Design, Discovery, Mobile First, Photoshop CC, Miro, Google Analytics, SEO Marketing, SEO Content, Survey Design, User Surveys, Clients, Ideation, Workshop Facilitation, Minimum Viable Product (MVP), Client Management, eCommerce Web Design, Experience Maps, JTBD, Emotional Design, CX Strategy, Strategy, Customer Blueprints, Service Blueprints, Blueprint, Customer Experience, Project Leadership, Design Ops, Design Principles, Affiliate Marketing, Enterprise SaaS, Digital Campaigns, FigJam, Minimalism, Best Practices in Design, User Journey Maps, UX Wireflows, Design, Information Architecture (IA), IA Strategy, Information Design, Card Sorting, Content-first Design & Development, System UI, WordPress Design, Logo Design, Typography, UX Writing, Direct to Consumer (D2C), User Experience Strategy, Pitch Decks, Sales Pitches, Pitch Preparation, Pitch Presentations, Elevator Pitches, Sales Presentations, Sales, Communication, Teamwork, Leadership, UX Leadership, Team Leadership, Product Leadership, User, Service, Modular Design, Communication Design, Marketing Design, Jira, Mobile Prototypes, High-fidelity Prototypes, Marketing Tools
Lead Product Designer and Researcher
2021 - 2021
Explorado
- Improved the candidate recruitment experience by redesigning the company website (Explorado's biggest source of new employees).
- Designed and managed the website's shop design system using multiple UI explorations.
- Improved the experience of IAH's transport management system by working on such modules as HR, payroll, intranet, TMS, fleet management, etc.
- Aligned departments and stakeholders at all levels by creating a stakeholder management plan.
Technologies: Figma, Design Systems, User Research, UX Audits, UI Audits, UXPin, Ideation Workshops, User Validation, UI Design, UX Design, Web UX, Employee Training, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Slack, Adobe Illustrator, Google Drive, Organization, Digital Design, Digital Product Design, Web Design, UX Research, Wireframing, UX Workshops, Design Reviews, Competitor Analysis & Profiling, Research, App UX, Product Design, Android UI Design, iOS UI Design, Remote Work, Design Management, Prototyping, Brainstorming, Design Workshops, Design Thinking, Web UI, Landing Page Design, Web UX Design, Responsive UI, Campaign Design, Heuristics, Usability, Content Strategy, Web App UX, Customer Journey, Product Delivery, UX Prototyping, Interactive UX, Project Scoping, UX Roadmaps, UX Strategy, Visual Design, Mobile Design, Style Guides, Layout Design, UX Wireframes, B2B, Dashboards, Web App Design, Design Strategy, UX Branding, Shopify, Website Audits, B2C, Audits, Checkout, Dashboard Design, Data Visualization, Mobile UX Design, Mobile UI Design, Web App UI, Marketplace Design, Design Leadership, Fintech, MVP Design, User Journeys, Startups, Android, iOS, App Design, Finance, Branding, Marketing, Market Research, Competition Research, Competitive Analysis, SaaS Design, Responsive Web Apps, User Onboarding, Mobile App Design, Brand Guidelines, Presentations, PowerPoint Design, Lean Startups, Interaction Design (IxD), Product Strategy, Rapid Prototyping, Discovery Workshops, Workshops, User Workshops, User Personas, Mockups, Interactive Prototypes, Collaboration, Mobile Apps, UX Review, Annotated Wireframes, SaaS, Feature Prioritization, Graphic Design, Onboarding, Component Libraries, Admin Panels, Email Template Design, User Stories, Marketing Communications (MarCom), System Design, Mood Boards, UI Prototyping, Material Design, Websites, Cross-functional Collaboration, Mobile-first Design, Agile, Web Layout, Mobile Web Design, Presentation Design, Interviews, Design Sprints, User Experience Design, Website Redesign, WordPress, Product Ownership, User-centered Design (UCD), Complex Application User Interfaces (UI), Web UI Design, Discovery, Mobile First, Photoshop CC, Miro, Ideation, Workshop Facilitation, Minimum Viable Product (MVP), eCommerce Web Design, Experience Maps, JTBD, Emotional Design, CX Strategy, Strategy, Customer Blueprints, Service Blueprints, Customer Experience, Project Leadership, Design Ops, Design Principles, Digital Campaigns, Inventory Management, FigJam, Minimalism, Best Practices in Design, User Journey Maps, UX Wireflows, Design, Information Architecture (IA), IA Strategy, Information Design, System UI, WordPress Design, Logo Design, Typography, UX Writing, Direct to Consumer (D2C), User Experience Strategy, Pitch Decks, Sales Pitches, Pitch Preparation, Pitch Presentations, Elevator Pitches, Sales Presentations, Communication, Reviews, Teamwork, Leadership, UX Leadership, Team Leadership, Product Leadership, User, Modular Design, Marketing Design, Jira, Mobile Prototypes, High-fidelity Prototypes
Product Designer
2019 - 2021
Bitdefender
- Improved the Bitdefender parental control experience by managing a major redesign and usability evaluation project.
- Increased the appeal of the Bitdefender parental control product by redesigning its marketing/portfolio website.
- Enhanced engagement and information discoverability on the Bitdefender community website through various UI and research projects.
- Led all design activities for Bitdefender SOHO, Bitdefender's small business solution.
- Aligned the design team members to generate new ideas by setting up and facilitating several ideation and brainstorming workshops.
Technologies: Sketch, Figma, User Research, User Validation, UI Design, UX Design, UXPin, UX Workshops, Design Reviews, Ideation Workshops, Heuristic Analysis, Competitor Analysis & Profiling, Research, User Interviews, App UX, Product Design, App UI, Android UI Design, iOS UI Design, Windows App Design, MacOS, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Slack, Adobe Illustrator, Google Drive, Organization, Customer Experience Management, Digital Design, Digital Product Design, Web Design, UX Research, Wireframing, Windows UI Design, Design Systems, UX Audits, UI Audits, Web UX, User Testing, Remote Work, Remote Usability Testing, Prototyping, Brainstorming, Design Workshops, Design Thinking, Web UI, Landing Page Design, Web UX Design, Responsive UI, Campaign Design, Heuristics, Usability, Content Strategy, Web App UX, Customer Journey, Remote User Testing, Product Delivery, UX Prototyping, Interactive UX, Project Scoping, UX Roadmaps, UX Strategy, Visual Design, Artificial Intelligence (AI), AI Design, Mobile Design, Style Guides, Layout Design, UX Wireframes, B2B, Dashboards, Web App Design, Design Strategy, UX Branding, Website Audits, B2C, Audits, Dashboard Design, Data Visualization, Mobile UX Design, Mobile UI Design, Web App UI, MVP Design, User Journeys, Android, iOS, App Design, B2B2C, Branding, Marketing, Market Research, Competition Research, Competitive Analysis, SaaS Design, Responsive Web Apps, User Onboarding, Mobile App Design, Interaction Design (IxD), Product Strategy, Journey Mapping, Rapid Prototyping, Discovery Workshops, Workshops, User Workshops, User Personas, Mockups, Interactive Prototypes, Usability Testing, Collaboration, Mobile Apps, UX Review, Annotated Wireframes, SaaS, Feature Prioritization, Graphic Design, Onboarding, Component Libraries, Admin Panels, Email Template Design, User Stories, Marketing Communications (MarCom), System Design, Mood Boards, UI Prototyping, Websites, Cross-functional Collaboration, Mobile-first Design, Agile, Web Layout, Mobile Web Design, Instructional Design, Presentation Design, Interviews, Design Sprints, User Experience Design, Website Redesign, Scenarios, User-centered Design (UCD), Story Mapping, Accessibility, Surveys, Complex Application User Interfaces (UI), Web UI Design, Discovery, White Label Design, Mobile First, Photoshop CC, Miro, User Surveys, Ideation, Workshop Facilitation, Minimum Viable Product (MVP), Experience Maps, JTBD, Emotional Design, CX Strategy, Strategy, Customer Blueprints, Service Blueprints, Blueprint, Customer Experience, Project Leadership, Design Ops, Design Principles, Enterprise SaaS, Digital Campaigns, Minimalism, Best Practices in Design, User Journey Maps, UX Wireflows, Design, Information Architecture (IA), IA Strategy, Information Design, Card Sorting, System UI, Logo Design, Typography, UX Writing, Direct to Consumer (D2C), User Experience Strategy, Pitch Decks, Sales Pitches, Pitch Preparation, Pitch Presentations, Sales Presentations, Communication, Teamwork, Product Leadership, User, Modular Design, Communication Design, Marketing Design, Zeppelin, Jira, Mobile Prototypes, High-fidelity Prototypes, Marketing Tools
UX Designer and Researcher | UX Manager
2016 - 2019
Grapefruit SRL
- Managed and contributed to the design system, user research, user interviews, CEX mapping, UX prototyping, UI design, and design delivery for a major redesign project for e-Distributie, Romania's largest energy distribution company.
- Redesigned the design system, user research, UI/UX design, and design delivery for Alpha Bank, a Romanian bank.
- Contributed to the consumer-focused digital campaigns for Nestlé, IQOS, Dacia (a Renault brand), Telekom, Garanti BBVA, Alpha Bank, and Enel.
- Helped members of the design team as acting manager by creating personal career plans. Ensured that daily activities and project deliveries were on track. Provided higher management with insights regarding the team's well-being and growth.
- Improved the usability of the Engie consumer and corporate management dashboard by creating the mobile app version.
- Kickstarted Medic.chat's MVP by leading a research, ideation and prototyping project.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Sketch, Adobe Illustrator, Figma, UXPin, Customer Experience Management, Digital Design, Digital Product Design, Web Design, User Research, User Validation, UX Research, Wireframing, User Flows, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Slack, Google Drive, Organization, UI Design, UX Design, UX Workshops, Design Reviews, Ideation Workshops, Heuristic Analysis, Competitor Analysis & Profiling, Research, User Interviews, App UX, Product Design, App UI, Android UI Design, iOS UI Design, Design Systems, UX Audits, UI Audits, Web UX, Employee Training, User Testing, Remote Work, Remote Usability Testing, Design Management, Prototyping, Brainstorming, Design Workshops, Design Thinking, Web UI, Landing Page Design, Web UX Design, Responsive UI, Campaign Design, Heuristics, Usability, Content, Content Strategy, Web App UX, Customer Journey, Remote User Testing, Product Delivery, UX Prototyping, Interactive UX, Project Scoping, UX Roadmaps, UX Strategy, Visual Design, Artificial Intelligence (AI), Mobile Design, Style Guides, Layout Design, UX Wireframes, B2B, Dashboards, Web App Design, Service Design, Design Strategy, UX Branding, Shopify, Website Audits, B2C, Audits, Checkout, Dashboard Design, Data Visualization, Mobile UX Design, Mobile UI Design, Web App UI, Marketplace Design, Design Leadership, Fintech, MVP Design, User Journeys, Startups, Android, iOS, App Design, B2B2C, Finance, Branding, Marketing, Market Research, Competition Research, Competitive Analysis, Copywriting, SaaS Design, Material UI, Responsive Web Apps, User Onboarding, Mobile App Design, Brand Guidelines, Presentations, PowerPoint Design, Lean Startups, Interaction Design (IxD), Product Strategy, Journey Mapping, Rapid Prototyping, Discovery Workshops, Workshops, User Workshops, User Personas, Mockups, Interactive Prototypes, Usability Testing, Collaboration, Mobile Apps, UX Review, Annotated Wireframes, SaaS, Feature Prioritization, Graphic Design, Chatbots, Onboarding, Component Libraries, Admin Panels, Customer Relationship Management (CRM), Email Template Design, User Stories, Marketing Communications (MarCom), System Design, Mood Boards, UI Prototyping, Material Design, Websites, Cross-functional Collaboration, Mobile-first Design, Agile, Squarespace, Web Layout, Mobile Web Design, Instructional Design, Presentation Design, Interviews, Design Sprints, User Experience Design, Healthcare, Website Redesign, WordPress, Scenarios, Product Ownership, User-centered Design (UCD), Story Mapping, Accessibility, Surveys, Complex Application User Interfaces (UI), Web UI Design, Discovery, Mobile First, Photoshop CC, Google Analytics, SEO Marketing, Survey Design, User Surveys, Clients, Ideation, Workshop Facilitation, Minimum Viable Product (MVP), Client Management, eCommerce Web Design, Experience Maps, JTBD, Emotional Design, CX Strategy, Strategy, Customer Blueprints, Service Blueprints, Blueprint, Customer Experience, Project Leadership, Design Ops, Design Principles, Enterprise SaaS, Digital Campaigns, Online Banking, Museums & Exhibits, Minimalism, Best Practices in Design, User Journey Maps, UX Wireflows, Design, Travel Design, Information Architecture (IA), IA Strategy, Information Design, Card Sorting, Content-first Design & Development, System UI, WordPress Design, Logo Design, Typography, UX Writing, Direct to Consumer (D2C), Pets, User Experience Strategy, Pitch Decks, Sales Pitches, Pitch Preparation, Pitch Presentations, Pitch Deck Consultant, Elevator Pitches, Sales Presentations, Sales, Communication, Reviews, Teamwork, Leadership, UX Leadership, Team Leadership, Product Leadership, User, Service, Modular Design, Communication Design, Marketing Design, Hospitality, Jira, Mobile Prototypes, High-fidelity Prototypes, Marketing Tools
Product Designer
2015 - 2016
WowApp
- Collaborated on the design and maintenance of new features inside the messaging app, including voice messages and video calls.
- Contributed to the entire cash-out process flow redesign for web mobile and desktop.
- Designed the initial versions of WowApp games, a large collection of casual games made using HTML5.
Technologies: Photoshop CC, Adobe Illustrator, Adobe Photoshop, UXPin, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Google Drive, Organization, Customer Experience Management, Digital Design, Digital Product Design, Web Design, User Validation, UX Research, Wireframing, UI Design, UX Design, Design Reviews, Competitor Analysis & Profiling, Research, User Interviews, App UX, Product Design, App UI, Android UI Design, iOS UI Design, Design Systems, UX Audits, UI Audits, Web UX, Employee Training, Remote Usability Testing, Prototyping, Brainstorming, Design Workshops, Web UI, Landing Page Design, Web UX Design, Responsive UI, Heuristics, Usability, Web App UX, Customer Journey, Product Delivery, UX Prototyping, Interactive UX, Project Scoping, Visual Design, Mobile Design, Layout Design, UX Wireframes, Web App Design, Design Strategy, UX Branding, Checkout, User Research, Dashboard Design, Data Visualization, Mobile UX Design, Mobile UI Design, Web App UI, Marketplace Design, Design Leadership, Fintech, MVP Design, User Journeys, Startups, Android, iOS, App Design, B2B2C, Finance, Branding, Competition Research, Competitive Analysis, SaaS Design, Material UI, Responsive Web Apps, User Onboarding, Mobile App Design, Brand Guidelines, Lean Startups, Interaction Design (IxD), Rapid Prototyping, Workshops, User Workshops, User Personas, Mockups, Interactive Prototypes, Usability Testing, Collaboration, Mobile Apps, UX Review, Annotated Wireframes, SaaS, Feature Prioritization, Graphic Design, Onboarding, Admin Panels, Email Template Design, User Stories, Marketing Communications (MarCom), Mood Boards, UI Prototyping, Websites, Cross-functional Collaboration, Mobile-first Design, Agile, Web Layout, Mobile Web Design, Presentation Design, User Experience Design, Website Redesign, Scenarios, User-centered Design (UCD), Surveys, Complex Application User Interfaces (UI), Web UI Design, White Label Design, Mobile First, Survey Design, Ideation, Emotional Design, CX Strategy, Design Principles, Affiliate Marketing, Online Banking, Best Practices in Design, UX Wireflows, Design, Information Architecture (IA), IA Strategy, Information Design, Logo Design, Typography, UX Writing, User Experience Strategy, Pitch Preparation, Pitch Presentations, Elevator Pitches, Sales Presentations, Communication, Teamwork, Product Leadership, User, Modular Design, Communication Design, Marketing Design, Jira, Mobile Prototypes, High-fidelity Prototypes
UI and Graphic Designer
2012 - 2015
Catalyst Worldwide
- Worked on several projects with Adevarul Holding, the biggest news publisher in Romania.
- Designed the initial identity for Blend, now known as Genies.
- Collaborated with Layers to design their 1st version of an interactive book.
Technologies: Adobe Photoshop, Adobe Illustrator, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Slack, Google Drive, Organization, Front-end, Digital Design, Digital Product Design, Web Design, Wireframing, UI Design, UX Design, Design Reviews, Ideation Workshops, Research, App UX, Product Design, App UI, Android UI Design, iOS UI Design, UX Audits, UI Audits, Web UX, Employee Training, Prototyping, Brainstorming, Web UI, Landing Page Design, Web UX Design, Responsive UI, Campaign Design, Heuristics, Usability, Web App UX, Customer Journey, Product Delivery, UX Prototyping, Interactive UX, Project Scoping, Visual Design, Mobile Design, Layout Design, UX Wireframes, B2B, Dashboards, Web App Design, Service Design, UX Branding, Shopify, B2C, Checkout, User Research, Dashboard Design, Data Visualization, Mobile UX Design, Mobile UI Design, Web App UI, Marketplace Design, Design Leadership, Fintech, MVP Design, User Journeys, Startups, Android, iOS, App Design, B2B2C, Finance, Branding, Marketing, Competition Research, Competitive Analysis, SaaS Design, CSS, Front-end Design, Material UI, Responsive Web Apps, User Onboarding, Mobile App Design, Brand Guidelines, Presentations, PowerPoint Design, Lean Startups, Interaction Design (IxD), Product Strategy, Rapid Prototyping, Mockups, Collaboration, Mobile Apps, UX Review, Annotated Wireframes, SaaS, Feature Prioritization, Graphic Design, Onboarding, Admin Panels, Customer Relationship Management (CRM), Email Template Design, Marketing Communications (MarCom), System Design, Mood Boards, UI Prototyping, Websites, Cross-functional Collaboration, Mobile-first Design, Agile, Web Layout, Mobile Web Design, User Experience Design, Healthcare, Website Redesign, WordPress, Scenarios, Complex Application User Interfaces (UI), Web UI Design, Discovery, White Label Design, Mobile First, Photoshop CC, Google Analytics, SEO Marketing, Clients, Ideation, Minimum Viable Product (MVP), Client Management, eCommerce Web Design, Project Leadership, Design Principles, Digital Campaigns, Online Banking, Best Practices in Design, UX Wireflows, Design, Travel Design, Information Architecture (IA), IA Strategy, Information Design, Content-first Design & Development, WordPress Design, Logo Design, Typography, UX Writing, Direct to Consumer (D2C), User Experience Strategy, Sales Pitches, Pitch Preparation, Pitch Presentations, Elevator Pitches, Sales Presentations, Communication, Teamwork, Leadership, UX Leadership, Team Leadership, Product Leadership, User, Service, Communication Design, Marketing Design, Hospitality, Jira, Mobile Prototypes, High-fidelity Prototypes
UI Designer and Front-end Developer
2011 - 2012
Inside Media Communications
- Provided layout and front-end development for various local and international websites.
- Designed several websites for government institutions.
- Delivered pixel-perfect front-end implementations of the websites I designed.
Technologies: HTML5, HTML4, CSS, JavaScript, Adobe Photoshop, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Adobe Illustrator, Organization, Front-end, Digital Design, Web Design, Wireframing, UI Design, Design Reviews, Product Design, Web UX, Brainstorming, Web UI, Landing Page Design, Web UX Design, Responsive UI, Heuristics, Usability, Customer Journey, Product Delivery, UX Prototyping, Interactive UX, Project Scoping, Visual Design, Mobile Design, Layout Design, B2B, Web App Design, UX Branding, Mobile UX Design, Mobile UI Design, Web App UI, User Journeys, Startups, B2B2C, Branding, Front-end Design, Responsive Web Apps, User Onboarding, Mobile App Design, Brand Guidelines, Rapid Prototyping, Mockups, Collaboration, Mobile Apps, UX Review, Annotated Wireframes, SaaS, Feature Prioritization, HTML, Graphic Design, Onboarding, Email Template Design, Marketing Communications (MarCom), Mood Boards, Websites, Cross-functional Collaboration, Mobile-first Design, Web Layout, Mobile Web Design, User Experience Design, Website Redesign, WordPress, Web UI Design, Photoshop CC, Google Analytics, SEO Marketing, User Surveys, Clients, Client Management, Design Principles, Best Practices in Design, UX Wireflows, Design, Information Architecture (IA), IA Strategy, Information Design, Logo Design, User Experience Strategy, Pitch Presentations, Sales Presentations, Communication, Teamwork, User, Marketing Design, Jira, Mobile Prototypes, High-fidelity Prototypes
Education
2010 - 2013
Diploma in Informatics and Mathematics
Bucharest University - Bucharest, Romania
2006 - 2008
Diploma in Energetics
Politehnica University of Bucharest - Bucharest, Romania
Certifications
MAY 2023 - PRESENT
UX DesignOps: Managing Stakeholders
LinkedIn Learning
OCTOBER 2018 - PRESENT
Mapping the User Experience
Jim Kalbach | via O'Reilly Media, Inc.
SEPTEMBER 2017 - PRESENT
Articulating Design Decisions
Tom Greever | via O'Reilly Media, Inc.
AUGUST 2017 - PRESENT
Be the BEST Bad Presenter Ever
Karen Hough | via O'Reilly Media, Inc.
OCTOBER 2016 - PRESENT
Design Kit
IDEO.org | via Acumen Academy
Skills
Tools
UXPin, FigJam, Photoshop CC, Sketch, Miro, Adobe Experience Design (XD), Adobe Photoshop, Jira, Zoom, Slack, Adobe Illustrator, Google Analytics
Platforms
Figma, Android, iOS, Userlytics, Zeppelin, MacOS, Mobile, Web, Shopify, WordPress
Industry Expertise
Marketing, Hospitality, Psychology & Mental Health, Healthcare
Languages
HTML5, HTML4, CSS, JavaScript, HTML
Other
Organization, Digital Design, Digital Product Design, Web Design, Wireframing, User Flows, UI Design, UX Design, UX Workshops, Ideation Workshops, App UX, Product Design, App UI, Design Systems, Web UX, Remote Work, Project Design & Management, Prototyping, Design Workshops, Web UI, Landing Page Design, Web UX Design, Web App UX, UX Prototyping, Visual Design, UI Components, Style Guides, Visual Exploration, Landing Pages, Websites, Design Principles, Digital Campaigns, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Layout Design, Minimalism, UX Wireframes, Annotated Wireframes, B2B, Best Practices in Design, MVP Design, SaaS Design, Web App Design, User Journey Maps, UX Wireflows, Design, Web UI Design, Responsive Web Apps, Web App UI, SaaS, Dashboard Design, Mobile App Design, Component Libraries, Mobile Design, UX Branding, User Research, Mobile UX Design, Mobile UI Design, App Design, Finance, Competition Research, Competitive Analysis, User Onboarding, Presentations, Interaction Design (IxD), Product Strategy, Journey Mapping, Rapid Prototyping, Discovery Workshops, Workshops, User Experience Design, User Experience Strategy, User Workshops, User Personas, Mockups, Interactive Prototypes, Usability Testing, Collaboration, Mobile Apps, UX Review, Feature Prioritization, Graphic Design, Onboarding, Admin Panels, Customer Relationship Management (CRM), Email Template Design, User Stories, System Design, Mood Boards, UI Prototyping, Cross-functional Collaboration, Mobile-first Design, Agile, Web Layout, Mobile Web Design, Presentation Design, Pitch Decks, Sales Pitches, Pitch Preparation, Pitch Presentations, Sales Presentations, Communication, Teamwork, Interviews, Design Sprints, User, Strategy, Website Redesign, User-centered Design (UCD), Complex Application User Interfaces (UI), Discovery, Mobile First, Modular Design, Communication Design, Marketing Design, Mobile Prototypes, High-fidelity Prototypes, Google Drive, Customer Experience Management, User Validation, UX Research, Competitor Analysis & Profiling, Research, User Interviews, Android UI Design, iOS UI Design, UX Audits, User Testing, Remote Usability Testing, Brainstorming, Design Thinking, Responsive UI, Campaign Design, Usability, Customer Journey, Remote User Testing, Product Delivery, Interactive UX, UX Strategy, Visual Component Library (VCL), Visual Research, System UI, Enterprise SaaS, Fintech, Dashboards, User Journeys, Travel Design, Branding, Information Architecture (IA), IA Strategy, Information Design, Card Sorting, Content-first Design & Development, WordPress Design, Logo Design, Typography, Data Visualization, UX Writing, AI Design, Startups, Service Design, Design Strategy, Website Audits, B2C, Audits, Checkout, Marketplace Design, Design Leadership, B2B2C, Market Research, Material UI, Brand Guidelines, Marketing Communications (MarCom), Material Design, Instructional Design, Pitch Deck Consultant, Elevator Pitches, Leadership, UX Leadership, Team Leadership, Project Leadership, Customer Experience, Service, Blueprint, Service Blueprints, Customer Blueprints, CX Strategy, Emotional Design, JTBD, Experience Maps, Scenarios, Story Mapping, White Label Design, Front-end, Design Reviews, Heuristic Analysis, Windows UI Design, Windows App Design, UI Audits, Employee Training, Design Management, Heuristics, Squarespace, Content, SEO Marketing, SEO Content, Content Strategy, Project Scoping, Product Management, UX Roadmaps, eCommerce, eCommerce UX, Surveys, Survey Design, User Surveys, E-publishing, Affiliate Marketing, Online Banking, Museums & Exhibits, Inventory Management, Travel, Mobile UI, Mobile UX, Responsive Layout, Responsive Design, Responsive UX Design, UX Flows, Brand Design, UI Branding, Mobile eCommerce, eCommerce Design, eCommerce UI, Delivery, UIKit, Landing Page Optimization, Home Pages, Responsive, Color Palettes, Lean Startups, Artificial Intelligence (AI), Copywriting, Front-end Design, Healthcare IT, Cognitive Behavioral Therapy (CBT), Desk Research, New Products, PowerPoint Design, Direct to Consumer (D2C), Pets, Stakeholder Management, Stakeholder Interviews, Stakeholder Engagement, Short Stories, Chatbots, Sales, Communication Strategy, Reviews, Product Reviews, Product Leadership, Design Ops, Brand Books, Color Theory, eCommerce Web Design, Client Management, Minimum Viable Product (MVP), Workshop Facilitation, Ideation, Clients, Product Ownership, Accessibility, Marketing Tools
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