Ismet is available for hire
Hire IsmetIsmet Trako
Verified Expert in Design
Designer
Dubai, United Arab Emirates
Toptal member since September 26, 2016
Bio
Ismet is a product designer and problem solver with over ten years of experience. He has worked for agencies, startups, and huge companies and delivered designs for all manner of digital products, websites, and software and mobile applications. Ismet's expertise includes building and visualizing user experiences through meaningful and attractive user interfaces.
Portfolio
Experience
- User Interface (UI) - 10 years
- UI Design - 10 years
- Mobile App Design - 10 years
- User Experience (UX) - 10 years
- Product Design - 9 years
- Sketch - 5 years
- Figma - 5 years
- Design Systems - 5 years
Tools
- Sketch
Work Experience
Senior Lead Experience Designer
2025 - PRESENT
First Abu Dhabi Bank
- Focused on retail banking app design, improving customer experience and usability across complex financial journeys.
- Managed international banking expansion, aligning multi-market requirements and ensuring a seamless global experience.
- Collaborated on design system initiatives and handled key stakeholders, driving alignment across teams as a senior UX lead.
Technologies: Figma, UX Design, UX Principles, Rapid Prototyping
Experience Design Lead
2024 - PRESENT
Create
- Designed a new mobile application for a prominent automotive brand.
- Led experience design on the government tourism website and mobile application.
- Spearheaded the design process for a real estate company from the Kingdom of Saudi Arabia.
Technologies: Generative Artificial Intelligence (GenAI), Artificial Intelligence (AI), Figma, User Experience (UX), Customer Experience (CX) Design, Consumer-facing Product Design, Web App Design, eCommerce, SaaS, User Journeys, Chatbots, Chatbot Conversation Design, AI Chatbots, B2B, Direct to Consumer (D2C), Conversion Rate Optimization (CRO), Click-through Rates (CTR), Search Engine Optimization (SEO), Touchscreens, Augmented Reality (AR), Virtual Reality (VR), Mobile UI, Usability Testing, User Experience Design, User Research, Web UI Design, Minimum Viable Product (MVP), Mobile Design, Mobile UI Design, Mobile UX Design, Mobile First, Digital Product Design, Responsive Layout, UX Research, User Interviews, Business to Business (B2B), Web App UI, Software as a Service (SaaS), UX Audits, Web App UX, Landing Page Design, UX Principles, Rapid Prototyping
Senior Product Designer
2023 - 2024
Emirates NBD
- Increased user engagement by collaborating closely with cross-functional teams, including product managers and developers, to launch several significant feature enhancements.
- Implemented standardized design components and guidelines in Figma.
- Designed a new ATM experience using generative artificial intelligence (GenAI).
Technologies: App Design, Mobile Banking, Consumer Banking, Digital Banking, Online Banking, UX Design, UI Design, Figma, Design Systems, Dashboards, Dashboard Design, SaaS Design, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), Consumer-facing Product Design, Web App Design, SaaS, Responsive Web Design (RWD), Analytical Dashboards, Chatbots, Chatbot Conversation Design, AI Chatbots, Enterprise Design, B2B, Direct to Consumer (D2C), Click-through Rates (CTR), Augmented Reality (AR), Virtual Reality (VR), Mobile UI, Usability Testing, User Experience Design, User Research, Minimum Viable Product (MVP), Mobile UI Design, Mobile UX Design, Mobile First, Digital Product Design, Responsive Layout, UX Research, User Interviews, Business to Business (B2B), Web App UI, Software as a Service (SaaS), UX Audits, Web App UX, UX Principles, Rapid Prototyping
Senior Product Designer Lead
2020 - 2023
Erste Group
- Designed responsive applications for George Business Banking and Financial Health, which were considered the most strategically significant products at the time.
- Collaborated with the research team to carry out user testing sessions.
- Handled the existing design system's updates and enhancements.
Technologies: Figma, Sketch, Web, Product Design, Interactive UI, Component Libraries, Dashboards, System Design, Layout Design, App Design, iPhone, Apps, SaaS Design, Consumer-facing Product Design, Web App Design, Analytical Dashboards, User Journeys, Chatbots, Enterprise Design, Direct to Consumer (D2C), Click-through Rates (CTR), Mobile UI, Usability Testing, User Experience Design, User Research, Web UI Design, Minimum Viable Product (MVP), Mobile Design, Mobile UI Design, Mobile UX Design, Mobile First, Digital Product Design, Responsive Layout, UX Research, User Interviews, Business to Business (B2B), Web App UI, Software as a Service (SaaS), Web App UX, UX Principles, Rapid Prototyping
Design Specialist (Consultant)
2021 - 2022
Gartner
- Boosted user engagement and overall platform usage on Softwareadvice and Capterra by collaborating closely with cross-functional teams, including product managers and developers, to launch several major feature enhancements.
- Increased conversion rates and reduced bounce rates on both platforms after leading the redesign and optimization of key user flows and interactions.
- Improved user satisfaction by conducting extensive user research and implementing user-centered design principles.
Technologies: Figma, UI Design, Design Systems, UX Design, Product Design, Interactive UI, Component Libraries, Dashboards, System Design, Layout Design, App Design, iPhone, Apps, SaaS Design, Consumer-facing Product Design, Web App Design, eCommerce, SaaS, Analytical Dashboards, User Journeys, Enterprise Design, B2B, Conversion Rate Optimization (CRO), Click-through Rates (CTR), Search Engine Optimization (SEO), Mobile UI, Usability Testing, User Experience Design, User Research, Minimum Viable Product (MVP), Mobile Design, Mobile UI Design, Mobile UX Design, Mobile First, Digital Product Design, Responsive Layout, UX Research, User Interviews, Business to Business (B2B), Web App UI, Software as a Service (SaaS), UX Audits, UX Principles, Rapid Prototyping
Figma and Design System Expert
2020 - 2020
Swiss Re
- Streamlined and optimized the design system in Figma.
- Implemented standardized design components and guidelines in Figma.
- Increased user satisfaction by collaborating with cross-functional teams to conduct user research and gather feedback, resulting in iterative improvements to the design system.
Technologies: Figma, Design Systems, Sketch, UI Pattern Library, Google Material Design, Product Design, Interactive UI, Component Libraries, Dashboards, System Design, Layout Design, App Design, iPhone, Apps, SaaS Design, Analytical Dashboards, Enterprise Design, B2B, Click-through Rates (CTR), Search Engine Optimization (SEO), Mobile UI, Usability Testing, User Experience Design, Web UI Design, Minimum Viable Product (MVP), Mobile Design, Mobile UX Design, Mobile First, Responsive Layout, UX Research, User Interviews, Business to Business (B2B), Web App UI, Software as a Service (SaaS), UX Audits, Web App UX, UX Principles, Rapid Prototyping
Digital Designer
2019 - 2020
LOOP
- Designed a global internal mobile application for a huge chain of retail shops.
- Worked on an iOS/Android application and design system for one of Europe's largest automobile associations. The application has achieved over a million downloads.
- Created website designs and other visual content, such as social media, for industry leaders like Puma, Porsche, and Audi.
Technologies: Visual Design, Art Direction, Product Design, UX Design, Sketch, Interactive UI, Dashboards, System Design, Layout Design, App Design, iPhone, Apps, SaaS Design, Web App Design, eCommerce, SaaS, Responsive Web Design (RWD), User Journeys, Search Engine Optimization (SEO), Mobile UI, Usability Testing, User Experience Design, Minimum Viable Product (MVP), Mobile Design, Mobile UX Design, Mobile First, Responsive Layout, User Interviews, Business to Business (B2B), Web App UI, Software as a Service (SaaS), Branding, UX Audits, Web App UX, Landing Page Design
Senior UX Designer
2017 - 2018
Bwin
- Designed a mobile, responsive web app for a userbase of 20+ million customers.
- Adapted designs to multiple labels, including the company portfolio.
- Engaged in design sprints to test concepts and developed user journeys.
Technologies: Adobe Photoshop, InVision, Sketch, Product Design, Interactive UI, Dashboards, System Design, Layout Design, App Design, iPhone, Apps, Web App Design, eCommerce, Analytical Dashboards, Conversion Rate Optimization (CRO), Mobile UI, Usability Testing, User Experience Design, User Research, Web UI Design, Web App UI, Software as a Service (SaaS)
Lead Product Designer
2014 - 2018
Eat WLL
- Led the design for B2B and B2C products on various platforms, including mobile, web, and tablet.
- Analyzed and monitored design performance using UX research methods.
- Built a multi-platform design system covering iOS, Android, and the web.
Technologies: Sketch, InVision, Figma, Product Design, Interactive UI, Component Libraries, Dashboards, System Design, Layout Design, iPhone, Apps, SaaS Design, Mobile UI, Usability Testing, User Experience Design, User Research, Web UI Design, Software as a Service (SaaS), Landing Page Design
Product Designer
2015 - 2016
Mediatoolkit
- Created a new brand identity and UI style guide for the application.
- Redesigned the existing web application's interface.
- Designed applications for iOS and Android mobile platforms.
- Helped the marketing team deliver designs for marketing purposes and social media.
Technologies: Adobe Photoshop, Product Design, Interactive UI, Dashboards, System Design, Layout Design, iPhone, Apps, Analytical Dashboards, User Experience Design, Software as a Service (SaaS)
Digital Designer
2015 - 2016
Degordian
- Delivered a web application and social media platform design for photographers.
- Increased bookings for the Lufthansa global airline after redesigning their website using a storytelling approach.
- Designed an award-winning personal website for a regional marketing expert.
- Created the branding, web, and mobile application designs for Mediatoolkit.
Technologies: Principle, Adobe Illustrator, Sketch, Adobe Photoshop, Art Direction, Product Design, Interactive UI, System Design, iPhone, Apps, Responsive Web Design (RWD), Mobile UI, Usability Testing, User Experience Design, Web UI Design, Branding, Landing Page Design
Education
2015 - 2016
Progress Toward a Bachelor of Arts Degree in Multimedia and Design
University North - Varazdin, Croatia
Skills
Tools
Sketch, Adobe Photoshop, Adobe Illustrator, Principle, InVision
Platforms
Android, iOS, Figma, MacOS, Web, Mobile
Other
B2B, Web Design, UX Design, Design, Interaction Design (IxD), User Experience (UX), App Design, Apps, User Interface (UI), Mobile App Design, UI Design, Product Design, Design Systems, Component Libraries, System Design, B2C, Finance, Interactive UI, Layout Design, SaaS Design, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), Consumer-facing Product Design, Web App Design, Responsive Web Design (RWD), Analytical Dashboards, User Journeys, Enterprise Design, Conversion Rate Optimization (CRO), Click-through Rates (CTR), Search Engine Optimization (SEO), Mobile UI, Usability Testing, User Experience Design, Web UI Design, Minimum Viable Product (MVP), Mobile Design, Mobile UI Design, Mobile UX Design, Mobile First, Digital Product Design, Responsive Layout, UX Research, User Interviews, Business to Business (B2B), Web App UI, Software as a Service (SaaS), UX Audits, Web App UX, Landing Page Design, UX Principles, Rapid Prototyping, Dashboard Design, Dashboards, Web Dashboards, Data Visualization, Animated Interactions, eCommerce, SaaS, Chatbots, Chatbot Conversation Design, AI Chatbots, Direct to Consumer (D2C), Touchscreens, Augmented Reality (AR), User Research, Art Direction, Visual Design, Web Applications, CRM Design, iPhone, Responsive, Gamification, UI Pattern Library, Google Material Design, Prototyping, Rapid Development, Complex Problem Solving, Creative Problem Solving, Fintech, Financial UX, Mobile Banking, Consumer Banking, Digital Banking, Online Banking, Customer Experience (CX) Design, Virtual Reality (VR), Branding
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