Ismet Trako, Designer in Dubai, United Arab Emirates
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Ismet Trako

Verified Expert  in Design

Bio

Ismet is a product designer and problem solver with over ten years of experience. He has worked for agencies, startups, and huge companies and delivered designs for all manner of digital products, websites, and software and mobile applications. Ismet's expertise includes building and visualizing user experiences through meaningful and attractive user interfaces.

Portfolio

Work Experience

Experience Design Lead

2024 - PRESENT
Create
  • Designed a new mobile application for a prominent automotive brand.
  • Led experience design on the government tourism website and mobile application.
  • Spearheaded the design process for a real estate company from the Kingdom of Saudi Arabia.
Technologies: Generative Artificial Intelligence (GenAI), Artificial Intelligence (AI), Figma, User Experience (UX), Customer Experience Design

Senior Product Designer

2023 - 2024
Emirates NBD
  • Increased user engagement by collaborating closely with cross-functional teams, including product managers and developers, to launch several significant feature enhancements.
  • Implemented standardized design components and guidelines in Figma.
  • Designed a new ATM experience using generative artificial intelligence (GenAI).
Technologies: App Design, Mobile Banking, Consumer Banking, Digital Banking, Online Banking, UX Design, UI Design, Figma, Design Systems, Dashboards, Dashboard Design, SaaS Design, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI)

Senior Product Designer Lead

2020 - 2023
Erste Group
  • Designed responsive applications for George Business Banking and Financial Health, which were considered the most strategically significant products at the time.
  • Collaborated with the research team to carry out user testing sessions.
  • Handled the existing design system's updates and enhancements.
Technologies: Figma, Sketch, Web, Product Design, Interactive UI, Component Libraries, Dashboards, System Design, Layout Design, App Design, iPhone, Apps, SaaS Design

Design Specialist (Consultant)

2021 - 2022
Gartner
  • Boosted user engagement and overall platform usage on Softwareadvice and Capterra by collaborating closely with cross-functional teams, including product managers and developers, to launch several major feature enhancements.
  • Increased conversion rates and reduced bounce rates on both platforms after leading the redesign and optimization of key user flows and interactions.
  • Improved user satisfaction by conducting extensive user research and implementing user-centered design principles.
Technologies: Figma, UI Design, Design Systems, UX Design, Product Design, Interactive UI, Component Libraries, Dashboards, System Design, Layout Design, App Design, iPhone, Apps, SaaS Design

Figma and Design System Expert

2020 - 2020
Swiss Re
  • Streamlined and optimized the design system in Figma.
  • Implemented standardized design components and guidelines in Figma.
  • Increased user satisfaction by collaborating with cross-functional teams to conduct user research and gather feedback, resulting in iterative improvements to the design system.
Technologies: Figma, Design Systems, Sketch, UI Pattern Library, Google Material Design, Product Design, Interactive UI, Component Libraries, Dashboards, System Design, Layout Design, App Design, iPhone, Apps, SaaS Design

Digital Designer

2019 - 2020
LOOP
  • Designed a global internal mobile application for a huge chain of retail shops.
  • Worked on an iOS/Android application and design system for one of Europe's largest automobile associations. The application has achieved over a million downloads.
  • Created website designs and other visual content, such as social media, for industry leaders like Puma, Porsche, and Audi.
Technologies: Visual Design, Art Direction, Product Design, UX Design, Sketch, Interactive UI, Dashboards, System Design, Layout Design, App Design, iPhone, Apps, SaaS Design

Senior UX Designer

2017 - 2018
Bwin
  • Designed a mobile, responsive web app for a userbase of 20+ million customers.
  • Adapted designs to multiple labels, including the company portfolio.
  • Engaged in design sprints to test concepts and developed user journeys.
Technologies: Adobe Photoshop, InVision, Sketch, Product Design, Interactive UI, Dashboards, System Design, Layout Design, App Design, iPhone, Apps

Lead Product Designer

2014 - 2018
Eat WLL
  • Led the design for B2B and B2C products on various platforms, including mobile, web, and tablet.
  • Analyzed and monitored design performance using UX research methods.
  • Built a multi-platform design system covering iOS, Android, and the web.
Technologies: Sketch, InVision, Figma, Product Design, Interactive UI, Component Libraries, Dashboards, System Design, Layout Design, iPhone, Apps, SaaS Design

Product Designer

2015 - 2016
Mediatoolkit
  • Created a new brand identity and UI style guide for the application.
  • Redesigned the existing web application's interface.
  • Designed applications for iOS and Android mobile platforms.
  • Helped the marketing team deliver designs for marketing purposes and social media.
Technologies: Adobe Photoshop, Product Design, Interactive UI, Dashboards, System Design, Layout Design, iPhone, Apps

Digital Designer

2015 - 2016
Degordian
  • Delivered a web application and social media platform design for photographers.
  • Increased bookings for the Lufthansa global airline after redesigning their website using a storytelling approach.
  • Designed an award-winning personal website for a regional marketing expert.
  • Created the branding, web, and mobile application designs for Mediatoolkit.
Technologies: Principle, Adobe Illustrator, Sketch, Adobe Photoshop, Art Direction, Product Design, Interactive UI, System Design, iPhone, Apps

Education

2015 - 2016

Progress Toward a Bachelor of Arts Degree in Multimedia and Design

University North - Varazdin, Croatia

Skills

Tools

Sketch, Adobe Photoshop, Figma, Adobe Illustrator, Principle, InVision

Platforms

Android, iOS, MacOS, Web, Mobile

Other

UX Design, Design, Interaction Design (IxD), User Experience (UX), App Design, Apps, User Interface (UI), Mobile App Design, UI Design, Product Design, Design Systems, Component Libraries, System Design, B2C, Finance, Interactive UI, Layout Design, SaaS Design, Dashboard Design, Dashboards, Web Dashboards, Data Visualization, Animated Interactions, Art Direction, Visual Design, Web Applications, B2B, Web Design, CRM Design, iPhone, Responsive, Gamification, UI Pattern Library, Google Material Design, Prototyping, Rapid Development, Complex Problem Solving, Creative Problem Solving, Fintech, Financial UX, Mobile Banking, Consumer Banking, Digital Banking, Online Banking, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), Customer Experience Design

Experience

  • User Interface (UI) - 10 years
  • UI Design - 10 years
  • Mobile App Design - 10 years
  • User Experience (UX) - 10 years
  • Product Design - 9 years
  • Sketch - 5 years
  • Figma - 5 years
  • Design Systems - 5 years

Tools

  • Sketch
  • Figma
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