
Ismet Trako
Verified Expert in Design
Designer
Dubai, United Arab Emirates
Toptal member since August 29, 2016
Ismet is a product designer and problem solver with over ten years of experience. He has worked for agencies, startups, and huge companies and delivered designs for all manner of digital products, websites, and software and mobile applications. Ismet's expertise includes building and visualizing user experiences through meaningful and attractive user interfaces.
Portfolio
Work Experience
Experience Design Lead
Create
- Designed a new mobile application for a prominent automotive brand.
- Led experience design on the government tourism website and mobile application.
- Spearheaded the design process for a real estate company from the Kingdom of Saudi Arabia.
Senior Product Designer
Emirates NBD
- Increased user engagement by collaborating closely with cross-functional teams, including product managers and developers, to launch several significant feature enhancements.
- Implemented standardized design components and guidelines in Figma.
- Designed a new ATM experience using generative artificial intelligence (GenAI).
Senior Product Designer Lead
Erste Group
- Designed responsive applications for George Business Banking and Financial Health, which were considered the most strategically significant products at the time.
- Collaborated with the research team to carry out user testing sessions.
- Handled the existing design system's updates and enhancements.
Design Specialist (Consultant)
Gartner
- Boosted user engagement and overall platform usage on Softwareadvice and Capterra by collaborating closely with cross-functional teams, including product managers and developers, to launch several major feature enhancements.
- Increased conversion rates and reduced bounce rates on both platforms after leading the redesign and optimization of key user flows and interactions.
- Improved user satisfaction by conducting extensive user research and implementing user-centered design principles.
Figma and Design System Expert
Swiss Re
- Streamlined and optimized the design system in Figma.
- Implemented standardized design components and guidelines in Figma.
- Increased user satisfaction by collaborating with cross-functional teams to conduct user research and gather feedback, resulting in iterative improvements to the design system.
Digital Designer
LOOP
- Designed a global internal mobile application for a huge chain of retail shops.
- Worked on an iOS/Android application and design system for one of Europe's largest automobile associations. The application has achieved over a million downloads.
- Created website designs and other visual content, such as social media, for industry leaders like Puma, Porsche, and Audi.
Senior UX Designer
Bwin
- Designed a mobile, responsive web app for a userbase of 20+ million customers.
- Adapted designs to multiple labels, including the company portfolio.
- Engaged in design sprints to test concepts and developed user journeys.
Lead Product Designer
Eat WLL
- Led the design for B2B and B2C products on various platforms, including mobile, web, and tablet.
- Analyzed and monitored design performance using UX research methods.
- Built a multi-platform design system covering iOS, Android, and the web.
Product Designer
Mediatoolkit
- Created a new brand identity and UI style guide for the application.
- Redesigned the existing web application's interface.
- Designed applications for iOS and Android mobile platforms.
- Helped the marketing team deliver designs for marketing purposes and social media.
Digital Designer
Degordian
- Delivered a web application and social media platform design for photographers.
- Increased bookings for the Lufthansa global airline after redesigning their website using a storytelling approach.
- Designed an award-winning personal website for a regional marketing expert.
- Created the branding, web, and mobile application designs for Mediatoolkit.
Education
Progress Toward a Bachelor of Arts Degree in Multimedia and Design
University North - Varazdin, Croatia
Skills
Tools
Sketch, Adobe Photoshop, Figma, Adobe Illustrator, Principle, InVision
Platforms
Android, iOS, MacOS, Web, Mobile
Other
UX Design, Design, Interaction Design (IxD), User Experience (UX), App Design, Apps, User Interface (UI), Mobile App Design, UI Design, Product Design, Design Systems, Component Libraries, System Design, B2C, Finance, Interactive UI, Layout Design, SaaS Design, Dashboard Design, Dashboards, Web Dashboards, Data Visualization, Animated Interactions, Art Direction, Visual Design, Web Applications, B2B, Web Design, CRM Design, iPhone, Responsive, Gamification, UI Pattern Library, Google Material Design, Prototyping, Rapid Development, Complex Problem Solving, Creative Problem Solving, Fintech, Financial UX, Mobile Banking, Consumer Banking, Digital Banking, Online Banking, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), Customer Experience Design
Experience
- User Interface (UI) - 10 years
- UI Design - 10 years
- Mobile App Design - 10 years
- User Experience (UX) - 10 years
- Product Design - 9 years
- Sketch - 5 years
- Figma - 5 years
- Design Systems - 5 years
Tools
- Sketch
- Figma
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