James Babarinde

Designer in Toronto, ON, Canada

Member since September 10, 2020

James is an enterprise designer specialized in creating a top-tier accessible product experience at all customer funnel levels. He is proficient in design software, notably Figma, Sketch, InVision, and Adobe Design Suite, with a complementary front-end understanding. James is a founder, owner, and operator of Novastack, a boutique agency focused on developing novel cloud-based XR technology solutions.

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Portfolio

Digital Design

Design System for a SAS Company
- Material Design
- UI
- Design Systems
- eCommerce
- Web Accessibility
- Atomic Design
- Token Design
- System Design
- Branding
- UI Branding
- UI Components
- UI Pattern Library
- WCAG 2
- WCAG 2.1
- AA Compliance
- Accessible Design
- Accessibility
- Web App UI
- SaaS
- Enterprise SaaS
- SaaS Design
- Marketplace
- Interactive UX
Employee Engagement App for a SAS Company
- UI
- UX
- UX Research
- Material Design
- Atomic Design
- System Design
- Figma
- Sketch
- InVision
- Illustration
- Adobe Creative Suite
- UI Motion
- Mobile
- App UI
- Accessibility
- WCAG 2
- WCAG 2.1
- Employee Engagement
- HR Tools
- Human Resources (HR)
- Reporting
- Data Reporting
- Prototyping
- SaaS
- Enterprise SaaS
- SaaS Design
- Web App UX
- Web App UI
- Mobile App UI
- Social
- Web Accessibility
- Accessible Design
- User Experience (UX)
- Mobile Apps
- Mobile App Design
- Mobile UI
- User Interface (UI)
- Visual Design
- iOS
- Interaction Design (IxD)
- Android
- Mobile Design
- B2B
- Interactive UX
- Product Design
Illustration Branding for a SAS company
- Illustration
- iPad
- Drawing
- Vector Art
- Vector Design
- Vector Images
- Character Design
- UI
- Branding
- Product Branding
- Journey Mapping
- Diversity & Inclusion
- UI Branding
- Marketing Images
- Localization
- Icon Design
Augmented Reality Tradeshow App for IBM
- Adobe Creative Suite
- Adobe After Effects
- Figma
- Adobe Photoshop
- Unity
- iOS
- Android
- Mobile Apps
- Mobile Design
- Mobile UI
- Mobile App UI
- Interaction Design (IxD)
- UX Branding
- Branding
- UI Design
- Visual Art
- Visual Design
- Responsive Web Design (RWD)
- Responsive Design
- Web UI Design
- Product Design
Automated Tooling for Engineering University Students
- Mobile Apps
- UI
- UX
- Material Design
- Figma
- Sketch
- InVision
- Adobe Creative Suite
- Adobe After Effects
- Web
- UX Research
- Education
- UI Branding
- Higher Education
- UX Engineering
- User Interface Engineering (UIE)
- Student Engagement
- Scheduling
- UX Tools
- Marketing
- Colleges & Universities
- Logo Design
- Icon Design
- User Experience (UX)
- Mobile UI
- Mobile App Design
- Mobile App UI
- Mobile
- Mobile Design
- Visual Design
- Branding
- UX Branding
- iOS
- Android
- Interaction Design (IxD)
- Product Design
Branding and Web Design for a SAS Startup
- UI Branding
- Product Branding
- Illustration
- UI
- UX
- Print
- Product Marketing
- Startups
- High-tech Startups
- Marketing
- Sales
- Web Design
- Web UI
- Logo Design
- Icon Design
- Responsive Web Apps
- Web App UX
- Web App UI
- Web App Design
- Responsive Web Design (RWD)
- Wireframing
- App Design
- iOS App Design
- Web UI Design
- Responsive Design
- Visual Art
- B2B
Web Responsive Tools for Fintech SAS Company
- Accounting
- Finance
- Fintech
- Sketch
- InVision
- Lottie
- Motion Graphics
- UI
- UX
- UI Design
- Web UX
- Web App UX
- SaaS
- Enterprise SaaS
- SaaS Design
- Web Accessibility
- Accessibility
- User Experience (UX)
- Web App UI
- Web App Design
- Responsive Design
- Responsive Web Design (RWD)
- Responsive Web Apps
- Web UI
- Web UI Design
- B2B

Employment

Design Systems Lead | Mobile Lead
2019 - PRESENT
Achievers Solutions, Inc.
- Enabled product features to ship faster by streamlining UI design and the development process through implementing and maintaining a design system.
- Minimized the development costs by maximizing dollar value for the reusable components across all products.
- Implemented the Web Content Accessibility Guidelines (WCAG) 2.1 for all web and mobile product offerings to meet global legislation requirements.
- Developed the accessibility statements and reports to win multiple enterprise customer accounts.
- Maintained a user-focused design framework with continuous user testing, research, and validation.
- Built the data-driven experiences for Android, iOS, and mobile web using design system practices.
- Created an illustration library to promote brand identity while reflecting diversity and inclusion within SAS product and marketing collateral.
Technologies: Product Designer, Icon Design, Prototyping, Product Branding, Journey Mapping, Branding, Character Design, Vector Design, Mobile Apps, Employee Engagement, App UI, Mobile, System Design, Atomic Design, UX Research, eCommerce, Material Design, Vector Art, HTML5, Research Analysis, Lottie, Motion Graphics, Interactive Design, UI Motion, UI Design, Product Design, Design Systems, CSS, Adobe Creative Suite, Adobe After Effects, Adobe Experience Design (XD), InVision, Sketch, Figma
Brand and Multimedia Consultant
2019 - 2020
BlueCat Networks
- Designed a white paper for web and print with custom illustrations and data visualization.
- Created a Motion Graphics template for several educational videos.
- Designed a brand template for specialty items to welcome new partnerships.
- Created a brand template for the datasheets prospects and customers.
Technologies: Prototyping, Product Branding, Print, Journey Mapping, Branding, Character Design, Vector Design, System Design, Atomic Design, UX Research, Vector Art, Research Analysis, Motion Graphics, UI Motion, Product Design, Design Systems, Illustration, Adobe After Effects, Adobe Creative Suite
Augmented Reality UX Consultant
2018 - 2019
IBM
- Managed a multidisciplinary team of two designers, three developers, and two 3D artists while consulting with IBM's global design team to create an Android and iOS application for the annual IBM Innovation Forum.
- Increased attendee engagement and event sign-up count by over 300% YoY due to a successful augmented reality integration.
- Exceeded the conversion targets from key sponsors, stakeholders, and IBM brand owners.
Technologies: Product Designer, Prototyping, Product Branding, Print, Journey Mapping, Branding, Character Design, Vector Design, Mobile Apps, Employee Engagement, App UI, Mobile, System Design, UX Research, Vector Art, HTML5, InVision, Research Analysis, Motion Graphics, Mixed Reality (MR), Interactive Design, UI Motion, UI Design, Product Design, Design Systems, Vuforia, Unity, Adobe Creative Suite, Figma
UX, Visual, and Motion Consultant
2018 - 2019
Intuit, Ltd.
- Increased customer conversation with the strategic microsites to engage top-of-funnel customers via special offerings and partnership programs with large user-based companies, governments, and major banks.
- Exceeded the ROI targets by expanding the in-house capabilities of Google DoubleClick and Google Web Designer to create and maintain interactive web content.
- Implemented a data-driven UX with Optimizely analytics to enhance targeted product areas and web experiences for QuickBooks.
- Facilitated the user testing sessions with accountants and bookkeepers to gather qualitative feedback for improving sales tax reporting.
- Facilitated new technology learning and implementation between designers and engineers.
Technologies: Prototyping, Product Branding, Print, Journey Mapping, Fintech, Branding, Character Design, Vector Design, Mobile Apps, Employee Engagement, App UI, Mobile, System Design, Atomic Design, UX Research, eCommerce, Material Design, CSS, Vector Art, HTML5, Research Analysis, Lottie, Motion Graphics, Interactive Design, UI Motion, UI Design, Product Design, Design Systems, Adobe Experience Design (XD), Adobe After Effects, Adobe Creative Suite, Lingo, InVision, Sketch
Multimedia Design Consultant
2017 - 2018
Cineplex
- Maximized sales through motion campaigns for core clients, including Disney and Warner Brothers.
- Led the creative animation for a new brand launch at multiple Cineplex locations.
- Made contributions as a designer to the Registered Graphic Designers, a publication for outstanding design.
- Designed several web and print campaigns for box office film releases.
Technologies: Prototyping, Product Branding, Print, Journey Mapping, Branding, Character Design, Vector Design, System Design, CSS, Vector Art, HTML5, Motion Graphics, UI Motion, UI Design, Lottie, Adobe Premiere Pro, Adobe After Effects, Adobe Creative Suite
Product Design Consultant
2016 - 2017
York University
- Constructed a full end-to-end journey for web and mobile experience based on iterative research and testing.
- Developed the brand guidelines and UI elements, such as icons and graphics for the holistic product integration.
- Built the wireframes, low-fidelity, and high-fidelity mockups for the development team using Sketch and InVision.
- Collaborated with the resource management team to design a user-friendly content management interface.
Technologies: Product Designer, Icon Design, Prototyping, Product Branding, Print, Journey Mapping, Branding, Vector Design, Mobile Apps, App UI, Mobile, System Design, Atomic Design, UX Research, InVision, Research Analysis, Motion Graphics, Interactive Design, UI Motion, UI Design, Product Design, Design Systems, Sketch, Adobe Creative Suite
Visual Designer | UX Designer
2015 - 2016
IBM
- Developed different assets to support UX researchers and UI redesign efforts.
- Developed and presented interactive prototypes for new R&D initiatives.
- Created web and print marketing artifacts for all IBM Canada events, such as CASCON or ECF.
- Collaborated with product owners to design user flows and E2E journeys for web tools.
Technologies: Prototyping, Product Branding, Print, Journey Mapping, Branding, Wearable Technology, Character Design, Vector Design, Mobile Apps, App UI, Mobile, System Design, Atomic Design, UX Research, CSS, Vector Art, HTML5, InVision, Research Analysis, Motion Graphics, Interactive Design, UI Motion, UI Design, Product Design, Design Systems, Sketch, Adobe Creative Suite

Education

Bachelor's Degree in Design and Illustration
2012 - 2016
Sheridan College - Toronto, Ontario
Associate Degree in Visual and Creative Design
2010 - 2012
Sheridan College - Toronto, Ontario

Certifications

Adobe Design Achievement Awards 2017 Semifinalist
JULY 2017 - PRESENT
AdobeEDU

Experience

Illustration9 years
UI Motion6 years
Product Design6 years
UI Design6 years
Design Systems5 years
Atomic Design5 years
Prototyping5 years
Web Accessibility3 years

Location

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Designer in Toronto, ON, Canada

Portfolio

Employment

Design Systems Lead | Mobile Lead

Brand and Multimedia Consultant

Augmented Reality UX Consultant

UX, Visual, and Motion Consultant

Multimedia Design Consultant

Product Design Consultant

Visual Designer | UX Designer

Education

Certifications

Experience

Location