James Babarinde, Designer in Toronto, ON, Canada
James Babarinde

Designer in Toronto, ON, Canada

Member since September 10, 2020
James is an enterprise designer specialized in creating a top-tier accessible product experience at all customer funnel levels. He is proficient in design software, notably Figma, Sketch, InVision, and Adobe Design Suite, with a complementary front-end understanding. James is a founder, owner, and operator of Novastack, a boutique agency focused on developing novel cloud-based XR technology solutions.
James is now available for hire


Digital Design


  • Design Systems Lead | Mobile Lead

    2019 - PRESENT
    Achievers Solutions, Inc.
    • Enabled product features to ship faster by streamlining UI design and the development process through implementing and maintaining a design system.
    • Minimized the development costs by maximizing dollar value for the reusable components across all products.
    • Implemented the Web Content Accessibility Guidelines (WCAG) 2.1 for all web and mobile product offerings to meet global legislation requirements.
    • Developed the accessibility statements and reports to win multiple enterprise customer accounts.
    • Maintained a user-focused design framework with continuous user testing, research, and validation.
    • Built the data-driven experiences for Android, iOS, and mobile web using design system practices.
    • Created an illustration library to promote brand identity while reflecting diversity and inclusion within SAS product and marketing collateral.
    Technologies: Product Designer, Icon Design, Prototyping, Product Branding, Journey Mapping, Branding, Character Design, Vector Design, Mobile Apps, Employee Engagement, App UI, Mobile, System Design, Atomic Design, UX Research, eCommerce, Material Design, Vector Art, HTML5, Research Analysis, Lottie, Motion Graphics, Interactive Design, UI Motion, UI Design, Product Design, Design Systems, CSS, Adobe Creative Suite, Adobe After Effects, Adobe Experience Design (XD), InVision, Sketch, Figma
  • Brand and Multimedia Consultant

    2019 - 2020
    BlueCat Networks
    • Designed a white paper for web and print with custom illustrations and data visualization.
    • Created a Motion Graphics template for several educational videos.
    • Designed a brand template for specialty items to welcome new partnerships.
    • Created a brand template for the datasheets prospects and customers.
    Technologies: Prototyping, Product Branding, Print, Journey Mapping, Branding, Character Design, Vector Design, System Design, Atomic Design, UX Research, Vector Art, Research Analysis, Motion Graphics, UI Motion, Product Design, Design Systems, Illustration, Adobe After Effects, Adobe Creative Suite


  • Bachelor's Degree in Design and Illustration
    2012 - 2016
    Sheridan College - Toronto, Ontario
  • Associate Degree in Visual and Creative Design
    2010 - 2012
    Sheridan College - Toronto, Ontario


  • Adobe Design Achievement Awards 2017 Semifinalist
    JULY 2017 - PRESENT



Toronto, ON, Canada

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