Jessica Lin, Designer in Redondo Beach, CA, United States
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Jessica Lin

Verified Expert  in Design

Product Designer

Redondo Beach, CA, United States
Toptal Member Since
June 8, 2019

Jessica has over ten years of experience designing for mobile apps (iOS and Android), software, responsive web, information architecture, and conducting user testing. She has developed design systems, and has served in lead design roles, working closely with product managers and engineers. Her work has won several awards including Best Android Security product. Past clients and employers have included Google, Microsoft, and Ubiquiti.


Work Experience

Freelance Designer

2005 - PRESENT
Hard Lines
  • Collaborated with clients to understand user needs. Crafted compelling experiences for responsive web, Android and iOS apps, web, and software applications.
  • Created deliverables that included information architecture, wireframes, mockups, state diagrams, prototypes, user tests, and research presentations.
  • Led the user experience design in collaboration with Left Field Labs to publish the Google Open Source website by creating personas, information architecture, and detailed wireframes.
  • Designed a barcode scanning feature developed for an iOS and Android app.
  • Collaborated with HP Labs and the internal team to create a scientific infographics web application using D3.js.
Technologies: Adobe Creative Suite, InVision, Figma, Sketch, UX Design, Product Design, UX Research, Web App Design, User Interface (UI), User Testing, B2B, Design Leadership, User-centered Design (UCD), Wireframing, Software as a Service (SaaS)

Director of Product Design

2022 - 2024
  • Led design strategy and collaborated closely with leaders in the product and engineering organization to drive customer-centric decisions and increase customer retention.
  • Created new processes and initiatives, including the implementation of a design system, usability testing program and success metrics, copy standardization, customer research database, shift to responsive design, and career pathways.
  • Recruited and grew a new team of six designers from the ground up.
  • Designed and launched CreatorU, a learning platform that quickly became a successful stand-alone product, resulting in $256,810 ARR within the first week of launch.
Technologies: Figma, Notion, UserZoom, Maze, eCommerce, Web App Design, User Interface (UI), User Testing, B2B, Design Leadership, User-centered Design (UCD), Software as a Service (SaaS)

Manager, Product Design

2020 - 2022
  • Created design initiatives and instilled new processes and software for a design team of seven, migrating designs from Sketch to Figma, building and maintaining a new design system in Figma and Sketch, and onboarding 50+ engineers to Zeplin.
  • Handled projects, including the information architecture for our feature set expansion to include five additional accounting and financial processes, a new product's end-to-end design for auditors to assess risk, and the application's redesign.
  • Collaborated closely with six different engineering teams and PMs to create new features and improve existing ones based on direct customer feedback.
Technologies: Sketch, Figma, Web App Design, User Interface (UI), User Testing, B2B, Design Leadership, User-centered Design (UCD), Software as a Service (SaaS)

Product Design Lead

2019 - 2020
  • Served as the sole designer in charge of producing flows, mocks, state diagrams, and information architecture for a responsive fintech web application.
  • Created a design system to standardize typography, icons, components, and behaviors.
  • Standardized branding and produced marketing materials for both web and print.
Technologies: Sketch, Web App Design, User Interface (UI), B2B, Design Leadership, User-centered Design (UCD), Wireframing, Software as a Service (SaaS)

Senior UI and UX Designer

2016 - 2019
  • Collaborated closely with project managers and engineers to design features for the Norton Mobile Security product for iOS and Android.
  • Created a design system using shared components for Norton Mobile Security for Android app.
  • Created rapid prototypes with InVision for user testing.
  • Led usability testing and established testing standards across all Norton products and product teams.
  • Won the 2017 Best Android Security product award from AV-Test for Norton Security for Android, and the Best Freemium Option in the Android Antivirus Apps category, TOMS Guide 2017.
Technologies: iOS, Android,, InVision, Sketch, UX Design, Product Design, UX Research, User Interface (UI), User Testing, Design Leadership, User-centered Design (UCD), Wireframing

Senior UI and UX Designer

2015 - 2016
Ubiquiti Networks
  • Collaborated closely with engineers and the creative director to create web applications for wireless internet service providers (think Comcast on a smaller scale).
  • Wrote product requirements and gathered user feedback from our online community forum.
  • Developed a discovery feature that allowed internet service providers to easily add devices to their network.
  • Incorporated real-time feedback spanning multiple categories for network devices.
  • Designed a feature for a mapping application that allowed technical installers to see the connection strength between antenna tower location and a customer's router. Connection strength was based on distance, geography, and device type.
Technologies: Jira, Sketch, UX Design, Product Design, UX Research, Web App Design, User Interface (UI), B2B, User-centered Design (UCD), Wireframing, Software as a Service (SaaS)

Interaction Design Lead

2014 - 2015
Fjord (Acquired by Accenture)
  • Redesigned the UX for a financial software infographics product developed for JP Morgan Chase.
  • Redesigned the Farmer's Insurance Group's responsive website.
  • Participated in project scoping and time estimation.
  • Created interactive prototypes using Axure.
  • Developed materials and presentations for client reviews.
Technologies: Axure, Adobe Creative Suite, UX Design, Product Design, User-centered Design (UCD), Wireframing

Interaction Designer

2013 - 2014
Microsoft's Xbox
  • Developed the interaction design of a Microsoft newsstand application.
  • Designed the information architecture, user flows, scenarios, and screens of the entire application.
  • Developed shared frameworks to communicate clearly across teams.
  • Incorporated Windows specific behaviors into the app, including snap mode, semantic zoom, and keyboard controls.
  • Designed features for Xbox Music, a Windows and Xbox app.
Technologies: Windows, Adobe Creative Suite, UX Design, Product Design, User-centered Design (UCD), Wireframing

Interaction Designer

2011 - 2012
  • Designed UX for eCommerce websites and experiences for Tea Collection,, Wild Things Gear, Henri Bendel, Life is Good, and The North Face. Deliverables included site maps, user flows, taxonomy and metadata documents, wireframes, and state diagrams.
  • Developed enhancements for Fluid's configurator product, which allowed clients to customize goods such as jackets, shoes, sheets, and bundles.
  • Created presentation materials for client reviews.
  • Worked closely with the strategy team to create competitive research documentation.
Technologies: Adobe Creative Suite, UX Design, Product Design, eCommerce, User-centered Design (UCD), Wireframing

Research Assistant

2009 - 2010
UNC Chapel Hill
  • Collaborated with UX, tech, and marketing to redesign the visual identity of the School of Information and Library Science webpage.
  • Created a design system with reusable, shared components to be used across the site.
  • Assessed the needs of the UNC community (prospective students, visitors, and employers).
  • Redesigned the UI and UX for websites incorporating photos and essays from CDLA’s archives.
  • Incorporated archival best practices while translating CDLA documents into digital formats.
Technologies: Adobe Creative Suite, UX Design, Product Design, UX Research, User Interface (UI), User-centered Design (UCD)
2009 - 2010

Master's Degree in Information Science

UNC Chapel Hill - Chapel Hill, North Carolina, USA

2003 - 2005

Bachelor of Fine Arts Degree in Communications Design, Major: Graphic Design

Pratt Institute - Brooklyn, New York, USA


Sketch, Adobe CC, InVision, Figma, Adobe Creative Suite,, Illustrator CC, Microsoft OneNote, Zeplin, Confluence, Trello, Jira, Maze


iOS, Android, Axure, Windows, Windows Desktop, Microsoft, UserZoom

Industry Expertise

Information Technology




UX Design, Responsive UX Design, User Experience (UX), Information Architecture (IA), Wireframing, User Flows, App UX, WordPress Design, Product Design, Web App Design, B2B, Design Leadership, User-centered Design (UCD), User Interface (UI), User Testing, Prototyping, App UI, UX Research, Software as a Service (SaaS), Web App UX, Web App UI, Data Visualization, Enterprise Design, Enterprise Software, Dashboard Design, Dashboards, Web Dashboards, D3.js, Annotated Wireframes, Strategy, Web UX Design, Sitemaps, Personas, Google Material Design, Security Design, Mobile Apps, Mobile UX, Mobile UI, Android Material Design, Subscriptions, Windows App Design, Software Design, UX Flows, Taxonomy, Responsive, Financial Design, Financial UX, Responsive Design, Information Visualization, Graphs, User Personas, Design Systems, Responsive UI, Notion, eCommerce

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