Jim Morrison, Designer in Brighton and Hove, United Kingdom
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Jim Morrison

Bio

I am a UX-focused front-end engineer with over 12 years of experience architecting high-performance web applications for prestigious global organizations, including the World Economic Forum, US State Department, and the World Resources Institute. My expertise lies in bridging the gap between complex UI/UX design and scalable front-end architecture.

Portfolio

Work Experience

Web Developer

2014 - PRESENT
Freelance
  • Designed and built an eCommerce solution for a premium sportswear brand.
  • Carried out a full UX audit of a website for a large UK government organization and made recommendations for a rebuild.
  • Created design, branding elements, and a component library for a large fintech organization.
Technologies: WordPress, React, Nuxt.js, Vue, Figma, HTML5, CSS, Tailwind UI, Tailwind CSS, Photoshop CC, Illustrator CC, Astro, Next.js, SQL, MAMP, Terminal, AI Agents, UI Design, User Experience (UX), Web App UX, User Interface (UI), UX Design, eCommerce, Branding, Shopify, Shopify Design, Shopify Plus, Conversion Rate Optimization (CRO), Web UI, Landing Page Design, Web Design, SaaS, Information Architecture (IA), Visual Design, Conversion Rate, Responsive Web Design (RWD), Mobile Design, Adobe Photoshop, Marketing Design, Website Design, Graphic Design, WordPress API

Senior Designer | Development Lead

2018 - 2026
PGA Branding
  • Wireframed, designed, and built a news aggregation web app to help bring a new United Nations treaty into force.
  • Designed and built a web app to allow for the custom creation of social media cards for social sharing.
  • Audited and created wireframes for the website of a large NGO to help improve the information architecture and discoverability of content.
Technologies: WordPress, Figma, HTML5, CSS, JavaScript, eCommerce, Branding, User Experience (UX), User Interface (UI), UX Design, Shopify, Shopify Design, Shopify Plus, Conversion Rate Optimization (CRO), Web UI, Landing Page Design, Web Design, SaaS, Information Architecture (IA), Visual Design, Conversion Rate, Responsive Web Design (RWD), Mobile Design, Adobe Photoshop, Marketing Design, Graphic Design, WordPress API

Senior Web Developer

2017 - 2019
Huxley Digital
  • Designed and built an accessible website to help with the preservation of an area of outstanding natural beauty for Kent Downs County Council.
  • Worked on the UX, wireframing, and build of a subscription-based health food app.
  • Worked on a new information architecture approach for a large building products manufacturer, based on user surveys and archetype creation.
Technologies: WordPress, Figma, Nuxt.js, Vue, HTML5, CSS, Tailwind UI, Tailwind CSS, eCommerce, Branding, User Experience (UX), User Interface (UI), UX Design, Shopify, Shopify Design, Shopify Plus, Conversion Rate Optimization (CRO), Web UI, Landing Page Design, Web Design, SaaS, Information Architecture (IA), Visual Design, Conversion Rate, Responsive Web Design (RWD), Mobile Design, Adobe Photoshop, Marketing Design, Graphic Design, WordPress API

Web Designer

2014 - 2016
Ardour Design
  • Designed and built a website for a Franco's of London, a high end Italian restaurant in St James, London.
  • Designed and built a website foe Bayley and Sage, a high end deli chain in West London.
  • Designed and built a website for Deacon and Richardson architecture practice in Brighton, UK.
Technologies: Figma, HTML5, CSS, JavaScript, Landing Page Design, Web Design, SaaS, Information Architecture (IA), Visual Design, Conversion Rate, Responsive Web Design (RWD), Mobile Design, Marketing Design

Education

2002 - 2005

Bachelor of Arts Degree in Graphic Design

Chelsea College of Art - London, UK

Skills

Tools

Photoshop CC, Illustrator CC, MAMP, Adobe Photoshop, Terminal, Shopify Plus

Languages

HTML5, JavaScript, TypeScript, CSS, SQL

Platforms

Web, Figma, WordPress, Shopify

Other

Design, Web UX, Illustration, Nuxt.js, Tailwind UI, Tailwind CSS, UX Wireframes, Wireframing, UI Design, User Experience (UX), Web App UX, User Interface (UI), UX Design, Shopify Design, Landing Page Design, Web Design, Information Architecture (IA), Visual Design, Responsive Web Design (RWD), Mobile Design, Marketing Design, Website Design, Graphic Design, WordPress API, Vue, React, Next.js, Astro, AI Agents, eCommerce, Branding, Web UI, Conversion Rate Optimization (CRO), SaaS, Conversion Rate, Squarespace, Sustainability

Experience

  • WordPress - 13 years
  • HTML5 - 13 years
  • Web - 13 years
  • Figma - 13 years
  • CSS - 13 years
  • UX Wireframes - 12 years
  • Wireframing - 12 years
  • Tailwind CSS - 5 years
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