Jim Morrison
Verified Expert in Design
Designer
Brighton and Hove, United Kingdom
Toptal member since April 13, 2026
I am a UX-focused front-end engineer with over 12 years of experience architecting high-performance web applications for prestigious global organizations, including the World Economic Forum, US State Department, and the World Resources Institute. My expertise lies in bridging the gap between complex UI/UX design and scalable front-end architecture.
Experience
- WordPress - 13 years
- HTML5 - 13 years
- Web - 13 years
- Figma - 13 years
- CSS - 13 years
- UX Wireframes - 12 years
- Wireframing - 12 years
- Tailwind CSS - 5 years
Portfolio
WordPress Site Design and Build
THRIVE
UX and Design Audit for Torsa Studios
RAMSAR Convention on Wetlands Website
Website for Data and Evidence to End Extreme Poverty
Squarespace Site Design, Development for the UK Government’s Centre for Disaster Protection
Work Experience
Web Developer
Freelance
- Designed and built an eCommerce solution for a premium sportswear brand.
- Carried out a full UX audit of a website for a large UK government organization and made recommendations for a rebuild.
- Created design, branding elements, and a component library for a large fintech organization.
Senior Designer | Development Lead
PGA Branding
- Wireframed, designed, and built a news aggregation web app to help bring a new United Nations treaty into force.
- Designed and built a web app to allow for the custom creation of social media cards for social sharing.
- Audited and created wireframes for the website of a large NGO to help improve the information architecture and discoverability of content.
Senior Web Developer
Huxley Digital
- Designed and built an accessible website to help with the preservation of an area of outstanding natural beauty for Kent Downs County Council.
- Worked on the UX, wireframing, and build of a subscription-based health food app.
- Worked on a new information architecture approach for a large building products manufacturer, based on user surveys and archetype creation.
Web Designer
Ardour Design
- Designed and built a website for a Franco's of London, a high end Italian restaurant in St James, London.
- Designed and built a website foe Bayley and Sage, a high end deli chain in West London.
- Designed and built a website for Deacon and Richardson architecture practice in Brighton, UK.
Education
Bachelor of Arts Degree in Graphic Design
Chelsea College of Art - London, UK
Skills
Tools
Photoshop CC, Illustrator CC, MAMP, Adobe Photoshop, Adobe, Photoshop 7, Terminal, Shopify Plus, Sketch, Tableau
Languages
HTML5, JavaScript, TypeScript, CSS, HTML, SQL, Python
Platforms
Web, Figma, WordPress, Shopify
Other
Design, Web UX, Illustration, Nuxt.js, Tailwind UI, Tailwind CSS, UX Wireframes, Wireframing, UI Design, User Experience (UX), Web App UX, User Interface (UI), UX Design, Shopify Design, Landing Page Design, Web Design, Information Architecture (IA), Visual Design, Responsive Web Design (RWD), Mobile Design, Marketing Design, Website Design, Graphic Design, WordPress API, Blog Design, Content Management Systems (CMS), Digital Design, Editorial Design, News Publications, News Media, User Experience Design, Typography, Vue, React, Next.js, Astro, AI Agents, eCommerce, Branding, Web UI, Conversion Rate Optimization (CRO), SaaS, Conversion Rate, LLM Integration, Node.js, Squarespace, Sustainability, Web Audio API, FastAPI, Newspapers
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