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Joanne Tsianos
Verified Expert in Design
UX Designer
Toronto, ON, Canada
Toptal member since April 5, 2017
Bio
Joanne has almost 20 years of experience in the digital space, from roles in creative direction to, most recently, UX. She is fortunate to have worn many hats and has worked with many clients across retail and fashion, financial, automotive, and CPG. Joanne understands business needs but is also an advocate for the user.
Experience
- Conceptual Design - 18 years
- Concept Development - 18 years
- Ideation - 18 years
- UX Strategy - 18 years
- User Experience (UX) - 18 years
- Wireframing - 12 years
- User Flows - 12 years
- Mobile eCommerce - 7 years
Portfolio
Metro
ResponsiveeCommerce UXMobile eCommerceOnline DeliveryCategorizationWireframing
LG - TV Advisor
User FlowsWireframingSocial DesigneCommerce UXMobile UX
AXA
Banking & FinanceUser FlowsUse CasesContent Management Systems (CMS)WireframingPersonas
MBO Partners
User InterviewsProof of Concept (POC)User JourneysWireframingUsability TestingUser Registration+ 1 more
Work Experience
Architect
2019 - 2022
U.S.Bank
- Led the corporate banking platform redesign by conducting design thinking, research, and rapid prototyping. Created complex design layouts and new design components to enhance the experiences based on customer needs.
- Created complex user flows and wireframes with detailed annotations, including accessibility.
- Designed proof of concepts (POCs) for innovative payment products.
- Created prototypes of various designs to illustrate functionality.
Technologies: Figma, MURAL, FigJam, Microsoft Office, User Experience (UX), User Journeys, UX Design, UI Design, Product Design, Prototyping, User Interface (UI), Web Design, Responsive Web Design (RWD), Web UX Design, System Design, Marketplaces, B2B, Websites, UX Audits
UX Manager
2017 - 2019
Michael Kors
- Designed and improved eCommerce experiences for the global Michael Kors sites. Worked on filtering, shopping bag, checkout, search, product list pages, and product detail pages. Provided user flows and detailed wireframes.
- Created MK shopping app, including a style quiz that allows for personalization. The app allowed for beacons for in-store/app connections, refer a friend loyalty marketing, and chat with a stylist.
- Worked on extensive user testing with users and via A/B scenarios using analytics.
- Expanded the usability of the loyalty program and all the touchpoints for sign-up from in-store, app, and online for new and returning customers.
- Managed three XD team members: a UX designer, UI designer, and a hybrid designer. Oversaw their day-to-day work, helped create agile stories, and mentored and created strategic goals for them.
Technologies: Adobe Suite, InVision, Sketch, Adobe Experience Design (XD), Abstracts, Mobile UX, Mobile App Design, Visual Design, Presentation Design, Digital Design, User Experience (UX), User Journeys, UX Design, Figma, UI Design, Product Design, Prototyping, User Interface (UI), Web App Design, Branding, Web Design, Responsive Web Design (RWD), eCommerce UX, Web UX Design, System Design, Marketplaces, Graphic Design, Websites, UX Audits
Sr. XD Designer
2015 - 2017
Publicis Worldwide
- Led the concept and creation of the AXA financial solution tool.
- Worked on ideation, iteration, and designing stress test concepts based on persona creation.
- Mapped out experiences and user flows via established user tasks.
- Developed a wireframe collection of modules to be templated and re-purposed based on a variety of content needs.
- Created questionnaires and tasks for user testing.
- Worked with several clients, including AXA, Garnier, and Cadillac.
- Redesigned cadillac.com and garnier.com using global components.
Technologies: InVision, OmniGraffle, Sketch, Adobe Suite, User Experience (UX), User Journeys, UX Design, UI Design, Product Design, Prototyping, User Interface (UI), Web App Design, Web Design, Responsive Web Design (RWD), eCommerce UX, Web UX Design, System Design, Marketplaces, Graphic Design, Websites, UX Audits
Senior UX Designer
2013 - 2015
MBO Partners
- Redesigned a marketing site to distinguish between two different user types effectively.
- Established user flows for pre-existing tools with the overall communication strategy pre- and post-tool completion.
- Created proof of concepts for the back-end application redesign.
- Redesigned the application process for employment and business startups with MBO.
- Designed various dashboards to communicate projects, timelines, income, and expenses.
Technologies: OmniGraffle, Adobe Suite, User Experience (UX), User Journeys, UX Design, UI Design, Product Design, Prototyping, User Interface (UI), Branding, Web Design, eCommerce UX, Web UX Design, System Design, B2B, Graphic Design, Websites, UX Audits
Senior UX Designer
2013 - 2013
JWT
- Strategized design solutions for a major telecom company.
- Created an eCommerce experience for telecom services with a separate m-commerce experience.
- Collaborated closely with team members across the country.
- Created annotated wireframes capturing technical requirements and experience direction.
Technologies: OmniGraffle, Adobe Suite, User Experience (UX), User Journeys, UX Design, UI Design, Prototyping, User Interface (UI), Branding, Web Design, Responsive Web Design (RWD), eCommerce UX, Web UX Design, System Design, B2B, Graphic Design, Websites
UX Designer
2011 - 2013
Publicis Modem
- Led experience design solutions for major brands such as LG, Air Miles, Flow, Blue Light, and Lean Cuisine.
- Created use cases, user flows, and sitemaps for multinational clients in various fields such as telecom, loyalty rewards, and CPG.
- Captured UX requirements and reviewed them with the product team, development team, and other designers.
- Estimated time and cost per task for myself and interns on my team.
- Created annotated wireframes outlining technical requirements and experience design direction.
Technologies: Microsoft Excel, Adobe Suite, OmniGraffle, User Experience (UX), User Journeys, UX Design, UI Design, Prototyping, User Interface (UI), Web App Design, Branding, Web Design, Responsive Web Design (RWD), eCommerce UX, Web UX Design, Graphic Design, Websites
Senior Art Director
2008 - 2011
Capital C Communications
- Worked on ideation and design execution of all online components, including social media design, websites, and banner advertising for clients, including Dove, Sun Life Financial, Maple Leaf Foods, Loblaw, and Nissan.
- Collaborated with digital strategists and developed personas, site architecture, user flows, and wireframes.
- Supported the digital account team with infographics for pitches or concept development and heuristic evaluations.
- Designed interfaces and design systems for websites, campaigns, and banner advertising.
- Created informal user testing and documentation to help inform design directions.
Technologies: Adobe Suite, User Experience (UX), UX Design, UI Design, User Interface (UI), Branding, Web Design, eCommerce UX, Graphic Design, Websites, Art Direction
Senior Creative Strategist
2007 - 2007
Momentum Advanced Solutions
- Was responsible for creating strategic positioning and high-level ideation for clients, including Sick Kids Foundation, National Ballet of Canada, Dundee Wealth Management, and Mazda Canada.
- Worked closely with brand strategies, the formulation of business objectives, and online integration.
- Provided direction to the creative team for production and execution.
Technologies: Adobe Suite, UI Design, Branding, Web Design, User Interface (UI), eCommerce UX, Graphic Design, Websites, Art Direction, Banner Ads
Creative Director
2000 - 2006
Pi Media
- Managed and led a team of 4-12 junior and senior designers and developers.
- Worked with small and large budgets ($25,000-$400,000+) to produce strong design solutions.
- Created eCommerce solutions and back-end application designs for large Canadian retailers.
- Developed front-end application interfaces and templates for back-end business systems.
- Worked on storyboards and directed photo shoots for large retail clients.
- Collaborated with a variety of clients, including Sears Canada, Eatons, Tilley, Ford Canada, Blockbuster, ACE INA Insurance, Sony Canada, SciCan, Harley Davidson, and Kraft Canada.
Technologies: OmniGraffle, Adobe Suite, UI Design, Branding, Web Design, User Interface (UI), eCommerce UX, Graphic Design, Websites, Digital Creative Direction, UX Design, Web UX Design
Education
1991 - 1995
Bachelor of Fine Arts Degree in Visual Communication Design
York University - Toronto, Canada
Skills
Tools
Sketch, Adobe Creative Suite, Microsoft PowerPoint, OmniGraffle, InVision, Microsoft Excel, Adobe Experience Design (XD), MURAL, FigJam, Microsoft Office
Platforms
Adobe Suite, Figma, Apple
Industry Expertise
Fashion, Automotive, Banking & Finance
Other
eCommerce, Faceted Navigation, User Testing, Responsive, Menu Design, eCommerce UX, Mobile UX, Use Cases, Proof of Concept (POC), User Journeys, User Experience (UX), Conceptual Design, Concept Development, Ideation, Wireframing, User Flows, UX Design, UX Strategy, UX Wireflows, UX Wireframes, UX Branding, Branding, UI Design, Visual Design, Interactive Maps, Web Design, No-code Development, Presentation Design, Digital Design, Product Design, Prototyping, User Interface (UI), Responsive Web Design (RWD), Web UX Design, System Design, Marketplaces, B2B, Graphic Design, Websites, UX Audits, Usability, UX Testing, Online Delivery, Personas, User Interviews, Usability Testing, Dashboard Design, Mobile App Design, UX Research, Content Management Systems (CMS), User Requirements, Persona Design, Heuristic Evaluation, Sitemaps, Interaction Design (IxD), Web App Design, PowerPoint Design, Consumer Packaged Goods (CPG), Beauty Products, Editorial Design, Video Integration, Information Architecture (IA), Mobile eCommerce, Categorization, Social Design, User Registration, Abstracts, Art Direction, Banner Ads, Digital Creative Direction
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