Joel Lopez, Designer in Portland, OR, United States
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Joel Lopez

Verified Expert  in Design


Portland, OR, United States
Toptal Member Since
April 14, 2016

Currently based in the Pacific Northwest, Joel is a product designer with over 10 years of experience in UX/UI design, front-end development, and WordPress development. He has led various UX research projects, helping companies change their designs and products based on users' needs.


Work Experience

Senior Software Engineer | Product Designer

2020 - PRESENT
ProspectNow by Buildout
  • Redesigned the branding and set up design standards for their marketing design.
  • Rebuilt the entire platform in a modern framework.
  • Redesigned the platform based on user studies and user interviews with our clients.
Technologies: Graphic Design, Git, Web Development, WordPress, MySQL, PHP, Laravel, Figma, Material UI, React Redux, React

Founder | CEO

2010 - PRESENT
Gamer's Hive
  • Designed and developed a gaming network for gamers all over the world.
  • Conducted UX research for user feedback with Alpha Launched.
  • Launched the alpha test in October 2015, which recruited around 260 members.
  • Created a new listing website for streamers who are inclusive to get a new way to get discovered.
Technologies: Graphic Design, Git, Laravel, Material UI, React Redux, React, Figma, PowerPoint Design, Web Development, MySQL, PHP, Adobe Illustrator, Adobe Photoshop

Director of Product

2017 - 2020
Linux Academy
  • Handled the flow and creation of new features or products.
  • Built and mentored a team of designers by preparing goals, 1-on-1 catch-up meetings, setting up OKRs, and guiding them to success.
  • Set up global design standards for the platform and worked with a design agency to develop a full UI design kit after redesigning the marketing site.
  • Helped mentor another designer in user interviews, conducted user interviews with students to understand how they use the platform, and worked on improving the experience.
  • Consulted and acted as a Scrum master on design sprints.
  • Managed the connection between the design agency and stakeholders for the marketing website redesign.
  • Consulted with redirects, SEO, and WordPress development.
Technologies: Graphic Design, Git, Angular Material, PowerPoint Design, Web Development, WordPress, Sketch, Adobe Photoshop, InVision, User Experience (UX), User Interface (UI)


2015 - 2016
BCBH Technologies
  • Interviewed, hired, and trained a team of developers and designers to work on
  • Provided feedback and design guidance to the design team.
  • Gave feedback and development guidelines to the development team.
  • Guided the company in using the product and created A/B tests to increase conversion.
  • Assisted in the event of an emergency with the site.
Technologies: Git, WordPress, JavaScript, CSS, HTML, Adobe Photoshop

Production Director

2013 - 2016
Ascentus | Crow's Nest Digital, LLC
  • Interviewed, hired, and managed a team of designers, and web and mobile developers.
  • Planned, designed, and developed a lead generation site called
  • Planned, designed, and developed the Addiction Center.
  • Collaborated and executed A/B tests to increase conversion in the company's products.
  • Mentored and managed a team to create the Cerebral Palsy Guide in just one month.
  • Managed a team to develop and deliver the FitnessTracker+ app (iOS).
Technologies: Graphic Design, Web Development, WordPress, Git, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Lead Front-end Developer

2009 - 2013
  • Worked with multimillion-dollar brands, providing front-end development using HTML, CSS, JavaScript, and WordPress.
  • Established JavaScript as the language for the front-end developers to use.
  • Established coding standards for the front-end developers to follow and modify as they grew.
  • Served as a project lead for one of the top clients of the agency and led the creation and testing of a website prototype for UX research.
  • Established WordPress as the main CMS for smaller clients of the agency.
Technologies: Graphic Design, Git, Web Development, WordPress, Adobe Illustrator, Adobe After Effects, Adobe InDesign, Adobe Photoshop

Adjunct Instructor

2009 - 2009
Southern Technical College
  • Developed a lesson plan for the course "Introduction to Web Design."
  • Taught people of various age groups to design and develop a website.
  • Provided 1:1 aid to students on the different projects.
  • Provided a scenario for the students to be able to critique the work with practical input and not just opinions.
Technologies: Adobe Dreamweaver, Adobe Photoshop
2004 - 2008

Bachelor of Fine Arts in Interactive Media Design

The Art Institute of Tampa - Tampa, FL (USA)

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