Joel is a product designer currently located in San Francisco, CA. Joel has over 10 years of experience in UX/UI design, front-end development, and WordPress development. He has also led various UX research projects helping companies change their designs and products based on the users' needs.
There are many design tips out there that claim to be universal solutions for achieving high conversion rates. However, in this article, Toptal Freelance Designer Joel Lopez suggests avoiding these trends or fads and encourages us to instead thoughtfully collect data to inform the design of our products.
Although some quick-fix design moves may achieve high conversion rates in a product's early years, they don't lend themselves to establishing long-term user trust. Joel argues that this trust is essential to keep users coming back to promote your products.