- Created a billing and subscription model and checkout process that increased global conversion rates and small business onboarding with target markets in the US and Europe.
- Built a hypothesis-driven problem-solving approach to increase conversion rates and validate confidence in our solutions.
- Designed a machine learning analytics platform that enabled Xero to become a data-driven enterprise business.
- Pivoted roles from research, service design, and product marketing when required by the project to support in-time product delivery.
- Mentored junior designers and supported other designers on different product portfolios.
Technologies: Figma, Sketch, Miro, Adobe CC, Agile, Waterfall Methodology, Product Design, User Experience (UX), UX, User Research, Influence, Communication, Customer Experience, UX Research, User Flows, Discovery, Stakeholder Management, Stakeholder Engagement, UX Mentoring, Web UX Design, Remote Usability Testing, UX Prototyping, Interaction Design (IxD), Customer Communications, Mobile UX Design, Recruitment, Workshop Facilitation, Agile UX, Usability Testing, Chatbot Conversation Design, eCommerce UI, Define requirements, Remote Work, Prototyping, User Journeys, User Journey Maps, Chat Support, UI Design, Service Design, Qualitative Research, Design, eCommerce, Dashboards, Desktop Web Design, UI, Dashboard Design, Information Architecture (IA), Responsive UI