Jordan is available for hire
Hire JordanJordan Grauf
Verified Expert in Design
Product Designer
Brisbane, Queensland, Australia
Toptal member since January 10, 2022
Bio
Jordan is an experienced product designer with 10+ years of experience working with various businesses, from small tech startups to booming global tech companies. He proved to be keen on balancing user needs with complex business problems at scale across different continents. Jordan is passionate about solving complex user problems, delivering value and innovation to businesses, handling communication and analysis, product integration and validation, and collaboration with like-minded teams.
Experience
- Responsive Web Design (RWD) - 12 years
- Mobile UX Design - 10 years
- User Experience (UX) - 9 years
- User Flows - 9 years
- User Journeys - 8 years
- Product Design - 8 years
- User Research - 7 years
- SaaS Design - 6 years
Portfolio
Online Lodgement Flow
Customer ExperienceService DesignUser Experience (UX)Product DesignUX ResearchQualitative Research+ 70 more
Patagonia
AgencyUser Interface (UI)User Experience (UX)User FlowsUser Experience DesignUser Experience Strategy+ 58 more
Chatbot Design
Service DesignUser Experience (UX)User Experience DesignUser FlowsUser Interface (UI)UX Prototyping+ 57 more
Work Experience
Senior UX Design Consultant
2026 - PRESENT
IBM
- Worked in high-performance client environments embedded in product teams.
- Managed end-to-end product design position from research and design.
- Worked with AI design tooling and AI products for delivery.
Technologies: Artificial Intelligence (AI)
Senior AI Product Designer
2025 - 2025
Atlassian
- Designed AI experiences and knowledge discovery into Jira and Confluence.
- Designed end-to-end solutions and feature optimization.
- Embedded into high-performing product teams and worked asynchronously in various time zones with San Francisco and Australia.
Technologies: Figma, Vibe Coding, Artificial Intelligence (AI)
Senior Product Designer
2020 - 2024
Xero
- Created a billing and subscription model and checkout process. Increased global conversion rates and small business onboarding with target markets in the US and Europe.
- Built a hypothesis-driven problem-solving approach to increase conversion rates and validate confidence in our solutions.
- Designed a machine learning (ML) analytics platform that enabled Xero to become a data-driven enterprise business.
- Pivoted roles in research, service design, and product marketing to support in-time product delivery when required by the project.
- Mentored junior designers and supported other designers on different product portfolios.
Technologies: Figma, Sketch, Miro, Product Design, User Experience (UX), User Research, Communication, Customer Experience, UX Research, User Flows, Discovery, Stakeholder Management, Stakeholder Engagement, UX Mentoring, Web UX Design, Remote Usability Testing, UX Prototyping, Interaction Design (IxD), Customer Service, Mobile UX Design, Workshop Facilitation, Usability Testing, Chatbot Conversation Design, eCommerce UI, Requirements, Prototyping, User Journeys, User Journey Maps, UI Design, Service Design, Qualitative Research, Design, eCommerce, Dashboards, Desktop Web Design, User Interface (UI), Dashboard Design, Information Architecture (IA), Responsive UI, SaaS Design, Proof of Concept (POC), Adobe, Atlassian Suite, SaaS, User Onboarding, Design Libraries, Mobile UX, UI Components, Facilitation, Customer Experience Management, Axure RP Pro, Competitor Analysis & Profiling, Personas, Responsive Web Design (RWD), User Personas, Mobile App Design, Product Benchmarking, Web App Design, Websites, Enterprise Design, High-fidelity Mockups, Wireframing, Mobile UI, Responsive Design, Mobile Apps, Mobile App UI, Screen Flows, Stakeholder Interviews, Research Synthesis, UX Design, Web Design, UX Flows, Flow, User Experience Strategy, User Experience Design, Design Leadership, User Testing, B2C, Data Visualization
Senior User Experience Designer
2020 - 2020
REA Group
- Played a high-level strategic role helping realestate.com.au release a new advertising platform to the market in 2020.
- Created the value proposition and strategic alignment to introduce a new product in the Australian market, reaching 10 million property seekers.
- Contributed to the product's growth by creating awareness in the Australian market and onboarding users onto a new platform.
- Validated the product, supported designers ensuring product alignment with the strategic vision, and worked closely with the research and delivery team leads.
Technologies: Adobe, Atlassian Suite, Figma, Sketch, User Experience (UX), Product Design, User Research, Communication, Customer Experience, UX Research, User Flows, Discovery, Stakeholder Management, Stakeholder Engagement, UX Mentoring, Web UX Design, Remote Usability Testing, UX Prototyping, Interaction Design (IxD), Customer Service, Mobile UX Design, Workshop Facilitation, Usability Testing, Miro, Requirements, Prototyping, User Journeys, User Journey Maps, UI Design, Service Design, Qualitative Research, Design, Dashboards, Desktop Web Design, User Interface (UI), Dashboard Design, Information Architecture (IA), Responsive UI, SaaS Design, Proof of Concept (POC), SaaS, User Onboarding, Design Libraries, Mobile UX, UI Components, Facilitation, Customer Experience Management, Axure RP Pro, Competitor Analysis & Profiling, Personas, Responsive Web Design (RWD), User Personas, Mobile App Design, Product Benchmarking, Web App Design, Websites, Enterprise Design, High-fidelity Mockups, Wireframing, Mobile UI, Responsive Design, Website QA, QA Testing, Mobile Apps, Mobile App UI, Screen Flows, Stakeholder Interviews, Research Synthesis, UX Design, Web Design, UX Flows, Flow, User Experience Strategy, User Experience Design, Design Leadership, User Testing, B2C
Mid-senior Product Designer
2014 - 2019
Youi
- Handled the end-to-end product design, including discovery, analysis, and the design itself, and individually contributed to research on multiple projects.
- Contributed to customer-facing projects that included designing an online claims experience and dashboards to improve the Youi app's performance.
- Worked with multiple business facets, from product to customer service and call advisors, for digitalizing business areas like call-center departments.
- Redesigned the online sales flow, focusing on reducing the sales funnel time and increasing conversion of Australian and New Zealand customers.
- Handled the redesign of the internal business software for customer service call advisors.
Technologies: Adobe, Figma, Sketch, Atlassian Suite, User Experience (UX), Product Design, User Research, Communication, Customer Experience, UX Research, User Flows, Discovery, Stakeholder Management, Stakeholder Engagement, UX Mentoring, Web UX Design, UX Prototyping, Interaction Design (IxD), Customer Service, Mobile UX Design, Workshop Facilitation, Usability Testing, Miro, Chatbot Conversation Design, Requirements, Prototyping, User Journeys, User Journey Maps, UI Design, Service Design, Qualitative Research, Design, Dashboards, Desktop Web Design, User Interface (UI), Dashboard Design, Information Architecture (IA), Personas, Responsive UI, Mobile Apps, Proof of Concept (POC), Client Management, SaaS Design, SaaS, User Onboarding, Remote Usability Testing, Design Libraries, Mobile UX, UI Components, Facilitation, Customer Experience Management, Axure RP Pro, Competitor Analysis & Profiling, Responsive Web Design (RWD), User Personas, Mobile App Design, Product Benchmarking, Web App Design, Websites, Enterprise Design, High-fidelity Mockups, Wireframing, Mobile UI, Responsive Design, Website QA, QA Testing, Mobile App UI, Screen Flows, Stakeholder Interviews, Research Synthesis, UX Design, Web Design, UX Flows, Flow, User Experience Strategy, User Experience Design, Design Leadership, User Testing, B2C
Interaction and UI Designer
2011 - 2013
Retail Express Services
- Delivered hundreds of client-side eCommerce stores using POS software.
- Built successful relationships with clients and managed the implementation and delivery of Magento online stores.
- Designed and managed the implementation of web stores with a team of offshore developers.
Technologies: Adobe, Atlassian Suite, Interaction Design (IxD), Product Design, User Experience (UX), Communication, eCommerce, WP eCommerce, eCommerce UI, Agency, Requirements, User Journeys, User Journey Maps, UI Design, Design, Desktop Web Design, Mobile UX Design, User Interface (UI), Dashboard Design, Information Architecture (IA), Responsive UI, Dashboards, Web UX Design, Client Management, Sketch, Miro, User Flows, Stakeholder Management, SaaS Design, SaaS, User Onboarding, Remote Usability Testing, Prototyping, UX Prototyping, Design Libraries, Mobile UX, Customer Service, UI Components, Facilitation, Customer Experience Management, Competitor Analysis & Profiling, Personas, Responsive Web Design (RWD), User Personas, Mobile App Design, Product Benchmarking, Web App Design, Websites, Enterprise Design, High-fidelity Mockups, User Research, Qualitative Research, Customer Experience, UX Research, Wireframing, Stakeholder Engagement, Discovery, Mobile UI, Proof of Concept (POC), Workshop Facilitation, Responsive Design, Website QA, QA Testing, Mobile Apps, Mobile App UI, Screen Flows, Stakeholder Interviews, Research Synthesis, UX Design, Web Design, UX Flows, Flow, User Experience Strategy, User Experience Design, Design Leadership, User Testing
Design Tutor
2008 - 2010
University of the Sunshine Coast
- Worked as a design tutor specialized in webdesign.
- Coached and communicated design and web techniques to struggling students. Led and teached them to understand design principles and the different technologies used.
- Facilitated and run weekly support classes and mentoring sessions.
Technologies: Adobe, UI Design, Design, Atlassian Suite, Stakeholder Management, Mobile App Design, Websites, High-fidelity Mockups, Mobile UI, Personas, Research Synthesis, UX Design, User Experience Strategy, User Experience Design
Education
2005 - 2009
Bachelor of Arts Degree in Computer-based Art and Design
University of the Sunshine Coast - Queensland, Australia
Skills
Tools
Sketch, Miro, Adobe, Atlassian Suite, Flow, WP eCommerce, Axure RP Pro
Platforms
Figma, Android, iOS
Other
Product Design, UI Design, User Research, Communication, Service Design, User Experience (UX), Qualitative Research, Design, UX Research, User Flows, Wireframing, Stakeholder Engagement, Stakeholder Management, Discovery, Requirements, SaaS Design, Dashboards, User Onboarding, Web UX Design, Prototyping, UX Prototyping, User Journeys, User Journey Maps, Desktop Web Design, Mobile UX, Mobile UI, Mobile UX Design, Customer Service, Interaction Design (IxD), Workshop Facilitation, User Interface (UI), Dashboard Design, Information Architecture (IA), Client Management, Competitor Analysis & Profiling, Responsive UI, Responsive Design, Mobile Apps, Mobile App UI, Screen Flows, Stakeholder Interviews, UX Design, Web Design, Responsive Web Design (RWD), Mobile App Design, Product Benchmarking, Web App Design, Enterprise, Websites, Enterprise Design, High-fidelity Mockups, User Experience Design, User Experience Strategy, UX Flows, Design Leadership, User Testing, B2C, Mobile UI Design, Data Visualization, Google Material Design, Chatbot Conversation Design, eCommerce, eCommerce UI, Agency, Customer Experience, UX Mentoring, Remote Usability Testing, Design Libraries, Proof of Concept (POC), Design Workshops, Customer Experience Management, Personas, Website QA, QA Testing, Usability Testing, Research Synthesis, User Personas, SaaS, UI Components, Facilitation, Vibe Coding, Artificial Intelligence (AI)
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