Korana Jelovac

Designer

Zagreb, Croatia

Member since February 16, 2016

Korana is a designer and illustrator based in Zagreb with 10 years of professional experience. She has worked on large and small brands in advertising agencies such as BBDO and TBWA. She specializes in complete branding spanning from visual identities, illustrations, and print materials to UX/UI design. Her goal is always to create clean and usable, but colorful designs.

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Portfolio

Clariance Object Monitoring | Branding and Mobile App Design
- Apps
- UX Design
- UI Design
Broker Investments | Visual Identity and Mobile App
- Visual Identity
- Mobile App Design
- UI Design
Zingword Marketplace | Print and Digital Identity
- Prototyping
- Wireframing
- UX Design
- UI Design
- Character Design
- Branding
- Visual Identity
Croatian Railways | Redesign of the Visual Identity
- Visual Identity
- Print Design
Doodles & Doodlings | Promo Identity
- Illustration
- Print Design
Zagreb ZOO | Identity Rebranding: Print and Digital
- Visual Identity
- Logo Design
- Print Design
- UI Design
- Web Design
Croatian Railways | Website and Mobile App
- Web Design
- Mobile App Design
- UX Design
- UI Design
Bitcoin Barcamp | Conference Identity
- Visual Identity
- Branding
- Web Design
- Character Design
- Print Design

Employment

Freelance Designer
Home-Based Studio | LOBO Design
2012 - PRESENT
- Developed brand guidelines.
- Communicated with clients, printers, and vendors.
- Created full visual identities for small and large companies—from logo and brand guidelines to their application on print materials, products, and digital content such as websites and mobile applications.
- Wireframed and create prototypes for websites and applications (Axure, UXPin).
- Oversaw the print process as well as the development of digital content.
Technologies: Photoshop, Illustrator, InDesign, Sketch, Zeplin, UXPin, Axure, InVision
Mobile UI/UX for Online Publication App
Himalayan Academy Publications (via Toptal)
2017 - 2017
- Designed a reading mobile app; used on both Android and iPhone.
- Handled the prototyping and communication through InVision.
Technologies: Sketch, InVision, Zeplin, GitHub
Designer (Visual Identity, Brand, Website)
Modern Dental Services (via Toptal)
2016 - 2016
- Redesigned the complete visual identity (logo, color palette, and font design).
- Designed the brand book (logo variations, specifications, and brand guidelines).
- Created the promotional company brochures communicating their products and services.
- Design the special promotional print materials for events (posters, flyers, and booth design).
- Redesigned the company's corporate website— www.apexdp.com.
Technologies: Adobe Illustrator, Photoshop, InDesign, Sketch
Art Director
TBWA Zagreb
2010 - 2012
- Manage and was responsible for the design and art direction of print materials.
- Worked with brands like Visa, Adidas, and Beiersdorf.
- Communicated with the printers and oversaw product delivery.
- Created designs for digital materials from banners to websites and mobile applications.
- Developed and maintained brand guidelines.
Technologies: Photoshop, Illustrator, InDesign
Designer
BBDO Zagreb
2007 - 2010
- Worked with brands such as Vipnet, Karlovačko, and the Croatia Tourism Board.
- Created concepts for ads and commercials.
- Created visual identities and packaging designs for smaller brands.
- Illustrated animations and printed materials.
- Worked on desktop publishing.
Technologies: Photoshop, Illustrator, InDesign

Education

Master's degree in Graphic Design
University of Zagreb, Faculty of Graphic Arts - Zagreb, Croatia
2002 - 2012

Experience

Branding10 years
Graphic Design10 years
Print Design10 years
Visual Identity10 years
Illustration8 years
Sketch 33 years
Prototyping3 years
UI Design3 years

Tools

Sketch 3

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