Lilly-jo Cullen, Designer in London, United Kingdom
Lilly-jo Cullen

Designer in London, United Kingdom

Member since June 17, 2019
Lilly-jo is an intuitive and creative designer with expertise in apps, websites, games, and branding. Having spent several years working in a variety of domains from eCommerce, education, and health, she has a solid understanding of what it takes to lead design projects from scratch with a start-up, or take a large, established FTSE 100 company into fresh, new territory. Her clients include British Gas, New Look and Marks, and Spencer.
Lilly-jo is now available for hire


Digital Design


  • Product Designer

    2020 - 2020
    Kin & Carta Create
    • Collaborated with the Kin & Carta Create team (formerly The App Business), working alongside Marks & Spencer to reinvent their loyalty program with individual responsibility for Android.
    • Visualised an entirely different concept, carefully applying the new branding, particularly when it met other in-app journeys.
    • Guided the design based on results from testing versions of the same feature at the Oxford Street in-store lab. Overseeing Android, I was incorporating and adapting designs to ensure the smoothest possible native experience for thousands of users.
    Technologies: Zeplin, Principle, InVision, Adobe, Sketch
  • Product Designer

    2019 - 2020
    New Look
    • Assisted high street retailer New Look on their mobile applications for iOS and Android.
    • Transformed the existing web views into highly customized native experiences for the increasingly competitive market of bringing fashion into technology.
    • Redesigned major features including Explore, My Account, In-store Mode, and Tab Navigation.
    • Delivered user research, stakeholder and team workshops, app architecture, high fidelity interface design, motion and interaction design, prototyping, and user testing.
    Technologies: InVision, Adobe, Sketch


  • Foundation Diploma in Performing Arts in Arts
    2011 - 2012
    Arts Educational Schools London - London, UK
  • Short Course in Illustration
    2011 - 2011
    University of the Arts - London, UK
  • BTEC in Art and Design
    2009 - 2011
    Lewisham College - London, UK


  • Accessibility iOS
    JUNE 2020 - PRESENT
    Deque University
  • Accessibility Android
    MAY 2020 - PRESENT
    Deque University



London, United Kingdom

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