Lilly-jo Cullen, Designer in London, United Kingdom
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Lilly-jo Cullen

Verified Expert  in Design

Designer

Location
London, United Kingdom
Toptal Member Since
June 17, 2019

Lilly-jo is an intuitive and creative designer with expertise in apps, websites, games, and branding. Having spent several years working in a variety of domains from eCommerce, education, and health, she has a solid understanding of what it takes to lead design projects from scratch with a start-up, or take a large, established FTSE 100 company into fresh, new territory. Her clients include British Gas, New Look and Marks, and Spencer.

PrototypingVisual DesignApp UXUI DesignMobile App DesignIllustrationApp UIiOS App DesignMobile UIProduct DesignBrandingLogo DesignIcon DesigneCommerceDesign Systems

Portfolio

Work Experience

Product Designer

2020 - 2020
Kin & Carta Create
  • Collaborated with the Kin & Carta Create team (formerly The App Business), working alongside Marks & Spencer to reinvent their loyalty program with individual responsibility for Android.
  • Visualised an entirely different concept, carefully applying the new branding, particularly when it met other in-app journeys.
  • Guided the design based on results from testing versions of the same feature at the Oxford Street in-store lab. Overseeing Android, I was incorporating and adapting designs to ensure the smoothest possible native experience for thousands of users.
Technologies: Zeplin, Principle, InVision, Adobe, Sketch

Product Designer

2019 - 2020
New Look
  • Assisted high street retailer New Look on their mobile applications for iOS and Android.
  • Transformed the existing web views into highly customized native experiences for the increasingly competitive market of bringing fashion into technology.
  • Redesigned major features including Explore, My Account, In-store Mode, and Tab Navigation.
  • Delivered user research, stakeholder and team workshops, app architecture, high fidelity interface design, motion and interaction design, prototyping, and user testing.
Technologies: InVision, Adobe, Sketch

Product Designer

2018 - 2019
Publicis Sapient
  • Designed British Gas’s Next Generation (NGA) app. In an extremely tight monthly delivery cycle.
  • Utilizing existing web features, we took the foundation back through workshop, ideation, prototyping, and testing with a focus on simplifying, and optimizing the customer experience.
  • Developed the the in-app sales journeys, the success of which brought added confidence, and further investment in NGA.
Technologies: InVision, Adobe Suite, Sketch

Product Designer

2017 - 2018
Inktrap
  • Designed a variety of app products for companies, as well as created our own. These included transport, medical, financial, and educational products.
  • Utilizing our Developed Series workshops and design sprints, we saw clients from the start-up phase to completion of the project.
Technologies: InVision, Adobe Suite, Sketch

Designer

2016 - 2017
Smack
  • Drafted, designed, and built campaign specific apps, websites, and games within a team setting.
  • Assisted clients who were a mixture of big names, and start-ups. Clients included: The Body Shop, Ted Baker, Dominoes Pizza, and Dishoom.
Technologies: Adobe Suite, Sketch
2011 - 2012

Foundation Diploma in Performing Arts in Arts

Arts Educational Schools London - London, UK

2011 - 2011

Short Course in Illustration

University of the Arts - London, UK

2009 - 2011

BTEC in Art and Design

Lewisham College - London, UK

JUNE 2020 - PRESENT

Accessibility iOS

Deque University

MAY 2020 - PRESENT

Accessibility Android

Deque University